Curriculum Vitae ofCarl De WittCell: 082 784 3766 e-mail: carldw@austell.co.za

Personal Details:

Candidate Name: Carl van Heerden De Witt (Known as Carl)

ID Number: 6609255048086

Residence: Gauteng, Midrand

Nationality: South African

Checks: Will be done upon clients request

Language Proficiency: Afrikaans (Home Language) English

Gender: Male (White)

Core Experience: Extensive OTC / Self-Medication Experience Solid Experience in Driving Sales / Business

Results Expertise in Business Improvement Strategies 16 Years Executive Level Experience

Notice Period: One Month

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Educational Background:Tertiary Education:

Institution: University of the Orange Free State

Qualification: Bachelor of Education Honours in Education Management and Leadership

Date: 1990

Institution: University of the Orange Free State

Qualification: Bachelor of Arts in Education

Date: 1988

Secondary Educational Background:Institution: Welkom Gymnasium

Qualification: Grade 12 (Passed with Exemption)

Leadership Roles: Deputy Head Boy Marketing Manager of the school magazine (Winners

of a National competition)

Date: 1984

Computer Literacy:

Packages Include: MS Word MS Excel MS PowerPoint MS Outlook Pastel Sales Reporting Qlickview

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Employment History:Name of Employer: Austell Laboratories (Pty) Ltd

Dates: October 2011 – Current

Designation: Head of Sales: Pharmacy, Key Accounts Divisions and Inland Detail Team

Duties: Team Management: x 41 Staff members- National Key Accounts Manager - Regional Managers - Sales Representatives - Administrative Support Staff

Responsible for a turnover of approximately R 240 million per annum

Leading and coaching Management team to level of excellence in performance achievements

Designing and implementing strategies to achieve growth expectations in a very competitive space

Establishing and marketing products to Brand status such as Prospan, Sinupret, Amuco and Tasectan etc.

Achievements: Sales growth year on year improved from R 39m in 2011 to R74m in 2012 (+89%) to R111m in 2013 (+50%) to R122m in 2015 (+10%) and to R154m in 2015 (+26%).

In terms of local and generic companies, Austell improved from 14th position in 2012 to 9th position (2013)

According to the Campbell Belman Survey, Austell was ranked in 26th position out of 44 companies (2012) and improved to 16th position (2013)

New Launches: Amuco, Tasectan, Piascledine

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Name of Employer: Pfizer Laboratories

Dates: July 2011 – September 2011

Designation: Business Unit Director: Established Brands

Duties: Team Management: x 53 Staff members- Marketing Manager- Product Managers - National Sales Manager- Regional Managers - Sales Representatives - Administrative Support Staff

Responsible for a turnover of approximately R 500 million per annum

Reason for Leaving: Carl decided to join Austell, where he could focus on his passion which is sales and marketing of OTC / Self Medication products

Name of Employer: Aspen Pharmacare

Dates: April 2000 – June 2011

Designation: Divisional Executive: Sales and Marketing - OTC Division(September 2008 - June 2011)

Divisional Executive: Sales and Marketing - Consumer Division(April 2000 - August 2008)

Duties: Divisional Executive: Sales and Marketing OTC Division(September 2008 - June 2011)

Team management: 35 Staff members- Marketing Manager- Product Managers - Training Manager- National Key Accounts Managers - Regional Managers - Sales Representatives - Administrative Support Staff

Responsible for a turnover of approximately R 400 million per annum

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Responsible for Sales and Marketing of Major Brands i.e. Flusin, Somnil, Lenadol, Lenapain, Ibumol, Sinuclear etc.

