LORENA VEGACURRICULUM VITAE

Advertising outstanding bachelor with experience in creating and executing marketing campaigns.

Creative, analytical, responsible and dynamic.

PROFESIONAL EXPERIENCES

PLACE OF BIRTHLima, 12.28.1988

BLOG / PORTAFOLIOwww.momosalto.com

SKYPElorena.vega.retamozo

E-MAILlorena.vega@aiesec.net

Corporación Industrias Plásticas S.A. (B2B division)www.cipsasoltec.com

CIPSA SOLTEC provides technological equipment for production lines for the most prestigious companies in the country. We work with the best worldwide brands in the industrial technology: Domino, Intermec, Honeywell, Loma System and more.

MARKETING ASSISTANT 02/2014 - At present- Provided assistance for the production of marketing material and brochures.- Created content for corporate website, sales presentations and email campaigns.- Project leader for updating the corporate website: coordinated with the programmer, designer and writer.- Updated, analyzed and managed the customer database.- Made an inventory of all marketing materials to send them to the warehouse and estimated the production of material for 2015.- Assisted in the production of our stands (Up to 25 m2) in the most important trade shows and conferences.- Proposed and investigated potential markets for our products. Now we are currently creating a portfolio of solutions for this markets with the sales and development team.

COMMUNICATIONS PROFESIONAL TRAINEE 08/2013 - 02/2014 - Designed and wrote the internal newsletter (virtual and printed) for all the employees of the division.- Contacted managers, chiefs and leaders for an interview for the newsletter content.- Designed the materials of the internal communication campaigns (posters, emails, murals, etc.).- Organized integration events for all employees.- Updated the brand manual and created institutional material for the sales team.- Created a virtual campaign to sell label printers for our branch in Colombia (Cibergenius).

AIESEC Perúwww.pe.aiesec.org

AIESEC is an international nonpro�t organization that provides young people with leadership opportunities to develop themselves into global leaders with an urge to make a di�erence in society. Because of my outstanding work at my university I was invited to be part of the national marketing team

PRODUCT DESIGNER NST 01/2013 - 07/2013 - Managed the development of 6 projects and wrote guidelines for its implementation.- Actively involved in developing and updating digital media.- Monitored advertisement-response data.- Coordinated activities with each branch o�ce around Perú.

EDUCATION

COMMUNICATION BACHELOR WITH A MENTIONIN ADVERTISING 03/2007-12/2012

SPECIALIZATION IN MARKETING

Ponti�cia Universidad Catòlica del Perú - PUCP - Advertising Design. - Product Development. - Business Intelligence

Universidad Esan 04/2014-12/2014- Marketing Intelligence Overview- Experiential Marketing-Strategic Marketing Planning

COURSES AND WORKSHOPS

- Relationship Marketing & CRM 2013 Forum- Strategic Planning (Course) - 2012- Marketing Promotions (Workshop) - 2012- Import and Export - PUCP (Course) - 2010- Fashion Illustration - Mod’Art (Course) - 2010- Black and White Photography - IPAD (Course) - 2010

ABROAD EXPERIENCES

ENGLISH TEACHER 01/2013 - 04/2013NINGBO, XIAMEN (China)- Design and preparation of lessons for children from 6-10 years old.- Multicultural work environment with a team of 11 international volunteers.

HOST 12/2010 - 04/2011 STERLING VINEYARDS (USA)www.sterlingvineyards.com/- Attended visitors of the vineyard in the winter season and take them to the tram.- Trained in wine: from preparation to the bouquet.

SKILLSAdobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe Dreamweaver

HTML

LANGUAGEENGLISHUnderstanding: ExcellentSpeaking: ExcellentWriting: Good

ESPAÑOLLenguaje Nativo

Research

Adobe Premiere

Microsoft O�ce

Photography

Wordpress

NIRVASTUDIOwww.nirvastudio.comAudiovisual production company dedicated to creating virtual content: video, text and graphics.

COMMUNITY MANAGER 07/2012 - 11/2012- Created and facilitated online contests for the purposes of retaining members and attracting newusers to www.El10.pe- Prepared reports on online initiatives including charts and graphs.- Created the content for your fanpage: Coordinated the shoot with the photographer, continually visited the branches and investigated virtual customer niches.

AIESEC CATÓLICAwww.facebook.com/AIESECCatolicaCOMMUNICATION & MARKETING VICE PRESIDENT 01/2012 - 12/2012- Responsible for leading a team of 12 students: communicators, industrial engineers, sociologists and advertisers.- Responsible for all branding, marketing, sales strategies, promotions, and deliverables.- Created, managed, and implemented all communication plans, advertising, programs, PR, and event plans.- Performed market research and market segmentation for our B2C products.

MARKETING COORDINATOR 03/2011 - 12/2011- Responsible to lead a team of 3 students to promote AIESEC products in our university and we won the award for best communication area in AIESEC Peru..- Increase 2000 followers on our social networks.- Conducted the live broadcast and press of �rst the Youth to Business Forum of the country based.