1

D 7.7 SECOND REPORT ON

COMMUNICATION AND

DISSEMINATION ACTIVITIES

EUGENIO FONTAN, FRANCISCA TENA, ENRIQUE

GOMEZ

MAC

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Grant Agreement Number: 691473

Project acronym:ACTTiVAte

Project full title: PAn-European Clusters for Technology Transfer and new VAlue chains

Deliverable number: 7.7

Deliverable responsible: MAC, Madrid Aerospace Cluster

Workpackage: 7

Editor: MAC

Author(s) – in alphabetical order

Name Organisation E-mail

ENRIQUE GOMEZ MAC egomez@madridaerospace.es

EUGENIO FONTAN MAC efontan@madridaerospace.es

FRANCISCA TENA MAC ftena@madridaerospace.es

Document Revision History

Version Date Modifications Introduced

Modification Reason Modified by

1.1 07.05.2018 Changes in the document structure. Enrique Gomez

1.2 09.05.2018 Updates on the social media input. Francisca Tena

1.3 14.05.2018 Updates in the introductory part. Enrique Gomez

1.4 16.05.2018 Quality review and changes. Basilio Fernandez

1.5 28.05.2018 Updates in the Introduction and

Conclusions part.

Eugenio Fontán

Abstract

This document is a report of all the communication and dissemination activities done through the

months of M13-M24 of the ACTTiVAte project.

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TABLE OF CONTENTS

Introduction .................................................................................................................................................................. 3 Document Structure ..................................................................................................................................................... 3 Communication and Dissemination Strategy ............................................................................................................... 4 Website ........................................................................................................................................................................ 4 Management of the dissemination and communication activities .............................................................................. 9 Dissemination administration .................................................................................................................................... 15 Dissemination KPIs ..................................................................................................................................................... 16 Conclusions and lessons learnt from the 1st year. ...................................................................................................... 29

INTRODUCTION

PURPOSE OF THIS DOCUMENT

The purpose of this document is to present the progress achieved during the period

M13-M24 regarding the communication and dissemination activities in the

ACTTiVAte project. Communication & Dissemination activities are an essential

activity to ensure an access for all interested stakeholders to public reports and to

announce potential events where the project will be represented throughout the

project’s life. Promotion of project visibility through dissemination materials is a

basic tool to promote the project results and their various uses.

Furthermore KPIs are presented in order to measure the effectiveness of the

dissemination tools.

INTENDED AUDIENCE

The dissemination level of this document is public and therefore accessible to

ACTTiVAte partners, European Commission Services and the general public via the

ACTTiVAte website.

DOCUMENT STRUCTURE

The Communication & Dissemination activities in the ACTTiVAte project are carried

out within Work Package 7 (WP7): Communication, Dissemination & Sustainability

Plan.

The purpose of this deliverable is to present a brief report on the project

dissemination and communication activities that have been carried out during the

second year of the project (Jun 2017 through May 2018; M13-M24).

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COMMUNICATION AND DISSEMINATION STRATEGY

A good communication strategy and a visibility plan is most for any project to

achieve its expected benefits. ACTTiVAte aims to develop an ambitious SME

supporting action to be implemented trough a transparent call fully open to

competition.

The essential stage that marks the main ACTTiVAte milestone is the call for SMEs and the

selection of the winning projects. From this milestone, it starts the process of financing and

providing services to the selected companies.

A second stage of the Communication and dissemination activities starts once the results of this

selection and the effects of the financing and services offered begin to be perceived. .

This deliverable, D7.7 SECOND REPORT ON COMMUNICATION AND DISSEMINATION

ACTIVITIES, focuses on the previous stages of the call, the description of the communication

actions undertaken, their impacts and results, during the second year of ACTTIVAte.

WEBSITE

WEBSITE DEFINITION AND DESIGN

The ACTTiVAte official website (http://acttivate.eu/) was launched in September

2016, and represents the primary source of news dissemination and information

about ACTTiVAte activities. The ACTTiVAte website is divided into sections where

visitors can find the following information:

• ABOUT: Broad description of the project. It consists of 5 sub-

sections:

o What is ACTTiVAte

o Consortium

o Objectives

o Funding & Business Support Services

o Expected Impacts

• CALL FOR PROPOSALS: Details regarding the calls addressed to

SMEs, how to apply, reference documents etc.

