Daftj 10 4 1 final

WIELANDH E A L T H C A R E

by auder

Project Book

After all, we �rmly believe that we simply cannot live in a disposable world. Our passion and our commitment are to design and to build furniture that can withstand heavy use and accommodate many di�erent styles and tastes. We believe in doing all this while being environmentally sustainable. �is requires original thinking that challenges existing beliefs, rede�nes boundaries and makes itself known. Wieland is always looking beyond the ordinary and seeking new solutions. �at’s why Wieland looks beyond durability to renewability.

In addition to our healing solutions, Wieland o�ers award-winning furniture collections that are designed speci�cally for healthcare applications. So take comfort, not just in our furniture, but also in knowing that everything we build is of lasting value.

�is project book examines how to better de�ne Wieland as a brand to not only represent Wieland is as a company but also to become a more successful and pro�tably company.

Wieland is about R E C O V E R Y

Patient recovery, furniture recovery and environmental recovery


auder

TABLE OF CONTENTS

1.0 Research 1.1 Abstract 1.2 Research Paper 1.3 SWOT 1.4 Target Demographics

2.0 Creative Development 2.1 Logo 2.2 Moodboard and Toolbox 2.3 Digital Assets 2.4 Print Assets 2.5 Signage

3.0 Design Standards 3.1 Wieland Name and Logo Standards 3.2 Logo Usage Guidelines 3.3 Logo Sizes 3.4 Typefaces 3.5 Color 3.6 Imagery and Textures

4.0 Final Designs 4.1 Website and Mobile Site 4.2 Social Media 4.3 Video 4.4 Print 4.5 Signage

RESEARCH

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RESEARCH1.0 Research 1.1 Abstract 1.2 Research Paper 1.3 SWOT 1.4 Target Demographics

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RESEARCHSauder Manufacturing: Wieland Healthcare Analysis

�is paper examines a possible redesigning of Sauder Manufacturing’s

brand Wieland Healthcare. Research on current marketing conditions, combined with research on Sauder Manufacturing as a whole,

leads to the design choices within the paper. After a company and competitor analysis, determina-tions are made in relation to co-branding, user experience, font choices, color psychology and

marketing mediums. All research combined together suggests the need for a rebranding

of Wieland Healthcare.

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It is common for a brand to lose its way after over 70 years in business; styles change, technology evolves and companies grow. It is extremely important for a company’s branding and marketing to grow and change as time passes by. Sauder Manufacturing, a furniture manufac-turer out of Northwest Ohio, has seemed to lose its way in the race of time. An analysis of Saud-er’s current branding for their brand Wieland Healthcare has revealed that they seem to want to have the modern attitude that their healthcare furniture designs have, but have yet to produce an e�ective campaign to re�ect that. �is paper examines, and explains how providing Sauder Manufacturing’s Healthcare line Wieland with an updated modern branding approach will better assimilate marketing materials to their actual products. Developing their brand across all mediums, from printed materials to digital mate-rials, will help reiterate who they are as a brand while at the same time make Wieland Healthcare, a reliable, easy to access, consistent company for consumers to do business with.

Sauder in general needs to focus on being set apart from its competitors, while at the same time being consistent across all of their brands. Currently, Sauder is only focusing on the brand-ing for their ready to assemble furniture market, which makes them seem unreliable. �eir online presence, a key marketing material, is lacking and their brands aren’t linked, through the web, which makes it harder for consumers to navigate across all brands. Visually, changes need to be made; printed marketing materials, such as, sales brochures and product booklets, are outdated which re�ects sales. Aside from that, Sauder is not taking advantage of printed advertising; that combined with a considerably lacking online

presence they are �ghting to stay in com-petition with their competitors. With current changes being made within the healthcare industry, it’s important to focus on developing not only the products being made but also the way the products are being marketed to the consumers.

Over a period of more than 70 years in the furniture manufacturing business, Sauder has grown from a small shop producing worship furniture, to manufacturing everything from healthcare furniture to ready to assemble furniture. �ey have managed to cover the gamut in terms of di�erent types of furniture they provide their consumers; however, they have seemed to forget to update their marketing and branding for the di�erent lines over the years. Sauder has recently updated their branding for their ready to assemble market, and has left their other brands in the past.

