D71.5 Dissemination and Cluster Activity report M12 issue€¦ · Project ID 284860 MSEE – Manufacturing SErvices Ecosystem Date: 30/10/2012 Deliverable D71.5 – M12 issue D71.5

Project ID 284860 MSEE – Manufacturing SErvices Ecosystem

Date: 30/10/2012 Deliverable D71.5 – M12 issue

D71.5

Dissemination and Cluster Activity report

M12 issue

Document Owner: G. Doumeingts, C. Lieu (INTEROP-VLab)

Contributors: All MSEE partners

Dissemination: Public

Contributing to: WP 71

Date: 30-10-2012

Revision: V1.0



MSEE Consortium Dissemination: public 2/41

TABLE OF CONTENTS

LIST OF FIGURES .................................................................................................................... 3

LIST OF TABLES ..................................................................................................................... 4

EXECUTIVE SUMMARY ........................................................................................................ 5

1. INTRODUCTION .............................................................................................................. 6

2. MSEE DISSEMINATION STRATEGY ........................................................................... 7

2.1 Implementation of the Dissemination Plan ................................................................. 7

2.2 The identified MSEE targets ....................................................................................... 8

2.3 Strategy implemented towards the specific targets ..................................................... 9

3. SCIENTIFIC DISSEMINATION .................................................................................... 12

3.1 Report on the participation in international/national events ..................................... 13

3.2 Report on cross-projects collaborations and external communities .......................... 21

3.3 Cooperation with the FInES and IERC Clusters ....................................................... 24

3.4 Report on the partner’s publications (newsletter, press release…) ........................... 26

3.5 MSEE scientific papers and publications .................................................................. 30

3.6 MSE Community Group ............................................................................................ 31

4. MSEE DISSEMINATION MEANS ................................................................................ 32

4.1 MSEE website ........................................................................................................... 32

4.2 MSEE social media (Twitter) .................................................................................... 34

4.3 MSEE Newsletter ...................................................................................................... 34

4.4 MSEE Leaflet/poster/brochure .................................................................................. 35

4.5 MSEE distribution sources and lists .......................................................................... 35

5. Relevant indicators and achievements ............................................................................. 36

6. CONCLUSION ................................................................................................................ 37

7. ANNEXS .......................................................................................................................... 38




LIST OF FIGURES

Figure 1: Presentation of MSEE to Mrs Kroes at the FoF booth / CeBIT ............................... 14

Figure 2: MSEE presentation in the EFFRA brochure ............................................................ 15

Figure 3: MSEE keynote speech at I-ESA 2012 ...................................................................... 16

Figure 4: MSEE presentation in the Prosumer.net brochure .................................................... 27

Figure 5: article on MSEE in the HARDIS newsletter ............................................................ 29

Figure 6: MSEE website - screenshot ...................................................................................... 33

Figure 7: 1st MSEE newsletter ................................................................................................. 34

Figure 8: MSEE generic leaflet (both sides) ............................................................................ 39

Figure 9: MSEE generic poster ................................................................................................ 40

Figure 10: MSEE use-cases poster ........................................................................................... 41




LIST OF TABLES

Table 1: Dissemination results obtained at M12 ...................................................................... 11

Table 2: List of MSEE published papers ................................................................................. 30

Table 3: management of the MSEE website features .............................................................. 32




EXECUTIVE SUMMARY

The deliverable D71.5 is titled “Dissemination and Cluster activity report”. The objective of

this document is to report the MSEE dissemination activities performed during the first year

of the project. Further to the Dissemination and Cluster Plan presented in the D71.2 at M6, the

activities planned have been implemented towards the target communities defined at the

beginning of the project.

This report is structured as follows:

- Chapter 2 contains the dissemination strategy towards the main target communities and the

description of the used channels.

- Chapter 3 contains the report for scientific dissemination as regards the submitted papers

and publications, the participation to events and conferences, the collaborations with existing

initiatives and the creation of the MSE community group.

- Chapter 4 describes the material used to promote the MSEE concepts and results (some

samples of dissemination material are included in annexes).

- Chapter 5 includes an assessment of the dissemination actions performed and the progress to

achieve the performance targets.




1. INTRODUCTION

The dissemination activities in MSEE are defined according to the objectives of the Work

Package 71 defined in the MSEE Description of Work:

O1. To promote the project activities and results towards identified target groups

O2. To share information and knowledge with any interested research communities

O3. To establish collaborations and synergies with other EC projects, clusters, initiatives

O4. To contribute to the EC policies and promote the social and economic impact of MSEE

(Innovation Union, Digital Agenda and Globalisation era flagship)

The objective of the deliverable D71.5 is to describe the dissemination strategy applied and to

report on the actions performed during the first year. The actions have been assessed

according to the targets initially planned in order to be able to take corrective actions for the

next period. The updated dissemination action plan will be presented at M18 in the

deliverable D71.3 “Dissemination and Cluster Plan”.




2. MSEE DISSEMINATION STRATEGY

The dissemination strategy consists in precisely establishing short and long-term objectives

linked with concrete actions for specific target audience. The major goals to pursue are:

• To keep the consortium informed about what have been done within the different work

packages (internal communication).

• To regularly promote the project advancements through the external communities (EC,

policy-makers, industry, academia).

• To regularly publish scientific papers and articles in international Journals and

Conferences, in order to share with the Research Community the project results.

The dissemination strategy used in the project was first to identify what are the target

categories addressed in MSEE (external communities). For each category, MSEE tries to

adapt the message and to choose the most relevant communication channel to reach the target.

To increase the impact of the dissemination, it is of high importance to define the priorities

and the quantitative objectives. All the internal and external processes have been defined in

order to implement in the best way the dissemination activities.

