Mabry Events is a wedding planning business located in north Georgia/metro-Atlanta. We work with brides to plan and organize everything from vendors, invitation design, and the coordination on the day of. We strive to make the entire process as easy, budget-friendly, and memorable for our clients. We offer a selection of wedding packages that meet each bride’s needs and wants. We teach our clients how to shop on a budget and how to save during

the entire process. We guide our brides in making the big and little decisions to ensure every detail is incorporated.

If you need help planning your wedding or if you just don’t have the time to plan it, let Mabry Events take care of your needs so that your engagement and wedding day

is perfect!

Meet Erica: As a senior in high school I shadowed a wedding coordinator and

fell in love with weddings! I moved to Costa Rica for a year following graduation, which is where I met my now husband. I

went to college for about a semester and then I ended up getting sick with stage 2 kidney failure, so I had to medically withdraw. I got engaged and my mother and I planned my wedding and it was so fun! I got married at the age of 20 on June 1st, 2013 and got a full time job as a purchasing agent for Property Masters. I

never went back to school because I was not sure what I wanted to study. In October of 2015 my now sister-in-law asked me to be

the day-of coordinator for her destination wedding in Florida. I was hesitant at first because I had never done it before, but I said I would, and I am so glad I did. Little did I know, that would be the

start of my career in wedding planning. In January of 2016 I enrolled online for my wedding planning certificate and also

formed and LLC with my mom. We booked three weddings in the first few months. Our first wedding was on April 16, 2016. I love everything about wedding and I love people so this job is perfect

for me!

Let’s Talk!Our initial contact will most likely be via email or phone. I personally prefer email so I can save all of our emails in a

personal folder for each bride. I love meeting my brides in person to go over our services and pricing to see what exactly you need,

whether at a coffee shop or bakery, my treat!

The first meeting:I first like hearing what you see your wedding looking like and how our services can help you make that happen. I provide a bridal questionnaire for you to fill out to better help me know

what you need help with. I will also provide you with a folder that will include the following:

Bridal Questionnaire Service Packages and additional details Marriage License requirements for your city Business Card with my contact information listed

Our Packages

Diamond: This package is a full-service wedding planning package that includes personal assistance in planning every little detail of your dream wedding.

The full service planning starts at $3200 and is quotes based on the location, number of guests, and any extra help needed not included in the package. •  Venue Consultation•  Budget and checklist development and management•  Event styling and etiquette consultation•  Develop your personal wedding website•  Reception and ceremony layout plan design•  Concierge assistance with wedding planning tasks•  Invitation coordination includes addressing, RSVP tracking

and follow up•  Vendor recommendations•  Vendor/consultation meetings (unlimited)

•  Vendor contract negotiations•  Assistance with menu development and recommendations

on food choice•  Planning meetings (unlimited)

•  Venue walkthrough meetings (as needed)

•  Vendor coordination throughout planning process•  Ongoing communication with consultant via phone or e-mail

(unlimited)

•  One consultant and one assistant throughout planning process

•  Out of town guest services includes room block coordination and gift bag distribution

•  Provide timeline for wedding party/family/vendors

•  Vendor confirmation and coordination for the day of the wedding

•  Rehearsal dinner coordination•  Honeymoon Planning•  Personal direction for the wedding rehearsal, ceremony and

reception•  Coordinate ceremony and reception set up•  Decorate honeymoon suite if reasonable distance from

wedding reception•  Two wedding consultant’s onsite (unlimited number of

hours)

Gold: This package is for the couple that would like to plan some of it themselves, but needs guidance in some aspects of the planning process. The full service planning starts at $3000 and is quotes based on the location, number of guests, and any extra help needed not included in the package. •  Budget and checklist development and management•  Event styling and etiquette consultation•  Reception and ceremony layout plan design•  Vendor recommendations•  Vendor/consultation meetings (10 meetings)

•  Vendor contract negotiations•  Assistance with menu development and recommendations

on food choice•  Monthly planning meetings (begins immediately)

•  Venue walkthrough meetings (one for each venue)

•  Vendor coordination throughout planning process•  Ongoing communication with consultant via phone or e-mail

(10 hours)

