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SAP Company and Products Nina Johanssen

Last update 2013-04-03 by CMD

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Content

SAP - Company and Strategy

SAP – Products and market position

SAP Ecosystem

Total market potential and opportunity size

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About SAP •  Vision: Make the world run better

•  Mission: Make every company a best-run business

•  About 232k customers across 24+ industries and in all market segments

•  Focus on five market categories: •  Applications •  Cloud •  Mobile •  Analytics •  Database & Technology

•  Strong partnership with IBM; Tens of thousands of joint customers

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Overview of the company SAP AG Legal name SAP AG

Company public, NYSE symbol: SAP

Founded 1972, Walldorf, Germany

Shares •  Hasso Plattner (founder): 9.95% •  Klaus Tschira (founder): 7.58% •  Dietmar Hopp (founder): 6.13%

Market value about 50 Bil Euros

Executive Board

Jim Hagemann Snabe Joined SAP 1990 Co-CEO, Development

Lars Dalgaard Joined SAP 2012 SAP Cloud

Vishal Sikka Joined SAP 2002 CTO

Bill McDermott Joined SAP 2002 Co-CEO, Strategy + Sales

Luisa Deplazes Delgado Joined SAP 2012 Human Resources

Werner Brandt Joined SAP 2001 CFO

Gerhard Oswald Joined SAP 1981 COO

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mySAP.com New Dimension Applications One-Step- Business § €6.3 Bill. Revenue § 25,000 Employees § 15,000 Customers in 120 Countries

(R/1) § €0.3 Mill. Revenue § 9 Employees

R/2 Mainframe § €5.1 M revenue § 60 Employees § 50 Customers in 2 Countries

R/3 Client/Server

§ €424 Mill. Revenue § 3,200 Employees § 2,800 Customers in 35 Countries

SAP Business Suite SAP All-in-One SAP Business One SAP Business byDesign Business Analytics Technologies (In-Memory) Mobility Cloud

§  €16.2 Bill. Revenue (2012)

§  64,400 Employees §  > 232,000 Customers

in >122 Countries §  > 4,600 certified Partners (resellers and services)

2000 1972 1979 1992 2013

SAP milestones over 41 years

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Platform Process Components

Enterprise Services

Repository

Business Process Platform

Analytics

SAP Composite Applications Partner Composite Applications

CRM (Supplier)

SRM (internal)

ERP (internal)

Historical evolution of SAP main products And main acquisitions

Integrated ERP

solution

SAP R/3: Open

architecture Acquisition of

1972 1992

SAP New Dimensions

1999

Client / Server

FIFinancial

AccountingCO

ControllingAM

Fixed AssetsMgmt.

PSProjectSystem

WFWorkflow

ISIndustry

Solutions

MMMaterials

Mgmt.

HRHuman

Resources

SDSales &

Distribution

PPPlanning

QMQuality

Manage-ment PM

Plant Main-tenance

Production

ABAP/4

R/3R/3

SAP BW

SAP CRM

SAP APO SAP

Business One

2002 2004

Market potential

R/2

2013 2007

SAP Business Suite and SAP Netweaver

2008 2010

SAP Business byDesign

2012

Acquisition of

Acquisition of

Acquisition of

Acquisition of

Acquisition of

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SAP Strategy: 5 Market Categories

#1 accelerating

#4 fastest growing

#3 accelerating

#1 extending leadership

#1 growing again

Growth drivers: Suite on HANA

(net new) 360 Solutions User Experience HANA based Apps

Growth drivers: Predictive Analytics Visualizations BI 4.0 Adoption

Growth drivers: SAP Business Platform OEM Volume Business Suite on HANA

Growth drivers: Hybrid GTM Positioning Business

Networks RDS for Ariba

Market Share* 12.5%

13.3%

Growth drivers: Unified Mobile Platform Afaria in the Cloud

Applications Analytics Mobile Cloud Database & Technology

Market Share* 18.1%

18.3%

Market Share* 10.5%

11.1%

Market Share* 3.9%

4.5%

Market Share* 3.8%

4.3%

Source: SAP 2013

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SAP Aspiration

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SAP new segment structure

Source: SAP 2012

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Breakdown of SAP Revenue 2012

4,7

0,3

3,1

0,1

8,2

SW License

Cloud Subscriptionand SupportCloud Service

Product Support

Consulting and otherservices

In Billion €

Source: SAP 2013

Total: 16.2 Billion € (+14% YoY)

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Market opportunity 2013 SAP ecosystem