• COLLABORATION TOOL: Brief description of tool prepared for

technology transfer and link to get access to the Cluster Collaboration Tool.

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Refer to deliverable D3.5 Protocol confirming delivery of the working software

tool for more details about CCT.

• SERVICES: Specifics about workshops, coaching and other

business support services that will be provided by ACTTiVAte members for

assessing SMEs.

• MEDIA & EVENTS: Contains 6 sub-sections:

o News

o Press releases

o Events

o Newsletters

o Dissemination

o Public deliverables

• CONTACT: Contact details to get in touch with ACTTiVAte

members.

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ACTTIVATE WEBSITE ANALYSIS

Through Google Analytics, we obtain a broad analysis of the website for this period,

from its launching until the date of preparation of this document, which are

represented in the figures below:

FIGURE 1. AUDIENCE OVERVIEW

The web registered an overall 17.488 sessions with 9.343 users since the

beginning of the project, of which 7.224 users and 13.157 sessions

corresponding to the period from June 2017 to May 2018 as you can see below.

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FIGURE 2. TRAFFIC TOP CHANNELS

The 54.3% of the traffic is direct.

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FIGURE 3. PAGE VIEWS

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The page with more visits in this period is the CALL FOR PROPOSALS, followed by

the Home Page and About. The diagram below consists of the location from where

the website access come. It could be observed that Spain is in the head of the list

with a total of (5.631) sessions followed by Netherlands (1.805) and Portugal

(1.280).

FIGURE 4. LOCATION

MANAGEMENT OF THE DISSEMINATION AND COMMUNICATION ACTIVITIES

INTERNAL DISSEMINATION AND COMMUNICATION MANAGEMENT

BAL.PM tool was designed to be the project management tool and it has been

extremely useful for all the actions related with the call for SMEs, and the selection

process from the M6 of the initiation of the project. All the internal dissemination

and communication activities are done through this platform. Refer to deliverable

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D3.5 Protocol confirming the delivery of working software tool and deliverable D7.3

Communication Guide for further details. The tool is accessible from the website.

EXTERNAL DISSEMINATION AND COMMUNICATION MANAGEMENT

Besides of the official website explained in the Section 4, ACTTiVAte’s social media

are available from the M4 of the initiation of the project. See section 7.

Dissemination KPIs for further details of the social media.

COMMUNICATION TO SMES ABOUT ACTTIVATE

Table below states the activities done by the ACTTiVAte partners with the aim of

communicating ACTTiVAte to SMEs.

TABLE 1. ACTIVITIES DONE BY ACTTIVATE PARTNERS

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Type of Action Date Place Organising

Partner Title/Short Description

Attendants (if applicable)

Feedback Received

Promotional Material

Distributed (if applicable)

Dissemination 05-06-2017 Netherlands Oost NV Mailing to potential bidders about opening call.

All potential bidders of Netherlands (Refer to D2.3 List of Potential bidders)

Some SMEs already showed interest.

Publication text

Dissemination 07-06-2017 Netherlands Oost NV, AFC Stand at the Agri-Food top conference.

SME, University, Research institutes and others all working in the agro food sector

SMEs showed interest Banner, flyers

Dissemination June 2017 Netherlands Oost NV, AFC Interview which will be published in Food&Nutrition

Simon and Jouke gave the interview. The magazine is read by many companies and institutes.

n/a Read this (in Dutch)

Dissemination 11-6-2017 Netherlands Oost NV Internal presentation Health Team

6 Business Development colleagues in Health domain

Interesting for some innovative health device companies NB. For the health sector it is more difficult to think in VALUE chains. As ACTTiVAte team we should be aware of this point.

Powerpoint

Dissemination 13-06-2017 Netherlands Oost NV, AFC, WUR

Mailing to stakeholders and subsidy advisors about opening call.

All stake holders for Netherlands

Various parties interested and will publish on their websites.