•  One consultant throughout planning process• Provide timeline for wedding party/family/vendors•  Vendor confirmation and coordination for the day of the

wedding•  Personal direction for the wedding rehearsal, ceremony and

reception•  Coordinate ceremony and reception set up•  Decorate honeymoon suite if reasonable distance from

wedding reception•  Two wedding consultant’s onsite for ten hours

Silver: This package is for the couple that does not need assistance with coordination on the day of, but does need assistance with the full planning. The full service planning starts at $2800 and is quotes based on the location, number of guests, and any extra help needed not included in the package. •  Event styling and etiquette consultation•  Reception and ceremony layout plan design•  Vendor recommendations•  Vendor/consultation meetings (4 meetings)

•  Vendor contract negotiations•  Monthly planning meetings (begins 120 days before

wedding)

•  One venue walkthrough meeting (one for each venue•  Vendor coordination throughout planning process•  Ongoing communication with consultant via phone or e-mail

(6 hours)

•  One consultant throughout planning process• Provide timeline for wedding party/family/vendors• Vendor confirmation and coordination for the day of the

wedding• One wedding consultant and one assistant onsite for ten

hours

Bronze: This package is for one month out from the wedding date. We help organize the details that have still not been organized. Month-Of Coordination starts at $1500 and is quoted is based on the location, number of guests, and any extra help needed not included in the package. • Ongoing communication with consultant via phone or email

(starting one month out)

• Provide timeline for wedding party/family/vendors• One venue walkthrough meeting (one for each venue)• Vendor confirmation and coordination for the day of the

wedding• Personal direction for the wedding rehearsal, ceremony and

reception• Coordinate ceremony and reception set up• One consultant onsite for ten hours

Ruby:  This is our day-of package. This package starts at $800 and is quoted is based on the location, number of guests, and any extra help needed not included in the package.• Personal direction for the wedding rehearsal, ceremony and

reception• Coordinate ceremony and reception set up• One consultant onsite for ten hours

Client Profile Questionnaire:

Bride: Number: Email:

Groom: Number: Email: I would like to employ the services of Mabry Events for:

Diamond (full service planning) Gold (partial planning & coordination) Silver (full planning only) Bronze (month-of coordination) Ruby (day-of) Other:

Wedding Style:

Very Formal Formal Semi-Formal Informal

Notes:

Color Scheme: Would you like to include any cultural or traditional elements to your wedding? If so, please list them: Any special decorations/flowers/extras?

If so, please list them: Number of Bridesmaids: Number of Groomsmen: Number of Flower Girls: Number of Ring Bearers: Ceremony Details:(Choose all that apply)

Indoor Outdoor Seated Standing

Reception Details (Choose all that apply)

Indoor Outdoor Seated Dinner Dessert and Dancing

Cocktail Hour? Yes No

Processional Music: Live Singer(s)

String Quartet DJ Other:

Recessional Muic: Live Singer(s) String Quartet DJ Other:

Reception Music: Live Band DJ String Quartet

Reception Music Style:(Choose all that apply)

Jazz Classical Contemporary Country Oldies Top 40 Rock Other

Transportation: Own Car/Borrowed Car Limousine Mini Bus Car Rental Trolley Horse & Carriage

Photographer? Yes No

Videographer? Yes No

Contract Example:

Marriage License Information:Registry Services in and near the city of Atlanta:Cobb County: Cherokee County: Dekalb County:32 Waddell Street 90 North St

556 North McDonough Street Marietta, GA 30090 Canton, GA 30114 Decatur, Georgia 30030 (770) 528-1900 (678) 493-6160

(404) 371-4962

Marriage License Requirements:• Minimum 16 years of age. Under 18 years of age

requires written consent from parents or legal guardians. Consent forms are available at Registry Services.

• If previously divorced, you must submit official proof of the divorce (court-certified copy of a final decree, or certificate of divorce).

• Each partner must submit 2 pieces of Identification with legal name and date of birth

• Birth Certificate, Passport, Driver’s License, Georgia Photo Card. No gender, residency, citizenship, or medical requirements.