�eir healthcare line Wieland, was acquired in 2000, and was combined with Sauder Manufacturing’s healthcare line under the name Wieland (Bryan Times). Over the past 14 years Sauder hasn’t updated their branding to keep up with competitors like Herman Miller Healthcare, Steelcase’s healthcare line Nurture, or KI Healthcare, to name a few. While most of Sauder’s brands have not been updated, their healthcare line, Wieland, faces the most danger within the recent changes in the healthcare industry. Hospitals are in jeopardy of losing up to $50 million in federal funding, which was in place for the uninsured. With the new healthcare reform, people are required to have insur-ance, so the government will no longer be required to provide the funding to hospi-tals to cover the uninsured. Without the funding it is very likely cuts will be made,

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“we have to know who our audience is and

what they want”

and hospitals will be required to assess their real needs (Kennedy).

Wieland’s issues are brought to light because of the changes being made within the healthcare industry. With the changes being made its clear to see that Wieland needs to focus on being set apart from its competitors, while at the same time being consistent across all of their brands. Sauder treats all of their brands in each sector as a completely separate company. �ey choose not to link their companies at all and some of their consumers that buy Wieland have no idea that they’re dealing with Sauder Manufacturing. For some companies it is a good idea to

brand their companies separately and for some, co-branding is the way to go. “Co-branding is an alliance that creates a long-term relationship, permitting partners to achieve their goals” (Hadjicharalambous 13). Sauder needs to start making their total brand stronger and more reliable and use that for the rest of their brands. “Co-branding involves an exploitation of one of the most important assets of any �rm - a brand name” (Hadjicharalambous 13). In doing all of this they will be able to set themselves apart from their competitors.

Sauder and its brand Wieland Healthcare stands out from its competitors because its still a privately held company that focuses on religion as a counter point in its values. Sauder in general is catering to a more traditional crowd both in values and also in style of products while it’s competitors are

products while it’s competitors are solely focused on modern style furniture. �eir healthcare brand, Wieland, is turning into a more innovative modern brand, but is com-pletely customizable to the consumer some-thing that its competitors are not doing. �e �rst thing that matters in �nding your demo-graphic is “we have to know who our audience is and what they want” (Curtis 76). Sauder Manufacturing’s brand Wieland is creating innovative product solutions for the healthcare industry and their demographic is, �rst and foremost, going to be looking for those solu-tions. People looking for these products are going to professionals with jobs like hospital administrators, buyers and interior designers. �e target audience Wieland is seeking on this campaign is going to be a middle-aged crowd of professionals. �is group is going to �t in the age range of 30-50 years old.

Redesigning and rebranding Sauder Manufac-turing’s brand Wieland is important because without it Wieland is standing in the shadows of its much larger competitors. Changes in the healthcare industry means hospitals and healthcare facilities will be evaluating where they put their money, and start looking for companies with innovative solutions to help them save money. Wieland is providing the innovative solutions but is not marketing them to allow the consumers to be fully aware of

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everything that Wieland is o�ering.

Sauder Manufacturing’s healthcare brand Wieland needs a redesign of many aspects of their brand. In order to keep up with their competitors, who are much larger companies, Sauder need to focus more of their energy on their marketing. �e problem that Sauder is facing is that they are not keeping up in terms of their visual credibility and marketing them-selves so that they are well known.

One of Sauder Manufacturing’s core values is that they focus a great deal of their attention on environmental sustainability. Wieland’s brand should be aligned with a more modern visual appearance to correlate with the designs of their furniture. For a modern design approach, a sans-serif font is appropriate. Sans-serif fonts not only tend to lean more modern, but they also are easier to read in larger text (Schmidt). Using a font like “Intro Inline” by Ryoichi Tsunekawa, will give the Wieland logo a strong crisp modern feel, simi-lar to the current design, but with a slightly stronger impact.

Despite a more modern design its color choices should not be cold and dark like most modern designs tend to lean towards. “Color psycholo-gy is how a color makes a person feel” (Evans, �omas 133). Neutral, nature inspired colors, like greens and blues can relate to both Saud-er’s environmental sustainability views as well as align with the choice of product materials that they use. With that in mind color psychology determines that blues convey a sense of reliability and trust and green conveys growth, nature and life-giving (Evans 134). All of those descriptions �t for what Wieland Healthcare is trying to convey. Aside from being environmentally sustainable, a recent study involving patients at a cardiac facility found that patients are responsive to an envi-ronment that gives them views of nature,

which reduces stress and pain (Trochelan, K., Albert, N., Spence, J., Murray, T., Slifcak, E.). Consumers looking for a brand that promotes healing will likely be looking for one that promotes nature to reduce both stress and pain. Not only will the target demographic be looking for an innovative product that helps with the healing process but they will also be looking for a brand that aligns themselves with their core values.

