D8.1 Project Website and Communication Guidelines · 2019. 5. 16. · white papers on best practice, innovation, integration and entrepreneurship, to be provided to industry and the

Project Acronym 5GTANGO

Project Title 5G Development and Validation Platform for Global Industry-Specific Network Services and Apps

Project Number 761493 (co-funded by the European Commission through Horizon 2020)

Instrument Collaborative Innovation Action

Start Date 01/06/2017

Duration 30 months

Thematic Priority H2020-ICT-08-2017-5GPPP Convergent Technologies

Deliverable D8.1 Project Website and Communication Guidelines

Work Package WP8 Exploitation, Dissemination, Standards and 5G Collaboration

Submission Date 30/06/2017

Version Version 1.1

Status To be approved by EC

Editors Ricard Vilalta (CTTC)

Contributors Raul Muñoz (CTTC)

Reviewer Sonia Castro (ATOS)

D8.1 Project Website and Communication Guidelines

5GTANGO D8.1 Project Website and Communication Guidelines | 2

© 5GTANGO Consortium - www.5gtango.eu

Deliverable Type

R Document X

DEM Demonstrator, pilot, prototype

DEC Websites, patent filings, videos, etc.

OTHER

Dissemination Level

PU Public X

CO Confidential, only for members of the consortium (including the Commission Services)

http://www.5gtango.eu/



Executive Summary

The objective of this deliverable is three-fold. Firstly, to present the 5GTANGO project website. Secondly, to describe the initial 5GTANGO communication plan and finally, to describe the expected dissemination activities. We conclude with a set of KPIs in order to measure 5GTANGO success.




Table of Contents

Executive Summary ....................................................................................................................... 3

Acronyms ....................................................................................................................................... 7

1 Introduction .......................................................................................................................... 8

2 Project website ...................................................................................................................... 8

2.1 Domain .......................................................................................................................... 8

2.2 Main page ...................................................................................................................... 8

2.3 Website tree .................................................................................................................. 9

2.4 News ............................................................................................................................ 10

2.5 SEO .............................................................................................................................. 10

2.6 Analytics ...................................................................................................................... 11

2.7 Technology .................................................................................................................. 11

3 Communication Plan ........................................................................................................... 12

3.1 Stakeholders ................................................................................................................ 12

3.2 Communication objectives .......................................................................................... 14

3.3 Strategy ....................................................................................................................... 14

3.4 Key messages .............................................................................................................. 14

3.5 Channels ...................................................................................................................... 14

3.5.1 Non-media channels ........................................................................................... 14

3.5.2 Media channels ................................................................................................... 15

3.6 Guidelines .................................................................................................................... 15

3.6.1 Logo ..................................................................................................................... 15

3.6.2 Color identity ....................................................................................................... 15

3.6.3 Templates ............................................................................................................ 15

3.6.4 References ........................................................................................................... 16

4 Dissemination Activities ...................................................................................................... 16

4.1 Conferences and Publications ..................................................................................... 16

4.2 White papers ............................................................................................................... 16

4.3 Workshops .................................................................................................................. 16

4.4 Demonstrations ........................................................................................................... 16

4.5 Hackathons .................................................................................................................. 16

4.6 Collaborations ............................................................................................................. 17

4.6.1 Standards ............................................................................................................. 17

4.6.2 Open Source Software ........................................................................................ 17

4.6.3 5GPPP activities ................................................................................................... 18

5 Conclusions ......................................................................................................................... 19




References ................................................................................................................................... 20




List of Figures

Figure 1 5GTANGO main page screen capture.............................................................................. 9

Figure 2 News page screen capture ............................................................................................ 10

Figure 3 Google search 5GTANGO results ................................................................................... 11

Figure 4 Google Analytics dashboard for 5GTANGO website ..................................................... 11

Figure 5 Joomla dashboard which provides ease of use and security ........................................ 12

Figure 6 5GTANGO´s Value chain and partners roles in the industry ......................................... 12

List of Tables

Table 1: List of Acronyms .............................................................................................................. 7

Table 2 Proposed contributions to standards ............................................................................. 17

Table 3 Proposed contributions to OSS ...................................................................................... 18

Table 4: 5GTANGO communication and Dissemination activities and KPIs................................ 20




Acronyms

The following table provides a more comprehensive list of common acronyms found throughout the document.