Market size in Bill. $

Total addressable SAP Eco-System 40

Hardware 8

Consulting & System Integration + AMS 28

Software (3rd parties) without SAP solutions 4

SAP new license revenue in 2011 = 4,0 Bill. € 4

Source: IBM Market Intelligence

Addressable Market based on SAP BS in 2013

Rule of thumb for SAP projects: SW : HW : Service = 1 : 1 : 1 to 4

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SAP Topics to present during Master Class

Will be covered in this session Will be covered in other sessions

Will not be covered

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Good SAP Source to look for many more details

Link to http://www.sap.com/solutions/index.epx

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SAP Products

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Product maintenance strategy

Content

SAP license pricing – basic methodology

SAP main product lines

SAP Business Suite and SAP Business All-in-One

SAP Business ByDesign

SAP Business One

SAP Business Analytics

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SAP Business One


Content

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SAP main product lines covering business applications

Large

Accounts

23k

Small

And

Midsize

Accounts

60k

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SAP Core Business Products Target

market Installed

base Remarks

SAP Business Suite Very large customers

23k •  New Business Suite 7 •  SAP Netweaver v 7.31 •  Maintenance extended until 2020

SAP Business All-in-one

Large and higher

midmarke

23k •  based on SAP Business Suite •  indirect channel only

SAP Business One Small and Medium

Enterprises

37k •  doubled number of installs in 2-3 years •  indirect channel only

SAP Business byDesign

Small Enterprises

1k •  offered only as SaaS •  hosted only by SAP

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SAP Business One

SAP Business All-in-One

SAP Business Suite

Total initial costs 50 k€ (10 users)

1 Mil € (200 users)

10 Mil € (1000 users)

SAP license (discounted) 20 k€ 250 k€ 2.5 Mil €

Implementation 20 k€ 500 k€ 5 Mil €

HW + Middleware 10 k€ 250 k€ 1 Mil €

Typical customer initial project sizes

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SAP Business One


Content

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SAP Business Suite – Basic Components

Core Applications §  SAP ERP Enterprise Resource Planning §  SAP CRM Customer Relationship Management §  SAP PLM Product Lifecycle Management §  SAP SCM Supply Chain Management §  SAP SRM Supplier Relationship Management Technology Stack - Netweaver §  BW Business Warehouse §  PI Process Integration §  Portal §  MDM Master Data Management §  KM Knowlede Management Application Lifecycle Management §  SAP Solution Manager Databases §  IBM DB2 §  Oracle §  MS SQLServer §  SAP Sybase ASE, (SAP MaxDB), SAP HANA

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SAP Netweaver Platform

Installations worldwide §  More than 35,000 on SAP ERP §  More than 17,000 BW Business

Warehouse §  More than 10,000 Portal §  More than 5,500 PI + BPM

Application Lifecycle Management §  Close integration with SAP Solution Manager 7.1 Databases supported §  IBM DB2 §  Oracle §  MS SQLServer §  SAP Sybase ASE, (SAP MaxDB), SAP HANA

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SAP Business Suite 7

SAP NetWeaver

ERP PLM SCM SRM CRM IS

Finance Operations Marketingn Closed loop between strategy/decision

and action n Flexible, end-user centric environment

EhP EhP EhP

SAP + ISV + Customer Composites

Enterprise Service Repository

Composites via Galaxy

n Define most critical Enterprise Services as innovation basis

n Differentiating customer processes build on top of Business Suite

n Non-disruptive path to SOA

n Best practice processes n Built for Lines of Business in their

industry n Harmonized User Experience n  Incremental adoption n Reduced cost of implementation

and operation n  Innovation without disruption with

Enhancement Packages

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SAP Business Suite is covering the needs of different Line of Businesses (LOB)

Service R&D, Engineering Sales Sustainability Supply Chain

Finance

Human Resources

Information Technology Manufacturing

Marketing

Procurement

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SAP specific industries solutions are mainly built on SAP Business Suite or SAP Business All-in-One

Aerospace & Defense Automotive Banking Chemicals Consumer Products Defense and Security

Engineering, Construction and Ops.

Healthcare

High Tech

Higher Education and Research

Industrial Machinery and Components

Insurance

Life Sciences

Media & Entertainment Mill Products

Mining

Oil and Gas

Professional Services

Public Sector Retail Telecommunications Transportation and Logistics Utilities Wholesale Distribution

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Analytics

Human Capital Mgmt

Financial & Mgmt Acct Corporate Governance Financial Supply Chain..

Order to Cash Cycle Purchase to Pay Cycle Production Fulfillment...

Operations

Strategic Enterprise Mgmt Business Analytics

Employee Relationship Mgmt Employee Lifecycle Mgmt Employee Transaction Mgmt...

Financials

Travel Mgmt Real Estate Environment & Health...

