Page 1 of 6

Bo Zhang

Ph.D. Candidate (ABD), The Pennsylvania State University 115 Carnegie Building, University Park, PA 16802

(646) 750-3709, buz114@psu.edu http://www.personal.psu.edu/buz114/index.html

EDUCATION

Ph.D. in Mass Communications 2011 – 2015 (expected) Dissertation title: Can customization of privacy settings promote persuasiveness of

personalized recommendation agents? Exploring customization’s effects on persuasion and privacy concerns and disclosure behaviors in a recommender system

The Pennsylvania State University, College of Communications

M.S. in Science Journalism 2008 – 2010 Boston University, College of Communication

B.S. in Electrical Engineering 2004 – 2008 Peking University, School of Electrical Engineering and Computer Science, China RESEARCH INTERESTS

• Human-computer interaction • Information privacy and security • User experience research • Psychological effects of online interactive interfaces and mobile applications • Interface design and usability test • Quantitative research methods (e.g., experimental design, survey) • Qualitative research methods (e.g., field study, in-depth interview, focus group) PUBLICATIONS & PRESENTATIONS

Conference Proceedings

Zhang, B., & Xu, H. Privacy nudges for mobile applications: Investigating effectiveness of information transparency and control. Submitted to the 24th International World Wide Web conference (WWW’15). ACM. Zhang, B., Wang, N., & Jin, H. The fridge talks to me: Examining users’ privacy-related experience with a context-aware recommender system. Submitted to the 24th International World Wide Web Conference (WWW 2015). ACM. Zhang, B., Wang, R., Appelman, A. J., Wang, N., & Jin, H. Effectiveness of user control and privacy permissions in a context-aware smart fridge system. Submitted to the 33rd annual ACM conference (CHI’15) on Human Factors in Computing Systems. ACM.

Page 2 of 6

Wang, N., Zhang, B., & Jin, H. Control or awareness? Investigating effects of privacy notice dialogs for Android apps. Submitted to the 33rd annual ACM conference (CHI’15) on Human Factors in Computing Systems. ACM. Zhang, B., Wang, N., & Jin, H. Privacy concerns in online recommender systems: Influences of control and user data input? Proceedings of the 2014 Symposium on Usable Privacy and Security (SOUPS) (pp. 159-173). ACM.

Zhang, B., Wu, M., Kang, H., Go, E., & Sundar, S. S. Security warnings make users distrust the messenger? Proceedings of the 32nd annual ACM conference (CHI’14) on Human Factors in Computing Systems (pp. 111-114). ACM.

Li, R., Zhang, B., & Sundar, S. S. (2013, September). Interacting with augmented reality: How does location-based AR enhance learning? In P. Kotzé et al. (Eds.), Proceedings of INTERACT 2013, Part II, LNCS 8118, 616-623.

Sundar, S. S., Kang, H., Wu, M., Go, E., & Zhang, B. (2013). Unlocking the privacy paradox: Do cognitive heuristics hold the key? Proceedings of CHI’13 Extended Abstracts on Human Factors in Computing Systems (CHI EA ’13), 811-816.

Refereed Conference Papers

Zhang, B., Marcinkowski, M., & Choi, Y. (2013, August). The impact of navigability on flow-like experiences and user enjoyment. Paper presented at the 96th annual conference of the Association for Education in Journalism and Mass Communication, Washington, D.C.

Zhang, B., Appelman, A., Choi, Y., Han, J. (2013, June). The effect of interactivity on user experience: Comparing visual cues and actual use. Paper presented at the 63rd annual conference of International Communication Association, London, U.K.

Sundar, S. S., Go, E., Kim, H-S., & Zhang, B. (2012). Communicating Art, Virtually! Psychological Effects of Technological Affordances in a Virtual Museum. Paper presented at the 62nd annual conference of the International Communication Association, Phoenix, AZ.

Zhang, B., Marcinkowski, M., & Choi, Y. (2012). The impact of navigability on flow-like experiences and user enjoyment. Paper presented at the 27th Annual Graduate Exhibition, Penn State University.

Peer-Reviewed Journal Articles

Zhang, B., Appelman, A., Choi, Y., Han, J. (under review). The Effect of Interactivity on User Experience: Comparing Visual Cues and Actual Use. Submitted to Computers in Human Behaviors.