Table 1: List of Acronyms

CMS Content Management System

KPI Key Performance Indicator

NFV Network Function Virtualisation

OSM Open Source MANO

OSS Open Source Software

OTT Over The Top (providers)

SDK Service Development Kit

SDO Standard Definition Organizations

SEO Search Engine Optimization

V&V Validation and Verification

VNF Virtualised Network Functions




1 Introduction

The project’s web presence has had an initial launch in the first day of the project, June 1st 2017, and it will be continuously updated with new content. In Section 2, we present the website details, as well as the analytics and technology that will support the website during project duration.

Regarding the communication plan, stakeholder profiles have been identified, and initial communication means, strategy and guidelines are described. Section 3 describes this communication plan.

Finally, Section 4 provides the planned dissemination activities that include conferences and publications, white papers, workshops, demonstrations, hackathons, standards, open source communities and 5G activities.

Finally, we conclude with a list of KPIs regarding 5GTANGO communication and dissemination activities.

2 Project website

This section is dedicated to describe the efforts performed in the realisation of 5GTANGO public project website.

2.1 Domain 5gtango.eu domain has been acquired to be used as main domain for 5GTANGO project. The consortium will consider the acquisition of other similar domains, such as 5gtango.com

2.2 Main page The main page (see Figure 1) has been designed in order to provide an attractive overview of the project´s topics that are more important:

• Key Message

• Objectives

• News and Social Media

• Value and Stakeholders

• Use case and Pilots

• Consortium




Figure 1 5GTANGO main page screen capture

2.3 Website tree This is the current 5GTANGO sitemap:

http://www.5gtango.eu

http://www.5gtango.eu/about-5g-tango.html

http://www.5gtango.eu/about-5g-tango/objectives.html

http://www.5gtango.eu/about-5g-tango/use-cases.html

http://www.5gtango.eu/about-5g-tango/features-and-value-proposition.html

http://www.5gtango.eu/about-5g-tango/architecture.html

http://www.5gtango.eu/about-5g-tango/partners.html



http://www.5gtango.eu/about-5g-tango.html

http://www.5gtango.eu/about-5g-tango/objectives.html

http://www.5gtango.eu/about-5g-tango/use-cases.html

http://www.5gtango.eu/about-5g-tango/features-and-value-proposition.html

http://www.5gtango.eu/about-5g-tango/architecture.html

http://www.5gtango.eu/about-5g-tango/partners.html



http://www.5gtango.eu/project-outcomes.html

http://www.5gtango.eu/project-outcomes/marketing-material.html

http://www.5gtango.eu/project-outcomes/project-presentations.html

http://www.5gtango.eu/project-outcomes/publications.html

http://www.5gtango.eu/software.html

http://www.5gtango.eu/software/documentation.html

http://www.5gtango.eu/news.html

http://www.5gtango.eu/news/17-welcome-to-the-new-5gtango-website.html

http://www.5gtango.eu/news/20-the-eu-initiative-5gtango-paves-the-way-for-the-flexible-programmability-of-5g-networks.html

http://www.5gtango.eu/news/21-5gtango-overview-in-brussels.html

http://www.5gtango.eu/news/22-great-start-of-5gtango-at-eucnc-2017.html

http://www.5gtango.eu/contact-us.html

This sitemap will grow during project execution.

2.4 News Project news can be easily published on the website by adding News category to any article.

Figure 2 shows the news page, including one featured article and two column short view of each

news. Latest, news titles are also located in the main page.

Figure 2 News page screen capture

2.5 SEO We have verified the proper search in Google and Yahoo search engines. Figure 3 shows the results in Google search.


http://www.5gtango.eu/project-outcomes.html

http://www.5gtango.eu/project-outcomes/marketing-material.html

http://www.5gtango.eu/project-outcomes/project-presentations.html

http://www.5gtango.eu/project-outcomes/publications.html

http://www.5gtango.eu/software.html

http://www.5gtango.eu/software/documentation.html

http://www.5gtango.eu/news.html

http://www.5gtango.eu/news/17-welcome-to-the-new-5gtango-website.html



http://www.5gtango.eu/news/21-5gtango-overview-in-brussels.html

http://www.5gtango.eu/news/22-great-start-of-5gtango-at-eucnc-2017.html

http://www.5gtango.eu/contact-us.html



Figure 3 Google search 5GTANGO results

2.6 Analytics Google Analytics have been activated (see Figure 4) in order to keep track of the sessions and other statistics as communication KPIs (as explained later).

Figure 4 Google Analytics dashboard for 5GTANGO website

2.7 Technology Joomla CMS (see Figure 5) has been deployed and RSPageBuilder! extension has been acquired in order to provide more dynamic and design-oriented contents. Webserver is administrated by CTTC IT department who administer the server, firewall and backups.