�e redesign campaign will have a strong foothold in the online sector. A lot of the target demographic will be looking online, comparing and searching for the exact product choice for their consumers and patients in the healthcare �eld. Research is done to tackle the issues healthcare providers and patients are facing everyday. Online advertisements and banners strategically placed on online health-care journals will help direct the target audi-ence to Sauder Manufacturing’s website.

One major aspect that needs to be focused on is the website redesign. Sauder is lacking credibility because they focus on all their brands separately. Uniting Wieland with Sauder Manufacturing’s other brands on their website will help the user interface of the brand’s website. It is not necessary to redesign all of Sauder’s separate brands but uniting them all on one website will make it easier for the consumers to navigate through the website and make it easier to �nd Wieland’s website.

Website design is important; however, it does not matter how good it looks if it is not user friendly. Redesigning the user experience of the website for Sauder Manufacturing is one of the key points for the redesign campaign. Users will be able to enter in one website, such as www.sauder.com, and will be able to navi-gate through all of their brands linked through one central site. Tabs such as “Products”, “Ser-vices”, “Resources”, “Shop” and “About” will be

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It is common for a brand to lose its way after over 70 years in business; styles change, technology evolves and companies grow. It is extremely important for a company’s branding and marketing to grow and change as time passes by. Sauder Manufacturing, a furniture manufac-turer out of Northwest Ohio, has seemed to lose its way in the race of time. An analysis of Saud-er’s current branding for their brand Wieland Healthcare has revealed that they seem to want to have the modern attitude that their healthcare furniture designs have, but have yet to produce an e�ective campaign to re�ect that. �is paper examines, and explains how providing Sauder Manufacturing’s Healthcare line Wieland with an updated modern branding approach will better assimilate marketing materials to their actual products. Developing their brand across all mediums, from printed materials to digital mate-rials, will help reiterate who they are as a brand while at the same time make Wieland Healthcare, a reliable, easy to access, consistent company for consumers to do business with.

Sauder in general needs to focus on being set apart from its competitors, while at the same time being consistent across all of their brands. Currently, Sauder is only focusing on the brand-ing for their ready to assemble furniture market, which makes them seem unreliable. �eir online presence, a key marketing material, is lacking and their brands aren’t linked, through the web, which makes it harder for consumers to navigate across all brands. Visually, changes need to be made; printed marketing materials, such as, sales brochures and product booklets, are outdated which re�ects sales. Aside from that, Sauder is not taking advantage of printed advertising; that combined with a considerably lacking online

across the top of the site that will be inter-changeable for any of the brands. Under “Products” users will be able to select the type of “category” they want to look within, like healthcare, or be able to select “brands” to see a list of Sauder Manufacturing’s brands.

It is still important for Wieland to operate under it’s own website, www.wieland.com, because that is what most of their consumers now know them as. It’s important to gain more consumers while not destroying its current relationships with its current consum-ers. Wieland will be accessible through its own website once directed through either the “brand” or “category” tab on Sauder.com, but you will be able to navigate back to Sauder’s main page via a link to Sauder across the top margin. It is a great thing when consumers come to contact you directly via your website, but without a well designed website it makes it di�cult for consumers to �nd the information on how to contact or order products. If the website forces them to spend too much time searching for what they are looking for it is likely that you will lose a consumer (Custom-er-Friendly Website).

Printed materials such as sales brochures and catalogs will be updated will Wieland’s logo updates as well as their updated color palate. With all of the design updates made to Wieland’s brand and their corresponding marketing materials, it will make them appear more visually credible and attract consumers while keeping their current consumers.

After consumer and competitor research, it is clear that Sauder Manufacturing’s brand Wieland Healthcare is in need of a rebranding. With the last branding update being made roughly a decade ago it is necessary to reexam-ine whom the brand is currently. �e most important reason is because Wieland’s compet-itors, Steelcase, Herman Miller and KI, have

eclipsed the brand. When Wieland is compared to its competitors, it appears to be less of a company. �eir website is extremely outdated, especially compared to the competition, which re�ects the reliability of the brand. An updated design in combination with a user experience analysis will �x the issue.