2.1 Implementation of the Dissemination Plan

The strategy and dissemination and cluster plan was elaborated at the beginning of the project

(M6) and then implemented. The main performed actions are summarized below:

Actions done to reach objective O1. “Promote the project activities and results towards

identified target groups”:

- Identification of the target communities of high interest for MSEE and potentially

interested in MSEE

- Contact directly with the identified communities or through the privileged links that

some partners can have with them

- Participation and submission of scientific papers, posters in events and conferences

related to the MSEE topics (see the list of events in chapter 3)

Actions done to reach objective O2. “Share information and knowledge with any interested

research communities”:

- Creation and regular update of the dissemination material (website, documentation,

flyer and posters, newsletter, MSEE Twitter account)

- Definition and identification of the key information to deliver (possibly spread by

using a customized channel), identification of the relevant channels to reach the target

audiences

- Ongoing discussions initiated by the partners in meetings, events, projects they are

involved




Actions done to reach objective O3. “Establish collaborations and synergies with other EC

projects, clusters, initiatives”:

- Selection of the EC projects and initiatives to approach (among FoF projects from DG

CONNECT A3 and E3 units)

- Participation to FInES Cluster meetings; contribution to some FInES Task Forces

- Elaboration of the Cluster collaboration plan (see D71.2 at M6)

Actions done to reach objective O4. “Contribute to the EC policies and promote the social

and economic impact of MSEE (especially Innovation Union, Digital Agenda for Europe,

and Globalisation era flagship)”:

- Identification of the policy priorities or pillars that MSEE will support

- Dissemination of information issued from EC policies inside MSEE

- Analysis of the results of the project which could influence the EC policies

- Elaboration of the Policy Action Plan (M12, M24 and M36)

The following sections present the results obtained in the WP71.

2.2 The identified MSEE targets

According to the MSEE scope, several categories of audience have been identified depending

on the impact and the results expected from the target. Four categories (A, B, C, D) emerge

among which specific communities are identified:

A. Research, including: academia, research projects, research centers, RTD department,

research communities having common interests with the MSEE domains (Future Internet,

manufacturing, service innovation, business innovation, computer science, automation,

modeling, information systems…).

B. Industry / End-users, including: manufacturing enterprises and IT enterprises (Chief

Information Officers, Business managers, Supply Chain managers, Production managers,

Retail managers, Life Cycle managers, Software designers and developers, Solution

providers), strategic consultants, investors and venture capitalists, industrial associations and

SMEs in textile retail, machine-tools, household appliances, next generation TV sets, and

other sectors.

C. Standardisation bodies and initiatives, including the international institutions in the

domain of standards for interoperability (CEN, ISO, ETSI…).

D. Policy-makers and open research communities, including the European clusters (FInES

– Future Internet Enterprise Systems, IERC – European Research Cluster on the Internet of

Things), the EC DG Connect, the EC agencies and initiatives (in Future Internet, Factories of

the Future Public-Private Partnership (FI/FoF PPP), Digital Agenda, Future Internet

Assembly (FIA), EFFRA, NESSI, other ETPs, Manufuture, EFIA, IMS, NEM…), some

European associations, National Ministries of Research and Industry.




The expected benefits to approach these audiences are:

- to create awareness for the use and adoption of MSEE results

- to inform and share knowledge with anyone interested in the MSEE activities and results

- to engage external persons and receive feedbacks, advices from potential users and

stakeholders

- to promote MSEE and increase the visibility and impact of the project

Each category shall be interested in specific aspects of the MSEE project. In order to increase

the impact of the dissemination, the content must be adapted by offering a clear message

focused on the key information that will be of interest for the target audience. Such a

customized communication could lead to increase the costs and effort to produce the material,

and to find the right channel to reach the specific wanted category. For these reasons, the

communication will be adapted to the category of audience as far as it will be possible, by

measuring the benefit gained against the effort and cost spent.

2.3 Strategy implemented towards the specific targets

Targets Dissemination Strategy

A. Research: Universities, Research Centers, research projects…

Researchers, Academia

stakeholders of

interoperability and

service innovation

- publication of scientific papers in International Journal / conferences

(see the list of conferences in chapter 3)

- organization of workshops in conjunction with events in the MSEE

domains

- presentation of scientific posters in International conferences and

meetings

European project

representatives

- collaboration with the PROsumer.NET project1 (stand and brochure)

- collaboration with the CoReNET project2

- cross-project knowledge exchange on manufacturing topics with the

ManuCloud project3

B. Industry / End-users: manufacturing enterprises and IT enterprises…

Textile experts - presentation of MSEE to the German Textile Association – Yarns,

Fabrics, Finishing (Papenburg, Germany – 16. November 2011)

Mobile Commerce - participation in the M-Commerce Event (Amsterdam -19 January

2012)

1 http://prosumernet.eu/

2 http://www.corenet-project.eu/

3 http://www.manucloud-project.eu/

http://prosumernet.eu/

http://www.corenet-project.eu/

http://www.manucloud-project.eu/




EFFRA community - publication of the MSEE project description released in the EFFRA

publication “Developing Technologies for Factories Of the Future”4

Business and IT

specialists in Cloud

Computing

- participation in the Cloudscape IV annual workshop (Brussels, 22-23-

24 February 2012)

Specialists in ICT for

Manufacturing

- participation in ActionPlanT workshop (Athens, 14-15 May 2012)

- participation in the Road2sos workshop (Brussels, 12 Sept 2012)

C. Standardisation bodies and initiatives: international institutions in the domain of standards

for interoperability

Standards Development

Organisations (SDO)

The MSEE partners are collaborating with the main SDOs5, for

example:

- Bivolino with CEN for clothing sizing charts

- Uninova with ISO TC184/SC4

- Polimi with CEN, DIN, BSI, OpenGroup, Nist

- Engineering Ingegneria Informatica S.p.A with OMG

- University of Innsbruck with W3C and OASIS

- University Bordeaux 1 with CEN TC310 WG1, ISO TC184 SC5

WG1

D. Policy-makers and open research communities

EC officers mostly

belonging to the current

DG CONNECT A3

Unit

- participation in the FInES Cluster (meetings, task forces,

collaborative initiatives)

- participation in EC InfoDays, Clusters, FoF workshops and meetings

IoT community in EU

and National funded

projects

- participation in the Internet of Things events: semantic

interoperability TF meeting (Paris, 25-26 March 2012), the IOT week

(Venezia, 18-20 June 2012), the IOT Arch Meeting (Brussels - 9-10

sept 2012)

All categories (A, B, C and D)

Manufacturing Industry

and ICT providers,

researchers, EC

personnel, politicians

- participation in big events (CeBIT , Industrial Technologies

conferences and exhibition, Future Internet Week, World

Manufacturing Forum…)

Local dissemination (by the partners)

Centers of

Technology, research

and commercial

organizations, local

- participation in workshops, networking events organized at the

national level

4 http://www.effra.eu/media-a-events/publications.html

5 The quoted SDOs are:

CEN (European Committee for Standradisation)

DIN (Deutsches Institut für Normung - German Standardisation Institute)

BSI (British Standards Institution)

NIST (National Institute of Standards and Technology, US)

OpenGroup (Industry software standards development organisation)

OMG (Object Management Group - Industry standards development organisation, with focus on modelling and

enterprise integration)

http://www.effra.eu/media-a-events/publications.html




SMEs, industrial

associations

Table 1: Dissemination results obtained at M12

The impact of the strategy adopted to promote MSEE in the first year is not easily measureable.

