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Planning for the Best & Preparing for the Worst

Duane ParrishDirector

South Carolina Department of Parks, Recreation & Tourism

TheFiscal

Impactof

Tourismin

South Carolina

$21.2 Billion Economic Impact

$15.3 Billion Total Visitor Spending1 in 10 Jobs

$1.6 Billion State & Local Taxes

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MajorNatural

Disasters

• 2014 Ice Storm• 2015 Floods• Hurricane Matthew• Pinnacle Mountain Fire• Hurricane Irma• Hurricane Florence

ThePhysical

Impacton

Destinations

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Hurricanes:The

Perennial Threat

JH1

News MediaCoverage

&Visitor

Response

Slide 5

JH1 Justin Hancock, 1/11/2019

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TheFiscal

Impacton

Tourism

Hurricane Joaquin 2015 Floods

Hurricane Matthew

Hurricane Irma Hurricane Florence

$117 MillionLost Visitor Spending

$95 MillionLost Visitor Spending

$74 MillionLost Visitor Spending

$35 MillionLost Visitor Spending

TheResidual

on Tourism

2018 Visitor Perceptions Study Results

• 79% said South Carolina was hit by a hurricane in 2018,

• 41% think that South Carolina gets hit by hurricanes “very frequently” or “frequently”

• Among those aware of the 2018 South Carolina hurricane (Florence), 87% think that the damage was at least “pretty bad”

• 73% think that the hurricane reduced the availability of South Carolina beaches

JH1

Slide 8

JH1 Justin Hancock, 1/11/2019

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MakingtheCall

EventIntegrity

VisitorSafety

ACase Study

inPost-Disaster

Event Management

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Atalaya Arts & Crafts Festival

9

UncertaintyAfter

theStorm

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News MediaInfluence

onArtists &

Consumers

News MediaInfluence

onArtists &

Consumers

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LogisticalConsiderations:

InformationResources

LogisticalConsiderations:

Access

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ArtistOutreach

Pro-activeConsumerOutreach

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Pro-activeConsumerOutreach

TheResults

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TheResults

Always consider the short and

long-term effects on your event’s

reputation.

Considerationsfor

Event Planningand

Management

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Considerationsfor

Event Planningand

Management

Consult with your local EMD or Law

Enforcement Agency

Considerationsfor

Event Planningand

Management

In addition to site conditions,

also consider access

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Considerationsfor

Event Planningand

Management

Reach out to Vendors and

SponsorsDirectly

Considerationsfor

Event Planningand

Management

If applicable,decide your

refund policy in advance

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Considerationsfor

Event Planningand

Management

Communicate with visitors

frequently andthrough a variety

of platforms

Considerationsfor

Event Planningand

Management

Anticipate lower visitor volume

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Considerationsfor

Event Planningand

Management

If you decide to cancel, most will not fault you for

erring on the side of public safety