Aligning the brand with the designs of the furniture will help convey who they are as a brand more e�ectively. An updated modern logo with an emphasis on color psychology is used to relay who they are as a brand more e�ectively. Developing their brand across all marketing mediums like printed sales brochures to digital advertisements and their sales website will help reiterate who they are as a brand.

With all research combined, a more e�ective branding approach will be available. No longer will Sauder Manufacturing’s brand Wieland be a company stuck in the past decade. An updat-ed modern branding approach will better assimilate marketing materials to their actual products. All together, with better marketing materials and a new look at who Wieland Healthcare currently is will create an e�ective branding approach. Wieland Healthcare will be able to keep up with not only its competition but also the changes being made in the health-care industry and be a more e�ective brand.

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SWOT ANALYSIS

Strengths

-Quality Products-Personal Service-Environmental

Renewability-Customizable Products

Weaknesses

-poor website-lack of consistency

-No direction with design-Poor marketing materials

for sales

Opportunities

-Trade shows-Expand sales area

-develop new product lines

�reats

-Larger competitors already established throughout the US

-Financial changes with new healthcare reform

TARGET AUDIENCE9

T a r g e tA u d i e n c e

AGES 35-50

Well EducatedProfessional

HealthyProductive

CreativeOrganized

INCOME $35,000 & UP

U n i q u eS e l l i n g

P r o p o s i t i o n

Wieland Healthcare o�ers comfortable furniture with the health of patients and the

environment in mind.

Personal experience and superior customer service is top priority

Uses up-to-date technology to meet customer requirements in an ever changing �eld.

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Creative development

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2.0 Creative Development 2.1 Logo 2.2 Moodboard and Toolbox 2.3 Digital Assets 2.4 Print Assets 2.5 Signage

Creative development

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Logo Development

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Logo DevelopmentIn logo development, I �rst started out with a “W” as the jumping o� point to identify Wieland by. I added pieces of leaves on to suggest growth both within the company and within the environment as Wieland continues to practice their environmental sustainability to help protect nature and allow it to grow.

All of their competitors have a graphic or word mark to identify themselves by except for Wieland which made them fall behind the competition. By updating the typography on the logo and adding a word mark it will allow them to di�erentiate themselves from the competition and to identify some of the key characteristics of the company.

It is important to show the logo in various scenarios. Full color, single color, trans-parent and animated versions of a logo show the various scenarios that the logo may be used in. If it is unable to be used in a certain scenario or size it may be unusable and ine�ective.

Being able to get your design across in a single color is also very important because there are certain times where it may be necessary to use only one color and it’s a good jumping o� point to start with. “Designers have found that color biases a client’s ability to focus on the form and ideas that the logo communicates.”(Airey 111).

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Moodboard

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Moodboard Final

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Digital AssetsDigital assets, are important in this media campaign. �e web is where Wieland Healthcare is lacking a presence and in todays society, it is what is most important. A unique transmedia mix of electronic media, social media and video will allow Wieland Healthcare’s story to be told while being able to reach their target demographic.

Centered around social media this speci�c transmedia mix builds o� of each section. Social media is used to get the brand recognized and to reach the audience. SEO basics direct consumers from social media sites, videos and blogs to the main sales website. To supplement their online presence printed materials will be used to advertise and to reach the profession class at trade shows.

�e hope is with this approach they will become more recognizable and appear as a reliable company. Right now, Wieland Healthcare does not present itself as the high quality company that they are, and with this mix they can present themselves in a better light. “Together, they link to create a consistent, multi-sensory story on all aspects that crosses channels with a elements designed to engage on multiple fronts and speci�c to devices.” (�ibeault).

