Daily Press Media Guide

600 Ludington Street • PO Box 828Escanaba, MI 49829

Phone: 906-786-2021 • 1-800-743-0609Fax: 906-786-3752

www.dailypress.net • jobs.dailypress.net

All Access Mobile Deviceswww.dailypress.net • 906-786-2021

Successfully filling the news and advertising needs of Delta, Menominee, and Schoolcraft Counties with diverse and innovative products.

The Need To Know...Anywhere, Anytime

2018 Daily PressMedia Guide

49873

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69

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35

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41

41

H 13

35

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N

S

W E

SCHOOLCRAFTCOUNTY

DELTA COUNTY

Hermansville49847 Wilson

49896

Harris49845

Powers49874 Spaulding

49886

Carney49812

Ford River

Bark River49807

Hyde

Wells49894

Cornell49818

Perkins49872

Rock49880

Ensign

Stonington

Nahma

IsabellaCooks49817

Fairport

Garden Corners

Garden49835

Fayette

Thompson

Gulliver49840

Blaney Park

Ontonagon

Gogebic

Keweenaw

Baraga

IronMarquette

DickinsonDelta

AlgerSchoolcraft

Luce

Houghton

Menominee

Mackinac

Chippewa

Escanaba

Daily Press - 600 Ludington Street • PO Box 828 • Escanaba, MI 49829Phone: 906-786-2021 • 1-800-743-0609 • Fax: 906-786-3752


When you place an ad in the Daily Press, you are reaching more than 70% of the local market that looks toward the newspaper as its primary source of local advertising information about sales and where to shop in the in local area. If you want to reach more potential customers, then turn to the product that customers are inviting into their homes.

According to a Scarborough Research Survey conducted throughout the State of Michigan, Newspapers ranked above all other media when it comes to being the primary source for:* Grocery information * New or used vehicle ads* Healthcare * Real estate ads* Financial Institutes

71% of adults read newspapers in print or digitally.

ENTERTAINMENT PLUS TV GUIDE • OUTDOORS BUSINESS • CHURCH NEWSCOLOR COMICS/PUZZLES HEALTH • NASCAR STOCKS and MORE!

ADVERTISING THAT WORKS!* Continuity schedules that

build reach over time* Small space ads that can be scattered

throughout the issue* Schedules that reinforce an advertiser’s key

selling season* Blockbuster spreads that command immediate

attention* Universal coverage allows advertisers to reach a

majority of consumers

Classified Market Place- - - ,5:8; +* 2699,) 604444( 444� ' &% 9,5:8; +* 2699,) 60

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SUGGESTED PACKAGE DESCRIPTIONBasic Post (TJN Boost) ........TJN Boost

TotalTalentReach ........TotalTalentReach

Feature/Priority Package ........TotalTalentReach + (Featured Job or Priority Search)

Diversity Package ........TotalTalentReach + (Feature Job or Priority Search) + Diversity Boost

Social Package ........TotalTalentReach + (Feature Job or Priority Search) + Social Boost

Performance Package ........TotalTalentReach + (Feature Job or Priority Search) + Social Boost + Performance Package

Proactive Package ........TotalTalentReach + (Feature Job or Priority Search) + Social Boost + Performance Package+ Resume Boost + Email Boost

UPGRADE PRODUCTS Ala Carte and 30 Day Online Pricing

Social Boost.........$100.00 Resume Boost .....$100.00 Diversity Boost .....$70.00 College Boost ........$75.00 Priority Search * ....$40.00Featured Employer ..........$100.00

Featured Job * .......$40.00 Performance Boost .................$100.00 Email Boost ...........$75.00 Video Boost ........$150.00 TotalTalentReach (TTR)..................... $199.00

