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Australia’s Future In The Mobile World October 2012

John Stefanac

President, Southeast Asia & Pacific

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The Largest Technology Platform

6B+ Mobile

Connections

Source: Wireless Intelligence, Dec. ’11, CIA World Factbook, Dec. ’11, Chetan Sharma Consulting, Jul. ’11

1.8B 3G Connections

0.9B 3G Connections in Emerging Regions

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Mobile Computing Taking the Impact of the WEB to the Next Level

The First Natural Wave of Growth

Media/ Entertainment

Advertising

Computing

Retail

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Reshaping Industries; Enabling The Internet of Everything

Another Wave of Growth Coming

Health Care Energy

Auto Banking/Finance

Media/ Entertainment

Advertising

Computing

Retail

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Non-handset Mobile Broadband Device Shipments Expected to Grow at ~40% CAGR From 2010–2015

Expanding Mobile Broadband Opportunities

Sources: CAGR is based on average of ABI (September 2011), In-`Stat (June 2011), Informa (June 2011), Strategy Analytics

(July 2011), Gartner (September 2011). Devices include USB modems, embedded notebooks/netbooks, MiFi routers, tablets,

e-readers, gaming consoles, CE devices (portable navigation devices, portable media player, digital still cameras, digital

camcorders), and M2M (telematics, utilities, security, tracking, healthcare, retail).

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The Internet of Everything

7 billion people. 50 billion machines.

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The World…Waiting To Be Connected

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Wireless Health Tools Enable Consumers to Take Charge of Their Health

Transforming Health & Medicine

Blood Pressure,

Pulse, Glucometer

ECG , Smart

Bandages

Smart Pills Or

Internal Sensors

Pedometer

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Enabling Smarter Power Grids

Increas

ed

Reliabili

ty

Energy

Savings

Cost

Reducti

on

Digital

Electric

Meters

Better

Manage

ment

Two-way

Communica

tion

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Connected Car

Navigation

Services

Mobile

Hotspot

Safety

and

Security

Application

Downloads

Content

Streaming

Wireless

EV

Charging

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Qualcomm Platform Approach

Smart Connected Experience—Our Growing Opportunity

Multimode Modem

Application Processor

Connectivity Developing Tools, Enabling

Technologies and Value-Added

Software

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1918 1947 1958 1988

A Century-old Culture of Innovation

First

successful

cloud seeding

experiment

First

Anthrax

Vaccine

First

black box

flight memory

recorder

First

polymer

banknote

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Established mobile wireless sector + forward-looking vertical industries,

regulators, industry bodies

Australia: M2M World Leader In Waiting?

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A Departing Thought

7

50

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©2011 Qualcomm Incorporated. All rights reserved. Qualcomm is registered trademark of Qualcomm

Incorporated. All the trademarks or brands in this document are registered by their respective owner.

QUALCOMM Incorporated, 5775 Morehouse Drive, San Diego, CA 92121-1714

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