Page 3 of 6

Sundar, S. S., Go, E., Kim, H-S., & Zhang, B. (under review). Communicating Art, Virtually: Psychological Effects of Technological Affordances in a Virtual Museum. Submitted to International Journal of Human-Computer Interaction.

Book Chapters

Waddell, T.F., Zhang, B., & Sundar, S. S. (Forthcoming). Human-Computer Interaction. In C.R. Berger & M.E. Roloff (Eds). The International Encyclopedia of Interpersonal Communications. Thousand Oaks, CA: Sage Publications.

RESEARCH EXPERIENCE

Research Assistant, College of Information Sciences and Technology, Penn State 8/2014 – present • Supervisor: Dr. Heng Xu • Project 1: Collaborative privacy practices in health care domain • Project 2: Role of social influence on privacy attitudes and behaviors • Project 3: Effects of mobile nudging cues on privacy permission setting • Funded (Award #: 1017247), National Science Foundation

Research Lab Coordinator, College of Communications, Penn State 8/2014 – present

• Supervisor: Dr. S. Shyam Sundar • Tasks include coordinating lab-group projects and events

Research Intern, Samsung Research America 1/2014 – 8/2014

• Developed and executed research projects on usable privacy and security • Tasks included creating research questions based on real-world problems, designing user studies,

building interface prototypes, recruiting participants, administering user studies, analyzing user data, coordinating with developers for implementation, and writing research papers

• Project 1: Privacy control and awareness in mobile applications • Project 2: Privacy concern and user control in recommender systems • Project 3: Privacy-related decision making in smart home environment

Research Assistant, Signal Processing Lab, Peking University 2007 – 2008

Member, Media Effects Research Group, The Pennsylvania State University 2011 – present Member, Communication Technology Research Group, Pennsylvania State University 2011 – present GRANT WRITING EXPERIENCE

SATC: EAGER: Why do we Reveal or Withhold Private Information? Exploring Heuristics and Designing Interface Cues for Secure and Trustworthy Computing

• PI: Dr. S. Shyam Sundar

Page 4 of 6

• Funded (Award #: 1450500), National Science Foundation (2014-2016) • My role: Co-Investigator

TEACHING EXPERIENCE

Teaching Portfolio: http://cindybozhang.wix.com/teaching Instructor

Research Methods in Advertising and Public Relations, Penn State University Fall 2013 • Content: research basics, surveys, experiments, interviews, focus groups, ethnography, case

studies, content analysis, data analysis (use of M-Turk and SPSS) • Taught daily lessons to 25 students • Instructed group projects and tutored data analysis • Held regular office hours to meet with students • Prepared and proctored student examinations • Created and graded assignments

Teaching Assistant

Psychological Aspects of Communication Technology, Penn State University Spring 2013 Media Effects, Penn State University Spring 2013 Research Methods in Mass Communications, Penn State University Fall 2012 The Mass Media & Society, Penn State University Fall 2011 & Spring 2012

Teaching Awards

Certificate in Teaching with Technology, The Pennsylvania State University 2014 Certificate in Graduate Teaching, The Pennsylvania State University 2014 Certificate for Online Teaching, The Pennsylvania State University 2013

JOURNALISM EXPERIENCE

Professional Portfolio: http://www.wix.com/cindybozhang/bozhang_portfolio Digital Media Associate Producer, AccuWeather Inc., State College, PA 1 / 2011 – 6 / 2011

• Core member of the user experience team Duties included attending weekly social media and user experience meetings, analyzing user data, Search engine optimization

• Created and managed Youtube account for the company • Researched and wrote news and feature articles for the website • Researched and created news and feature videos for the website

Editorial Intern, DISCOVER Magazine, New York, NY 1 / 2010 – 5 / 2010

• Researched and fact-checked articles (features, essays, reviews, news) • Researched and wrote for the DATA news section; wrote a photo essay for the summer special

Brain issue

Page 5 of 6

• Assisted in researching and developing social media strategies to promote the magazine • Performed reception duties: answered phones, managed mails and visitors

Research Intern, NOVA, PBS-WGBH, Boston, MA 9 / 2009 – 12 / 2009

• Researched and developed new story ideas and contacted potential on camera interviewees for NOVA TV shows and NOVA ScienceNOW segments, fact checked NOVA TV shows, did social media research for the website