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W I E L A N D H E A L T H C A R E

REBRANDING CAMPAIGN

c o l o r

s t y l e

L O G O


by auder


by auder

C-36 M-0 Y-100 K-0R-177 G-210 B-53

C-85 M-10 Y-100 K-10R-0 G-147 B-68

C-49 M-22 Y-67 K-2R-139 G-165 B-114

C-82 M-8 Y-76 K-0R-0 G-165 B-109

After consumer and competitor research, it is clear that Sauder Manufac-turing’s brand Wieland Healthcare is in need of a rebranding. With the last branding update being made roughly a decade ago it is necessary to reexamine whom the brand is currently. �e most important reason is because Wieland’s competitors, Steelcase, Herman Miller and KI, have eclipsed the brand. When Wieland is compared to its competitors, it appears to be less of a company. �eir website is extremely outdated, especially compared to the competition, which re�ects the reliability of the brand. An updated design in combination with a user experience analysis will �x the issue.

Aligning the brand with the designs of the furniture will help convey who they are as a brand more e�ectively. An updated modern logo with an emphasis on color psychology is used to relay who they are as a brand more e�ectively. Developing their brand across all marketing mediums like printed sales brochures to digital advertisements and their sales website will help reiterate who they are as a brand. Wieland Healthcare will be able to keep up with not only its competition but also the changes being made in the healthcare industry and be a more e�ective brand.

One of Sauder Manufacturing’s and Wieland Healthcare’s core values is that they focus a great deal of their attention on environmental sustainability. Wieland’s brand should be aligned with a more modern visual appearance to correlate with the designs of their furniture.

Sauder Manufacturing and Wieland’s story is their attention to their e�ect on the environment. �ey are more than a “green” company they are �nding a way to do what they’ve always done without depleting natural resources and hurting the environment. I intend to tell this story, their company’s story, through their campaign assets.Creating a strong consistent brand will help Wieland create a more competitive brand. While this alone won’t di�erentiate Wieland Healthcare from its competitors, the unique media mix combined with the with the new organic branding approach will do just that.

1934 Company foundedby Erie Sauder

2000 Sauder acquires Wieland Healthcare

2007 Website redesign

2014 Rebranding Campaign Proposal

T e x t u r e s

Infographic

s t y l e

I m a g e s

T y p o g r a p h y

H e a d e r

INTRO INLINE

S u b h e a d

O s t r i c h s a n s m e d i u m

B o d y c o p y

Chaparral Pro

T a r g e t

A u d i e n c e

AGES 35-50Well EducatedProfessional

HealthyProductive

CreativeOrganized


T e x t u r e s

References

25

s t y l e

I m a g e s

T y p o g r a p h y

H e a d e r

INTRO INLINE

S u b h e a d

O s t r i c h s a n s m e d i u m

B o d y c o p y

Chaparral Pro

T a r g e t

A u d i e n c e

AGES 35-50Well EducatedProfessional

HealthyProductive

CreativeOrganized


T e x t u r e s

References

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Style Guide3.0 Design Standards 3.1 Wieland Name and Logo Standards 3.2 Logo Usage Guidelines 3.3 Logo Sizes 3.4 Placement and Treatment 3.5 Typefaces 3.6 Color 3.7 Textures and Imagery

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Style Guide

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Design StandardsSauder Manufacturing: Wieland Healthcare Rebranding

Within this section, logo usage, standards, sizes and treatments are examined. Other design stan-dards for the rebranding campaign are outlined, such as color, typography, imagery and textures

are examined.

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�e logo shall not be altered or changed from the

designs shown here without the approval by Wieland Heathcare. Reducing and enlarging the logo

is permitted as long as the elements aren’t changed.

LOGO STANDARDS





�e complete, o�cial name of our company is “Wieland Healthcare.” �is name alone should be used in all

handwritten, typed or printed materials.

As a logo, in headlines or whenever it is used alone, the Wieland Healthcare name should

appear in all caps: WIELAND HEALTHCARE. In running narrative text, it should appear in

lowercase with a capped “W”: Wieland Healthcare.

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LOGO STANDARDS

�e Wieland Healtcare logo should never be recreated in a color outside

of brand standards.

�e logo should never be placed over heavy content, busy,

or light colored background or done with a re�ection.


by auder


by auder

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When using the Wieland Healthcare logo, maintain an adequate amount of space around it. �is space is the area of isolation. When possible, this

space should be equal to one-and-a-half times the height of “WIELAND|HEALTHCARE.”

�is space is determined by measuring the height of the Wieland Health-care logo and multiplying it by 1 and marking o� the distance on all sides of

the logo, from the outer boundaries. To ensure readability of the logo, no text, graphics or edges should fall within this space.


