Loading "PressDisplay.com - Newspapers From Around the World" 17/12/200821:05

_d.""", AU THENEWS.All DAY

NATURALLY...

tt_CIeQlectin66dDpaspGrtoia~~tfofthaYeiowPagt1l.

ThlI,Orn-wide.12rn--hd1 ..... ,8peop!eotltt*4evefftoors,.

~ootel·thehui:o_.,6Om\lllllllcw~FOf$12S,tIwy~a~mNland

agIMsd~. ThllWl5tar.lntil*:lopenflllm<:ham.,OItSUSal1Md.

~wit.~byhfac.dh

THE HIGH LIFETHURSDAY, DeCEMBER 18, 2DD8

-=::"four1~.,.jostlTWw:!""A~lcm'4)QWeis~

dff~in~oo.A._il.i5P81of4

'""'1:'Y".:::v:=""' ..-01_.a<:~.-uetlftgna~~~to-t~ofIStu~1~Plh:MandW~

M"lithlt In JwW' l!fOOOl\'M ri\~' 1~1ilunplOuyBI.'CQlDId.llllOOTOt!ll-l\ll\"r-n."'ltll&arll'ITl"'AI.boI1ty,illl)·IIll!rt~Sbl'U l.. ln~~tlX'111 In/!:, dlll:'Ol./lin-OC'Ca~) il ~"I-:m~l It.: t'C(lOOOlklJI'llf'1\tsr:itlw~.

~1"lI~ll~'llIl!\notllplloldlhtti'Oll\I)1i,1tJ1.sar~tbllad'<lII'~C1Im-~'lKn""'alllo('t:lllllt\'alttl\\'asslllJPOl'lid1".~);Il?nsi\\'Ino:IIlI-"l!lk.>llt Wlll:li.

F(JIr(',(tll1.~,·u-'k1lIi!d IhPl\ltol',l>f~.whellitli!Sll!dlWl.lt";J,I'Slllk\'lith s:!l« IFtn.t. l'O? lln~1 i\tl<lau,' ll~ OdlW with II... Nklitiy~

rl~ Fonnnlfl·n\ol'llJlod rar liro\'''HII~~okrn. afl{l lh1> othPt· car l1;l;{Km.I\A \1111dl heq.18l1 J.'nlr (~ \\,1rh IIW~.s,,"kltbfll\:l)·u.~hIlj:Fl~&l'()(I()I\1YF"nnutllldri\'PfW(tl,IIdS<tWOZII1tre!1lX!t lillklu. ThlStl ..'SlW ('onllnut'il Ib:i1~D'8 altw'f1tsln~ \\~1SOC('11l~11(!

AAt9(.fmiull.1II1\"i.,@I~J;H'kBVlllk> - ....1Kl .~'blld 1M Frl/r O!IId'il-la.-.tnJ!Ilttuklfl""Ht.'fTlldtlwP~t"'l!N Il\II!ft'l)' !'blw.-ed lhal the adl.1t·tl\1:'W:ti~OO""lJf:IlI lhlmlU!>' n..>l1U1I.Iaq:l"b1)·tn ..tr~bo;otl"r"·

!W1l1lef1 tlll:l,,"lJIe'lll. !l1l)'ITlij IMI thPn)lIIJe{'II-rn:ootbnlUl(lol'l-"uU,

Fl 1 Et'Ollumy FOl1oulili:<l\u a1I.lj.IWI! SOOll'~ \Jltr;I 91 illld Ultrn HI fl:)

llMrok~~':~~I"~~~~:~l~:~fuo.lllt>t...,lt~ In au' qilll!'!l alit! reWc'11lJ:ftil.1Ion.lftlklIXAlIdlI101~("'loiIi:Jt]"'pI!ll"lJl

S~ll""xltl"lNlut'(Il\u>1 \\'U$O.!.¥l~r CI'''l mol'\' etollonlicill than1Il1tll"ft«l(IflW'l.

CM"I()M}"~J1:hst~o.dll»ltifJlmrt11\~1,1)ltrnlollilf\lllbmk((t1I11n03twll\"t"",tt"'Qllkl~I\hfJlllC(l'ikln (QIJlE.'tt-olrontalnmg Ill!' fdlj.tty&.