• Wrote for NOVA’s blog insideNOVA, reviewed acquisition films

Production Assistant, Boston Science Communications, Inc., Easton, MA 6 / 2009 – 8 / 2009 • Production duties: Assisted in all areas of production and worked closely with producer during

shooting on location, provided office support, transcribed tapes, assembled scripts, contacted on camera interviewees

• Post-Production duties: Edited documentary films with Final Cut Pro, created visual effects with Motion/Shake, searched web for media, designed and managed social media accounts, did social media promotion for the film

Editorial Intern, China Daily, Beijing, China 9 / 2007 – 2 / 2008 • Researched characters to profile and wrote stories in English for the Features section • Translated newspaper’s columns –humor and language lessons – from Chinese to English

Editorial Intern, Guangzhou Morning Post (Southern China’s only English newspaper), Guangzhou,

China 7 / 2007 – 9 / 2007

• Events reporter: Wrote news articles in English Jul 2007 to Sep 2007 • Conducted a market survey (100,000 questionnaires) to tailor content for younger readers • Planned campus activities and wrote related reports, enlisted a sponsorship of $15,000

Public Relations Associate, Environment and Development Association, Peking University

Beijing, China 7 / 2007 – 6 / 2008 • Undergraduate activity in Environment and Development Association: Managed fund-raising

projects, wrote releases, designed exhibitions, organized lectures, managed annual campaigns

Selected Journalism Publications • Ocean Ooze Teems with Life, DISCOVER Magazine, 2011(1), 19th of Top 100 Stories of 2010 • Chinese Pompeii Unearthed, DISCOVER Magazine, 2011(1), 89th of Top 100 Stories of 2010 • The Body’s Master Switch, DISCOVER Magazine, 2010(7-8), Page 16 • Your Appendix: The Enigma Inside You, DISCOVER Magazine, 2010(5), P14 • Inside the Shroud (photo essay), DISCOVER Magazine, 2010(summer special), P42-45 • Virtual for Real – Augmented Reality, Free Radicals (online), Nov 10, 2009 • Getting Lead Out of Airplanes, Free Radicals (online), Oct 28, 2009

AWARDS & HONORS

Certificate in Human-Centered Design for Social Innovation, Acumen, IDEO.org 2013

Page 6 of 6

• Designed a social networking website to help young people become social entrepreneurs • Went through the discovery, ideation, prototype design, and user experience assessment

phases for the design

Certificate in Teaching with Technology, The Pennsylvania State University 2014 Summer Research Funding Recipient, The Pennsylvania State University 2013

• Received $3,000 from the College of Communications • Supported study on privacy-related heuristics in mobile computing

Summer Research Funding Recipient, The Pennsylvania State University 2012

• Received $2,500 from the College of Communications • Supported study on privacy paradox in e-commerce websites

Second place, Best Independent Student Online Publication, Society of Professional Journalists [group project, online magazine “Free Radicals” (http://www.freeradicalsmag.com/)] 2010

Knight Fund Merit Scholarship, Boston University 2008-2009 & 2009-2010

Outstanding Work Award, Environment & Development Association, Peking University 2008

SKILLS

• Research methods: Quantitative (experimental design, questionnaire design, survey, content

analysis), qualitative (interview, focus group, ethnography) • Data collection programs: Qualtrics, Survey Monkey, Mechanical Turk • Statistical programs: SPSS, JMP, MINITAB, AMOS • Media production: Video/audio/slideshow production, web design, social media management • Media editing software: Video (Final Cut Pro, iMovie), audio (ProTools, Audacity, Garageband),

Photo (Photoshop), Adobe Suite • Operating system: Macintosh, Windows • Writing: Academic papers, news stories, blogs, profiles, photo essays, features, online stories • Programming languages: C/C++, Javascript, HTML, CSS, PHP • Languages: Fluent in English, Mandarin, Cantonese

ASSOCIATIONS

• Student Member, Association for Computing Machinery (ACM) • Student Member, International Communication Association (ICA) • Student Member, Association for Education in Journalism and Mass Communication (AEJMC) • Member, National Association of Science Writers • Editorial Staff, American Chinese Medical Exchange Society