Figure 5 Joomla dashboard which provides ease of use and security

3 Communication Plan

3.1 Stakeholders NFV has caused a disruptive shift for all actors in the classic telecommunications value chain along with their business models; as it has opened the door to new actors, such as software developers or vertical industries.

5GTANGOS’s focus is aimed at the whole value chain of the telecom sector and it expands in order to reach other groups and communities (including vertical industries) that are critical to create the widest impact possible with the project results. Figure 6 illustrates the simplified value chain of 5GTANGO and where each of the partners is placed in it.

Figure 6 5GTANGO´s Value chain and partners roles in the industry




• Network Operators: Immediate partner networks of Altice Labs and Telefónica. Telco partners are interestered in the V&V Framework, as well as the Service Platform. We can engage with them in industry events.

• Network Equipment Vendors: NEC, Nokia and Huawei. Partners are active in key industry groups such as TMForum and ETSI NFV ISG, regularly attend industry events, and will represent 5GTANGO at such venues as Layer123 SDN & NFV World Congress, and the Mobile World Congress.

• Supporting IT Industry (ISVs, IT Providers, System Integrators): The industry partners are also leaders in the IT industry as a whole, and are established stakeholders in areas in the immediate proximity of networks, such as cloud computing, virtualisation, service provision, security, etc. ATOS is a large system integrator and cloud provider to a variety of customer segments. With the convergence of IT, telcos and vendors also have strong partnerships with IT providers across Europe.

• SME Developers: SME partners UBI, SYN and EGM. SME can be engaged through Hackathons, Plugtests or Interoperability Tests.

• Vertical Industries: Weidmüller and Nurogames. These verticals shall be engaged through the placement of End-to-End solutions.

• Open Source Communities: the partners also position 5GTANGO strategically with open source projects & communities.

• Standards Groups: Partners have active connections with key standards groups for the project, such as ETSI’s NFV and TMForum’s ZOOM.

• 5G-PPP Collaboration: 5GTANGO will actively collaborate in the clustering activities of 5G-PPP, Networld2020 ETP and 5G Infrastructure Association, and considers them priority dissemination targets for 5GTANGO development and results. Initial working group participation includes the Software Networks and Architecture.

• Scientific and Academic: Partners UPB, NCSRD, IMEC, CTTC and UPRC have substantial scientific and academic networks. Targeted conferences include: ACM SIGCOMM, CoNEXT and HotNets; IEEE NetSoft, INFOCOM, GLOBECOM and ICC; IFIP/IEEE IM, NOMS and CNSM; USENIX NSDI; Layer123 (SDN&NFV), EuCNC and the MPLS SDN World Congress. 5GTANGO project members are directly involved in the organization of some of the above established conferences. Partners will also organize special sessions/workshops at these and other large international conferences to promote project work and position project achievements with regard to emerging scientific areas related to the project’s themes, new business opportunities and technological trends. Book chapters related to the project research items will be pursued as a means to externalize project work and to document the advances on the state of the art achieved by the project. To complement its peer-reviewed scientific publications, the project will also produce white papers on best practice, innovation, integration and entrepreneurship, to be provided to industry and the wider public.

• Wider Public: Communication actions will include public policy (e.g. Digital Agenda), and consumers outside of the technical knowledge of the project, expanding the 5GTANGO marketing to speak to a wider audience. Both industry and academic partners have the experience and marketing departments to carry these actions.




3.2 Communication objectives 5GTANGO communication objectives are the following:

• Achieve measurable impact through successful penetration of 5GTANGO results

towards stakeholder communities (see conclusions).

• Create ongoing and valuable engagement with telco industry stakeholders.

• Encourage stakeholders to evaluate, adopt and extend 5GTANGO’s open-source

results.

3.3 Strategy • Year 1: 5GTANGO network establishment in order to start creating awareness

regarding its scope and objectives. Dissemination activities: content marketing,

marketing material, events, conferences and workshops, publications, 5G PPP

collaboration.

• Year 2: Engagement with industry stakeholders and open source and standards

communities to build a base of interest and support for the project. First results of

the project available for initial feedback to push back to development cycles in sync

with releases schedule. Dissemination activities: content marketing, marketing

material, events, conferences and workshops, publications, 5G PPP collaboration,

press and media, demos.

• Year 3: Pilots and help to stakeholders with early uptake of the final release.

Dissemination activities: content marketing, marketing material, events,

conferences and workshops, publications, 5G PPP collaboration, press and media,

demos, pilots.