Basic Post/TJN TTR Package Feature/Priority Diversity

7 Day

14 Day

�6 4� 6:. � 4� . 2&9 94��!!!� 94� 74� 80694�8 0� 4� ) 64/ &9 0�

$63.00 14 Day 14 Day 14 Day$150.00 $175.00 $215.00

$92.00 30 Day 30 Day 30 Day$199.00 $225.00 $275.00



DAILY PRESS ONLINE RATES (Costs, Unless Noted Are In CPM)

OTHERSVideo ads on Home page: $500 for 4 weeks

(Adv. Supplies Video)

Funeral home ad below Obit: $10 per obit

Smart Phone App: $12 cpm

Sizes (in pixels)Pencil - 960x250/960x30 (homepage only)Large rectangle - 300x250Top Leaderboard - 728x90 (homepage only)Skyscraper - 160x600Middle Leaderboard - 728x90Brand Builder - 200x200 (homepage only)Half Page - 300x600Bottom Leaderboard - 728x90

Video - 960x250 and 960x30 (homepage only/muted only)Videos - Will accept Quick Movie, Audio Video and MPEG Video. Size Requirements 960x250 and 960x30. Video file size no bigger than 3 megs.

Not all web ads will appear on all pages. •The homepage has them all.•The main news landing page doesn’t have Top Leaderboard. (just middle and bottom leaders)

•The articles don’t have Top or Middle Leaderboards but the 300x600 moves up to the top of the right rail.

Because of our credibility, the Daily Press online news site has:• 502,630 Average Monthly Page Views • 4,660,012 Unique Visitors

• Over 1,973,478 Visits During The Past Year

OPEN GOLD SILVER BRONZE

Top Leaderboard $17 21 10 14 11 15 14 18Middle Leaderboard $17 21 10 14 11 15 14 18Bottom Leaderboard $17 21 10 14 11 15 14 18Pencil Auto-Exp $21 25 14 18 15 19 18 22Rectangle $17 21 10 14 11 15 14 18Skyscraper $17 21 10 14 11 15 14 18Half Page $21 25 14 18 15 19 18 22

Ros Target Ros Target Ros Target Ros Target

Voice of the BayIs a free product containing advertising and current news for the Daily Press, published on Monday.Pickup rate, Display & Classified......................................$4.02 pci

BRAND BUILDER PROGRAM provides valuable advertis-ing that gives you the power to truly dominate your market.• Frequency and reach

• 100% Market Coverage - Carrier mail and demand• Visibility using the most

recognized publications in the market.Your ad may include one benefit headline, company name/logo, one graphic element and phone number and address.

REPRESENTATIVE - Michigan Press Association

DISPLAY ADVERTISING RATESNon Contract rates Per Column InchCombo Rate (Daily Press - Voice of the Bay)......................$30.00Open Rate................................................................................ 26.00Charity/Church Rate................................................................ 15.78Memoriams.............................................................................. 12.29Voice of the Bay (pickup rate).................................................. 4.02Obituary (including web site & Plus 4 Free Papers) ............ 5.47* * If Obituary has website link charge of .............................$10.00

ANNUAL CONTRACT AGREEMENT AMOUNT:Inches Rate Per Col InchOpen........................................................................................$26.00100-199......................................................................................19.65200-299......................................................................................19.00300-499......................................................................................18.55500-749......................................................................................18.12750-999......................................................................................17.801,000-2,499................................................................................17.402,500-3,999................................................................................17.254,000-5,499................................................................................16.505,500-6,999................................................................................16.157,000-8,499................................................................................15.758,500-9,999................................................................................15.4010,000-12,499...........................................................................15.10

DISPLAY ADVERTISING DEADLINESMonday...............................................................Wednesday, 5 p.m.Tuesday...................................................................Thursday, 5 p.m.Wednesday..................................................................Friday, 5 p.m.Thursday...................................................................Monday, 5 p.m.Friday........................................................................Tuesday, 5 p.m.Saturday...............................................................Wednesday, NoonVoice of the Bay..................................................Wednesday, NoonTV Plus Entertainment.............................................Monday, NoonSaturday C & D Section.............................................Friday, 5 p.m.Market & Real Estate Preview...............................Thursday, NoonPolical Rate:......................................................................$16.50 pci