1

1

11

1/2”

1/2”

1/2”

1/2”

When using the Wieland lettermark .5” should be spaced around the logo. To ensure readability of the logo, no text, graphics or edges

should fall within this space.

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�e primary typeface of this campaign is Intro Inline. It is unique

and contemporary and bold enough to grab your attention. It should be used for all headlines. �e secondary typeface is Ostrich Sans. It should be used for all subheads. It is

used to o�set the heaviness of the headline font while still being contemporary. To balance the two Chaparral Pro should be used on the body

copy. �e tone of voice of the campaign should be light and upbeat, while at the

same time still be serious.

Typefaces

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Intro inlineabcdefghijklmnopqrstuvwxyz 0123456789

Ostr i ch Sansa b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9

Chaparral ProABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Header

Subhead

Body

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Logo Colors

campaign colors

R 0 G 103 B 56

C 90 M 30 Y 95 K 30

R 0 G 103 B 56

C 90 M 30 Y 95 K 30

R 214 G 223 B 35

C 20 M 0 Y 100 K 0

R 214 G 223 B 35

C 20 M 0 Y 100 K 0

R 0 G 165 B 109

C 82 M 8 Y 76 K 0

R 0 G 165 B 109

C 82 M 8 Y 76 K 0

R 140 G 198 B 62

C 50 M 0 Y 100 K 0

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campaign colors

R 140 G 198 B 62

C 50 M 0 Y 100 K 0

R 0 G 167 B 157

C 80 M 10 Y 45 K 0

R 128 G 130 B 132

C 0 M 0 Y 0 K 60

Using Brand Colors

Color is to be used heavily in this campaign. It is used to represent

nature and the environment. Mainly greens are to be used; however, there is a

yellow and blue that will be worked in supplementary to o�set the green as well

as a grey to balance things out. �e grey should be used sparingly.

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When selecting imag-ery for any Wieland Health-

care related marketing materials, it is important to keep in mind their

ideals and to represent them as a health-care company, showing vibrance and

health. It is also important to represent nature, nurture and the uniqueness of Wieland Healthcare. Photos should be shown in color and should all portray a

happy, upbeat nature.

IMAGERY

2137

When selecting imag-ery for any Wieland Health-

care related marketing materials, it is important to keep in mind their

ideals and to represent them as a health-care company, showing vibrance and

health. It is also important to represent nature, nurture and the uniqueness of Wieland Healthcare. Photos should be shown in color and should all portray a

happy, upbeat nature.

Textures

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Final Designs

213539

Final Designs4.0 Final Designs 4.1 Website and Mobile Site 4.2 Social Media 4.3 Video 4.4 Print 4.5 Signage

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Website

WebsiteBy building a more informative easy to use website and mobile website consumers will be able to build a stronger trust in the company by being able to see all they have to o�er. Wieland Healthcare’s target audience is looking for an innovated up to date website that is informative.

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Mobile Website

A mobile wesite is important in this day and age with everyone on the go. �e website is designed to be responsive and change to the product it is being viewed on. Whether it be a phone, tablet or computer, it is designed to work on all platforms.

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Social MediaWIELANDH E A L T H C A R E H O M E A B O U t N E W P R O D U C T S T O O L S C O N T A C T U S

s e a r c h

S U B S C R I B EE n t e r e m a i l a d d r e s s

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum

L O R E M I P S U M

Wieland Healthcare

Wieland HealthcareFurniture Manufacturer

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Wieland HealthcareFurniture Manufacturer

Centered around social media this speci�c transmedia mix

builds o� of each section. Social media is used to get the brand recognized and to reach

the audience. SEO basics direct consumers from social media sites, videos and blogs to the main sales

website. To supplement their online presence printed materials will be used to advertise and to reach the

profession class at trade shows.

The hope is with this approach they will become more recognizable and appear as a reliable company. Right now, Wieland Healthcare does not present itself as the high quality company that they are, and with this mix they can

present themselves in a better light. “Together, they link to create a consistent, multi-sensory story on all

aspects that crosses channels with a elements designed to engage on multiple fronts and

speci�c to devices.” (Thibeault).

44

PrintTrade shows are important in the furniture industry, in order to showcase products and really sell their features. �ey are also important for brand recognition. Marketing materials are essential to help aid in selling of the prod-ucts, and outlining pertinent information and images.