Corporate Services

SAP ERP

Self Services Manager Self Services Employee Self Services

SAP Enterprise Resource Planning (ERP)

General ledger, special purpose ledger and sub ledger, cost management, and profitability analysis

End-to-end logistics operation, support of complete cycles, such as the order-to-cash and purchase-to-pay cycles

Powerful business intelligence and performance management platform

Administration, payroll, benefits, online recruiting, organizational management, compensation, workforce analytics

Enables fully shared service departments, low admin & travel costs, observe corporate guidelines

Training and support center costs, access to information, shorter Cycle times, reduce data entry admin

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Customers’ Perception of the company is homogeneous

Employees have the ability to familiarize themselves with the

complete insight of any customer

Uniform commitment toward the customer throughout the entire

organization

Interaction Center

Analysis and Planning

§ Customer Analytics

§ Channel Analytics

Collaboration

§ Enterprise Portals

§ Exchanges

SAP Customer Relationship Management (CRM) Integrated external and internal processes

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SAP Supplier Relationship Management (SRM) Optimize supplier selection, increase collaboration, compress purchasing cycle times §  Procure to pay

§ Catalog management § Centralized sourcing § Centralized contract management §  Supplier collaboration §  Supplier evaluation

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§  SCM enables thorough management, planning and monitoring of all processes in the logistical chain, linking all logistical business processes from design to sales.

§  Supply chain management is the most comprehensive approach to logistics related planning, execution and controlling so far.

§  Uses enabling IT-technologies with respect to both processing capabilities and communication, such as LiveCache, Internet or EDI.

§  In certain industries up to 60-80% of a company’s expenditure is associated with SCM.

Product design/ R&D Procurement Manufacturing Distribution Sales and

Marketing

SAP Supply Chain Management (SCM) Management of materials, information, and profitability

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Enabling to get the right product to market at the right time and at the right cost. SAP PLM is not limited to physical manufactured goods - it can be used in process and in service industries.

SAP Product Lifecycle Management (PLM) Manage products from initial concept to maintenance

§  Key areas of functionality: §  Development and exploration of product §  Program and project management §  Integration with operational systems, such as third-party CAD systems (e.g. CATIA) and SAP software (ERP, CRM, SCM, SRM…) §  Quality management throughout every phase of the product lifecycle §  Support of decision making regarding product design, development, pricing, quality §  Enterprise asset management

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SAP Business Suite Innovations Road Map

Source: SAP Release Strategy 2012

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Typical example introducing SAP Business Suite Customer Project

§ Solution: SAP ERP, SAP BW, SAP SCM § Scope: Implementation of SAP ERP Financials,

Sales, Logistics, Human Capital Management, Quality Management, SCM APO, Production §  Locations: Poland, Czech Rep., Bulgaria, Switzerland, Germany, Sweden, Austria, Russia, Slovakia, Slovenia § SAP Users: 4‘500

§ Company: Mondi Group § Headquarter: Vienna § Employees: 31‘000 § Locations: 101 Locations in 31 countries § Products: Paper

Project Milestones 2006 2007 2008 2009 2010

Poland

Czech Republc

Bulgaria

Switzerland Germany Sweden

Austria, Russia, Slovakia

First Rollouts Global Delivery

Russia Slovenia

Pilot Business Case Templates

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SAP Environments are Growing in Size and Complexity

SAP R/3 System

Development

Test/QA

Different Stages

Production

SAP Business Suite Landscape

SAP Business Suite

SAP NetWeaverIntegration

SAP NetWeaverComposition

Enha

ncem

ent

pack

ages

SAP

SRM

SAP

CR

M

SAP

SCM

SAP

PLM

SAP

ERP

Enha

ncem

ent

pack

ages

Indu

stry

Appl

icat

ions

Com

plem

enta

ryAp

plic

atio

ns

SAP Business Suite SAP Business Suite

SAP NetWeaverIntegration

SAP NetWeaverComposition

Enha

ncem

ent

pack

ages

SAP

SRM

SAP

CR

M

SAP

SCM

SAP

PLM

SAP

ERP

Enha

ncem

ent

pack

ages

Indu

stry

Appl

icat

ions

Com

plem

enta

ryAp

plic

atio

ns

Client / Server

FIFinancial

AccountingCO

ControllingAM

Fixed AssetsMgmt.

PSProjectSystem

WFWorkflow

ISIndustry

Solutions

MMMaterials

Mgmt.

