P O B o x 3 6 6 7 1 , M e n l o P a r k , P r e t o r i a , 0 1 0 2 / P h . : 0 8 2 5 5 1 1 3 7 5

2015

SUCCESSES

Gillian Elson

CURRICULUM VITAEGILLIAN HEATHER ELSON

Date Prepared: 27/04/2015Home Phone Number: +27 12 9983462Work Phone Number: +27 82 5511375Mobile Number: +27 82 5511375E-Mail Address: mrsafrica2006@gmail.com

DescriptionI can be described as an over achiever that is results orientated and goal driven, a Leader and Team player that is creative with strong values, committed to service excellence and making a differenceStructured, Methodical and able to execute tasks efficiently and effectively. Motivated by success and very organised.

Successes, Achievements Winner Mrs South Africa Gauteng 2006 Winner MRS AFRICA 2006/7 Winner Mrs Queen of the World 2011 Nedbank Charity Business Women of the Year - 2013 Author of - In search of the Crown 2006 / Revised 2014 Author Of - True Service Excellence 2013 Author of – Planning and Goal Setting for Success – 2015 Published the first ever, Legal, Medical and Accounting Supplement allowed in the Country 1991 Weigh less Slimmer of the year finalist - 2012 School Gov. body Vice Chairperson 2001-2007 Chair of Marketing Committee 2001 – 2007 / 2008 to 2012 Chair of the Parents Association 2001 - 2007 South African Red Cross Chairperson of SA Red Cross elected for 2nd term 2004 to 2008 Glenwegians Football Club Elected and appointed as Marketing Director 2012 onwards

1996 – 2002 Appointed Head of Pietermaritzburg Chamber of Commerce, Customer Service Committee, required to Plan Lead and implement the Customer Care Competition and programme for Corporate business in Pietermaritzburg till 2002

Successful in developing, and executing a Customer Care Appraisal system which involves doing company appraisals on various companies with regard to their customer care. This involved being consulted by various companies for a fee to do appraisals, as well as conduct customer care training using a programme written by myself.

Successful in significant improving in Tourism to Pietermaritzburg through the Tourism Industry Customer Service Campaign

Nortel o Increased Channel Sales from 4 Million USD to 20 Million USD in 1 year – through Successful Marketing

Campaigns locally and In EMEA and Indian Ocean Regiono Awarded Golden Circle Award for Channel Sales and Marketingo Significant Increased in number of Channel Partners – in Africao Implemented Successful Marketing Plans and communication strategies to achieve revenue targets

Telkom o Top Achievers award for 5 years in a row for Saleso Played a key role in Increasing Market Share through PR and Marketing as well as implementation of

Consumer focus at Shows and Exhibitions

o Telkom – 2004 – Part of the Team that implemented successful campaigns for Telkom to win the Award of Most loved and trusted brand

o Appointed to the Board of ITU from 2002 to 2006 in an advisory capacity for Marketingo Several years of delivering measurable business results highlighted by successes in Marketing to a diverse

range of B2b and B2C marketso Several Exhibition awards for Telkom o Significantly overachieved on KPI’s Ratingo Significant increase in Saleso Continuously achieved Sales Targetso Marketing Initiative award 1996/ 1998/ 2001/ 2004/2005

Huawei o Established the company from Start up in 2011o Increased From Zero Sales to 120 million USD (MEA) Middle East and Africao Zero Channel Partners to 37 in 1 year – target was only 10o From Zero Distributors to 4 in 1 year – target was only 2o Zero Brand Recognition to well positioned in South Africa and profitable $120 million (target was only $20

million)o Implemented Marketing Strategy and Plans to significantly achieve Revenue Targets through the use of

Marketing and PR as well as Training of clientso Successfully positioned the brand in South Africa through various initiativeso Achieved Revenue targets year on year for several years

Red Cross o Chairperson SA Red Crosso Humanitarian Awardo Highest Donations achieved for a branch in 1 year R1,6 milliono Positioned SA Red Cross in Pretoria to be better recognised and positioned for donationso Improved credibility of Red Cross in South Africa