Marketing materials are to be used at trade shows as handouts to give potential customers an idea of the company. Hnadouts like business cards and promo-tional materials like pens and notebooks will be created.

A digital product catalog on CD format will be used as well as a printed catalog. And basic mar-keting material such as letter-heads, envelopes and rack tags are also created to be used.

All of this brought together gives a better brand recognition. �e hope is with this approach they will become more recognizable and appear as a reliable company.

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Signage

Business Signage

Signage at perminate o�ce facilities needs to represent the company well. Sales meetings are held at sales o�ces so it is important to be able to represent the company from the outside, right when potential clients arrive.

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Event Signage

Event signage is to be used at trade shows and in product showrooms. �e �rst is a portable easel that is to be used at doorways in trade shows and product showrooms. �e second is a wooden sign for a more perminate display to be hung on a wall.

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References“A Customer-Friendly Website.” Communication Brie�ngs. July 2013. P. 5. Retrieved February 21, 2014, from EBSCOhost database.

Curtis, Hillman. MTIV: Process, Inspiration and Practice for the New Media Designer, 1/e Vitalsource eBook for Full Sail University. Pearson Learning Solutions, 12/2011. VitalBook �le.

Evans, P., & �omas, M. (2008). Exploring the Elements of Design. Clifton Park, NY: �omson Delmar Learning.

Hadjicharalambous, Costas. A Uni�ed Framework for Evaluating Brand Alliances and Cobranding Strategies. Academy of Marketing Studies Journal. 1 June, 2013. Retrieved Feb 13, 2014. EBSCOhost.

Kennedy, Kelli. Associated Press. “Hospitals Could Lose $500M in Federal Funds.” Yahoo! News. 14 May 2003. Web. 12 February 2014. <http://news.yahoo.com/hospitals-could-lose-500m-federal-funds-212158299.html>

Sauder Manufacturing Co. acquires Wieland Furniture. �e Bryan Times. November 3, 2000.

Schmidt, A. (2011, February 1). Signs of Good Design. Library Journal. Retrieved February 27, 2014. EBSCOhost.

�ibeault, J. (2014, May 5). Is Transmedia Storytelling the New Digital Marketing? Retrieved June 11, 2014, from Re�ink Everything Blog.

Trochelan, K., Albert, N., Spence, J., Murray, T., Slifcak, E. (2012). Patients and �eir Families Weigh in on Evidence-Based Hospital Design. Critical Care Nurse, 32(1). E1-E6. Retrieved February 4, 2014, from EBSCOhost database.

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“A Customer-Friendly Website.” Communication Brie�ngs. July 2013. P. 5. Retrieved February 21, 2014, from EBSCOhost database.

Curtis, Hillman. MTIV: Process, Inspiration and Practice for the New Media Designer, 1/e Vitalsource eBook for Full Sail University. Pearson Learning Solutions, 12/2011. VitalBook �le.

Evans, P., & �omas, M. (2008). Exploring the Elements of Design. Clifton Park, NY: �omson Delmar Learning.

Hadjicharalambous, Costas. A Uni�ed Framework for Evaluating Brand Alliances and Cobranding Strategies. Academy of Marketing Studies Journal. 1 June, 2013. Retrieved Feb 13, 2014. EBSCOhost.

Kennedy, Kelli. Associated Press. “Hospitals Could Lose $500M in Federal Funds.” Yahoo! News. 14 May 2003. Web. 12 February 2014. <http://news.yahoo.com/hospitals-could-lose-500m-federal-funds-212158299.html>

Sauder Manufacturing Co. acquires Wieland Furniture. �e Bryan Times. November 3, 2000.

Schmidt, A. (2011, February 1). Signs of Good Design. Library Journal. Retrieved February 27, 2014. EBSCOhost.

�ibeault, J. (2014, May 5). Is Transmedia Storytelling the New Digital Marketing? Retrieved June 11, 2014, from Re�ink Everything Blog.

Trochelan, K., Albert, N., Spence, J., Murray, T., Slifcak, E. (2012). Patients and �eir Families Weigh in on Evidence-Based Hospital Design. Critical Care Nurse, 32(1). E1-E6. Retrieved February 4, 2014, from EBSCOhost database.

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Jerica DaftProject Book

MFA Media DesignFull Sail University

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Daftj 10 4 1 final