HRHuman

Resources

SDSales &

Distribution

PPPlanning

QMQuality

Manage-ment PM

Plant Main-tenance

Production

ABAP/4

R/3

ERP

CRM

SCM

PLM

SRM

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SAP ERP CRM

on NetWeaver

Up & Running Company Scenarios

Preset Forms

SAP ERP SAP CRM SAP BW SAP PLM

SAP All-in-One – Business Suite technology simplified for volume

Large Enterprises

SAP Business Suite

Complete set of business functionality for all

requirements

Midsize Companies / Subsidiaries

SAP Business All-in-One

SAP Business Suite tailored to the needs of

midsize companies; easy to install, implement, and maintain, and provides a

full range of business functions

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SAP All-in-One – Business Suite technology simplified for volume

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How SAP most important midmarket solution is rated by Gartner

Source: Gartner June 2012

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Evolution to Enable Micro-Verticals: SAP Business All-in-One

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SAP Rapid Deployment Solutions (SAP RDS)

Target:

§  Pre-customization of specific business processes

How to:

§  Bundling of SAP Best Practices, templates and tools

Benefits:

§  faster implementation

§  lower project risk

§  lower costs

§  fixed price

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Examples of SAP Rapid Deployment Solutions

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Implementation Time

< 3 months

4 – 6 months

7 – 9 months

10 – 12 months

13 – 15 months

0

10

20

30

40

50 %

16%

24% 21%

16%

9%

> 15 months

14%

Small Enterprises Midsize Enterprises Large Enterprises

SAP Business All-in-One: Focus on rapid implementation §  SAP Business All-in-One implementations average 3–6 months

§  SAP Business One implementations averages 4 to 6 weeks

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SAP Business One


Content

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Source: www.sap.de/businessbydesign

SAP Business ByDesign An on-demand business solution for midsize companies

Redesign in August 2010 New Version 4 released in Aug 2012 § Localization for China, France,

Germany, India, UK, US, Austria, Switzerland, Canada, Mexico, Australia and in addtition now for Denmark, Italy, the Netherlands and Spain.

§ Fully multi-tenancy enabled § Enable partners to extend:

additional scale and reach § New, rich client user interface § Real-time analytics § Mobile support

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SAP Business ByDesign Starter Packages

• ERP –  Starterpackage: 24,000 Euro –  Price per user and month: 133 Euro

• CRM –  Starterpackage: 9,900 Euro –  Price per user and month: 79 Euro

• PSP (Profesional Service Provider) –  Starterpackage: 34,900 Euro –  Price per user and month: 133 Euro

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SAP Business ByDesign: Example of a configuration done by the “public” SAP online configurator • Parameters: ERP Starter Pack • Users: 20

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Software license per user

135 € per month

3500 € OTC

Maintenance 0 22% per year

Hosting and Operations 0 10 € / month / user

Total costs per user for 5 years

8,100 €

7,250 €

In both comparisons the implementation services are not included. For SAP Business All-in-one there are big efforts to reduce the implementation costs. On SAP Business ByDesign there are little experiences so far. In practice both solutions are priced similar.

Price comparison for 5 years

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SAP Business One


Content

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SAP Business One Support for standard horizontal business processes § financial management § warehouse management §  inventory management § sales force automation § Purchasing § Payment

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–  Easy to learn, easy to use Implementation in weeks not months

–  Embedded integration with SAP Business Suite Using SAP NetWeaver platform

–  Embedded analytics from the SAP® Business Objects™ portfolio Improved decision making

–  Flexible, powerful, and easy to configure Strong SDK and customization tools

–  One solution – global reach 40 country versions and localizations

–  Strong reporting tools Including Drag & Relate®

–  Native CRM functionality Including SFA and service

SAP Business One (about 37,000 installations globally)

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SAP Business One Configuration

IBM System x for SAP Standard Configurations for SAP Business One Version 8.8

Confi-guration

Max. supported concurrent users

Suggested Hardware

IBM System x ™ System- # cpu / cores@GHz /

Memory

IBM System Storage / GB Backup Device

25 x3200 M3 – 1 socket / 4C @ 2,4 GHz / 4 GB

Internal - 2 x 146 GB (RAID 1)

IBM LTO Generation 3 SAS Tape Drive

50 x3200 M3 – 1 socket / 4C @ 2,4 GHz / 6 GB

Internal – 2 x 146 GB (RAID 1)


100 x3500 M3 – 2 socket / 8C @ 2,13 GHz / 12 GB

Internal – 2 x 300 GB (RAID 1)


e.g. Lenovo ThinkCentre M90p , 3.2 GHz 4 GB

Internal – 500 GB HDD --

ABO

Client

BBO

CBO

50 50

Big multinational companies are using SAP Business Suite in their Headquarters + SAP Business One in their subsidiaries