Other Achievements o Nedbank Charity Business woman of the Year 2013

Select Africa o Established a footprint in 9 Countries – with Sales and Marketing – target was to establish in 18 months,

target achieved in 12 monthso Drove Marketing activities to ensure Successful Sales of USD 400 Million in Uganda, (up from 250 Million) in

1 yearo Marketing activities to increase Loans to 250 Million in Swaziland and Lesotho – up from 100 million in 1

yearo Implemented successful Marketing Strategy to establish Select as the Preferred provider in AFRICA which

resulted in increase in saleso Being a hands on leader inspiring teams to reach full potential and exceed expectations and targetso Secured funding for the Implemented very profitable and Successful Housing product, still in operation.o Identified new Niche Markets

Bridge o Implemented Marketing Campaigns to that reversed Negative Sales Trends with 32% Growth through

implementation of successful Sales and Marketing Strategies and campaignso Implemented Marketing Plans and strategies with winning strategies and campaigns to significantly increase

Growth and Sales of Mobile Sales from 200 per month to over 1000 per montho Complete rebranding strategy of over 185 branches and re positioning of brand in the marketo Successfully implemented strategy and plans for increase in Insurance Sales from 200 sales per month to

well over 2500

o Achieved revenue targets year on year for several years, to an extent that the organisation ran out of funding to lend out

o Delivered measurable business results by using a broad range of skills and experience that cover all areas of Marketing, Creative thinking – being a hands on Leader

1Surance o Implemented Marketing Campaigns to that reversed Negative Sales Trends at All Branches to increase a

47% Growth through implementation of successful Sales and Marketing Strategies and campaignso Successfully implemented retail store Sales and Marketing strategy o Delivered measurable business results by using a broad range of skills and experience that cover all areas of

Marketing, Creative thinking – being a hands on Leader

Natal Witness Key Success o Top Sales and Marketing Achiever in Sales for 6 years in a Rowo Established the very first Legal, Medical and Accounting Supplements which in the Country which resulted in

significant increase in sales and revenue and achievement of Targets

AFFILIATIONS

Board Member ITU 1/6/2003 – 30/6/2005Board Member ITU 1/7/2005 - 2007IMM associate member 1991 onwardsIMM Professional Member 2011 onwards

PERSONAL DEVELOPMENT ACHIEVEMENTS AND COURSES Diploma Management development programme 2001 Diploma TBP – Technology Business Program 2006 Diploma Business and Legal Studies 2013 Certificate Contract Law 2013 Diploma Business Communication 2015 MBA Currently Studying towards completion Certificate Fundamentals of Business Law 2013 Certificate Understanding your customer to drive Sales 2013 Certificate Customer Service Training 2013 Certificate interaction management Certificate Successful Selling Certificate the power of public relations Certificate professional Selling Skills Certificate strategic selling skills Certificate The Art of winning and keeping customers Certificate NOSA – OHS REP 2011 Certificate executive selling skills Certificate Telkom large account management process Certificate Telkom presentation skills Certificate marketing management Certificate first aid Certificate intro to time management Certificate Time management Certificate various – Telkom product training Certificate electronic commerce Certificate sales management systems Certificate Lan Connect Certificate advanced management negotiation skills Certificate business law Certificate elements of the marketing strategy Certificate the customer driven organisation

Certificate budgeting fundamentals Certificate developing target market strategies Certificate competitive factors in strategic marketing Certificate planning and managing business strategy Certificate motivation and stress management of staff Certificate project management fundamentals Certificate responding to problems in the workplace Certificate communicating your message Certificate buying behaviour and research Certificate business law contracting Certificate interviewing for staff skills Certificate the role of marketing Certificate marketing globally Certificate negotiating for a positive outcome Certificate June 2006 Sales Academy 1 – Nortel Certificate Diploma in Business and Legal Studies – Currently completing Certificate Customer Service – Completed 2012 Certificate Justine – 1982 – Consultant Certificate Weighless – Nutrition and Lecturer Award achievement in Sales – numerous – Telkom SA Ltd Award Achievement in Sales – Nortel Award Achievement in Sales – Huawei Symantec Award Natal Witness management initiative award 1997/1998 Award weigh less slimmer of the year