3.4 Key messages 5GTANGO is a 5GPPP Phase2 Innovation Action.

5GTANGO enables the flexible programmability of 5G networks with:

a) an NFV-enabled Service Development Kit (SDK);

b) a Store platform with advanced validation and verification mechanisms for

VNFs/Network Services qualification (including 3rd party contributions);

c) a modular Service Platform with an innovative orchestrator in order to bridge the

gap between business needs and network operational management systems.

5GTango addresses industry-specific markets.

3.5 Channels

3.5.1 Non-media channels

Non media-channels will be exploited through dissemination activities:

Conferences and Publications

White papers

Workshops

Demonstrations

Hackathons

Collaborations




These channels will be detailed in next section.

3.5.2 Media channels

3.5.2.1 Web site

Ideal reference point for the availability of all the project public outcomes: deliverables, publications, marketing material, open source code and related documentation, etc. Targeted audiences: all.

http://www.5gtango.eu

3.5.2.2 Social Networks

Several social media channels (e.g. Twitter, LinkedIn, YouTube) will be used as a complement to the website to promote results, announce events and latest news and actively interact with the stakeholders. Targeted audiences: Third-party developers and OTT providers, Open Source Organizations, 5G PPP projects.

Twitter: @5gtango

Linkedin: https://www.linkedin.com/in/5gtango/

3.5.2.3 Developer Networks

Github will be the preferred developer network. 5GTANGO contributions will be public and made available in the following channel:

https://github.com/5gtango

3.5.2.4 Newsletter

Powerful tool to promote results and provide relevant information to our audience. Targeted audiences: Network Operators, Network Equipment vendors and solution providers, System Integrators and Technology Partners, Third-party developers and OTT providers, 5G PPP projects.

The project commits to two short news per month. Each newsletter will use these 8 news. A longer post will be included to the newsletter. Responsible partners for that post will be assigned following partners numbering in proposal. For 2017: July 17: ATOS, August17: NEC, September17: Altice Labs, October17: Nokia, November17: Telefonica, December17: Huawei.

3.5.2.5 Dissemination Material

A flier and a poster will be prepared in order to bring 5GTANGO vision to dissemination events.

3.6 Guidelines

3.6.1 Logo

5GTANGO logo is an evolution of SONATA logo. Two dancers are represented. A vector version has been created in SVG, which is available in 5GTANGO repository.

3.6.2 Color identity

The color identity in 5GTANGO is RGB (192,0,0). Variations of the color are accepted.

3.6.3 Templates

5GTANGO word and powerpoint templates are available in project repository.



https://www.linkedin.com/in/5gtango/

https://github.com/5gtango



3.6.4 References

When referencing the project, please use 5GTANGO in capital letters. 5Gtango is only used for project logo.

4 Dissemination Activities Several dissemination activities are already identified as candidates for 5GTANGO Year 1.

4.1 Conferences and Publications Targeted conferences include:

ACM SIGCOMM, CoNEXT and HotNets; IEEE NetSoft, INFOCOM, GLOBECOM and ICC; IFIP/IEEE IM, NOMS and CNSM; USENIX NSDI; Layer123 (SDN&NFV), EuCNC and the MPLS SDN World Congress.

Partners have identified the following contributions to upcoming conferences (in brackets the deadline for contributions):

- NFVPN Workshop (July17)

- SDN NFV World Congress (July17)

- ICC (Oct17)

- OFC (Oct17)

- ETSI 5G summit

Targeted journals and magazines include:

ACM Computer Communication Review; IEEE/ACM Transactions on Networking; IEEE Proceedings, Internet Computing, Pervasive Computing, Transactions on Network and Service Management, Transactions on Communications, and Journal on Selected Areas in Communications; IEEE Network and Communications Magazines; Elsevier Computer Networks and Journal of Network and Computer Applications.

4.2 White papers A white paper (possible IEEE Communications Magazine) will be prepared during 5GTANGO Year 1.

4.3 Workshops A workshop will be prepared in conferences such as: NetSoft (Dec17), EuCNC (Feb18), IEEE NFV/SDN (Apr18).

A potential activity here will be to participate in the workshop organised in the scope of the SN WG that is usually organised at the EuCNC

4.4 Demonstrations Demonstrations increase the impact of the 5GTANGO results. It is important to start preparing them in order to be showed after 5GTANGO first release in venues such as: MWC, EuCNC, IEEE NFV/SDN, and NetSoft.

4.5 Hackathons Several hackathons are discussed as possible venues for 5GTANGO dissemination and stakeholder engagement, such as IETF Hackathons, ETSI PlugTests, Interop, TMForum Catalyst.




A possible target might be IETF 101 in London (March 17 and 18, 2018).