However, we already notice that MSEE is considered as a major IP project under the FoF action and

raises a great interest among the research and the industry audience.




3. SCIENTIFIC DISSEMINATION

During the first year of the project, various actions have been undertaken to promote the

MSEE vision and research objectives in Europe and beyond. Since the beginning of the

project, MSEE has initiated collaborations with the main initiatives related to the MSEE

activities and relevant for the MSEE targets. In particular MSEE is active and visible in the

following initiatives:

- FInES (Future Internet Enterprise Systems Cluster)

- Factories of the Future (FoF) under the “Virtual Factory” priority, with a participation in the

FoF meetings and workshops; collaboration with FoF projects (ActionPlanT)

- IERC (European Research Cluster on the Internet of Things)

- Future Internet Assembly (FIA)

- EU Flagship actions of the Horizon 2020 strategy (Digital Agenda for Europe, Innovation

Union policy, Globalisation ERA)

- EFFRA (MANUFUTURE Technology Platform)

- PROSUMER.NET (EU consumer goods research initiative), with a participation at the

Industrial Forum

- IMS (Intelligent Manufacturing Systems initiative) with a participation to the World

Manufacturing Forum

- IFAC (International Federation of Automatic Control) and IFIP (International Federation for

Information Processing) conferences

- PRO INNO Europe with a participation in the EPISIS Conference (Positive Impacts of

Service Innovation)

- I-ESA Conference (Interoperability for Enterprise Systems and Applications)

- IWEI Conference (IFIP Working Conference on Enterprise Interoperability)

- CAISE Conference (Advanced Information Systems Engineering)

- APMS Conference (Advances in Production Management Systems)

- ESOCC Conference (Service-Oriented and Cloud Computing)

- SAMOS annual Summit (Open Data and Interoperability)

- Miscellaneous Workshops: Cloudscape (Cloud Computing applications), Road2sos

(Manufacturing Systems of Systems)

The collaborations with these initiatives are detailed in the following sub-chapter.




3.1 Report on the participation in international/national events

We give hereafter the list and details about the international conferences, workshops and

meetings in which MSEE participated in year 1 (presented in chronological order).

1. Description

Title M-Commerce Event

Date / Location January 19th 2012 / Amsterdam

Frequency Yearly

Short description How successful businesses are transforming towards Mobile

Commerce (M-Commerce)

MSEE related scientific aspects FI enterprise systems, Mobile services development platforms

Target audience E-commerce businesses, providers of mobile applications

Benefits for MSEE Assessment of the impact of the latest developments in M-

Commerce on the MSEE concepts

Impact of the dissemination action 100 participants

Other relevant information www.mcommerce-event.nl, ww.bbp.nl

2. Description

Title Cloudscape IV workshop

Date / Location Brussels, 22-23-24 February 2012

Frequency Annual meeting

Short description Cloud Computing applications state of play

MSEE related scientific aspects MSEE looks with specific attention to the evolution of the CC

applied research community, in the view of SP3 and SP4.

Target audience Business and IT specialists in CC

Benefits for MSEE Inspiration for future evolution of MSEE IT solutions to CC

architectures

Impact of the dissemination action Very interesting the position of CIOs in manufacturing

companies against CC.

Other relevant information http://www.cloudscapeseries.eu/. The meeting V is to be held

in February 2013

3. Description

Title CeBIT Hannover

Date / Location Hannover, 6-10 March 2012

http://www.mcommerce-event.nl/

http://www.cloudscapeseries.eu/




Frequency Yearly

Short description Presentation to the FoF workshop of Virtual factory projects,

presentation and demo booth at the exhibition

MSEE related scientific aspects More a dissemination event, good to let the project know in

the manufacturing community

Target audience Manufacturing Industry and ICT providers

Benefits for MSEE The MSEE basic concepts were explained and disseminated to

a potential audience of practitioners in ICT for Manufacturing.

Impact of the dissemination action Several visits took place in particular M.me Neelie Kroes

visited our booth for a short demo

Figure 1: Presentation of MSEE to Mrs Kroes at the FoF booth / CeBIT

Other relevant information http://www.cebit.de/home. Next edition is planned in march

2013 in Hannover as well

4. Description

Title FoF Meeting

Date / Location Brussels, 16 March 2012

Frequency Annual

Short description Presentation of the FoF projects funded under the second call

of the Programme.

MSEE related scientific aspects Dissemination event

Target audience Representatives of the EU projects as well as EC officers

mostly belonging to the current DG CONNECT A3 Unit

Benefits for MSEE Confrontation with similar projects, in particular IMAGINE

and PREMANUS

Impact of the dissemination action The MSEE project has been presented also in relation to the

current FoF fourth call about meta-products.

http://www.cebit.de/home




Figure 2: MSEE presentation in the EFFRA brochure

EFFRA has compiled this brochure to inform both the general

public and the manufacturing industry on the scope of the

research projects carried out under the ‘Factories of the

Future’ public-private partnership.

Other relevant information http://www.effra.eu/research-a-innovation/second-call-

projects.html

5. Description

Title I-ESA 2012: International Conference on Interoperability

for Enterprise Systems and Applications

Date / Location Valencia, 23-25 March 2012

Frequency Every two years

Short description Keynote speeches:

Service Innovation & Enterprise Interoperability in the

Internet of the Future (by Claudia Guglielmina, TXT)

http://www.effra.eu/research-a-innovation/second-call-projects.html

http://www.effra.eu/research-a-innovation/second-call-projects.html




Figure 3: MSEE keynote speech at I-ESA 2012

Bivolino launches Bivolino Services , its collaborative

platform for e-custom fit apparel (by Michel Byvoet, Bivolio)

MSEE Workshop - Service innovation: from Products to

Services to Solutions, chaired by Sergio Gusmeroli and Guy

Doumeingts. The objective of the workshop was to debate on

the new evolution towards an economic world of services

MSEE related scientific aspects Service innovation

Target audience Academia and Industry stakeholders of interoperability and

service innovation

Benefits for MSEE Strengthen MSEE role on service innovation in the

interoperability context.

