D O G L O V E R S S H O W M E L B O U R N E 2 0 1 9

P U B L I C R E L A T I O N S C A M P A I G NF E B R U A R Y T O M A Y 2 0 1 9

Print coverage included multiple pieces in

Melbourne’s leading metro newspapers

The Age and Herald Sun, as well as

multiple hits syndicated across The Leader

Group community titles. Print coverage

was also seen in major Victorian and

interstate regional news titles including

The Geelong Advertiser, Gold Coast

Bulletin and Cairns Post.

Online coverage was achieved on the

digital sites for both News Corp and

Fairfax titles Australia-wide, including

the Herald Sun, Daily Telegraph, The Age

and Brisbane Times, and major regional

news titles. HHME secured multiple

pieces across major digital lifestyle

platforms including Broadsheet, Urban

List, Time Out, Concrete Playground and

their EDMs.

B R O A D C A S T P I E C E S

Broadcast coverage was dominated

by pieces from each major TV

network including Seven News,

Ten News (syndicated to WA) and

Nine News’ extensive television

coverage that was syndicated

regionally across Victoria.

107 15112

COVERAGE RESULTS.

P R I N T P I E C E SO N L I N E + E D M P I E C E S

TOTAL PIECES OF MEDIA COVERAGE ACHIEVED: 277

43S O C I A L P I E C E S

Social media coverage was achieved

across Facebook, Instagram, Twitter

and WeChat platforms of major news

and what’s on titles such as

Broadsheet, City of Melbourne, Time

Out as well as Nine News

Melbourne.

AUDIENCE.

TOTAL CUMULATIVE AUDIENCE OF ALL 277 MEDIA ARTICLES:

88,605,033*

A 28.8% INCREASE IN VOLUME OF COVERAGE FROM 2018

A 18.4% INCREASE IN 2018’S TOTAL CUMULATIVE AUDIENCE

WITH STRONG SYNDICATIONS NATIONALLY, PRINT IS THE STRONGEST MEDIUM BY VOLUME, FOLLOWED CLOSELY BY ONLINE

*Official audience and circulation figures sourced from Medianet and Slice Media Monitoring

AUDIENCE.

Print circulation was achieved via

multiple pieces of coverage landing in

leading Victorian newspapers Herald

Sun (303,140) and The Saturday Age

(241,029); as well as a series of key

community and regional print titles

across the East Coast including: The

Leader Group (822,218 total), Gold

Coast Bulletin (21,468), Surf Coast

Times (43,808) and Cairns Post

(13,896).

Online audience was achieved through

coverage published on leading digital

news and lifestyle sites, nation-wide,

with high volume average unique

visitors (AUV).

These sites include News.com.au

(5,749,000), The Daily Telegraph

(2,600,000), Herald Sun (2,300,000),

and Broadsheet (1,206,146).

B R O A D C A S T A U D I E N C E

Nine New Melbourne’s evening

weather and news bulletins have a

robust audience of 316,237, which

was supported by key broadcast

pieces on 7News Melbourne

(266,148) and 10 News Melbourne

(133,636).

7 5 , 9 2 1 , 7 4 1 1 , 5 8 8 , 6 6 96 , 1 7 2 , 7 3 3P R I N T C I R C U L A T I O NO N L I N E A U D I E N C E

4 , 9 2 1 , 8 9 0S O C I A L A U D I E N C E

Many media news and lifestyle

titles push out their news articles

onto their social platforms in order

to drive audiences to their

websites. This is where we see a

high rate of success in bolstering

our traditional media audiences in

key social titles such as Time Out

Melbourne’s Facebook (142,431)

and Broadsheet Melbourne’s

Facebook (289,155).

Notes on Audience Figures: Audience figures are calculated using official MediaNet and Slice Media Monitoring values. A print title’s circulation is the number of copies it distributes on an average day.

An online title’s audience is calculated using average unique browser figures. Broadcast is the total audience watching or listening to a specific segment.

AUDIENCE INSIGHTS.

*Official audience and circulation figures sourced from Medianet and Slice Media Monitoring at the time this report was created

TOP 10 PERFORMING MEDIA ARTICLES:

News.com.au Online 5,749,000Sydney Morning Herald Online 5,334,000The Daily Telegraph Online 2,600,000The Age Online 2,381,000Herald Sun Online 2,300,000Courier Mail Online 1,700,000Broadsheet Online 1,206,146Adelaide Now Online 1,107,000Brisbane Times Online 1,000,000Perth Now Online 949,000

MEDIA HIGHLIGHTS. The following contains some of the key media

highlights secured by HHME.