4.6 Collaborations We have updated possible collaborations, because SDOs and OSSs are constantly changing and 5GTANGO needs to reconsider some of them (e.g., ONF, OPEN-O).

4.6.1 Standards

The following standardization bodies will be addressed, with the most significant potential contributions first.

SDO Partners Potential Collaboration

ETSI NFV TID, ALB, NEC, Nokia, NCSRD, CTTC

EVE: extension of VNF and Service Graph Descriptors to allow seamless integration of validation in deployment environments.

REL: contributions on upgrade strategies, CI/CD and DevOps.

TST: Developing specification on testing and test methodologies.

IETF ALB, TID, NEC, QUOBIS, CTTC, UPB

BM WG: Test specifications and methodologies for V&V framework

NetSlicing: Monitor the BoF and look for future contributions.

PCE WG: Monitoring and contribution to SFC topics.

IRTF TID, CTTC, NCSRD NFVRG: Focus on YANG models for test description.

NMRG: DevOps for networking

TMForum ATOS, ALB, HWIRL Feedback on (high-level) architecture approaches, like verticals.

3GPPP ALB, Nokia, HWIRL Monitor R15 in order to align with architecture and network slicing concepts.

Table 2 Proposed contributions to standards

4.6.2 Open Source Software

The following Open Source Software bodies will be addressed, with the most significant potential contributions first.

SDO Partners Potential Collaboration

OSM TID, NCSRD, CTTC Focus on how 5GTANGO SDK and V&V framework might fit in OSM ecosystem and of




possible integrations (as they complement OSM).

SONATA ATOS, ALB, NEC, UPB, IMEC Support and Extensions to SONATA SDK and SP.

Remove R&D branding and become more product oriented.

OPNFV NEC, NBLF, NCSRD Check for compatibility of Service Platform over OPNFV, as well as collaborate with project Pharos for compliance of PoP.

ONAP HWIRL, ALB, UPB Explore Roadmap and monitor key activities on V&V.

Table 3 Proposed contributions to OSS

4.6.3 5GPPP activities

5GTANGO will be active in the following 5GPPP WGs:

- Software Networks. Leader: ATOS, Participants: CTTC, NCSRD

- Architecture. Leader: UPB, Participants: NEC

Network Management WG will also be followed, in order to properly contribute with 5GTANGO’s perspective.

Potential collaborations with Phase1 projects might be considered: SONATA, 5GEx, Charisma, 5G-Crosshaul.

Potential collaborations with Phase2 projects might be considered: 5G Transformer, MATILDA, 5GCity, 5GCAR, NGPaaS.

Other H2020 projects include: 5GinFIRE and EU-CN EXCITING

Roadmap for potential collaborations:

1. Bilateral taskforce

2. Identify topics

3. Where to place 5GTANGO usage




5 Conclusions

This deliverable has introduced 5GTANGO project website and communication plan. In order to properly evaluate the communication and dissemination activities, we have established the following Table 4, which provides the main envisaged communication and dissemination activities for 5GTANGO, as well as the KPIs that will back up and add quantitative metrics to the campaign. It should be noted that this should be considered a live-table, which will be updated and developed throughout the project life.

Activity KPI Success Indicator

Digital campaign

Web Page Nº sessions ≥5000

Social Media Nº social media channels used ≥2

Newsletter Periodicity Quarterly

Blog Periodicity Bi-monthly

Press and media channels

External media channels

(including online channels)

Nº activities carried out by project using these channels

≥2

Events, workshops and conferences

Presentations Nº presentations ≥10

Nº reached organisations ≥50

Attendance/ participation/ organisation to/in/of

conferences/ workshops/ events

Nº events ≥15

Publications

Papers in conferences Nº publications ≥10

Publications in scientific journals

Nº (open access) publications ≥10

Industry related publications Nº of publications ≥3

Collaboration




Contribution to Standards Nº working groups in which actively collaborate ≥2

Contribution to Open Source Communities

Nº communities in which actively collaborate ≥2

5G PPP collaboration Nº projects with which actively collaborate ≥2

Nº 5G PPP working groups in which actively collaborate

≥2

Demonstrations

Demonstrations Nº demonstrations ≥10

Nº reached organisations ≥50

Marketing material

Project Flyer, Poster, Booklet, etc…

Nº creativities ≥2

Nº events where distributed ≥10

Table 4: 5GTANGO communication and Dissemination activities and KPIs

References


Documents

D8.1 Project Website and Communication Guidelines · 2019. 5. 16. · white papers on best practice, innovation, integration and entrepreneurship, to be provided to industry and the