Plan and coordinate the aligned business strategy for Sales and Marketing Division

Serve on SMASA (Self-medication Association of South Africa) as an EXCO member

Divisional Executive: Sales and Marketing Consumer Division(April 2000 - August 2008)

Develop, maintain and grow the market share of the Aspen consumer business (OTC / FMCG / Selfmed and Marketing) as well as to oversee the sales and marketing functions within distribution

Team management: x 63 staff members- National Sales Managers- National Key Account Managers- Marketing Managers- Regional Managers- Product Managers- Sales Representatives - Administrative Support Staff

Responsible for a turnover of approximately R 1.1 billion per annum

Responsible for Sales and Marketing of Major Brands i.e. Lennon Dutch Medicines, Laxatives (Surge, Laxador), S26 and Infacare Infant Nutritional Milks, Moducare, Flusin etc.

Member of the Commercial Exco Plan and coordinate the business strategy in

marketing and sales Monitor sales performance in the sector and initiates

action plans to capitalise on opportunities or eliminate weaknesses

Achievements: Divisional Executive: Sales and Marketing OTC Division Through focused efforts and alignment of Sales and

Marketing teams - Aspen OTC achieved either 1st of 2nd position out of 44 OTC companies as rated by Pharmacists through the Pamela Bellman Pharmacy Confidence Predictor (2003 – 2010)

Aspen OTC held 34th position out of 44 companies (2001)

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Divisional Executive: Sales and Marketing Consumer Division No 1 Rated OTC Company Nationally (Pamela

Bellman Survey) for three consecutive years versus previous position rating being 34th position

Responsible for the merger of Aspen OTC and Pharmacare OTC teams into a single customer-focussed team in 2001.

New Launches: Ibumol, Ibucod, Clarenise, Leanor Slimming Drops, Andosept, Relaunch of Playboy Deodorants, Playgirl Deodorants, Vinolia Soaps, Mentadent P and Close Up Toothpastes.

Reason for Leaving: Headhunted by Pfizer

Name of Employer: Adcock Ingram Health Care

Dates: October 1992 – March 2001

Designation: General Manager: Restan Laboratories (Adcock Ingram)(June 2000 - March 2001)

National Sales Manager: Commercial Division(January 1998 - May 2000)

Regional Sales Manager Restan Division(October 1992 - February 1997)

Duties: General Manager : Restan Laboratories (Adcock Ingram)(June 2000 - March 2001)

Develop and coordinate the company’s business strategy in terms of the pharmacy sector to ensure the achievement of the company’s objectives

Team management: 32 Staff members- Representatives- Regional Managers- Product Manager- Merchandisers- Sign Writer - Secretary

Responsible for a turnover of approximately R 214 million per annum

Responsible for sales and marketing of major brands e.g. Synap Forte, Inteflora, Panado, Corenza C, Liviton and Medi-Keel A Lozenges, Betapyn and

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Mypaid etc. Member of the executive committee Plan and coordinate the business strategy in

marketing and sales Monitor sales performance in the sector and initiates

action to capitalise on opportunities or eliminate weaknesses

Initiate and develop specific promotional activity and display material for Pharmacy to improve the Company’s market shares

Ensure the achievement of product distribution objectives, and that products in pharmacy are promoted and displayed in a manner that will achieve maximum competitive advantage

Generate and coordinates independent pharmacy research surveys when necessary

Liaise with major pharmacy buyers on a national basis to ensure maximum product exposure and best relationships in terms of Restan Laboratories

Sets overhead budgets for Sales Representative and controls such expenditure

National Sales Manager: Commercial DivisionPromotion(January 1998 - May 2000)

Develop and coordinates the company’s business strategy in terms of the pharmacy sector to ensure the achievement of the company’s objective

Launch Commercial Division focusing on brands e.g. Solphyllex, Expigen, Bronchoped, Stopayne caps, tabs and syrup as well as Myprodol caps and tabs, previously only sold to Pharmacies through Wholesalers now directly to Pharmacies

Team management: 10 Pharmacy Sales Representatives countrywide

Responsible for a turnover of approximately R120 million per annum

In conjunction with Marketing and Sales Management, plan and coordinate the business strategy in Pharmacy