MEDIA HIGHLIGHTS.

O U T L E T : N i n e N e w s M e l b o u r n e ( W e a t h e r )

A U D I E N C E : 2 7 7 , 7 0 1

O U T L E T : N i n e N e w s M e l b o u r n e

A U D I E N C E : 3 6 0 , 2 8 4

MEDIA HIGHLIGHTS.

O U T L E T : S e v e n N e w s M e l b o u r n e

A U D I E N C E : 2 6 6 , 1 4 8

O U T L E T : T e n N e w s M e l b o u r n e

A U D I E N C E : 1 3 3 , 6 3 6

MEDIA HIGHLIGHTS.

O U T L E T : H e r a l d S u n I n s t a g r a m

A U D I E N C E : 3 5 , 3 0 0

P U B L I C A T I O N : H e r a l d S u n

C I R C U L A T I O N : 3 0 3 , 1 4 0

MEDIA HIGHLIGHTS.

O U T L E T : H e r a l d S u n I n s t a g r a m

A U D I E N C E : 3 5 , 3 0 0

P U B L I C A T I O N : H e r a l d S u n

C I R C U L A T I O N : 3 0 3 , 1 4 0

MEDIA HIGHLIGHTS.

P U B L I C A T I O N : H e r a l d S u n

C I R C U L A T I O N : 3 0 3 , 1 4 0

O U T L E T : H e r a l d S u n I n s t a g r a m

A U D I E N C E : 3 5 , 3 0 0

MEDIA HIGHLIGHTS.

O U T L E T : H e r a l d S u n F a c e b o o k

A U D I E N C E : 3 6 1 , 4 8 0

P U B L I C A T I O N : H e r a l d S u n

C I R C U L A T I O N : 3 0 3 , 1 4 0

O U T L E T : H e r a l d S u n I n s t a g r a m

A U D I E N C E : 3 5 , 3 0 0

MEDIA HIGHLIGHTS.

P U B L I C A T I O N : H e r a l d S u n

C I R C U L A T I O N : 3 0 3 , 1 4 0

O U T L E T : H e r a l d S u n F a c e b o o k

A U D I E N C E : 3 6 0 , 9 0 7

O U T L E T : H e r a l d S u n I n s t a g r a m

A U D I E N C E : 3 5 , 3 0 0

MEDIA HIGHLIGHTS.

P U B L I C A T I O N : H e r a l d S u n

C I R C U L A T I O N : 3 0 3 , 1 4 0

P U B L I C A T I O N : S u n d a y H e r a l d S u n

C I R C U L A T I O N : 3 4 9 , 2 5 2

MEDIA HIGHLIGHTS.

P U B L I C A T I O N : S u n d a y H e r a l d S u n

C I R C U L A T I O N : 3 4 9 , 2 5 2

P U B L I C A T I O N : S u n d a y H e r a l d S u n

C I R C U L A T I O N : 3 4 9 , 2 5 2

MEDIA HIGHLIGHTS.

P U B L I C A T I O N : H e r a l d S u n - L i v e L i s t

C I R C U L A T I O N : 3 0 3 , 1 4 0

P U B L I C A T I O N : T h e M a n n i n g h a m L e a d e r

C I R C U L A T I O N : 4 3 , 0 9 8

MEDIA HIGHLIGHTS.

P U B L I C A T I O N : T h e L e a d e r G r o u p ( 2 0 t i t l e s )

C I R C U L A T I O N : 8 2 2 , 2 1 8 ( g r o u p - w i d e )

P U B L I C A T I O N : T h e L e a d e r G r o u p ( 2 0 t i t l e s )

C I R C U L A T I O N : 8 2 2 , 2 1 8 ( g r o u p - w i d e )

MEDIA HIGHLIGHTS.

O U T L E T : H e r a l d S u n

C I R C U L A T I O N : 2 , 3 0 0 , 0 0 0

O U T L E T : H e r a l d S u n O n l i n e

A U D I E N C E : 2 , 3 0 0 , 0 0 0

MEDIA HIGHLIGHTS.

P U B L I C A T I O N : T h e S a t u r d a y A g e – S p e c t r u m

C I R C U L A T I O N : 2 4 1 , 0 2 9

O U T L E T : T h e A g e O n l i n e

A U D I E N C E : 2 , 3 8 1 , 0 0 0

MEDIA HIGHLIGHTS.

P U B L I C A T I O N : T h e S u n d a y A g e

C I R C U L A T I O N : 9 8 , 2 1 4

O U T L E T : T h e A g e O n l i n e

A U D I E N C E : 2 , 3 8 1 , 0 0 0

MEDIA HIGHLIGHTS.