Wedding Party Checklist:Maid of Honor  Pre-Wedding:

Assist bride with picking out her dress Assist bride with picking bridesmaids dresses Attends as many showers as she can Host a couples shower Organizes bachelorette party (Night in ATL/hotel) Responsible for her own dress

 Rehearsal:

Attends rehearsal (At Venue) Gives speech at rehearsal dinner Spends the night with the bride (At Venue)

 Wedding Day: Ensures groom gets gift from bride Helps the bride get into dress Responsible for groom’s ring Processional Holds bride’s bouquet during ceremony Fluffs brides dress Recessional Witness the signing of the marriage license Participate in the bouquet toss Participate in departure

 Post-Wedding:

Helps family of bride and groom clean up

Best Man 

Pre-Wedding:

Organize the bachelor party (cabin in North GA)

Help the groom move into new home (from Marietta to Canton)

Responsible for his own attire (Men’s Warehouse) 

 

Rehearsal:

Attend rehearsal (At Venue) 

Give speech at rehearsal dinner

Help with last minute details

 

Wedding Day:

Welcomes guests as they arrive 

Assists groom getting ready (Putting tie and boutonniere on)

Ensures the bride gets her gift from the groom 

Responsible for the bride’s rings (Both of them)

Walks with groom to the alter 

Witness the signing on the marriage license 

Offers a toast 

Participate in departure of bride and groom 

 

Post-Wedding:

Helps family of bride and groom clean up (all décor) 

Arrange for return of tux rental 

BridesmaidsPre-Wedding:

Responsible for own dress

Attend as many showers as she can 

Attends bachelorette party 

 

Rehearsal:

Attend rehearsal 

Give speech at rehearsal dinner (optional) 

Spends the night with the bride

Wedding Day:

Helps family of bride and groom clean up

Arrange for return of tux rental 

 

Post-Wedding:

Help family of bride and groom clean up 

 

GroomsmenPre-Wedding:

Participate in bachelor party

Responsible for own attire

 

Rehearsal:

Attend rehearsal

Give speech at rehearsal dinner (optional) 

 

Wedding Day:

 

Decorate departure car 

Be dressed on time

Welcome guests as they arrive 

Ask guests if they will be sitting on the bride’s side or the groom’s side

Seat guests

Hand program to each guest

Processional 

Recessional 

Participate in garter toss (optional) 

Participate in departure 

Post-Wedding:

Help family of bride and groom clean up 

Responsible for the return of tux rental

Mother of the BridePre-Wedding:

Attend engagement party

Host bridal shower 

Pay for venue, food, decorations, dress, make-up artist, hair stylist, and DJ

Attend all meetings with bride and coordinator

Help bride choose dress

Coordinate attire with mother of the groom and choose a dress

Help with mailing save-the-dates and invitations

Help with making the décor

Ensure all payments have been taken care of 

Coordinate accommodations out of town guests 

 

Rehearsal:

Attend rehearsal 

Give speech at rehearsal dinner

 

Wedding Day:

Help bride get ready

Stay calm

Ensure father of the bride is ready 

Be seated by father of the bride

Help bride with bustle before the dances 

Seated at reserved table for family

Participate in departure

 

Post-Wedding:

Help clean up 

Ensure all décor is in correct cars

Ensure gifts are in the correct car

Father of the BridePre-Wedding:

Attend engagement party

Helps bride choose venue

Books rooms for out of town guests at local hotel

Arranges transportation for out of town guests that fly 

Pays for hotel for bride and groom for their first night 

 

Rehearsal:

Attends rehearsal

Gives speech at rehearsal dinner

“Thanks” everyone

 

Wedding Day:

Is ready on time

Welcomes guests as they arrive

Participates in “first look” with bride

Walks bride down the isle

Gives bride away 

Joins wife during ceremony

Escorts wife after ceremony

Dances with bride 

 

Post-Wedding:

Help family clean up

Transport all gifts home

Mother of the GroomPre-Wedding:

Attends engagement party

Provide all names and addresses of groom’s family for invites

Along with husband, host a shower

Attends as many showers as she can

Help with part of honeymoon 

Chooses own wedding day outfit (bases on mother of the bride)

Along with husband, plans rehearsal dinner

 

Rehearsal:

Attends rehearsal 

Hosts/pays for rehearsal dinner 

Gives speech at dinner (optional)