Monitor Sales performance in the sector and initiates action to capitalise on opportunities or eliminate weaknesses

Liaison with Marketing and Sales Management,

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initiate and develop specific promotional activity and display material for Pharmacy to improve the Company’s market shares

Ensure the achievement of product distribution objectives, and that products in pharmacy are promoted and displayed in a manner that will achieve maximum competitive advantage

Generate and coordinates independent pharmacy research surveys when necessary

Liaise with major pharmacy buyers on a national basis to ensure maximum product exposure and best relationships in terms of Adcock Ingram Pharmaceuticals Commercial Division

Sets overhead budgets for Pharmacy Sales force and controls such expenditure

Regional Sales Manager:Restan Seeking experience in a new environment(October 1992 - February 1997)

Manage and coordinate all sales in my region to ensure that budget targets are reached - Current budget for my region for the 1996/97 financial year ending 30th September is set at R 28 million

Responsible for sales and detailing in my own areas i.e. Pretoria (all suburbs north of Church Street) Middelburg, Witbank and Swaziland.

Manage and coordinate two representatives and a merchandiser in region with regard to product sales to pharmacies, doctor detailing and merchandising

Oversee the development of the training materials to support product sales

Liaise with each possible client / party to promote good relations which will lead to sales support in future

Jointly responsible for the organising and planning of sales cycle meetings

Oversee the ordering of sale material for all national regions

Reason for Leaving: Seeking to utilise skills in a new and challenging environment and to expand knowledge as well as practical experience

New Launches: Betaperamide, Fastum Gel, Teargel Eye Care,

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Mypaid

Name of Employer: SmithKline Beecham

Dates: March 1997 – December 1997

Designation: Pharmacy Sales Manager: Pharmacy Division

Duties: In conjunction with Marketing and Sales Management, plan and coordinate the business strategy in Pharmacy

Monitor Sales performance in the sector and initiates action to capitalise on opportunities or eliminate weaknesses

Directly manage the activities of the Pharmacy salesmen and coordinate sales in Pharmacy on a national base by liaison with Regional Sales Managers of Consumer Healthcare and the Field Business Managers of Pharmaceuticals

Liaison with Marketing and Sales Management Initiate and develop specific promotional activity and

display material for Pharmacy to improve the Company’s market shares

Implements, coordinate Pharmacy sector pricing on a national basis in conjunction with the Sales Director Consumer Healthcare and Sales Director Pharmaceuticals

Ensure the achievement of product distribution objectives, and that products in pharmacy are promoted and displayed in a manner that will achieve maximum competitive advantage

Analyse Nielsen data in terms of pharmacy and generates suitable action plans which is communicated and coordinated on a national basis

Generate and coordinate independent pharmacy research surveys when necessary

Liaise and represent the Company at Pharmaceutical trade bodies and associations, e.g.: - Pharmaceutical Society of South Africa- Professional Pharmacy Associated- SA Retails Pharmaceutical Association

Monitor salesman product knowledge in conjunction with Training Manager and implements remedial action where necessary

Liaise with major pharmacy buyers on a national

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basis to ensure maximum product exposure and best relationships in terms of SmithKline Beecham Healthcare

Plan and conducts medical information seminars and congresses to enhance SmithKline Beecham presence with the Pharmacy profession

Set overhead budgets for Pharmacy Sales force and controls such expenditure

Reason for Leaving: Offered more senior position by Adcock Ingram

New Launches: Ecotrin

Name of Employer: Free State Education Department

Dates: January 1991 – September 1992

Designation: Teacher

Duties: School Guidance Business Economics Sport Coach

Reason for Leaving: Pursuing career in the pharmaceutical industry

Name of Employer: Anglo American

Dates: December 1984 – December 1989 Holiday period

Designation: Shaft Clerk

Duties: General office work Administration

Reason for Leaving: Part-time student position during holidays

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