O U T L E T : C i t y o f M e l b o u r n e E D M

A U D I E N C E : 1 0 0 , 0 0 0

O U T L E T : C i t y o f M e l b o u r n e B l o g

A U D I E N C E : 2 3 0 , 0 0 0

O U T L E T : W h a t ’ s O n F a c e b o o k

A U D I E N C E : 4 2 5 , 3 2 4

MEDIA HIGHLIGHTS.

O U T L E T : B r o a d s h e e t

A U D I E N C E : 1 , 2 0 6 , 1 4 6

O U T L E T : B r o a d s h e e t F a c e b o o k

A U D I E N C E : 2 8 9 , 2 8 0

MEDIA HIGHLIGHTS.

O U T L E T : T i m e O u t

A U D I E N C E : 5 4 6 , 0 0 0

O U T L E T : T i m e O u t F a c e b o o k

A U D I E N C E : 1 4 0 , 6 5 7

P U B L I C A T I O N : T i m e O u t M a g a z i n e

C I R C U L A T I O N : 2 0 , 6 5 7

MEDIA HIGHLIGHTS.

O U T L E T : C o n c r e t e P l a y g r o u n d F a c e b o o k

A U D I E N C E : 1 1 6 , 1 0 5

O U T L E T : C o n c r e t e P l a y g r o u n d

A U D I E N C E : 6 8 7 , 0 0 0

MEDIA HIGHLIGHTS.

O U T L E T : T h e U r b a n L i s t O n l i n e + E D M

A U D I E N C E : 5 6 1 , 1 0 7 ( t o t a l )

O U T L E T : M i N D F O O D O n l i n e + E D M

A U D I E N C E : 1 4 0 , 6 8 5 ( t o t a l )

MEDIA HIGHLIGHTS.

O U T L E T : W e e k e n d N o t e s O n l i n e + E D M

C I R C U L A T I O N : 1 1 6 , 7 1 7 ( t o t a l )

P U B L I C A T I O N : A u s t r a l i a n D o g L o v e r

C I R C U L A T I O N : 2 5 , 0 0 0

MEDIA HIGHLIGHTS.

P U B L I C A T I O N : M e l b o u r n e N o w A u t u m n 2 0 1 9

C I R C U L A T I O N : N / A

P U B L I C A T I O N : W o o d a r d s L i v i n g M a g a z i n e

C I R C U L A T I O N : N / A

MEDIA HIGHLIGHTS.

O U T L E T : G e e l o n g A d v e r t i s e r O n l i n e

C I R C U L A T I O N : N / A

P U B L I C A T I O N : G e e l o n g A d v e r t i s e r

C I R C U L A T I O N : 1 6 , 6 8 7

MEDIA HIGHLIGHTS.

O U T L E T : S t a r W e e k l y O n l i n e

C I R C U L A T I O N : N / A

P U B L I C A T I O N : M e l t o n & M o o r a b o o l S t a r W e e k l y

C I R C U L A T I O N : 7 , 9 7 4

MEDIA HIGHLIGHTS.

P U B L I C A T I O N : P e n i n s u l a K i d s F a c e b o o k

C I R C U L A T I O N : 2 1 , 0 8 2

P U B L I C A T I O N : K i d T o w n M e l b o u r n e

C I R C U L A T I O N : 7 , 0 7 4

MEDIA HIGHLIGHTS.

P U B L I C A T I O N : V i s i o n C h i n a T i m e s E - P a p e r

C I R C U L A T I O N : 7 0 , 0 0 0

P U B L I C A T I O N : V i s i o n C h i n a T i m e s O n l i n e

C I R C U L A T I O N : 2 0 , 0 0 0

MEDIA HIGHLIGHTS.

P U B L I C A T I O N : A u s t r a l i a n C h i n e s e N e w s E - P a p e r

C I R C U L A T I O N : 1 2 , 0 0 0

P U B L I C A T I O N : A u s t r a l i a C h i n a B u s i n e s s C i r c l e M a g a z i n e

C I R C U L A T I O N : 3 0 , 0 0 0

MEDIA HIGHLIGHTS.

P U B L I C A T I O N : M e l b o u r n e C h i n e s e P o s t O n l i n e

C I R C U L A T I O N : N / A

P U B L I C A T I O N : M e l b o u r n e C h i n e s e P o s t M a g a z i n e

C I R C U L A T I O N : 1 5 , 0 0 0

COVERAGE LOG.

EXCEL VERSION

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C O N T A C T U S

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