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LINDA NEUHAUS

BRAND ACTIVATIONS, EVENTS & BRANDED CONTENT

Project Leader in media driven consumer activations, events and branded content for international

brands with 6 years of international experience in Europe, Middle East and North Africa. Client

Servicing lead with award-winning creative ideas and strong business focus. Experienced in leading a

team to deliver strategic 360 activation solutions, partnerships and sponsorships from ideation to

execution. Passionate worker, highly energetic and motivated. Decision maker with outstanding

communication skills and able to build trust-based relationships with deep intercultural understanding.

2013 - 2014

2011 - 2013

2010 - 2011

2008 - 2010

Group Account Manager MEC Middle East & North Africa, MEC Access Dubai

Senior Account Manager

Account Manager

Project Leader for the entire process of ideation, development and execution of strategic 360 consumer activation projects, events and branded content campaigns for brands in all media (TV, Print, Online, Social & Digital Media) across markets Ultimate project management responsibility including overseeing the full production process of entire activation campaigns managing a team of 3 people Client key account lead: Strategic consultancy of clients for activations, growing key clients and activation business across markets (90% recommission rate for projects). Key clients: Nestlé, Colgate, Ford, Danone, Land Rover, Energizer, Marriott, Chrysler etc. Strategic working with all business & special units (Online, Social & Research dept.) within MEC to develop consumer activations within the media strategy Pitch work for international MEC new business pitches across markets Managing TV Sponsorships & product placements for large TV show formats incl. content development, reporting and evaluation Initiation, negotiation and execution of brand and media partnerships Evaluation and rights negotiation of event sponsorships (sports, music, CSR events, exhibitions etc.) incl. planning and on ground supervision of activations Managing celebrity endorsements incl. rights negotiation Initiating, negotiating and executing brand CSR and community programs with government and public entities Training of MEC regional teams across the Middle East on MEC Access offering & working Supervising external agencies to realize activation projects as campaign lead for clients: Advertising, PR & Digital Agencies Acquisition, management and negotiation of various production suppliers, publishing houses, promotional agencies & event agencies

Manager Client Services - MEC Germany, MEC Access

Project management for the o2 brand: planning, conception, budgeting and implementation of marketing and advertising activities in the o2 World (event arena) in Berlin, Germany Account Management and customer consultancy of several brand clients

PROFILE

WORK EXPERIENCE

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Innovation management for MEC Access concerning new trends in marketing and society Strategic brand management: developing strategy presentations and idea concepts below the line-marketing: entertainment, sport-sponsoring (Bundesliga), CSR, events, promotions cooperations/ partnerships including budget planning Implementation of PR/ VIP events, store openings, promotions Acquisition of cooperation partners for brand clients

2004 - 2008 Event Supervisor and translator for international events in Europe & Australia

Supervising promotion & hostess teams on international events, promotions, congresses, expositions for brands: L’Oréal, Telekom, Porsche, AUDI, BNB Paribas, Samsung etc.

Event Examples: Mondial de l’automobile, Paris, (for Infiniti Motors), Sydney Motorshow Darling Harbour, (for Chrysler Australia), Soccer World Cup Germany (for Philips)

07/2004 - 10/2004

Internship Marketing at WOM Media Network, Essen, Germany

Marketing assistant: company research on potential cooperation partners, processing of data from market, media and brand surveys, collecting ideas for the WOM advertising presence and the conceptual design of a digital TV-channel

01/2001 - 09/2001

TV Reporter (daily) at RTL Television Cologne/Essen, Germany

Own production of 60 daily TV-reports, on air at broadcast “Good evening RTL” and „Point 12“. Precise research, shooting, reporting, text writing, cut, off-voicing, documentation, organising shootings, attending presenter workshops and off-voice training with voice-trainer

11/2000 - 12/2000

Internship editorial department SAT.1 Television, Dortmund, Germany

Assistance in editorial department: information research, maintaining the archive, writing for TV-reports, first own produced reports on broadcast „17:30“, SAT.1 Television

10/2000 - 11/2000

Internship film production, unit manager, WDR Film, Cologne, Germany

Assistance to the whole film team: set runner, information research, gaining insight of the course and jobs during a film production, organisation of props, extra work, catering

03/2000 - 09/2000

Internship editorial department VIVA Music Television, Cologne, Germany

Assistant in editorial department: TV-presentation texts, TV-Presenter assistance, handling record labels/ artist promotion/ music management, assistance for TV reports on events: “Loveparade”(Berlin) and the “Streetparade” (Zürich, Switzerland)

09/1999 - 02/2000

Internship Client Servicing and Media, BBDO Advertising, Düsseldorf, Germany

Assistant in Client Servicing & Media department: competition analysis, client presentations, handling of awards, translations, media plans, cost projections, market research and interviews, copy-analyses

2001 - 2007

Master of Arts in Science of Communication University of Duisburg-Essen, Germany & Paul Valéry Montpellier, France

Master Studies Science of Communication (Marketing), English Linguistics & Literature and German Literature (Media/Film) with grade “Excellent” Participation in the European University Exchange Program Erasmus in 2004: 7 months of

study at the University Paul Valéry, Faculty of Literature, Montpellier, France

EDUCATIONAL BACKGROUND

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March 2015,

Referees:

Fatima Shaikh • MEC Access Director • F.Shaikh@mec-me.com • +971-4-450-7397

Susannah Llewellyn • Business Agency Leader Google, Singapore • sllewellyn@google.com • +65-9022-7497

Yves-Michel Gabay • General Manager MEC • YM.Gabay@mec-me.com •+971-4-450-7302

2005 2007- 2008

2015

Work Program for Students - Canada

3 Months Student Work Program of the German – Canadian Society in Toronto, Canada Employment as Marina Office Assistant at the Harbourfrontcenter Toronto (09/05 - 10/05) Office administration, contracts, international visitor information centre, marine radio

Work & Travel Program - Australia & New Zealand

12 months post-graduate work and travel program Supervisor on events through different event agencies in Australia for international brands: IKEA, AUDI, Chrysler, Nescafé, Hyundai, etc. in Sydney & Perth Employment as travel guide and marine at „Captain Cook Cruises“, Perth - International customer service, travel organization, deckhand work, entertainer (piano/singing)

Intensive Language Course - Tenerife, Spain

1 Month of intensive language course Spanish in the international language school Enforex (Don Quijote) – completion of A2 level (Basic written and oral conversation)

German

English

Mother language

Fluent in oral and written

French

Spanish

Fluent in oral and written

Beginner level – basic oral and written

2013

MEC Global Ideas Awards

1st Runner Up (Category: Best Campaign Europe, Middle East & North Africa) for the 360

Consumer Activation Campaign “Bebelac – Two Hearts, One Wish” for Danone (Babyfood)

About: MEC Global Idea Awards are an MEC internal global awards for outstanding creative campaigns with exceptional results collected from 85 countries and 150 offices around the world where MEC operates in.

Dance theatre, Singing, travelling, music, water sports

LANGUAGES

AWARDS

PERSONAL INTERESTS