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DOB: 27th of Feb 1991
email id: [email protected]
Mobile no. :7709843588
ARJAMA MUKHERJEE
Marketing
• Internship with Force Motors (2months)
2015 – Sales & Marketing
• Internship with Lenovo India
(1 month) 2014- Channel sales
• Creative Ad house
(1.5 years) 2010-2012 – Co-owner &
Procurement manager
• Marketing for Creative Society
(1 year)2013 – Co-owner & Personal
selling
Skills :
• Analytical
• Problem solving
• Functional
• Assertive
• Leadership
• Persuasive
I have a clear, logical mind with a practical
approach to problem solving and a drive to see
things through to completion.
I enjoy working on my own initiative or in a
team.
In short, I am reliable, trustworthy,
hardworking and eager to learn and have a
genuine interest in marketing.
Professional Experience
Profile
Education
Graduation in Finance
Honors from Calcutta
University in Kolkata
Post graduation in Sales &
Marketing from Pune
Institute of Business
Management in Pune
Summer Internship
Force Motors PVD sales (May 24 2015- June 24 2015) Sample size 30 (20% of overall
Pune market size)
Project title: ‘Consumer perception about different variants in Force Gurkha’
• Increase the customer base of off-roading vehicle in Pune
• Understanding auto enthusiast’s requirement for up gradation of Force Gurkha
• Product explanation through personal visits
• Reporting to general manager of Force Motors
• Pre and post sales notion of customer
Achievements:
• Made pre Diwali bookings of seven vehicles (generated business worth `1.6cr)
• Helped Force Motors in making changes in their product
• Increased footfall in Force Motors showroom
Winter Internship
• Making new dealers of Lenovo smart phones in PCMC area of Pune
• Team leader consisting of five members
• Product demonstration to big clients
• Fulfillments of daily targets (visit in fifty shops)
Achievements:
• Achieved sale of worth `2.75 lakh (which is the sales target of two distributors in
PCMC) and made new 100+ dealers
• Received certificate of excellence from Lenovo
• Acquired thirty four new dealers in PCMC (esp. in Dande Chowk and Bosadi)
Lenovo India Channel sales (Dec 15 to Jan 15 2014-15) 250 outlets visited
Creative Ad house
Revenue Model-
• Collection from Ad house of companies
• Collaboration with different ad houses
• Commission from ‘Puja Pandal’ committee
Achievements-
• Tie up with 100+ ‘Puja Pandal’
• Tie up with 23 Ad agencies
• Created 200+ Advertising billboards
• Worked with political parties in creating their Facebook campaign
Creative Society
Revenue Model-
• Selling artifacts
• Remittance from NGOs
Achievements-
• Sold paintings on an average price of `15000
• Close associations with eminent artists
Value proposition-
• Creative ad posters based on Puja themes
• Helping small Puja committee in getting big sponsors
Value proposition-
• Bringing rural artists into the lime light
• Transparent environment in selling procedures
• Encouraging Indian Adivasi Art.
Education
• Positioning strategy of Barista
• Ferns & petals website
• Amul’s Digital marketing
• Blue stone website
• Consumer behavior of Fastrack watches
• I.M.C on digital media
Key Academy projects