:\n;;(l\¥I1~nlintol),ly'shltm~Il •• -%.lll .....onll"tr.otUllllulk:.l\;'Sben·s(·Qtnmltll}OOttu(~..u"lI:Lttl1d1I1so jll.1'l~' llll~uUng l.:U.~, lobMaitland;;aJll

It li; 1101100 rh:sc li.ll~ SIwJl}w;b:vd .::rllll'ism vf 111ftFonmlko ad\'o>r'11!!1t1l/o;~U\IIlillglL

Shi'n tww Zitaland 1.1l:4H",I{O(1the

f~=: ..~."~:,,,,:JL.~~~~~~

SPEAKINGOUT: SheI hM UUn out advM1~ lneludqln the H.-ald(pap ATO. todefMd 1tMtt',

Accused petrol company goes public to sayCommerce Commission has got it wrong

NATIOW<L EOillON

Tb~ COlfllllerC:t! (.omml.'J.~I/)n h:tS(:fl,11lOOMofiiOO!lI ....ithmtsIRll1.tnH:100 jiliLlI!c 1JIl\llva11SIJIlk>111S 11l1:l11lOi'·~ a mum {'('tJuocllk~d l\1('l

But hl(liIy. S1 .. llNlM' Zl.a\;U1d hit.'<hltbackutllJl'oonlJllh<s1olJ.~y1rUl:itsf'nltl Economy fotmu!n ..d\"UliS\!-n)ll(ll'lRl'UflC'{'\l/'ltt ...

ShPIl"ll olfetulve is 1M>~Illnltlinll\\"wti.~l:"t11"H'OI111arlyl\il..·htlbflctalrt)l!{umnti~l.

Air NilI'" Zeabnd nil Moudn)'&Ct'utQI it of ~rm"~,",l'l1il~ til jt.t;41f1,'jN"'!(lslt'l"",IIftwl:lairlj~-locllttJ·1RQ:,>\n-NZ-"",",~~,,f.,(;till&inl'IetuWIV.;trnll UlltoW(lmUOOlllt'Uul8"@1t;.bICUSWlJll'l'll"

Shl.olP" F\I-l £rollOI'm' Fonrml;l, .,f'I}I'lltddkin~ it Cl:lUlIlll:ll:e<'i bl"!!l.''l'IlOOIK.IIlytll.lml.ltl'l'll.letlftwlwltnfonsaltllll~

1t3:ll1re-rtislltj,(crunpa~saklll~as··i".'~i!a)i'(Jlol3kl>Y\luflutlwr·.

Elnt~a2'1·~\<al"jll\'~ltti\llul\.the wmmwloll hits (Mided 10 dial"",8hl<lIwbhbnotlcllE's()(lho!FatrTt'[w~AI.'.

It AA\'1llhl! :ldn~rtiSl:'nll'ntli Il'l!ri>mislAArtft~

llntJlor ~ at:l. lnm~ ctlfl llIlI1tM'fIl{l1O J,:!lJ.l.OClk Jt Is IJOf kUOl'o1lhow liMY t1~ Shell b ftIl.1Jlj;.

Spokl'SWOHltUi Joc1Je MattklJ)(IS/l1lltlill.' {unl~)' lI'il'; (tl3icwolnttd al Ilw·,'Qlllrnlssklll"ilo1r.ds.INI. tllllll ""flj;h'..--..:~. 10 \Jr(II(lO)Dt o'V",<ll(~ SllllllfJf1UlHlhefbrnIUkfsliftll.1iIft<;y.

Slw-DI1OOw<ljJloIWl'Ilwlll1t1J(o('OOl-olfR;kJnal"'·"1,~, ...\(I",j>ol~1lIn~·c.tilllst(m~L"hWltsiD8-

A ('"mmlil!<lon r.-prt'iWnl:lltv"

Oil giant's fuelads misleadingsays watchdog

Feel Bke you pay too much tax? Pay .... with the ASS Term Fund.If you p;!I'f 33 or 39% tax, you COfJd be~leuwlththeAS8 Term Fund. n·s.a new ~ 1l1YeSbnenfM'ldlhal worblike a term deposil. eKceptthat any tax you pay is cappedat 30%. Ptus, you can choose any tefm you Ike, from five rnondls to f.....years.. So call 0800 AS FUM08, wistl www.alb.co.nzl1ermfund or drop .... o tKrJ ASS branch WKtHe how you coukI get • tax cut with the ASS T""" Mna today.

http://www.pressdisplay.com/pressdi splay /viewer.aspx Page 1 of 1

Loading "PressDisplay.com - Newspapers From Around the World" 17/12/200821:15

NEWS

Dogs suspected of killing70 kiwi in two weeks

$16m superyacht'sKiwi skipperliving the lifeof a millionaire

• T0iet8:SUt.• B.attYoomcFNe..~Nin-~andb.w"

• F~;FIybridgolwiltloWioorUnitln. kiSelwl,~, bowcMclI-.d""'~driw-initlcngelort«"derandw"""lIpCWb.....