2 col. x 2” or1 col. x 4”

3 per week5 per week 6 per week

Monthly(4 weeks)$370.80$602.55$715.85

2 col. x 3” or1 col. x 6”

3 per week5 per week 6 per week

Monthly(4 weeks)$669.50$947.60

$1,122.70

The Daily Press Business Builder program is designed to provide our clients with a low-cost method of advertising frequency, bringing increased sales and profit. The Business Builder program entitles you to 13 or 26 ads per 60-day period. One minor copy change is allowed. In combination with our weekly Daily Press Plus, the Business Builder offers you complete market penetration.Ask your ad rep for details.

COLOR RATESOne color up to 8 inches................................................$20.10Spot Color over 8 inches............................................$2.24 pciProcess Color up to 30 inches......................................$190.00Process Color over 30 inches.......................................$237.00

R.O.P. REQUIREMENTSOne column by two inch minimum. Those exceeding 18 inches in depth will be run and charged at 21 inches. Proofs will not be delivered on ads smaller than 15 column inches.

BUSINESS BUILDER PROGRAM



Corky DeRoeckPublisher/Advertising Manager

[email protected]

Kristal Soper Circulation Manager

[email protected]

Connie Ettenhofer Business Manager

[email protected]

Brian RowellEditor

[email protected]

CLASSIFIED ADVERTISING RATESNon-Contract Rates:Blind Box Charge...................$15.25 picked up/ $20.25 mailedClassified Display Open Rate.............................$17.95 per inchAffidavits...................................................................$15.00 eachClassified National Rate Rate.............................$27.04 per inch

CLASSIFIED LINE RATES3 Days, 5 Lines..................................................................$29.83Additional Lines Per Day....................................................$1.20In column quote requests can be emailed to: [email protected]

PREPRINT INSERT RATES (No Flat Rates)

Materials and reservations needed one week prior to insertion. Additional charges may apply to unique or non-standard type inserts. NO ZONING Call your Sale Representative for more information. Weekday 5,900 •ÊWeekend 8,100

Pre-print delivery location:Powers Printing3985 W. 2nd Street, Powers, MI 49874906-497-5652

Frequency Agreement Discount RatesPages 1-9x 10-29x 30-49x 50+Card / 81⁄2 x 11 $56 $55 $54 $53Tab / 4 $58 $57 $55 $548-12 $59 $58 $56 $5516-20 $60 $59 $57 $5624+ $61 $60 $58 $57

MECHANICAL MEASUREMENTS Printing Process: Offset Page Depth: Broadsheet 22” Web

6 Columns by 21Retail Display

Cols Inches Cols Inches1.............1.5 2..............3.23...........4.95 4..............6.65.............8.3 6..............10.0Double Truck 21.0

Halftone screen : 100 lines

3 Columns by 10Mini Tabloid

Columns Inches1...........................................2.32...........................................4.73.......................................7.167

9 Columns by 21Classified Display

Cols Inches Cols Inches1...............1 2..............2.13.............3.2 4..............4.35.............5.5 6..............6.67.............7.7 8..............8.89..............10

6 Columns by 10TABLOID

Cols Inches Cols Inches1.............1.5 2..............3.23...........4.95 4..............6.65.............8.3 6..............10.0

U.P. ADVANTAGE The Daily Press has the capability to place your advertisement into other sister papers. You can place an ad into the following papers:Escanaba, Houghton, Iron Mountain, Marquette and Alpena

U.P. Advantage Display Advertising RatesFor either Escanaba, Iron Mountain, Houghton or Alpena $13.78 pci per newspaper. The pci cost for Marquette is $17.15.

U.P. Advantage Classified Advertising RatesFor Escanaba, Iron Mountain and Houghton and Alpena $13.78 pci per newspaper. The pci cost for Marquette is $16.12.