§  Transparency within the Enterprise

§  Visibility between different applications

§  Efficiency across the whole organization

Suppliers

Suppliers

SAP Business One

Distributors

SAP Business One

Headquarters SAP Business

Suite

Germany

SAP Business One

US

SAP Business One

Norway

SAP Business One

Singapore

SAP Business One

SAP Business One in large enterprises

51 51

SAP Business One references in global enterprises

52

Summary: SAP Solution Portfolio for Small and Medium Enterprises (SME)

A single application covering all SME Essentials

For small businesses seeking an entry level ERP solution

•  10~100 employees •  Available on-premise or

partner-managed Cloud option

•  Broad partner-provided industry capabilities

For midsize companies seeking an agile service-centric solution on a native Cloud platform

•  50 to 1000 employees •  Cloud managed and

serviced by SAP •  General industry

functionality •  End user adaptability •  SAP Store and Ecosystem

Easy to adapt and to run as SaaS

Extensible solution with Deep Industry Experience built-in

For midsize companies with complex industry-specific needs and established IT resources

•  100~2,500 employees •  On-premise deployment

with hosting option •  Highly industry-specific

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SAP Business Suite

Software license per user 2500 € 135 €

per month 3500 € 125 - 3800 €

Ratio – typical implementation cost/ license cost

1 : 1 1-2 : 1 1-2 : 1 3-5 : 1

Total costs per user including typical implementation costs

5000 €

8000 €*

8000 € 5000 € - 12000 €

* Note: infrastructure and operations for 3 years it included

Price comparison of 4 SAP main packages

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SAP Business One

Content

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- Analyze current and historic enterprise data - Discover hidden business trends and patterns - Gain strategic insight and predictive information - Impact strategies, decisions and actions

What is Business Analytics (BA) or Intelligence (BI)?

Common functions

• reporting

• online analytical processing

• analytics

• data mining

• process mining

• business performance management

• Benchmarking

• text mining

• predictive analytics

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Enterprise BI = Different Users with Different Needs

57 57

Mapping the right SAP application to the right scenario and user type

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Gartner Magic Quadrant for Business Intelligence and Analytics Platforms

Source: Gartner (February 2013)

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SAP Business One


Content

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SAP software prices are based on

- Number of „Named Users“

- Number of “External Community Members”

- Business metrics

- Number of engines (capacity of installed physical memory, # of installed instances, ...)

Remember: SAP Named User is the most important metric to charge customers for the SAP applications and a mandatory component for all other solutions priced with add-on license charges

Principles of SAP software licensing – Metrics

61

Principles of SAP software licensing – Basic Metrics

62 SAP Main Products and Solutions 62

SAP Named User categories § SAP Developer User: Allows access to development tools for modifying the licensed software § SAP Business Expert User: enables performance of all roles supported by the licensed software § SAP Professional User: enables performance of operational-related roles supported by the licensed software § SAP Limited Professional User: enables performance of limited operational-related roles (as § defined in licensing agreement) supported by the licensed software § SAP Business Information User: enables use of standard and interactive reports delivered and § created using the software solely for customer’s own purposes § SAP Employee User § SAP Employee Self-Service User § SAP NetWeaver SAP Application (stand-alone) SAP Business Analyst User: enables performance of all roles supported by SAP BusinessObjects solutions that are licensed for stand-alone use § SAP Business Information Viewer User: enables use of standard and interactive reports delivered and created using SA P BusinessObjects solutions licensed for standalone use § SAP Platform SAP Extended/Standard User • Allows access to licensed SAP software exclusively through certified third-party applications § SA P NetWeaver SA P Developer User • Allows access to development tools for developing and modifying the SA P NetWeaver technology platform and third-party and custom-developed applications § SAP Administrator User: Allows access to development tools for the administration and § management of SAP NetWeaver and third-party and custom developed applications

63 63

Example of Entitlements of “very light” SAP Users §  SAP Employee User: enables performance of the following roles solely for the customer’s own purposes:

§  Standard and interactive reports §  Talent management self-services §  Travel planning self-services §  Desktop procurement self-services §  Room reservation self-services

§  SAP Employee Self-Service User: enables performance of the following roles solely for the customer’s own purposes:

§  Employee records maintenance §  Employee time and attendance entry §  Employee directory §  Portal access

64 64

Prices per user in Euro Dev Prof Ltd

Prof Emp ESS Remarks

Business Suite 6000 3800 1500 400 125 at least 10 Prof Users, at least 25% of employee base

ERP 6000 3200 1300 400 na there are “product options” priced separately

CRM 6000 5000 1650 na na

SCM 6000 5000 2500 na na

SRM 6000 3000 1000 350 na

PLM 6000 3700 1500 na na

SAP list prices for SAP Application users

65 65

Price example

Company with 4000 employees based on SAP user prices

Dev Prof Ltd Prof Emp ESS Remarks

Business Suite Price in Euro 6000 3800 1500 400 125 at least 10 Prof Users, at least 25% of

employee base

requested # of licenses 10 50 50 100 800 minimum # of SAP named users (25%

= 1000) to buy the whole suite

Total price per user category

60 k€ 190 k€ 75

k€ 40 k€

100 k€

add 60 k€ for Payroll Processing for 4000 Master records (product option for SAP ERP)

