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Daily fashion industry scoops for insiders, by insiders 2016 ADVERTISING OPPORTUNITIES

Daily fashion industry scoops for insiders, by insiders

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Page 1: Daily fashion industry scoops for insiders, by insiders

Daily fashion industry scoops for insiders, by insiders2016 ADVERTISING OPPORTUNITIES

Page 2: Daily fashion industry scoops for insiders, by insiders

WHO WE AREAs the daily must-read site for fashion industry insiders,

Fashionista is first to accurately break and cover fashion and beauty news, as well as profile the most relevant names in

the business. And through regular investigative pieces, we dig deeper into industry trends than any other source.

We’re also the leading destination for fashion job listings and advice for those looking to advance their career, helping to

cultivate the next generation of fashion leaders.

The Fashionista voice is personal, knowledgeable, critical, honest and (most importantly) fun.

Page 3: Daily fashion industry scoops for insiders, by insiders

Q&A - HIMI Q&A - HIMI

A UNIQUE POSITION IN THE MARKETPLACE

B2B Mass Consumer

Page 4: Daily fashion industry scoops for insiders, by insiders

2.8MMonthly Uniques

TRAFFIC: A CONSISTENT GROWTH TRAJECTORY

Page 5: Daily fashion industry scoops for insiders, by insiders

FASHIONISTA VITAL STATSTRAFFIC: A CONSISTENT GROWTH TRAJECTORY

11.5MMonthly Pageviews

Page 6: Daily fashion industry scoops for insiders, by insiders

1.9MTwitter followers

1.7MFacebook followers

300KInstagram followers

4MAvg Monthly Social Media Engagement

25MMonthly Social Media Reach

SIGNIFICANT SOCIAL MEDIA FOOTPRINT

Page 7: Daily fashion industry scoops for insiders, by insiders

FASHIONISTA NEWSLETTERS

Editor’s Picks Weekly

58K

Daily + Weekend

ICYMI

64K

Careers Weekly

40K

Page 8: Daily fashion industry scoops for insiders, by insiders

FASHIONISTA DEMOGRAPHICS

Fashionista reaches more women ages 25-34

35% $100k+HHI

80% College Grads

90%Female

Page 9: Daily fashion industry scoops for insiders, by insiders

FASHIONISTA EDITORIAL CALENDARJANUARY FE BR UARY MARCH APR I L

MAY JU NE JULY AUGUST

SEPTEMBER O CTOBE R NOVEMBER DECEMBER

New Year, New YouAwards Season Pre-Fall Collections + Trends Spring Ad Campaigns

Awards Season cont’d Fashion Month Fashionista Annual Salary Survey Results

Fashion Month Cont’d Spring Shopping Fashionista Most influential Bloggers

Spring Shopping (cont’d)Festival Season Fashion Week Australia New York Bridal Week

Met Gala Career Week Cannes Film Festival College Graduation SwimsuitsSummer Shopping

Summer Weddings Summer Travel Resort Collections CFDA Awards Men’s Collections

Men’s Collections Cont’dCouture Miami Swim Week “Made in America” week

Fall Shopping Pre-Fashion Month Back to School September issuesFall Ad Campaigns

Back to School (cont’d) Fashionista Top 50 Fashion Schools Survey Fashion Month September Ad Pages Emmy Awards

Fashion Month Cont’d Fashion Month Trend Reports

Holiday Gift Guides Victoria’s Secret Fashion Show Thanksgiving Outfit ideas FashionistaCON Event

End-of-Year Fashion Roundups Gift Guides (cont’d)

Page 10: Daily fashion industry scoops for insiders, by insiders

CUSTOM OPPORTUNITIES

Page 11: Daily fashion industry scoops for insiders, by insiders

FASHIONISTA CoLAB• Fashionista’s own in-house native advertising studio aligns

premium advertisers with engaging, creative content• Content produced for Fashionista’s CoLab is written

by longtime contributors in the unique voice and style of Fashionista editorial and published under the “Fashionista” byline

• Fashionista has published sponsored content in partnership with brands such as Coach, David Yurman, John Frieda, Maiyet, Sweaty Betty, Uniqlo and more, creating a proven track record for delivering sponsored content that meets the goals of our advertising partners

Page 12: Daily fashion industry scoops for insiders, by insiders

THANK YOU!