Impact of the dissemination action MSEE visibility and accreditation

Other relevant information I-ESA12 website: http://www.aidima.es/iesa2012

workshop presentation: http://interop-vlab.eu/the-scientific-

activities/i-vlab-reports/i-esa-2012/iesa12-ws-presentations/i-

esa12-workshops-available-presentations

6. Description

Title FI Assembly

Date / Location Aalborg, 9-10-11 May 2012

Frequency Bi-annual

Short description The conference where European approach to FI is studied and

discussed, well beyond the horizon and scope of the FI PPP

Programme. The goal is to bring together projects on the

Future Internet, enable open interactions and cross-

fertilization across the technical domains.

MSEE related scientific aspects MSEE architecture (SP3 and SP4) is inspired by the FI

movement, in its third layer of the open Internet

http://www.aidima.es/iesa2012

http://interop-vlab.eu/the-scientific-activities/i-vlab-reports/i-esa-2012/iesa12-ws-presentations/i-esa12-workshops-available-presentations






Open Platforms for Innovation, IoT and FI Architectures, IoT

Applications and Business Models

Target audience Researchers and Industrialists active in providing accessing FI

services and solutions

Benefits for MSEE MSEE inserted in the number of FI-inspired projects

Impact of the dissemination action 500 participants overall. In Aalborg, MSEE was one of the co-

organisers of the FInES workshop and in particular animated

the third session about next generation enterprise systems

Other relevant information http://www.fi-aalborg.eu/index.php/program and

http://www.fines-cluster.eu/fines/jm/Front-Page-News/fines-

workshop-in-aalborg-may-9th-2012.html

7. Description

Title ActionPlanT workshop

Date / Location Athens 14-15 May 2012

Frequency Part of several workshops (this is workshop #9)

Short description The purpose of the workshop was to find a roadmap for best

introducing ICT skills into manufacturing environments

MSEE related scientific aspects The workshop is very relevant with the training part of MSEE

and its societal impact

Target audience Specialists in ICT for Manufacturing

Benefits for MSEE Better tailoring and addressing ICT skills in manufacturing

especially for generational issues

Impact of the dissemination action Direct contact with the specialists (from EPFL Lausanne and

Uni Patras) to be involved in MSEE dissemination actions

Other relevant information http://www.actionplant-project.eu/

8. Description

Title EPISIS conference on service innovation

Date / Location Helsinki 4-5 June

Frequency Last conference of the Pro Inno Europe policy research

Short description The 2012 conference was focusing on the scientific bases of

service innovation

MSEE related scientific aspects SP1 is studying the instantiation of service innovation

(SSME) principles to manufacturing

Target audience Researchers and specialists in SME Innovation and service

innovation in particular

http://www.fi-aalborg.eu/index.php/program

http://www.fines-cluster.eu/fines/jm/Front-Page-News/fines-workshop-in-aalborg-may-9th-2012.html

http://www.fines-cluster.eu/fines/jm/Front-Page-News/fines-workshop-in-aalborg-may-9th-2012.html

http://www.actionplant-project.eu/




Benefits for MSEE Inspiration to our SP1 activities (FhG IAO was present

together with TXT) regarding service ecosystems and service

dominant logic

Impact of the dissemination action Several contacts with high-level SSME experts from Europe

and US

Other relevant information http://www.proinno-europe.eu/episis

9. Description

Title Industrial Technologies Conference and Exhibition

Date / Location Aarhus, 19-21 June 2012

Frequency Singular event

Short description MSEE was presented at the booth of PROSUMER.NET

roadmapping CSA, which has the focus of design-based

consumer goods. The event was organised by the DG

Research and Innovation, with more than 160 speakers and 85

booths.

MSEE related scientific aspects Virtualisation of tangibles, and general servitisation

Target audience Industry, researchers, EC personnel, politicians

Benefits for MSEE Promotion and future collaboration

Impact of the dissemination action Up to 400 participants

Other relevant information www.industrialtechnologies2012.eu

10. Description

Title I-VLab week

Date / Location Brussels, 25-29 June 2012

Frequency Annual meeting

Short description Working meetings with the I-VLab partners on scientific,

standardization and education topics

MSEE related scientific aspects I-VLab scientific agenda and MSEE relation

Target audience I-VLab community

Benefits for MSEE Sustainability and strategy for the continuation of MSEE

activities

Impact of the dissemination action I-VLab network of partners and contacts in Academia,

Industry and Policy-makers

Other relevant information www.interop-vlab.eu

http://www.proinno-europe.eu/episis

http://www.industrialtechnologies2012.eu/

http://www.interop-vlab.eu/




11. Description

Title CAISE 2012 / NGEBIS’12: workshop on New Generation

Enterprise And Business Innovation Systems

Date / Location 26th

of June 2012, Gdansk, Poland

Frequency Each year

Short description Report on research results

MSEE related scientific aspects Service Innovation Life Cycle

Target audience Academic, Industry

Benefits for MSEE Dissemination and discussion of research results

Impact of the dissemination action 20

Other relevant information www.caise2012.univ.gda.pl

12. Description

Title SAMOS Summit 2012

Date / Location SAMOS, 2-4 July 2012

Frequency Yearly

Short description The SAMOS Summit 2012 was trying to harmonise open data

and interoperability

MSEE related scientific aspects Interoperability is one of the pillars of MSEE: Open Data

opens a new perspective also for Enterprises as data providers

beyond data consumers and service providers

Target audience Researchers in both EI and Open Data domains

Benefits for MSEE Perspective to use Open Data in MSEE

Impact of the dissemination action Presentations, workshop animation and several intervention in

the EI science base session

Other relevant information http://www.samos-summit.org/

13. Description

Title Road2sos workshop

Date / Location Brussels 12 Sept. 2012

Frequency singular

Short description The workshop aimed at applying a SoS (System of Systems)

approach to manufacturing supply chains

MSEE related scientific aspects MSEE service ecosystem is evidently a kind of SoS and needs

to be modelled as such (VMEs included)

http://www.caise2012.univ.gda.pl/

http://www.samos-summit.org/




Target audience Experts in Manufacturing Systems of Systems

Benefits for MSEE Know more about the SoS approach and 2020 roadmap

Impact of the dissemination action Presence of important industrial players (e.g. Siemens, Rolls

