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< Dabur Am la..(/brandguide/fmcg/1029-dabur-am la.htm l)

Dabur Red.. >(/brandguide/fmcg/985-dabur-red.htm l)

Dabur India

Parent Company Dabur India Limited

Category Consumer Products, Food & Beverages

Sector FMCG

Tagline/ Slogan Celebrate Life

USP World's largest Ayurvedic and Natural Health Care Company

STP

Segment Products and services for daily needs

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DABUR INDIA (/BRANDGUIDE/FMCG/1518-DABUR-INDIA.HTML)

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230

Segment Products and services for daily needs

Target Group Every household especially the middle class

Positioning Dabur products are a reason for people to celebrate life

Product Portfolio

Brands

Food & Beverages

1. Real Juice (/brandguide/food-and-beverages/477-dabur-

real-juice.html) 2. Chyawanprash (/brandguide/food-

and-beverages/479-dabur-chyawanprash.html) 3. Dabur

Honey (/brandguide/food-and-beverages/482-dabur-

honey.html)

4. Hajmola (/brandguide/food-and-beverages/487-dabur-

hajmola.html) 5. Glucose-D (/brandguide/food-and-

beverages/634-dabur-glucose-d.html)

Consumer Products

1. Dabur Amla (/brandguide/fmcg/1029-dabur-amla.html)

2.Dabur Vatika (/brandguide/fmcg/936-dabur-

vatika.html) 3.Fem (/brandguide/fmcg/999-

fem.html)

4.Uveda (/brandguide/fmcg/984-dabur-uveda.html)

5.Dabur Red (/brandguide/fmcg/985-dabur-

red.html) 6.Dazzl (/brandguide/fmcg/1046-

dazzl.html)

7. Odomos (/brandguide/fmcg/861-odomos.html)

8.Odonil (/brandguide/fmcg/937-odonil.html)

9.Odopic (/brandguide/fmcg/1001-odopic.html)

10.Sanifresh (/brandguide/fmcg/862-sanifresh.html)

11.Babool (/brandguide/fmcg/1045-

babool.html) 12.Meswak

(/brandguide/fmcg/1000-meswak.html)

13.Promise (/brandguide/fmcg/1056-promise.html)

SWOT Analysis

1. Products present in over 60 c0untries and distribution through

5000 distributors and 2.8 millin outlets

2. Strong Brand Image and Product Development Strength

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Top 10 Telecom Companies of the World

2013 (http://www.mbaskool.com/fun-

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telecom-companies-of-the-world-

2013.html#at_pco=tcb-

1.0&at_tot=8&at_ab=-&at_pos=0)

MIST Is Forming Around The House Of

BRICS | Business Article

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← Dabur Am la...(/brandguide/fmcg/1029-

Dabur Red... →( /brandguide/fmcg/985-

Strength

2. Strong Brand Image and Product Development Strength

3. Strong Distribution Network and an Extensive Supply Chain

4. It has welfare activities in health care, education and other

socio-economic activities

5. Has focus markets in GCC, Egypt, Nigeria, US, Nepal etc

Weakness

1. Fake products sold under the name of their brands

2. Dabur products has stiff competition from big domestic players

and international brands

Opportunity

1. Tap rural markets and increase penetration in urban areas

2.Mergers and acquisitions to strengthen the brand

3.Increasing purchasing power of people thereby increasing

demand

Threats

1. Intense and increasing competition amongst other FMCG

companies

2.FDI in retail thereby allowing international brands

3. Competition from unbranded and local products

Competition

Competitors

1. Marico

2. L'Oréal

3. Nirma Ltd

4. HUL

5. Colgate-Palmolive

6. Procter and Gamble

7. ITC

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