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Strategies for e-Commerce

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E-commerce

involves business communication and transmissions overnetworks and through computers, specifically the buying and

selling of goods and services, and the transfer of fundsthrough digital communications.

Whats the big deal?

Perspectives

Communications

Business Service

Online

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Key Elements Supporting

E-commerce

Internet

History

Intranet

Internal Internets

What do they do?

Extranet

Business partners

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Types of E-commerce

Interorganizational E-commerce

Supplier management

Inventory management

Distribution management

Channel management

Payment management Intraorganizational E-commerce

Workgroup communications

Electronic publishing

Sales force productivity

Business-to-Consumer E-commerce

Product information Sales

Service

Payment

Marketing research

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The Strategic Role of E-commerce

What can it do?

Communication device with customers

Alternative distribution channel

Valuable medium for delivering services

Tool for gathering marketing research data

Method for supply chain integration

Extends reach

Integrate into day-to-day

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The Strategic Role of E-commerce

Internet can cause some companies to fail

How?

Internet should complement existing

technology

Porters take

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The Strategic Role of E-commerce

What else can it do?

Enhance customer focus, responsiveness, and

relationships

Reduces transaction costs

Integration into supply chain

Focus on core business

Access global markets

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Crafting an E-commerce Strategy

Look at:

Customers and markets

Competitive threats

People and infrastructure

Sources and operations

Delineating Objectives

Synchronize with strategy

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Crafting an E-commerce Strategy

Target a specific market

Build recognition ofcompany name

Convey a cutting edge

image Conduct market research

Interact with existingcustomers

Real-time information

about customers, products,etc.

Sell products and services

Sell more efficiently

Advertise in a new medium

Generate leads

Provide customer servicemedium

Build strong relationships

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Internet Strategy Implementation

Internet Product

Website

Successful design

Internet catalogs Reverse auctions

Channel Considerations

Automated services

Effect on Current Intermediaries

Disintermediation

Can be a cheap method of distribution

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Internet Strategy Implementation

Internet Pricing

Impact of new markets

Real-time advantages

Levels

Online information

Database publishing

Customer self-service Transactions

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Internet Strategy Implementation

Internet Promotions

Meet Customer Requirements

Complements personal selling

Role of sales force

Other promotions