~kb* 1l1'I'!l.1/S 1ll<lvu\O: r""'~rs kw)1

laM 011 Nul1hlt<od'~ l'1)(111.1I~rt'd kiwipOpuk'lulh:\\'\'brot\ldltlhelle\'a>IAllngl""'lIlhallqll'(J;vc{l.hP.bird;<IM.vl\all!bwJlklUOOh}'~

~STi\~ll:'I'l~pIIlcedlU'if1l(lhl'l~l:~~~~:n.~1l't1i\su~uit I~'\'t' •

.Ol-1ll\rtnllMlt Tlf COIW;n<llllm kiwiTalUJ('!' Pt'ro Crah.1.JT1iotoillL~ WlIII' I,)tl'" ~rmllsalk(l lb!' t\l)ltht't:n 1l't'U1\1tk!1f"1 ....1'il'fll'Mttfllll·lle!n.lla}rHwllvtradUlt)( 11'l1l)Sfllltn!!'ii ...:hil.tl ~Ill II dr·iMl!ll!s4tu;.dt\·bI!t1drelllnlsd!ot.

"lIthe kt\l1 stay,,:sdD 0' n"lOCt'Itwl18hotu·s. theslgna1SSMof.l.<lllP, Aft\or tlUlil~m. thl! workers Mlim a I\"h ..*, I_p rlitllt~.,.m..nlOt'i!fhl>ythPl";klldlh"1tu"f!'lleWtkl"'ii~'~md."

Sen;n hirds "'lib trd1lllmil~N \\-l'reli:lnnd ~ Mr ('''',!ham s;:»tl. Mltlh,,'yn~ lip (lllly 1(1tlJ:4l ~I>t' reul (1/ 101..'11tl'.l'lilUml_:-Nbttlll.'Il->;Ci'\"(>.

~lt'sbJt:ont"IYiil""llll!(\lI9'(IIl.lYlt.lto/r,;birds With t'.UlSlltlthtrs, ~o If JOlt1'l.:1I ....µ:dW ... lb;ll ntl.'l"m;l bEot'l\WlI 35 andmbln\s.""l'1\! .. iIMtn.,t\ladinrlluk!dbI."f!Edlnl:(hinls:....1Jkh'll111 b:I\'?lIlltlt\'Impact .:

Ttw.B.:.:l\h.iW'OIlJd!it! tlv>~llCftll\l"1n:ll.,m)1'l'InI.hFSldd.

'11w mila block (ll Puma ....sen·toLlI!I.iU.akiIl1sMll.1tt:\I1'ln:!lJU.ltw,,-,t~~ltl.":-d\lS\!r1l1jh.\ti:lldi'l~ityo(

kJ"

HARSH 8t..OW: TtM klwt dqtM.,..)•• to .. tn.~prqInlnmebadlao.y_r..

II W~ ~ jll:lIt fLt1~ "r'tJl"l~riooIMOStI'!C..C~1i1t8 prulr:mUDl' tomrn:~kl,,111Ilmtx"t!llnlhl!\\1kl

ItttJOkll\nleroiJurrKtrsrorkiwlIUn'l-.:h bllMlulK<lrflll.andtlllllrli!.,~...cu1Jlo1·WlfS50toW~1c'iUX

Bul 1MaWI¥ R~ of k1wi mNJrt!lland\\a;soo1;'13)~

The rl'lIilOn Ill .. blflls 11W\ so~"{II1t1tot V;1\~ III1C(JIUrnlled. IIDU-:l!nli'll1~.Mft.r,'lllllnl""kt

HI:! sulil aU N<t1hkmr\l1'S. shlJlJ.ltIrlltnli a1)otU 00'0\' ~"",L11 tl waswhaH'ki ....1ilJttM'irb;~~;·/tt11.

_ ,\'21',1,

'That's the hardesttlling in tllis industry- getting a good

owner.'~Rou.vill'MaVsk~r

The boat has all the latest gear ... and theowner will make the skipper a Clipof coffee

Shell believes that its claim Ihot the Fuel Economy Fannula;, "de,igned to toke you lurther" i. true in """'Irespect and i, not in breach of !he Fair Trading Ad. Whil. Sh.1I i, disappointed that Ih. Commission ha.indicated on intention to initiate proceedings, we ~come the opportunity to present the evidence supportingour claim, Ihat Ih. Fuel Economy Fannula i. "de,igned 10 tak. you lurlh.....