Total - not discounted 525 k€

includes also SAP NetWeaver restricted as run-time for SAP Business Suite

less 10% discount 472 k€ standard volume discount

66 66

Price example for “Industry Packages”

• Product Options + Industry Packages – priced on key business metrics

– in addition to “Named Users”

• Example of SAP Industry Package – SAP Vehicle Management for Automotive

– Metrics: # of vehicles in units of 25,000

– Basic price = 60 k€ (up to 25,000 vehicles)

– each additional unit = n * 50 k€

– Price for a company managing 500,000 vehicles • Units = 20 •  Price = 60 k€ + 19 * 50 k€ = 1.010 k€

67 67

Database OEM Database

Price in % of SAV*

License Price**

Annual Standard

Support (18%)

Annual Enterprise

Support (22%)

DB2 LUW 8% 80,000 14,400 17,600 DB2 pureScale 8%+2% 100,000 18,000 22,000 DB2 z/OS 13% 130,000 23,400 28,600

MS SQL Server 8% 80,000 14,400 17,600 Oracle 15% 150,000 27,000 33,000 Oracle RAC 15 + 3 % 180,000 32,400 39,600 Sybase ASE 8% 80,000 14,400 17,600

*SAV (SAP Application Value) used in above example: € 1,000,000

Database pricing (via SAP OEM channel)

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SAP Business One


Content

69 69

Delivers worldwide per year:

n  Solutions for more than 2 Million customer messages

n  About 40,000 proactive service sessions (such as GoingLive Check, EarlyWatch Check)

SAP Active Global Support (AGS) AGS is a global organization with 6000+ employees in 50+ countries

Supports 232,000+ customers in 122+ countries

Supports more than 1 Million systems, of which are 300,000 productive

Maintains all SAP software that is in unrestricted shipment n  Creation and improvement of SAP Notes

n  Collection, production, and provision of SAP Support Packages

n  Creation of legal changes to meet changes to laws

n  Structured product feedback to development

70 70

SAP Product Support Offerings: Standard, Enterprise and MaxAttention Tiered support model: §  SAP Standard Support basic support to keep customer‘s

SAP solutions stable and up-to- date

§  SAP Enterprise Support focus on optimizing cost of operations and performance of a customer‘s solution

landscape §  SAP MaxAttention Support for very large customers, about 300-400 worldwide. It includes

additional services, e.g. named contact person at AGS.

Priced at 19%; will be adjusted to inflation on an annual basis 22% of license fee; step-up to 22% for purchase until July 2008 Fees are negotiated individually with the customer.

§ For each SAP product there is a pre-defined support time period

§ Customers can extend this period by paying an uplift of 2%, 4% or 6% for „extended maintenance“

§ After the „extended maintenance“ period, SAP support can be extended with „customer specific maintenance“ – at increased cost

71 71

SAP Maintenance Strategy for Main Applications

72

SAP Solution Manager

Mandatory tool to administrate, to monitor and to maintain SAP landscapes Provides the technical link to SAP Active Global Support

73 73

Mail contact: [email protected]

Time for questions …

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Information in this document concerning non-IBM products was obtained from the suppliers of these products or other public sources. Questions on the capabilities of non-IBM products should be addressed to the suppliers of those products. IBM may have patents or pending patent applications covering subject matter in this document. The furnishing of this document does not give you any license to these patents. Send license inquires, in writing, to IBM Director of Licensing, IBM Corporation, New Castle Drive, Armonk, NY 10504-1785 USA. All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only. The information contained in this document has not been submitted to any formal IBM test and is provided "AS IS" with no warranties or guarantees either expressed or implied. All examples cited or described in this document are presented as illustrations of the manner in which some IBM products can be used and the results that may be achieved. Actual environmental costs and performance characteristics will vary depending on individual client configurations and conditions. IBM Global Financing offerings are provided through IBM Credit Corporation in the United States and other IBM subsidiaries and divisions worldwide to qualified commercial and government clients. Rates are based on a client's credit rating, financing terms, offering type, equipment type and options, and may vary by country. Other restrictions may apply. Rates and offerings are subject to change, extension or withdrawal without notice. IBM is not responsible for printing errors in this document that result in pricing or information inaccuracies. All prices shown are IBM's United States suggested list prices and are subject to change without notice; reseller prices may vary. IBM hardware products are manufactured from new parts, or new and serviceable used parts. Regardless, our warranty terms apply. Many of the features described in this document are operating system dependent and may not be available on Linux. For more information, please check: http://www.ibm.com/systems/p/software/whitepapers/linux_overview.html Any performance data contained in this document was determined in a controlled environment. Actual results may vary significantly and are dependent on many factors including system hardware configuration and software design and configuration. Some measurements quoted in this document may have been made on development-level systems. There is no guarantee these measurements will be the same on generally-available systems. Some measurements quoted in this document may have been estimated through extrapolation. Users of this document should verify the applicable data for their specific environment.

Revised January 19, 2006

Special Notices

75 75

Revised June 15, 2006

The following terms are registered trademarks of International Business Machines Corporation in the United States and/or other countries: AIX, AIX/L, AIX/L(logo), alphaWorks, AS/400, BladeCenter, Blue Gene, Blue Lightning, C Set++, CICS, CICS/6000, ClusterProven, CT/2, DataHub, DataJoiner, DB2, DEEP BLUE, developerWorks, DirectTalk, Domino, DYNIX, DYNIX/ptx, e business(logo), e(logo)business, e(logo)server, Enterprise Storage Server, ESCON, FlashCopy, GDDM, i5/OS, IBM, IBM(logo), ibm.com, IBM Business Partner (logo), Informix, IntelliStation, IQ-Link, LANStreamer, LoadLeveler, Lotus, Lotus Notes, Lotusphere, Magstar, MediaStreamer, Micro Channel, MQSeries, Net.Data, Netfinity, NetView, Network Station, Notes, NUMA-Q, Operating System/2, Operating System/400, OS/2, OS/390, OS/400, Parallel Sysplex, PartnerLink, PartnerWorld, Passport Advantage, POWERparallel, Power PC 603, Power PC 604, PowerPC, PowerPC(logo), Predictive Failure Analysis, pSeries, PTX, ptx/ADMIN, RETAIN, RISC System/6000, RS/6000, RT Personal Computer, S/390, Scalable POWERparallel Systems, SecureWay, Sequent, ServerProven, SpaceBall, System/390, The Engines of e-business, THINK, Tivoli, Tivoli(logo), Tivoli Management Environment, Tivoli Ready(logo), TME, TotalStorage, TURBOWAYS, VisualAge, WebSphere, xSeries, z/OS, zSeries. The following terms are trademarks of International Business Machines Corporation in the United States and/or other countries: Advanced Micro-Partitioning, AIX 5L, AIX PVMe, AS/400e, Chipkill, Chiphopper, Cloudscape, DB2 OLAP Server, DB2 Universal Database, DFDSM, DFSORT, DS4000, DS6000, DS8000, e-business(logo), e-business on demand, eServer, Express Middleware, Express Portfolio, Express Servers, Express Servers and Storage, GigaProcessor, HACMP, HACMP/6000, IBM TotalStorage Proven, IBMLink, IMS, Intelligent Miner, iSeries, Micro-Partitioning, NUMACenter, On Demand Business logo, OpenPower, POWER, Power Architecture, Power Everywhere, Power Family, Power PC, PowerPC Architecture, PowerPC 603, PowerPC 603e, PowerPC 604, PowerPC 750, POWER2, POWER2 Architecture, POWER3, POWER4, POWER4+, POWER5, POWER5+, POWER6, POWER6+, Redbooks, Sequent (logo), SequentLINK, Server Advantage, ServeRAID, Service Director, SmoothStart, SP, System i, System i5, System p, System p5, System Storage, System z, System z9, S/390 Parallel Enterprise Server, Tivoli Enterprise, TME 10, TotalStorage Proven, Ultramedia, VideoCharger, Virtualization Engine, Visualization Data Explorer, X-Architecture, z/Architecture, z/9. A full list of U.S. trademarks owned by IBM may be found at: http://www.ibm.com/legal/copytrade.shtml.

A full list of trademarks owned by SAP may be found at: http://www.sap.com/company/legal/copyright/trademark.epx UNIX is a registered trademark in the United States, other countries or both. Linux is a registered trademark of Linus Torvalds in the United States, other countries or both. Microsoft, Windows, Windows NT and the Windows logo are trademarks of Microsoft Corporation in the United States, other countries or both. Intel, Intel Xeon, Itanium and Pentium are trademarks or registered trademarks of Intel Corporation in the United States and/or other countries. AMD Opteron is a trademark of Advanced Micro Devices, Inc. Java and all Java-based trademarks and logos are trademarks of Sun Microsystems, Inc. in the United States and/or other countries. TPC-C and TPC-H are trademarks of the Transaction Performance Processing Council (TPPC). SPECint, SPECfp, SPECjbb, SPECweb, SPECjAppServer, SPEC OMP, SPECviewperf, SPECapc, SPEChpc, SPECjvm, SPECmail, SPECimap and SPECsfs are trademarks of the Standard Performance Evaluation Corp (SPEC). NetBench is a registered trademark of Ziff Davis Media in the United States, other countries or both. AltiVec is a trademark of Freescale Semiconductor, Inc. Other company, product and service names may be trademarks or service marks of others.

Special Notices (Cont.)

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APPENDIX

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SAP addressable market and mid term strategy ~ $220 B

Core ERP + Suite

BI / Analytics

OnDemand

Mobility

Middleware

Core ERP + Suite

BI / Analytics

Middleware

In-Memory Computing

~ $110 B

2015 2010

SAP’S ADDRESSABLE MARKET DOUBLED

IN-MEMORY HANA, Business Analytics Solutions

ON-DEMAND BYD, Carbon Impact.

MOBILITY Sybase Acquisition, Mobile Apps Factory

Source: SAP 2011

By 2015 20 Billion Euro 35% Margin 1 Billion people

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SAP Ecosystem: Essential for growth Partner Type Description SAP Channel Channel partners sell, build, and deliver SAP applications and solutions to meet the needs of small businesses

and midsize companies.

SAP Content Content partners offer syndicated content or content services that complement SAP solutions.

SAP Education Education partners deliver professional training for SAP solutions and technology.

SAP Hosting Hosting partners provide hosting services for SAP applications and the SAP NetWeaver technology platform.

SAP Services Services partners design, implement, and integrate SAP solutions; optimize business processes; and provide strategic business consultation.

SAP Software Solution

Software solution partners develop applications that extend and add value to SAP solutions, including both value-added and complementary software solutions based on SAP technologies.

SAP Support Support partners deliver the service and support required to implement, use, and support SAP solutions.

SAP Technology Technology partners provide products that support SAP solutions, including hardware, operating systems, networks, databases, storage technology, and mobile devices.

SAP Mobile App Mobile app partners include any company that provides standard mobile apps for business which are packaged and sold as-is to customers on SAP Store and other channels, where applicable, for a fee or subscription.

79 79

SAP Ecosystem: IBM is an SAP Global Partner Partner Type Description SAP Channel Channel partners sell, build, and deliver SAP applications and solutions to meet the needs of small businesses

and midsize companies.

SAP Content Content partners offer syndicated content or content services that complement SAP solutions.

SAP Education Education partners deliver professional training for SAP solutions and technology.

SAP Hosting Hosting partners provide hosting services for SAP applications and the SAP NetWeaver technology platform.

SAP Services Services partners design, implement, and integrate SAP solutions; optimize business processes; and provide strategic business consultation.

SAP Software Solution

Software solution partners develop applications that extend and add value to SAP solutions, including both value-added and complementary software solutions based on SAP technologies.

SAP Support Support partners deliver the service and support required to implement, use, and support SAP solutions.

SAP Technology Technology partners provide products that support SAP solutions, including hardware, operating systems, networks, databases, storage technology, and mobile devices.

SAP Mobile App Mobile app partners include any company that provides standard mobile apps for business which are packaged and sold as-is to customers on SAP Store and other channels, where applicable, for a fee or subscription.

80 SAP Main Products and Solutions 80

Prices per Platform User in Euro

Prof Ltd Prof Emp ESS Remarks

2000 1000 250 100 that does not include the license for 3rd party or other SAP products

Price example for Duet solution (running on user desktop)

Each user is charged for the Duet application on his/her individual desktop

In addition, each user has to be a “named user”

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SAP Business ByDesign is part of SAP overall Cloud Strategy and is offered only as SaaS

§ Increased customer interest to run entire business on-demand (cloud)

§ A ‘Software-as-a-service’ offer: Saas

§ Target customer

§  Full-suite for the midmarket

§ Hybrid approach for large companies running SAP Business Suite and ByDesign for subsidaries

82

SAP Packages for Analytics

Products Target market

Remarks

SAP BI (Business Information)

Large to medium

customers

•  enrichment by in-memory database (HANA) •  Mobile BI: link to Mobile devices

SAP EPM (Enterprise Performance Management )

Large customers

•  Disclosure Management •  Notes Management •  Risk Adjusted Planning

SAP GRC (Governance, Risk and Compliance)

Large customers

•  Risk intelligent management of enterprise performance •  Protection against fraud, waste, misuse and errors

Documents

D1-2 - SAP Company and Products - SAP... · Close integration with SAP Solution Manager 7.1 ... Professional Services ... MM Materials Mgmt. HR Human Resources SD