Royce, John Deere) giving their opinion of the future of

Manufacturing supply chains

Other relevant information http://www.road2sos-project.eu/cms/front_content.php

14. Description

Title IWEI 2012 & China I-VLab Workshop

Date / Location Harbin, China – 6-7 Sept 2012

Frequency Yearly

Short description The IWEI conference is the IFIP working conference on

Enterprise Interoperability (WG 5.8)

Organization of a workshop session on Model-driven service

engineering in enterprise ecosystems, by Ricardo Goncalves

Keynote speech by Sergio Gusmeroli “From Enterprise

Interoperability to Service Innovation: European research

activities in Future Internet Enterprise Systems”

MSEE related scientific aspects EI is one of the basic pillars for MSEE. Moreover, MSEE was

invited to give a speech about the future of EI/FInES research

in Europe.

MDA-based Interoperability, Enterprise Interoperability

Collaboration, Interoperability and Services for Networked

Enterprises

Target audience Researchers and experts in EI

Benefits for MSEE Service Innovation vision put in relation with EI

Impact of the dissemination action Several contacts with primary research institutes in China,

such as the prestigious BUAA University of Beijing

Other relevant information http://ices.hit.edu.cn/IWEI2012/

15. Description

Title ESOCC 2012 workshop on service innovation

Date / Location Bertinoro, Italy, 20-21 september 2012

Frequency Annual

Short description ESOCC is the EU conference on service oriented and cloud

computing

MSEE related scientific aspects The MSEE project was invited to organise an industrial

http://www.road2sos-project.eu/cms/front_content.php

http://ices.hit.edu.cn/IWEI2012/




workshop about servitisation and service orientation

Target audience Specialists and researchers in SOA and CC

Benefits for MSEE Introducing the servitisation in manufacturing concept into

this IT-oriented community

Impact of the dissemination action Several contacts and among them the OISPG (Open

Innovation Strategy and Policy Group) representative who

was animating the MSEE workshop

Other relevant information http://esocc2012.cs.unibo.it/

16. Description

Title APMS 2012: International Conference on Advances in

Production Management Systems

Date / Location 24-26 September 2012/Rhodes Island-Greece

Frequency APMS is now a yearly conference since 2005

Short description APMS 2012 is dedicated to Competitive Manufacturing for

Innovative Products and Services. For the last several years,

APMS is one of the major events and the official conference

of the IFIP Working Group 5.7 on Advances in Production

Management Systems.

MSEE related scientific aspects Product Service Systems, Service Innovation, ICT for

Manufacturing & Services, Service Manufacturing Systems

Target audience Researchers and PhD students; experts from academia,

research and industry

Benefits for MSEE Dissemination of MSEE ideas and contents to the scientific

community and end users.

Impact of the dissemination action Propagation of the MSEE approach to Service Innovation

Other relevant information http://www.apms-conference.org

3.2 Report on cross-projects collaborations and external communities

Each partner is responsible to present the MSEE results towards the communities of their

working environment. This has been done through the participation to specific workshops, the

presentation of MSEE to business associations, etc.

17. Description

Title Sirris Workshops (Sirris is the Collective Centre of the

Belgian Technology)

http://esocc2012.cs.unibo.it/

http://www.apms-conference.org/




Date / Location A total of 3 workshops at different locations in Belgium

Frequency Every 3 months

Short description Transfer of Sirris technological expertise to industry. Obtain

participation of Sirris in innovation projects.

MSEE related scientific aspects Latest manufacturing technologies for the Factories of the

Future (FoF, digital factories)

Target audience Industry

Benefits for MSEE Benefit from Sirris’ technological know-how in Production

Technology, Software Engineering, ITC, ..

Impact of the dissemination action 20 participants

Other relevant information www.sirris.be

18. Description

Title Workshops at following research and commercial

organizations: PHL, Xios, Vögele, iKnow and

Texincubator

Date / Location A total of 6 workshops at different locations in Belgium and

Switzerland

Frequency Monthly

Short description Identify any interfaces between MSEE and a series of

research and industrial organizations

MSEE related scientific aspects Manufacturing Innovation Ecosystem, FI Enterprise Systems,

Service Development and Delivery Platform

Target audience Academic, Industry

Benefits for MSEE Make MSEE known to researchers and MSE’s. Collect know-

how that is relevant to MSEE.

Impact of the dissemination action Up to 5 participants

Other relevant information www.phl.be, www.xios.be, ch.charles-voegele.ch,

www.opendi.be, www.texincubator.com

19. Description

Title Informal Meetings & Information Exchange

Date / Location Stuttgart November 2011, Denkendorf June 2012

Frequency Several interactions

Short description Cross-project knowledge exchange on manufacturing topics

with ManuCloud, Mrs. Rauschecker (IAO)

http://www.sirris.be/

http://www.phl.be/

http://www.xios.be/

http://www.opendi.be/

http://www.texincubator.com/




MSEE related scientific aspects Open Manufacturing and self-descriptive tangible assets in