 

Wedding Day:

Is ready on time

First look with groom 

Welcomes out of town guests on groom’s side

Escorted by husband to ceremony

Mother-son dance 

Participates in departure 

 

Post-Wedding:

Helps family clean up

Father of the GroomPre-Wedding:

Attends engagement party 

Along with wife, host a shower 

Responsible for own attire 

Along with wife, plans/hosts rehearsal

 

Rehearsal:

Attends rehearsal 

Hosts/pays for rehearsal dinner

Gives speech at dinner (optional) 

 

Wedding Day:

Ready on time

Welcomes guests

Seats mother of the groom 

Makes toast to newlyweds

Participates in departure

 

Post-Wedding:

Helps family clean up 

Flower GirlPre-Wedding:

Dress and accessories are paid for by parents

Rehearsal:

Attends rehearsal 

 

Wedding Day:

Dressed on time

Pees before ceremony

Walks down right before bride, throwing flowers

Sits down with aunt in the second row

Walks with ring bearer behind the bride and groom for the recessional 

Ring Bearer 

Pre-Wedding:

Attire is paid for by parents

 

Rehearsal:

Attends rehearsal 

 

Wedding Day:

Ready on time

Pees before ceremony

Walks down right after the flower girl, holding basket with the rings

Sits with aunt in second row

Walks with flower girl behind the bride and groom for the recessional 

Wedding Inspirations

How to Save on the Big Day!• Online RSVP’s• Buy own flowers and hire florist to arrange• DIY the decorations/Invitations• Have wedding off-season/on week day • Sign up for mailing lists• Use a personal car for the exit

Q&A with Erica:Q: How did you get into the business?A: After coordinating my sister-in-law’s wedding per request, I realized I loved it!Q: How long have you been coordinating weddings?A: My first wedding with my company was back in April so not long!

Local Competition:Bliss Weddings: Day-Of Coordinating (Starts at $500)

Month-Of-Coordinating (Starts at $1400) Full Package (Starts at $4000)The Big Day Event Planning: Day-Of Coordinating (Starts at $650)

Month-Of-Coordinating (Starts at $1350) Full Package (Starts at $3900)Wedding Bells Planning: Day-Of Coordinating (Starts at $600)

Month-Of-Coordinating (Starts at $1500) Full Package (Starts at $3500)

Essay

Mabry Events is a wedding planning business located in the north Georgia/Atlanta area. The business includes myself and my assistant, who happens to also be my mother. We started this business based on the first and obvious reason that weddings are our passion. From meeting with our brides, to gathering every detail of the big day, to improvising on the day of, we love it all! Our second reason for starting our own wedding planning business is to ensure that the bride, groom, and parents of the couple are able to enjoy the day, free of stress!

We offer five packages that our clients can choose from based on their wants and needs. Each package differs in services and pricing. We created so many packages because we understand that some brides would like to plan some of their wedding, and there are some who just don’t know where to begin. We try to meet every need of the bride and groom and strive to ensure we are offering as many options as we can.

Since we are located so close to Kennesaw State University, we have an advantage for marketing. We began gathering our business simply by word of mouth, and then moved on to create our own

Facebook page. We are now working on creating our own website to make it easier for our clients to view our services and prices. We are also in the midst of creating a logo for our business cards which we plan on placing in bakeries, flower shops, bridal boutiques, and venues that allow outside coordinators. Our market right now is younger couples who are either still in college or have just graduated, this is because I am 23 so I have a lot of friends who are getting married and are recommending us to their friends.

Our goals for the next year are to become certified, create and run our website, have our business cards created and handed out, and have at least two more weddings booked. Our goal for the next five years is to have a better idea of our market, how we come up with our prices, and how to best meet the expectations of our clients. We know it will take some time and experience in order to fully grasp all of the ins and outs of the business. Our ten year goal is to open our own venue.

We are very excited to begin this journey of owning our own business and we make a great team! My mom is behind the scenes creating the budgets, the pricing lists, setting up our LLC and I more hands on, meeting with the brides, gathering information from them, and actually coordinating the day of! We love what we do and cannot wait to see what the future holds for Mabry Events!