Marl< forsythGeneral Manager RetailShell New Zealand

Yours sincerely,

In the meannme, Shell will continue lCl offer New Zealanders the best pos,ibl. range of fuel product,.

In May 2006, Shell New Zealand introduced Fuel Economy Formula to Sh.1I .. rvic. ,lotion, Ihroughout !hecountry. Shell ha, more than 100 yeors of experience developing Ih. technology ond services Ihot mok. it 0

leading provider 01 innovative new fveI. today, including !he Fuel Economy Formula.

Shell i, ju,tly proud 01 its ochiewment in d•• igning and developing Ih. Fuel economy Formula. When theIueI we. introduced, Shell commenced on adv.rti,ing campaign that ,tated Fuel Economy Fo<mulowe,"designed to toke you lurther".

Alter on invesnganan twOr neorly two-and-o half yeors, Ih. Commerce Commission Io,t week informed ShellNew Zealand that it inlend. to initiale proceeding, in !he Di,trict Court under the Fair Trading Act in respect 01Shell', adverti,ing 01 the Fuel Economy formula.

Shell wiHdefend any such prosecution. Shell's odv«ti.ing of Ih. Fuel Economy Fo<mula ha, already beencon,idered by the Ad-erti,ing Stondord> Authority. which di,mi,sed a complaint by a cornpetilor mor.lhantwo yeors ago.

Sh.lI'. Fuel Economy Formula ha. been exJen.ively Ree. tested and ha, ,hown a ,tati,tically .igni~can. averagefuel economy ben.nt of 0.98% when compared wilh untreoted fuel. shell believe, Ih. Reet te.t """Iuetian 01Ih. Fuel Economy Formula represents best procnce_ Obviou.1y the benefits to individual motor;,ts 01 u.ingFuel Economy Formula will vary depending on a number 01 foctors such 0' driving condition., the age ondmonufactur. 01 vehides, ond driver behaviour.

Shell ha, co'operated wilh the Commission Ihroughou' the invesngation and i. disappointed that Ih.Commission ha, decided to adopt Ihi, course.

AN OPEN LETTERTO ALL NEW ZEALANDERSFROM SHELL NEW ZEALAND LIMITED

rtlm'P.Sl."lut"rnISV(l'lR.'ronlcSoliH~, it's

IJf\'ttYl\nlOlZu*"It'slf)llOO>~l.r,tI;k"'lIlSlhatlll.hotnl~lll1f\l<:

JW said Ilw )'Ilt"hlluj( 1l1l.1Uitl)' II"~\S

dool[n:\f\i(\ by Kiwis and )r,1t"un"iflS -t\I:o~IIw\'P.roI~'\'·SITP.IlI·fIn'Nl!'\\'7~~"Ulden. while the lblnll~ (''1:PI?h.

"Tnthl.ilndllSt!1·jl'snt£lN'allOUl!J-.(IItl'iiOll~U.I ....1Jl1;: (oK.

"HlfU maki' ll~ ~ In lhl:! m",1110,., .tfs 0 rroIl}' nlW~'1I)' :'lud tMf.~lMhardL'Sl thbt!l1n thh Intlll>tt~ - l!Jt,'t1.1IlS:I~IO'ItlWr," 1~!,(j'J'ltD(J'TfJrl<'S

IUlul 1h!;\lIItdlli<trn:(illuY.·11 Io,n"'''''I''tlu lIS Ill'XI pUltu{I...n, Nal1"'

nWln\lM' \\ill;;tQpilllOl.rdlll.fulll~IIr)" and hr~ ilion t:!1oP yact1l1w"IL,!lII! tof1mily In thP. Soollllslmtll.

In Apt1L 11wUJ l00'i't' on. ~ln [)f} /Itn,~ilhlp.It>SOU~IAs1.1..

·'It\\·OIlk1bE1che1;f~rluch.lrtllrl\shltlth);lll\1illnstwdltllri~U1IlIIU\·('l't}l.'(!

bUllfstililbomnttlllltP.....~uvs ll) sh.m> II w.1Ihb ClHIUy.'· 1011'Rr".,.~.kl

Uti' ~jjl thlol nnUk ..Illlwr \lti:hts ils ~i2f',lho! VoJNtll1 \' It Wl\.~f\\"lJ&b\fo(,nlylllt·l'rl·1/l\ll!I~1\nl1\1"ll:'rJ""l!I't'fW1('rw!OIW.