WP23

Target audience Project representatives

Benefits for MSEE Promotion and elaboration of research topics

Impact of the dissemination action Ongoing discussions, input on MSEE taxonomy for tangible

assets expected

20. Description

Title German Textile Association – Yarns, Fabrics, Finishing

Date / Location Papenburg, Germany – 16. November 2011


Short description Speech, MSEE project summary

MSEE related scientific aspects Collaborative Manufacturing

Target audience Association members

Benefits for MSEE Promotion

Impact of the dissemination action 100 visitors

21. Description

Title CoReNET research project information exchange

Date / Location May, June 2012

Frequency Several interactions

Short description Cross-project knowledge exchange on business processes and

business modelling

MSEE related scientific aspects Business Models WP53

Target audience Project representatives

Benefits for MSEE Promotion and elaboration of research topics

Impact of the dissemination action Ongoing discussions, significant on MSEE Business models

expected

Other relevant information www.corenet-project.eu

22. Description

Title Knowledge exchange with Wirtschaftsverband

Industrieller Unternehmen Baden e. V., a national

German society with about 1000 company members

http://www.corenet-project.eu/




Date / Location Denkendorf, 3. September 2012


Short description Networking event, demonstrate objectives of MSEE and other

projects in order to initiate collaboration on dissemination of

expected results

MSEE related scientific aspects Application of MSEE concepts to small and medium

enterprises

Target audience Southern German region

Benefits for MSEE Use cases for reference, promotion, future collaborations

Impact of the dissemination action An additional event with broader audience is envisaged in

autumn 2012, expected visitors 50-100

23. Description

Title Gerontotechnology

Date / Location Bad Homburg, Germany – 01. March 2012


Short description Expert round

MSEE related scientific aspects Servitization

Target audience Association members

Benefits for MSEE Potential future dissemination events

Impact of the dissemination action About 50 participants

3.3 Cooperation with the FInES and IERC Clusters

24. Description

Title FInES Cluster events

Date / Location Brussels: Oct 2011, Dec 2011, March 2012, May 2012

Frequency Roughly quarterly meetings

Short description Follow up and development of the FInES Cluster actions

workgroups. FInES aims at enabling enterprises, including

SMEs, by means of ICT, to exploit the full potential of the

Future Internet

MSEE related scientific aspects MSEE & ICT for Manufacturing stakeholders interest in the

Cluster and workgroups.

FInES Reference Architecture in the Internet of the Future /

Utility and Value Added Services for FInES / SMEs oriented




FInES for Business Innovation

Target audience Researchers in an FP7 project or some national project and

SME or industry representatives willing to discuss Future

Internet Enterprise Systems and Interoperability advancements

Benefits for MSEE EC action; Exchange info between MSEE partners, enterprises

and partners participating in other (EU) projects, networking.

Impact of the dissemination

action

Increase of the visibility and community interest

Other relevant information http://www.fines-cluster.eu/

25. Description

Title Internet of Things: semantic interoperability TF meeting

Date / Location Paris, 25-26 March 2012

Frequency Every six months

Short description The IERC cluster (IoT) is organised in several activity chains

(task forces) each pursuing a specific research objective. This is

AC4 about Semantic Interoperability

MSEE related scientific aspects SP1 is addressing in particular the vertical semantic

interoperability between different models of the same service

system (BSM TIM TSM)

Target audience The IoT community in EU and National funded projects

Benefits for MSEE IoT is driving some of our use cases (e.g. IBARMIA

INDESIT), semantic interoperability is one of the challenges

for SP6


action

Contribution to the discussion and to a white paper which will

be soon produced

Other relevant information http://www.internet-of-things-research.eu/activity_chains.htm

26. Description

Title IOT Week

Date / Location Venezia, 18-20 June 2012

Frequency Annual

Short description The IOT week is the main event of the IERC community, the

community of IoT research in EC DG Connect

MSEE related scientific aspects The IoT reference architecture has a strong impact on MSEE

architecture especially when instantiated to the two IOT test

cases of IBARMIA and INDESIT

Target audience All the scientists and practitioners in IERC cluster

http://www.fines-cluster.eu/

http://www.internet-of-things-research.eu/activity_chains.htm




Benefits for MSEE Attendance of the reference architecture session and semantic

interoperability activity chain


action

Several contacts in the IoT community, especially in

manufacturing related applications of IoT

Other relevant information http://www.iot-week.eu/ next IOT week in Helsinki in June

2013

27. Description

Title IOT Arch Meeting

Date / Location Brussels - 9-10 Sept 2012

Frequency Bi-annual

Short description The IoT Arch activity chain (AC1) of the IERC cluster aims at

defining a reference model and architecture for any IoT

application. It is based on the outcomes of the IOT-A IP

MSEE related scientific aspects Reference architecture for MSEE IoT test cases in IBARMIA

and INDESIT

Target audience All the IERC AC1 members

Benefits for MSEE Designing in SP6 our IoT architecture, by applying AC1

models


action

MSEE is considering the opportunity to join the cluster and the

AC1 in particular, with more effort

Other relevant information http://www.internet-of-things-research.eu/activity_chains.htm

3.4 Report on the partner’s publications (newsletter, press release…)

The partners implemented also a local and specific dissemination of the MSEE project, as

reported below:

28. Description

Title New Technologies and Innovative Business Concepts for

Europe's Design-based Consumer Goods Industries

An overview of ongoing or recently completed European

Research Projects

Date / Location June 2012

Short description 2-pages contribution about MSEE concept and first results to the

brochure, published by Prosumer.NET c/o Mr. Lutz Walter,

http://www.iot-week.eu/

http://www.internet-of-things-research.eu/activity_chains.htm




Euratex, Brussels

Figure 4: MSEE presentation in the Prosumer.net brochure

Target audience General project information

Benefits for MSEE Industry and politicians


action

Promotion and future collaboration

Other relevant information 500

Title www.prosumernet.eu

29. Description

Title National press release (in French)

Date / Location November 2011

Short description Press release (national) to promote the contribution of

HARDIS to the MSEE European IP project.

MSEE related scientific aspects Presentation of the overall objectives of the MSEE project

Target audience Potential customers & partners of HARDIS.

Benefits for MSEE Promotion of MSEE among the potential industry users

Impact of the dissemination action local

Other relevant information http://www.industrie.com/it/msee-veut-gerer-le-cycle-de-vie-

des-services-dans-le-secteur-industriel.12211

http://www.indicerh.com/logiciels-RH/?q=content/hardis-

re%C3%A7oit-un-financement-europ%C3%A9en-de-450-

000-euros-pour-son-implication-dans-le-projet-m

http://www.prosumernet.eu/

http://www.industrie.com/it/msee-veut-gerer-le-cycle-de-vie-des-services-dans-le-secteur-industriel.12211

http://www.industrie.com/it/msee-veut-gerer-le-cycle-de-vie-des-services-dans-le-secteur-industriel.12211

http://www.indicerh.com/logiciels-RH/?q=content/hardis-re%C3%A7oit-un-financement-europ%C3%A9en-de-450-000-euros-pour-son-implication-dans-le-projet-m






http://www.categorynet.com/communiques-de-

presse/business/hardis-recoit-un-financement-de-

450%C2%A0000-euros-par-l%27ue-pour-son-implication-

dans-le-projet-manufacturing-service-ecosystem-

20111107168711/

http://www.infohightech.com/spip.php?article30550&var_rec

herche=hardis

http://www.channelnews.fr/accueil/en-bref/101-actualite-des-

societes/11060-hardis-recoit-un-financement-europeen-de-

450000-euros.html

http://www.infodsi.com/articles/125174/hardihs-recoit-

financement-europeen-450-000-euros.html

http://www.animasoft.fr/article/125174

http://www.tendancesit.com/articles/125174/hardis-recoit-

financement-europeen-450-000-euros.html

http://www.boursica.com/informations-communiques-

bourse/lire-depeche.php1/news/136314

http://www.grenoble-isere.com/fre/content/view/full/11777

30. Description

Title HARDIS Newsletter

Date / Location February 2012

Short description Internal publication to promote the contribution of HARDIS

to the MSEE project.

MSEE related scientific aspects Presentation of the overall objectives of the MSEE project

Target audience HARDIS employees (620)

Benefits for MSEE To leverage internal contribution to the project at HARDIS.

Impact of the dissemination action local

http://www.categorynet.com/communiques-de-presse/business/hardis-recoit-un-financement-de-450%C2%A0000-euros-par-l%27ue-pour-son-implication-dans-le-projet-manufacturing-service-ecosystem-20111107168711/





http://www.infohightech.com/spip.php?article30550&var_recherche=hardis

http://www.infohightech.com/spip.php?article30550&var_recherche=hardis

http://www.channelnews.fr/accueil/en-bref/101-actualite-des-societes/11060-hardis-recoit-un-financement-europeen-de-450000-euros.html



http://www.infodsi.com/articles/125174/hardihs-recoit-financement-europeen-450-000-euros.html

http://www.infodsi.com/articles/125174/hardihs-recoit-financement-europeen-450-000-euros.html

http://www.animasoft.fr/article/125174

http://www.tendancesit.com/articles/125174/hardis-recoit-financement-europeen-450-000-euros.html

http://www.tendancesit.com/articles/125174/hardis-recoit-financement-europeen-450-000-euros.html

http://www.boursica.com/informations-communiques-bourse/lire-depeche.php1/news/136314

http://www.boursica.com/informations-communiques-bourse/lire-depeche.php1/news/136314

http://www.grenoble-isere.com/fre/content/view/full/11777




Other relevant information

Figure 5: article on MSEE in the HARDIS newsletter



3.5 MSEE scientific papers and publications

The abstracts of the MSEE papers are available on the MSEE website at: http://www.msee-ip.eu/publications/articles.

Paper type Title Author(s) Date Related

deliverable

Event, location

Or Journal title

1. Conference Paper

Achieving Interoperability via

Models Transformation within

the MDI

Edgar M Silva, Carlos

Agostinho, Ricardo

Jardim-Goncalves

22nd

March

2012

WP1.1

IESA 2012 Conference &

Workshops, Valencia,

Spain

2. Conference Paper Service Innovation Life Cycle in

a Manufacturing Ecosystem

Mike Freitag, Ingo

Westphal, Claudia

Guglielmina

26th

of

June

2012

WP1.2/WP

2.1

CAISE 2012 Conference,

Gdansk, Poland

3. Conference Paper

Principles of servitization and

definition of an architecture for

Model Driven Service System

Engineering

Yves Ducq, David

Chen,Thècle Alix

7th

of

Sept.

2012

WP1.1 IWEI 2012 Conference,

Harbin, China

4. Conference Paper

MDA-based Interoperability

Establishment Using Language

Independent Information Models

Carlos Agostinho,

Jaroslav Černý, Ricardo

Jardim-Goncalves

7th

of

Sept.

2012

WP1.1 IWEI 2012 Conference,

Harbin, China

5. Conference Paper Manufacturing Service

Innovation Ecosystem

Marco Taisch,

Mohammadreza

Heydari Alamdari,

Cristiano Zanetti

24th

of

Sept.

2012

WP1.3 /

D1.3.1

APMS 2012 conference,

Rhodes Island Greece

6. Conference Paper

Manufacturing Service

Ecosystems: Towards a new

Model to support Service

Innovation based on Extended

Products

Stefan Wiesner, Ingo

Westphal, Manuel

Hirsch, Klaus-Dieter

Thoben

24th

of

Sept.

2012

SP2 APMS 2012 conference,

Rhodes Island Greece

Table 2: List of MSEE published papers

http://www.msee-ip.eu/publications/articles



3.6 MSE Community Group

Many European projects in ICT achieve good results, particularly in the development of

software to support the project results. Unfortunately, the exploitation and dissemination of

most of these software results is not pursued beyond the project duration.

INTEROP-VLab proposes to create a “Community Group”, connected with the results of

European projects, which will be able to facilitate the development and the diffusion of such

software.

The Community Group will offer a space to enable EU projects to maintain a group of people,

to collaborate, demonstrate and promote their work.

MSEE will create the MSE Community Group (Modelling Service Enterprise). As a starting

point, the role of the MSE Community Group will be to facilitate the development and the

diffusion of the MSEE Tool Box for Service Modelling in open source. The tool box will

allow to model: the Service, the Service System to produce the service, the resources to

support the delivery of the service, the governance of the service system, the Performance

Indicators and later a “light” simulation to evaluate some hypothesis.

For the long term, the MSE Community Group will provide a store of software, most in open

source, provide consultancy for using the software and provide the software itself.

The Group will be formed by people from the MSEE project and external to the project.

The business model of the Community Group is being analyzed by INTEROP-VLab and the

MSEE coordination. A business plan will be presented by the end of the project.




4. MSEE DISSEMINATION MEANS

The section below presents the material used for the dissemination of the MSEE project.

4.1 MSEE website

MSEE has adopted the dedicated web portal domain name www.msee-ip.eu since project start

with a clear and distinguished logo and associated web styling features. The MSEE partners

are committed to provide updates about the project objectives, results, dissemination

documents, and other related material through its dedicated website. The website is structured

and meant to represent the main informational portal for the audience interested in following

up the MSEE research vision statement and how it is being translated into operational and

policy results throughout the project development phases.

The website is designed in order to be flexible in following the project evolution from a

project oriented web portal to a results and community oriented portal. It is structured in

informational and community building layers that span from the basic, open information

utility to the more structured, open space for discussion for public registered users willing to

be part of the community, to the core MSEE partners and users for carrying out the daily

project development portal issues.

All the informational material presented in this report is available on the MSEE portal and

updated when needed. Announcements of events and conferences are updated on a more

regular basis depending on the occurrence of the related events announcements in the public

arena. The abstracts of the MSEE scientific papers are also available on the website (see the

list of papers in chapter 3.5).

Website section Update notes Responsibility Project informational material Updated quarterly I-VLab

Project results Updated upon results

availability

MSEE Consortium

Project Leaflet Upload when newest is

available

I-VLab / TXT

Project Newsletters Upload when newest is

available

I-VLab

Dissemination events

announcements

Posting when newest is

available

Information coming from all the

Consortium partners

I-VLab/TXT for upload

Portal features and structure Website features revision every

6 months

I-VLab / TXT

Registration facility for MSEE

public community stakeholders

Form in progress

available on the portal to collect

partner willing to receive

feedback and notifications

TXT

Table 3: management of the MSEE website features

http://www.msee-ip.eu/




The MSEE website is based upon the Plone6 open-source content management framework.

The MSEE homepage highlights the main features of the project in a content slider way: the

vision, the consortium of partners and last activities. The homepage provides tabs for easy

access to the main informational elements along which the MSEE material and results are

published and disseminated.

Figure 6: MSEE website - screenshot

The public section of the website is structured around the following mainstreams:

- Project overview, with information about the project background, motivation and main

elements, the test cases concept in MSEE.

- Consortium, with the presentations of the 19 partners.

- Research activities, with the method of work, the expected results and the main links of

European initiatives related to MSEE.

- News and Events sections where the main information liaised with the MSEE environment

are provided.

- Publications, where the newsletters, the accepted public deliverables, the list of published

papers (abstract only) and the marketing material are available.

The MSEE website is also hosting the intranet area with features spanning from documents

repository, mailing lists archives, and possibly wikis and forum (not yet used).

6 http://plone.org

http://plone.org/




A “contact form” to collect the willing to receive feedback and notifications will be set up

very soon and the link to the MSEE twitter account (@MSEE_EU) as well.

The website will evolve following the project development and new sections will be created

according to the specific needs.

4.2 MSEE social media (Twitter)

In agreement with the coordinator, I-VLab has created a Twitter account at M12. This channel

will be used to inform about any news, events, results to share, in relation with the project. It

will be also used for collaboration with organization/people on Twitter, FoF projects, FInES,

any entities around manufacturing, services, innovation …

I-VLab and the MSEE partners will dedicate some effort to animate the MSEE account and

recruit more “followers”.

4.3 MSEE Newsletter

The first newsletter has been issued in November 2012. It has been sent by email to the

MSEE dissemination list and relayed by the MSEE partners.

Figure 7: 1st MSEE newsletter




The newsletter is also available on the MSEE website. The 2nd

newsletter will be issued at

M18.

4.4 MSEE Leaflet/poster/brochure

(see pictures of the MSEE leaflet and posters in annex).

The MSEE leaflet’s main purpose is to have a document that provides a quick overview of the

project in a compressed easy-to-follow format that can be used as an introductory to parties

previously unaware of the project. The leaflet provides the following information:

– Project title, acronym and logo

– Project vision and mission

– Project summary

– Main results of the project

– List of project partners

– Contact information for the project coordinator and link to the project website for further

information

– Project results when available

The current PDF version of the leaflet is available on MSEE document repository and should

always be used when printing leaflets or circulating by electronic means.

Two generic posters have been produced to present the MSEE project at the CeBIT stand at

the FoF projects area (March 2012, Hannover, Germany).

MSEE is presented in the EFFRA Volume “Developing Technologies for ‘Factories Of the

Future’“ and in the Prosumer.NET brochure used at the NMP conference and fair 'Industrial

Technologies' (June 2012, Aarhus, Denmark).

4.5 MSEE distribution sources and lists

The MSEE dissemination activity can benefit from utilizing distribution channels and sources

available from the partners from academia and the industry. These will be used in order to

disseminate the project activities, the available documentation and results. The initial MSEE

dissemination channels and sources include the MSEE partners, their own dissemination

channel, the external communities, targets and projects identified in the previous chapters.

The MSEE dissemination list will be enriched all along the project according to the received

interests and the new identified targets.




5. Relevant indicators and achievements

This table recalls some figures planned at the beginning of the project versus the current

results at the end of the first period (M12).

Indicators Target at M12 Status

Number of participations in

International conference 8 11

Number of scientific papers

submitted in International Journals 5 6

Number of workshops organized by

MSEE or by a partner (local event) 2 3

Number of participations in general

meetings, events (EC clusters,

Standardization meeting,

InfoDay…)

5 7

Number of newsletters 2 1

Size of the MSEE community 200 emails in the mailing

list More than 1000 contacts

By comparing with the initial targets planned in the DoW at M12, MSEE has performed more

dissemination actions than planned, except for the publication of newsletter. The reason of

having issued only one newsletter instead of two is that we didn’t have enough information to

promote before M12.




6. CONCLUSION

The dissemination of the MSEE is a strategic activity for the impact of the project. The

communication over the first year was more to present MSEE in a generic way.

Now since the second year of the project, specific results will be highlighted and presented to

the relevant target audiences of MSEE.

The initial dissemination plan presented at M6 will be refined and updated accordingly (to be

inserted in the D71.3 due at M18). The existing material will be updated and new channels of

communication will be set up (press release, video of the project…).




7. ANNEXS

MSEE 4-pages leaflet in A5 format produced at M6




Figure 8: MSEE generic leaflet (both sides)




MSEE generic poster

Figure 9: MSEE generic poster




MSEE Use-cases poster

Figure 10: MSEE use-cases poster

Documents

D71.5 Dissemination and Cluster Activity report M12 issue€¦ · Project ID 284860 MSEE – Manufacturing SErvices Ecosystem Date: 30/10/2012 Deliverable D71.5 – M12 issue D71.5