Publication text / mail

Dissemination 13-06-2017 Netherlands

I3B and Wageningen UR, with input from Oost NV

WUR (animal science group) meets Business

About 20 SME’s and 20 researches from the agri-food domain (mainly animal production systems)

Additional info is send to interested SME’s

PPT presentation + roll-up banner

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Dissemination 31-01-2017 Dublin, Ireland DCU 4th Annual National Manufacturing and Supply Chain Conference

Irish, European, and International SMEs

SMEs showed interest Exhibition Stand, Flyers

Dissemination 02-02-2017 Galway, Ireland DCU Funding & Expertise for Research & Innovation Seminar

SMEs, Higher Education Institutes, RTDs

SMEs showed interest Exhibition Stand, Flyers

Dissemination 14-02-2017 Dublin, Ireland DCU 20th International ESAFORM Conference Dublin City University

Academic and Industrial Delegates, SMEs

SMEs showed interest Exhibition Stand, Flyers

Dissemination 11-05-2017 Dublin, Ireland DCU DCU Business Matchmaker and Research

Showcase 2017 Irish SMEs SMEs showed interest

Exhibition Stand, Flyers

Dissemination 17-05-2017 Dublin, Ireland DCU IRDG’s Financing & Driving Innovation

Seminar

Academic and Industrial Delegates, SMEs

SMEs showed interest Exhibition Stand, Flyers

Dissemination 22-25 May 2017

Strasbourg, France

DCU European Materials Research Society

Academic and Industrial Delegates, European SMEs

SMEs showed interest Presentation

Dissemination 22-06-2017 Dublin, Ireland DCU Design Thinking Conference Academic and Industrial Delegates, SMEs

SMEs showed interest Flyers

Dissemination 14-17 Jun 2017

Sibiu, Romania DCU Modern Technologies in Industrial Engineering – ModTech 2017

Academic and Industrial Delegates, European SMEs

n/a Presentation

Dissemination 19-20 Jun 2017

Brussels, Belgium

DCU Effra Meeting Academic and Industrial Delegates

n/a Presentation

Dissemination 1-5 Jun 2017

Dublin, Ireland DCU Email sent to Irish SMEs in Agrofood, Healthcare, Aerospace and ICT sectors

-

SMEs are expressing interest to participate in project proposal submission

Email

Communication 13-14 March 2017

Frankfurt (Germany)

European Central Bank & MIT)

Conference “Fostering Innovation and Entrepreneurship in the Euro Area” (European Central Bank & MIT).

n/a

Communication 17-05-2017 Almería (Spain) Tecnova Funding opportunities for SMEs in the 8 Spanish SMEs n/a

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Tecnology Center

Framework of the Acttivate and Superbio Projects

Communication 08-06-2017 Granada (Spain)

PTS Granada Foundation

Funding opportunities for SMEs in the Framework of the Acttivate Project

34 Spanish SMEs n/a

Communication

19-04-2017, 25-04-2017, 08-05-2017, 22-05-2017, 06-06-2017

Barcelona (Spain)

IESE, Business School

Esprint Program.Acceleration workshops with technology-based companies

20 SMEs n/a

Face to face meetings with SMEs

Throughout the project

Warsaw Technology Partners

Intro to ACTTiVAte Polish SMEs

The funding is stretched over for too long period. The benefits are outweighed by the length of the process.

Meeting with KIG (SME fund)

26-10-2016 Warsaw Technology Partners

Intro to ACTTiVAte n/a n/a

Meeting with EBC Solicitors (SME fund)

02-12-2016 Warsaw Technology Partners

Intro to ACTTiVAte n/a n/a

Interview 16-01-2017 Warsaw Technology Partners

Interview with the President of Technology Partners

n/a n/a Interview to be published on NCP web pages

Meeting with PPNT (cluster)

13-04-2017 Poznań Technology Partners

Intro to ACTTiVAte Polish SMEs n/a

Mazovia Region Local Government

05-06-2017 Warsaw Technology Partners

Intro to ACTTiVAte n/a Will help distribute the news to Mazovia Region SMEs

Powerpoint presentations

Communication 11-01-2017 Madrid Madrid Aerospace Cluster

Intro to ACTTiVAte MAC associate members (12 SMEs)

High expectation regarding the Calls and ACTTiVAte approaches

Powerpoint presentation

Communication 03-02-2017 Madrid Madrid Aerospace

Informative session in Global Robot Expo organized by MAC with

30 SMEs The cross sectoral concept requires open

Powerpoint presentation

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Cluster collaboration of Renault Consulting (Intro to ACTTiVAte)

mindset

Dissemination 23-02-2017 Madrid Madrid Aerospace Cluster

Madrid ESAVIC presentation (Intro to ACTTiVAte)

ESAVIC SMEs: 12 enterprises

High Expectation with perfect understanding and excitement.

