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DAIN Network Agribusiness Entrepreneurship Bootcamp
In Partnership With:
Logistics• House Rules• Expectations• Learn & Have Fun!!!• Etc Etc
Twitter Name: @dainnetworkHashtag: #dainnetworkInternet: dainnetworkPassword: agri2014
Dark Continent: Ripe With Opportunity
More Demographics To Think About For Africa
• Over 1 Billion Presently• In 2030 We Are To Hit 1.5 – 1.7 Billion
– New Customers (Food, Shelter, Energy, etc)– Bigger Middle Class– Better Capital Markets – financial innovations, etc
The World Bank Group
http://siteresources.worldbank.org/INTAFRICA/Resources/africa-agribusiness-report-2013.pdf
Unlocking the Potential of Agribusiness:
$1 Trillion Market by 2030
Global Food Brands
Viability Of An Idea
• What Is The Problem You Are Trying To Solve?• What Is Your Target Market You Are Targeting?• Who Is Your Partner or Collaborator?• How Do You Monetize or Make
Money?? !!!!!!!!! (CASH MONEY)
SWOT Analysis
StrengthWeaknessesOpportunitiesThreats
Supply Chain
Value Chain
Cocoa Value Chain
Group Activity: SWOT Analysis
StrengthWeaknessesOpportunitiesThreats
Elevator Pitch
• Succinct - short• Easy to understand• Make money for investors
– (The Hook)
1. The Elevator PitchThe 30-second quickie – borrowed from (Dave McClure)
• Short, Simple, Memorable: “What, Why.”– “We’re X for Y” is ok if 1) it’s true 2) X & Y are well-known
• Max 3 key words / phrases, 2 sentences.– “SlideShare is the world’s largest community for sharing presentations. – “TeachStreet is a place to teach or learn anything.”– “Mint.com is the free, easy way to manage your money online.”
BORROWED: Dave McClure
“ZapMeals is an online meal order & delivery service matching hungry consumers with great local food preparers.”
“We’re eBay for takeout orders.”
BORROWED: Dave McClure
2. The Problem• What is The Problem? Make it Obvious.
– “Ouch. Yeah, I have that too…”
• Who has it? How Many? How do you know? – stats, examples, research, links.
• “Painkiller not Vitamin”– Vitamins are great, but you NEED painkillers. BAD.
(note: Viagra is not a Vitamin)
BORROWED: Dave McClure
End Of Day 1
DAIN Network Agribusiness Entrepreneurship Bootcamp
In Partnership With:
Logistics• House Rules• Expectations• Learn & Have Fun!!!• Etc Etc
Twitter Name: @dainnetworkHashtag: #dainnetworkInternet: dainnetworkPassword: agri2014
Viability Of An Idea
• What Is The Problem You Are Trying To Solve?• What Is Your Target Market You Are Targeting?• Who Is Your Partner or Collaborator?• How Do You Monetize or Make
Money?? !!!!!!!!! (CASH MONEY)
Fast Moving Consumer Goods (FMCG)
Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) are products that are sold quickly and at relatively low cost
Examples include non-durable goods such as soft drinks, toiletries, Over-the-counter drugs, toys, processed foods and many other consumables.
Supply Chain
KPMG
https://www.kpmg.com/Africa/en/IssuesAndInsights/Articles-Publications/General-Industries-Publications/Documents/Fast-moving%20Consumer%20Goods%20in%20Africa.pdf
Sector Report:
Fast-Moving Consumer Goods in Africa (FMCG)
Value Chain
Cocoa Value Chain
StoryTelling
Storytelling is the conveying of events in words, and images, often by improvisation or embellishment.
Business Model Canvas Activity
Business Model Canvas Activity
End Of Day 2
DAIN Network Agribusiness Entrepreneurship Bootcamp
In Partnership With:
Logistics• House Rules• Expectations• Learn & Have Fun!!!• Etc Etc
Twitter Name: @dainnetworkHashtag: #dainnetworkInternet: dainnetworkPassword: agri2014
Viability Of An Idea
• What Is The Problem You Are Trying To Solve?• What Is Your Target Market You Are Targeting?• Who Is Your Partner or Collaborator?• How Do You Monetize or Make
Money?? !!!!!!!!! (CASH MONEY)
End Of Bootcamp
Cheers!!
DAIN Network Agribusiness Entrepreneurship Bootcamp
In Partnership With: