Dabur

Company Overview

Dabur India Limited is India’s largest Ayurvedic medicine manufacturer and a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. The Health Care range brings for you a wide selection of Ayurvedic and natural products that offer complete care for varying individual needs. The Personal Care range covers categories like Hair Care, Skin Care and Baby Care. The Food range includes various energy drinks. Home Care products help keep the home clean and healthy and include room fresheners, cleaners etc. The Health Care section of Dabur has been working for over 125 years. Dabur has mastered the art of producing Ayurvedic preparations, blending traditional knowledge of drug manufacturing with scientific update. 

Total employee strength: 3000

Corporate Office : Kaushambi, Ghaziabad, Uttar Pradesh, India

Plants : 10

Warehouse: 6 major warehouses and 47 C & F (Carry & Forwarding) Agents

Management Team

Chairman – Anand Burman Vice Chairman – Amit Burman CEO, Director Sales & Marketing – Sunil Duggal

Business Overview

Dabur is oriented towards Ayurvedic or Herbal treatment:

Health care

1) Health Supplements

Dabur Chyawanprash

Sugar-free Dabur ChyawanPrakash

Chocolate-flavoured granular Dabur Chyawanprash Junior

Dabur Glucose

Dabur Honey

2) Digestives

Hajmola

Hajmola candy

Pudin Hara

Pudin Hara-Lemon fizz

Nature Care Isabgol

3) OTC - Health Care

Active Antacid

Dabur Honitus Cough Syrup

Dabur Honitus Lozenges

Dabur Shilajit Gold

DaburActive Blood Purifier

Dabur Shankha Pushpi

Dabur Badam Oil

Dabur Lal Tail

Dabur Janma Ghuti

Dabur Gripe Water

Dabur Balm Strong

Dabur Balm Strong Action

Personal care

1) Hair Care

Oil

 Dabur Amla

Dabur Amla Flower Magic

Vatika Enriched Coconut Hair Oil

Vatika Enriched Almond Hair Oil

Shampoo

Vatika Smooth & Shine Shampoo

Vatika Black Shine Shampoo

Vatika Anti Dandruff Shampoo

2) Oral Care

Dabur Red Toothpaste

Dabur Babool Toothpaste

Dabur Meswak Toothpaste

Promise Toothpaste

Lal Dant Manjan

Babool Mint Fresh Gel

3) Skin Care

Dabur Fem Range

Fem Fairness Creme Bleach

Fem Gold Creme Bleach

Fem Herbal Bleach

Fem Oxy Bleach

Saka Bleach for Men

Hair Removing Cream

Liquid Hand Wash

Dabur Gulabri Range

Gulabri Rose Water

Gulabri Face Freshener

Gulabri Moisturising Cream

Gulabri Moisturising Lotion

Dabur Uveda Range

Complete Fairness Cream

Face Mask

2 in 1 Moisturiser

Moisturising Face wash

Clarifying Face wash

Age Renew Cream

Sun Block Cream

Foods

1) Real

Orange Juice

Grape Juice

Tomato Juice

Mixed Fruit Juice

Pineapple Juice

Mango Nectar

Apple Nectar

Peach Nectar

Pomegranate Nectar

Litchi Nectar

Guava Nectar

2) Active

Multi Fruit

Orange Juice

Apple Juice

Orange Carrot Juice

Mixed Fruit Beetroot Carrot

Orange Citrus Punch

Mixed Fruit Cucumber Spinach

3) Burrst

Mixed Fruit

Orange Bytez

Crispy Apple

Mango Mania

4) Hommade

Tomato Paste

Ginger Garlic Paste

Tamarind Paste

Garlic Paste

Coconut Milk

5) Lemoneez

6) Capsico

Home Care

Odomos Mosquito Repellent Cream

Odonil Air Fresheners

Sani Fresh Shine Surface Cleaner

Odopic Dish washer

Consumer Health - Ethical

1) General Health

Stresscom

2) Lung Support

Broncorid

Madhuvaani

3) Digestive Support

Trifgol

4) Cardiac Support

Lipistat

5) Joint Support

Rheumatil Gel

Rheumatil Tab

Rheumatil Oil

6) Uterine Support

Mensta

Professional Channel

OxyLife Facial

Fem Gold Facial

Fem Pearl Facial

Fem Body Bleach

Marketing Campaign

1) Dabur Chyawanprash http://www.youtube.com/watch?v=7qarwLYNmLo

Segment: All age sections particularly children

Target: Family

Position: two spoons a day keeps you away from diseases

Herbal and protective ingredients

Healthy and tasty

2) Dabur Lal Tail http://www.youtube.com/watch?v=5gS8APhbtYk

Segment: Family

Target: New Borns

Position: Massage oil for quick growth of babies

Appeals to mothers more

Quick growth of babies

3) Dabur Amla http://www.youtube.com/watch?v=Fqw230OXjpA

Segment: Urban female consumers

Target: Young girls

Position: Beautiful hair helps you to be confident

Enhances hair growth

Increases shine

Makes hair more strong

4) Dabur Gulabari Rose Water http://www.youtube.com/watch?v=vyGqGTPRSqk

Segment: Urban Female Consumer

Target: Young girls

Position: Makes your skin feel fresh, smooth and glowing

Multiple usage : Face pack, face wash, toner and moisturiser

Makes skin rosy

Fragrance

Look good and attract women

5) Dabur Real Juice http://www.youtube.com/watch?v=S6B6bfb1FZY

Segment: Urban consumer

Target: Educated and upwardly mobile

Position: Real juices with no artificially added ingredient

Multilayer packaging keeps the juices fresh

Health drink

6) Odomos Mosquito Repellant Cream http://www.youtube.com/watch?v=p5tnA5V0BII&feature=related

Segment: All class of consumers particularly urban

Target: Middle class

Position: Targeted towards the middle class who have problems with mosquito coils

Highly effective

Tested for babies

Only mosquito repellent cream endorsed by the National Integrated Medical Association (NIMA)

Competitors

HUL, Colgate, Godrej Consumer, Godrej India, Marico, Emami, Gillete India and P&G.

Financials

SNO METRIC VALUE

1 Sales Turnover

3798.05

2 Total Income 3825.55

3 Operating Profit

659.92

4 Gross Profit

5 Net Profit 463.24

6 Dividend 130

7 EPS 2.66

8 Equity 7.48

Mar’12 figures in Rs.cr

Awards/Recognitions

1) Dabur ranked third in list of Asia's Best Investor Relations Companies by B Institutional Investor 2012.

2) New Delhi, Jun 6, 2012: Dabur India has been awarded the Aaj Tak Care Award for its environment initiatives. The award was presented by Finance Minister Pranab Mukherjee to Dabur India Ltd, former Director, Pradip Burman at the first-ever Aaj Tak Care Awards ceremony held in Delhi.

3) Jun 5, 2012: Dabur India Ltd has also been ranked amongst the Top three Green Business Leaders in the FMCG industry. The ranking was part of the Financial Express-EVI Green Business Survey 2011-12 released on June 5, 2012.

4) Dabur India Ltd ranked amongst the Top 3 Green Business Leaders in the FMCG industry.

Recent News/Events

1) Mumbai, Jan 7, 2012: India's largest hair oil brand Dabur Amla Hair Oil hosted the first-ever Dabur Asli Amla Star Ki Khoj – a unique contest to identify the girl with the best hair across India. The winner of this contest in each city round will be featured in an advertising campaign along with Bollywood celebrity and Dabur Amla Hair Oil Brand Ambassador Rani Mukherjee. 

2) Hyderabad, December 24, 2011: Dabur Gulabari, the country's leading rose-based beauty brand, organized the grand finale for the South Zone edition of its mega model hunt Dabur Gulabari Miss Rose Glow 2011 in Hyderabad. After four grueling rounds at the grand finale, Nancy Gupta from Hyderabad was adjudged the winner and walked away with a cash prize of Rs 50,000 and a one-year modeling contract. 

3) New Delhi, 29 June 2012: Miss India World 2012 Vanya Mishra Seeks Your Secret Dabur Gulabari Beauty Tips To Win Miss World Crown. The Rose-based beauty products brand from the House of Dabur announced the launch of a mega nation-wide campaign “Vanya Mishra Ko Banao Miss World” to gather support and luck for India’s prettiest face.

Career and Desired Qualities

1) Sourcing talent:

As one of the world's most widely recognized Ayurvedic consumer brands and one of India's best employers, Dabur attracts the country's best talent at various levels in the organization, through campus and lateral recruitment.

2) Training & development

People are the most important asset of Dabur. Dabur adds value through result driven training, and it encourages and rewards excellence.

3) Grooming talent

At Dabur, talent is groomed keeping in mind the competencies they need to possess, be it leadership or functional. It believes in creating a harmonious and value based work environment that encourages team spirit, as also rewarding individual initiative. 

4) Recruitment process

Recruitment follows a well defined 4-step process comprising: the application shortlist, preliminary assessment, the final interview and a medical evaluation.

5) Rewarding talent

Results and excellence are well rewarded at Dabur. Individual initiative is most welcomed and is rewarded too.

Young Managers Development Programme (YMDP) - Overview

YMDP is a two-pronged approach in recruiting dynamic professionals – lateral recruitments and the Management Trainee/ Engineer.

Trainee recruitments at entry level:

The Management Trainee/ Engineer Trainee Programme has been a focus area to

induct young and vibrant professionals at the entry level. With every passing year, up gradations are made to it to make the learning experience more enriching and rigorous with a greater focus on functional and conceptual inputs and an objective learning evaluation system. This program is aimed at getting fresh students from premier B-Schools and providing them with structured inputs, which prepare them to take the plunge into the corporate world.

YMDP offers Management Trainee specialization in: Sales & Marketing, Supply Chain and Human Resources

To develop the competencies in a trainee to independently manage a sales system and field force by developing a sound understanding of:

1. Sales and marketing fundamentals of Dabur

2. Objectives and tasks of sales and marketing functions

3. Roles of the sales managers and field force

4. Role of the marketing organization

5. Channels of distribution, structure and dealing with the trade of different SBU

6. Nature and organization of resources and how they can be optimized

7. Field force management

8. Linkages between the sales and marketing functions and other functions.

9. Practical application of marketing mix fundamentals

COMPETENCIES

Sales planning and management Field Force management Cost Control Brand Implementation Consumer and Trade Promotions Development Advertising Marketing Research

This 52 weeks training programme consists of orientation, conceptual overview, sales training, presentations, sales project, on job training followed by evaluation and reviewing of process by Review Committee.

Others

Dabur has been undertaking a host of energy conservation measures. Successful implementation of various energy conservation projects have resulted in a 13.8% reduction in the Company’s energy bill in the 2008-09 fiscal alone. What was noteworthy was the fact that this reduction has come despite an 8-9% volume increase in manufacturing, and an average 11.7% increase in cost of key input fuels.

Dabur's overseas revenue today accounts for over 30% of the total turnover.

Sustainable Development Society (SUNDESH) is sworn to the mission of ensuring overall socio-economic development of the rural & urban poor on a sustainable basis, through different participatory and need-based initiatives. It aims to reach out to the weaker and more vulnerable sections -- such as women and children, illiterate and unemployed – of the society.

Sources:

http://money.rediff.com

http://www.indianretailer.com

http://www.dabur.com

http://www.moneycontrol.com