HELP WANTED, PUBLIC NOTICES & BIDSHelp Wanted ................................................................$15.78 pciPublic Notices ..............................................................$18.25 pciBids ...............................................................................$18.25 pci



SPECIAL SERVICES •Advertising layout service is available to all

advertisers. Sales staff will assist advertisers with layout/production.

•Clip-art services, including contemporary cuts and illustrations are available for ads at no charge to the advertisers, most of CD quality.

•Tearsheets will be provided, when requested, to all advertisers. The number will be determined by the nature and need of the business.

•Fax, Quick Copy and Lamination services.•Commercial printing service on per bid basis. Variety

of Web widths available including stitched and trimmed tabs.

•Single sheet printing services available. Call for specific quotes. Business Cards - large variety - competitive prices.

JOB PRINTINGThe Daily Press prints various sections, single sheet inserts along with other commercial printing for advertisers, groups, organizations and other weekly newspapers. Call for a price quote. Printing can be in Standard, Tabloid, or Quarterfold Sections.

TERMS OF PAYMENT POLICY, COPY REGULATIONSAll advertising is cash in advance until credit is approved. Thereafter, the account is due and payable when invoice is rendered. Local rate is non-commissionable. Position of advertisements is not promised or guaranteed. 20% premium charge for accounts requiring position is possible.

CONTRACT AND COPY REGULATIONS•All invoices are net and payable when rendered.•Every effort will be made to meet reasonable position requests.

Failure to meet these requests will not constitute cause for adjustment, refund or rerun.

•Publisher reserves the right to require prepayment for any advertising placed.

•The newspaper retains ownership and all rights to any advertisement it produces.

•A signed contract and approved credit application are required to earn other than open rate.

COMMISSIONS AND TERMS OF PAYMENT•Local retail and classified rates are available only to local retail

and service establishments dealing directly with customers.•Open and contract rates for retail and classified space are non-

commissionable.

ADVERTISING RATE POLICIES•The publisher reserves the right to refuse or cancel any

advertisement at any time, for any reason.•The Daily Press does not accept brokered advertising.•The Daily Press will not extend credit for advertising orders or

space reservations that claim sequential liability.•A late payment charge of 18% per month will be added to all

delinquent balances 30 days and older.•All going-out-of-business and temporary or seasonal advertising

must be prepaid.•All political advertising must be prepaid and conform to all applicable

laws.•The publisher reserves the right to revise advertising rates upon 30

days notice.•Alcoholic beverage and tobacco advertising accepted.•Advertising simulating news is set in body type. News heads not

permitted. Copy carries word “Advertisement” and 3 pt. dividing rule. Where composition cannot be confined to space ordered, the space used will be billed.

•All advertising credit balances must be taken in-kind (i.e., through additional advertising) and must be taken in one year.

PUBLISHERS LIABILITYThe publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The publisher’s liability for other errors is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement in any subsequent issue or the refund of any monies paid for the advertisement.

INDEMNIFICATIONThe advertiser and/or advertising agency agrees to defend and indemnify the publisher against any and all liability, loss or expenses arising from claims for libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights or violations of rights of privacy resulting from the publication of the advertiser’s advertisement.





49873

241

69

G 67

77

35

483

28

149

94

2

41

41

H 13

35

2

41

2

N

S

W E

SCHOOLCRAFTCOUNTY

DELTA COUNTY

Hermansville49847 Wilson

49896

Harris49845

Powers49874 Spaulding

49886

Carney49812

Ford River

Bark River49807

Hyde

Wells49894

Cornell49818

Perkins49872

Rock49880

Ensign

Stonington

Nahma

IsabellaCooks49817

Fairport

Garden Corners

Garden49835

Fayette

Thompson

Gulliver49840

Blaney Park

Ontonagon

Gogebic

Keweenaw

Baraga

IronMarquette

DickinsonDelta

AlgerSchoolcraft

Luce

Houghton

Menominee

Mackinac

Chippewa

Escanaba

Documents

Daily Press Media Guide