Powerpoint presentation

Communication 28-03-2017 Madrid Madrid Aerospace Cluster

Aerospace Industry and Optronics workshop (Organized in MAC headquarter; Intro to ACTTiVAte).

25 SMEs

High expectation with some difficulties to comply with the eligibility criteria.

Powerpoint presentation

Communication 07-04-2017 Madrid Madrid Aerospace Cluster

MAC steering committee 12 Companies (6 SMEs)

Strong support and interest

Powerpoint presentation

Communication 04-05-2017 Madrid Madrid Aerospace Cluster

MAC headquarter (Intro to ACTTiVAte) 14 SMEs Interest on project Powerpoint presentation

Dissemination 18-05-2017 Madrid Madrid Aerospace Cluster

Avalammadrid (www.avalmadrid.es/inicio.html)

Information session with the seed capital institutions

Interested with greater expectation

Powerpoint presentation and ACTTiVAte brochure

Communication 01-06-2017 Madrid Madrid Aerospace Cluster

MAC headquarters (SME session) 8 SMEs Interest in submitting proposal and tob

Powerpoint presentations and ACTTiVAte brochure

Dissemination 08-06-2017 Madrid Madrid Aerospace Cluster

CDTI main office (Networking session) 14 SMEs; 5 Stakeholders

Interest and tob Powerpoint presentations and ACTTiVAte brochure

Dissemination 14-06-2017 Madrid Madrid Aerospace Cluster

Session organized by European Enterprise Network: Thematic Group Clusters (ACTTiVAte introduction)

17 Participants including European cluster and SMEs

Interest and tob Powerpoint presentation and ACTTiVAte brochure

Dissemination 14-06-2017 Madrid Madrid Aerospace Cluster

Madrid-tech presentation (ACTTivate project)

10 SMEs; 8 stakeholders

Interests and tob ACTTiVAte brochure

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DISSEMINATION ADMINISTRATION

DELIVERABLES AND MILESTONES

The Dissemination and Communication Plan has produced the following

deliverables, within this reporting period and according to the DoW:

TABLE 2. DELIVERABLES STATUS

Deliverable ID

Description Responsi

ble Dissemination

Level Due Delivery Month (DoW)

Status

D7.1 Communication Strategic Plan MAC Public 7 Approved

D7.2 Data Management Plan MAC Public 6 Approved

D7.3 Communication Guide MAC Public 7 Approved

D7.4 Communication Pack MAC Public 7 Approved

And the milestones produced are:

TABLE 3. MILESTONES STATUS

Milestone ID

Description Responsib

le Means of Verification

Due Delivery Month (DoW)

Status

MS 7.1 Communication Strategic

Plan MAC Submission of D7.1 to

the EC portal 7

Achieved

and Approved

MS7.2 Website and social networks published MAC

Launching of ACTTiVAte

website, Facebook, Twitter and Linkedin. An email was sent to all the partners and stakeholders of ACTTiVAte regarding this official launch.

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Achieved

and Approved

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DISSEMINATION GANTT DIAGRAM

FIGURE 4. GANTT DIAGRAM

DISSEMINATION KPIS

FIGURE 5. ACTTIVATE TWITTER DETAILS

http://twitter.com/ACTTiVAte_EU

ACTTiVAte twitter account contains of 687 tweets with 301 followers and 329

entities being followed.

FIGURE 6. ACTTIVATE LINKEDIN PAGE

http://www.linkedin.com/in/acttivate-eu

908 followers

The LinkedIn account consists of 908 followers and is frequently updated.

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FIGURE 8. TRAFFIC CHANELS – SOCIAL MEDIA

VIDEOS

These two videos were recorded and uploaded to ACTTiVAte’s YouTube channel on

26 July 2017:

VIDEO 1 http://www.youtube.com/watch?v=06gYpILRF2Y (256 views)

VIDEO 2 http://www.youtube.com/watch?v=s8SmUp19FHU (510 views)

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NEWSLETTERS

ACTTIVAte delivered two newsletters on June and July 2017. Click on the links

below to access:

• NEWSLETTER June 2017

• NEWSLETTER July 2017

The objectives of the Newsletters and the videos were to enlarge the audience of the call and increase the number of entities interested in participating. For this

reason June and July were the months where ACTTIVAte made its best communication efforts