"'!I's one or IJlil_______ :~=::~a~;l;~

Sale on while stocks last!!!v- OW' full __ online:

www ............. IDn.oaen-.....-.. -1_ ~ Rd. _____ ....-,a .• ~ ........... c.DO.,.. ..

ll's tOO 1II1UllI'k'llUllo\a.r 1I011l!'. t.Il!l..bdullllllll~uud.\I'lIhsl;""unhalll1",l~lI",r to." i'\'t'tT \I;hiw.

nil! lUXUl'ions 16 mlll)(~1 Yl'n'Il.l V~tll~rachll"l::lIl'llllg 1llW1sto nlnlM ItsOOth at ThtIrnIlJ'l 6rll~ ~'lal'IM.

It i3 en t'tlutfiftl.lf11 ALrt.lIld to ttl!'Mal1lXll.'OllllhSoonf\$ ......hl?nt-Ils Bntlsllffi\1ll'rwl.Usb.1IltOO:ud.

"OUI or 1111 II\{·IIDl"irnos'Il'f!\"'00\It110.the "",rvk" 11li1.\' t\lI$bI;ol;>llunwlkov;,Nl'!.'·Kiwi skll'Jl&r G+rryRo6o>s,lill

''"'nwY'\l!bP!IIO\whndmllntslill"us.

-W8W"~"';ok~V0ln~ thr!lu~h Ihe£llllT;llll:{! hel'lt (.ndwe'wlJod:'llIunll{'f"{(pes:l\IIl!('(Il1i111~()oW1lmh:l'..ealoo« alll\.~IZto··

Hl:>:.aklltw.l. .. h<ln!MJf)lldut ..... blJlllellllllf'b totll tl1lc!~lm.wnlll'Mip.""11""liSdoclwdatllle~((lhPmartt ...\.

Tl» oJI.ip \t'lJ!< l'l'llUtihl fi'1J11J Fmn..-vollIII~'lIdll mUISI.M1l'f~tp.a.. .. it ~IlOf \1l10l'l1W!l.)U thi? \'Il$l rll'llIl1{1l ~tr{JOili; 1MAt101tull"IllIlII'ar.il\c0l't'01IS.

Aff~r :llTl\1fli: ill Atk'klaM, the I.'tl'!'\\'hMlM>lI~lllltclbf,rat.'ht;<hl)lo:lhllpl'foc:~~~~r,'I\'/):' \'I"Wlll!i 101~11111llllnl)',

II h."l:i oc<en mTaln"3lll!i4 s\nl-c Sottll"d,fl,r51lltllill.'\lM1lidlOsttl)'lA'a\n~k..(.lt

(,...;r~~",m·r""'rr·_,.eQ.~"'''''~ ~..o ... O'I<:tlc., ...~H'c~.c' , ......1

http://www.pressdisplay.com/pressdi splay/Viewer.as px Page 1 of 1

Loading "PressDisplay.com - Newspapers From Around the World"

AN OPEN LEnER TO ALL NEW ZEALANDERSFROM SHELL NEW ZEALAND LIMITEDIn May 2006, Shell New Zealand introduced Fuel Economy Formula to Shell service stations throughout thecountry. Shell has more than 100 years of experience developing the technology and services that make it aleading provider of innovative new fuels today, including the Fuel Economy Formula.

Shell is justly proud of its achievement in designing and developing the Fuel Economy Formula. When theFuelwas introduced, Shell commenced an advertising campoign that stated Fuel Economy Formula was"designed to take you further".

After an investigation over nearly two-and-a halFyears, the Commerce Commission last week informed ShellNew Zealand that it intends to initiate proceedings in the District Court under the Fair Trading Act in respect ofShell's advertising of the Fuel Economy Formula.

Shell has co-operated with the Commission throughout the investigation and is disappointed that theCommission has decided to adopt this course.

Shell will defend any such prosecution. Shell's advertising of the Fuel Economy Formula has already beenconsidered by the Advertising Standards Authority, which dismissed a complaint by a competitor more than

two years ago.

Shell's Fuel Economy Formula has been extensively Reet tested and has shown a statistically signiFicantaveragefuel economy benefit of 0.98% when compo red with untreated fuel. Shell believes the Reet test evaluation ofthe Fuel Economy Formula represents best practice. Obviously the benefits to individual motorists of usingFuel Economy Formula will vary depending on a number of factors such as driving conditions, the age andmanuFacture of vehicles, and driver behaviour.

Shell believes that its claim that the Fuel Economy Formula is "designed to toke you further" is true in everyrespect and is not in breach of the Fair Trading Act. While Shell is disappointed that the Commission hasindicated an intention to initiate proceedings, we welcome the opportunity to present the evidence supportingour claims that the Fuel Economy Formula is "designed to take you further".

In the meantime, Shell will continue to offer New Zealanders the best possible range of fuel products.

Yours sincerely,

Mark ForsythGeneral Manager RetailShell New Zealand

http://www.pressdisplay.com/pres sdisplay /viewer.aspx

17/12/200821:13

Page 1 of 2

PressDisplay.com - Newspapers From Around the World 18/12/200802: 19

Article rank 18 Dec 2008 The New Zealand Herald by Isaac Davison

Oil giant's fuel ads misleading sayswatchdogAccused petrol company goes public to say Commerce Commission has got itwrong

The Commerce Commission has charged an oil giant with misleading the public in advertisementspromoting a more economical fuel.

But today, Shell New Zealand has hit back at the commission, saying its Fuel Economy Formulaadvertisements are accurate.

Shell's offensive is the second time in a week a large company has hit back at the commission.Air New Zealand on Monday accused it of grandstanding to justify its existence after 13 airlines-

including Air NZ- were accused of acting in a cartel to skim up to $600 million from freight customers.Shell's Fuel Economy Formula, a fuel additive it claims gives better economy than untreated fuel, went

on sale in 2006.Its advertising campaign said it was "designed to take you further".But after a 21/ - year investigation, the commission has decided to charge Shell with breaches of the

Fair Trading Act.It says the advertisements were misleading.Under the act, companies can be fined up to $200,000. It is not known how many charges Shell is

facing.Spokeswoman Jackie Maitland said the company was disappointed at the commission's decision, but it

was ready to present evidence supporting the formula's efficiency.Shell had co-operated with the commission at every stage, and rejected any claims of misleading

advertising.A commission representative declined to comment, saying that the matter was before the courts.Fuel Economy Formula is an additive to Shell's Ultra 91 and Ultra Hi 95 petrols.The company claimed it improved efficiency by preventing the buildup of fuel deposits in car engines

and reducing friction. It did not add to the cost of the petrol.Shell said the treated fuel was 0.98 per cent more economical than untreated fuel.Company research suggested that if a car covered 500km on a full tank of untreated petrol, it would go

about 505km on petrol containing the additive.An advertisement in today's Herald (page Al1) would communicate Shell's commitment to economical

fuel, and also deny misleading customers, Ms Maitland said.It is not the first time Shell has faced criticism of the Formula advertising campaign.Shell New Zealand defended the additive in June 2006 when rival petrol company BP complained to the

Advertising Standards Authority, saying the Shell advertisement was deceptive because it exaggerated theeconomic benefits of the petrol.

The authority did not uphold the complaint, saying the advertising campaign was accurate and wassupported by extensive independent tests.

Fair Go also vindicated the fuel's efficiency, when it tested two cars filled with $20 of petrol, oneuntreated fuel and the other with the additive.

The Formula-fuelled car drove 181.5km, and the other car 174.3km. AA, which helped Fair Go with thetest, said that by using Fuel Economy Formula a driver would save 0.23 litres per 100km. This resultconfirmed that Shell's advertising was accurate.

lA.N ,OP!N LUTER TO All NfW !fAl_ANDERS }

• FROM SHILL NIW ZIALAND lIMITI:D I'-~ ,/_~",A ~""""""",_~",,--,,--, -..._.~ .."........

http://www.pressdisplay.com/pressdi splay /viewer.aspx Page 1 of 2

PressDisplay.com - Newspapers From Around the World 18/12/200802:19

AA technical advice manager Jack Biddle - who supervised the Fair Go trial - last night told the Heraldthe exercise merely showed that the additive was "no worse than any fuel and arguably may be better".

Printed and distributed by NewpaperOirect I www.newspaperdirect.com.US/Can: 1.877.980.4040, Intern: 800.6364.6364 I Copyright and protected byapplicable law.

http://www.pressdisplay.com/pres sdi splay/viewer .aspx Page 2 of 2