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NEWS PUBLISHED ON THE WEBSITE

During this period 23 news were published on the website. You can find below a link

and a screenshot of each post:

http://acttivate.eu/2018/acttivates-first-investment-readiness-workshop

http://acttivate.eu/2018/acttivate-assembly-meeting-granada-spain

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http://acttivate.eu/2018/acttivate-tech-comm-academies-brussels

http://acttivate.eu/2018/tech-comm-academy-pts-granada

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http://acttivate.eu/2018/first-acttivate-tech-comm-academy-begins-madrid

http://acttivate.eu/2017/acttivate-tech-comm-academies

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http://acttivate.eu/2017/inegi-presents-acttivate-project-warp-conference

http://acttivate.eu/2017/acttivate-call-proposal-evaluation-selection-completed

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http://acttivate.eu/2017/acttivate-evaluation-committee-meeting

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http://acttivate.eu/2017/acttivate-call-proposals-currently-closed

http://acttivate.eu/2017/technologies-aerospace-health-agrifood-ict-sectors

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http://acttivate.eu/2017/know-acttivate-project

http://acttivate.eu/2017/new-calling-success-presentation-acttivate-uc3m-

scientific-park-madrid

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http://acttivate.eu/2017/interview-tomasz-kosmider-phd-president-technology-

partners

http://acttivate.eu/2017/successful-participation-presentation-acttivate-madrid

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http://acttivate.eu/2017/innovative-technology-transfer-project

http://acttivate.eu/2017/acttivate-call-proposals-open-apply-now

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EVENTS PUBLISHED ON WEBSITE

During this period 22 events were published on the website. You can find below a

link of each event:

AgriFoodTop symposium June 7, 2017

Funding Opportunities for SMEs in the framework of ACTTiVATe project June 8, 2017

Matchmaking event: Science meets business on animal monitoring June 13, 2017

Enterprise Europe Network Clusters Meeting Group June 14, 2017

3D Food Printing Conference June 28, 2017 - June 29, 2017

Call for proposals presentation in Madrid July 7, 2017

ACTTiVAte Call Presentation at UC3M Scientific Park, in Madrid July 24, 2017

Call for proposals presentation at Fundación TECNOVA, Almería (Spain) July

27, 2017

IOT Brokerage Event 2017 October 3, 2017 - October 4, 2017

UNVEX ECOAGRO October 9, 2017 - October 11, 2017

Dutch Agrifood Week October 10, 2017 - October 19, 2017

Grow Your Region Conference November 8, 2017 - November 9, 2017

WARP Worldwide Accelerator Rally at Porto December 11, 2017

Tech Comm Academy, Madrid January 9 - January 10, 2018

Tech Comm Academy, Granada January 26 - January 27, 2018

Tech Comm Academy, Brussels January 30 - January 31, 2018

Tech Comm Academy, Brussels February 1 - February 2, 2018

Workshop of the MDevNet project March 9, 2018

Health Valley Event 2018 March 15, 2018

Seeds & Chips May 7 - May 10, 2018

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SMARTAgriFor Norte 2020 | International Symposium May 21 - May 22, 2018

F&A Next 2018 May 30 - May 31, 2018

CONCLUSIONS AND LESSONS LEARNT FROM THE 2ND YEAR.

During this first year of ACTTiVAte we have found that it is necessary to strength

the communication activities with the Stakeholder community and enlarge the

scope of potential bidders.

Furthermore, we need to insist on the concept of cross-sectoral technology transfer.

SMEs often have doubts regarding the adaptability of their technology on another

sector and vice verse. Additional efforts will be done both at source and on the

destination level of any cross-sectoral technology for a better technology

implementation.

ACTTIVAte has identified an interesting field of work that basically consists in

strengthening the innovation ecosystem generated by ACTTiVAte. The idea is to

project beyond the project the model of trans-sectoral innovation generated,

including:

1. The process of identifying the most promising innovative cross-sectoral

technologies for the four selected sectors,

2. The methodology of self-limited bias of selection of companies and projects

by a panel of independent experts

3. The model of mentoring and business support for the selected companies

This Plan must contemplate its financial sustainability beyond the funds provided by

the EC for the project, which requires an action to identify stakeholders and their

incorporation into this model. This Sustainability Plan is in the design process and

will be subject to a specific deliverable