Cuts to CBC Funding - Key Messages

8/20/2019 Cuts to CBC Funding - Key Messages

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Cuts to CBC Fundi

Client: Friends of Canadian Broadcasting



Friends of Canadian BroadcastingFormed in 1985, Friends of Canadian Broadcasting (Friends) is a watchdog for Canadian programming on TV, the

Friends are an independent, Canada-wide, non-partisan voluntary organization supported by 180,000 households

defend and enhance the quality and quantity of Canadian programming in the Canadian audio-visual system.

Friends of Canadian Broadcasting is petitioning to protect the CBC by attempting to preserve:

- CBC Radio music and programming

- Iconic personalities

- Local programming

- Local news departments

- Distinctive Canadian content

- In-house TV production- Children’s TV

- The award-winning documentary unit

- Live music production on radio

- Local news coverage changes (90 minute format now slashed to 30 minutes)



The Issue: Cuts to CBC Funding

Years of successive governments playing politics with the CBC’s budg

regulatory functions has left the broadcaster vulnerable and they are

of being dismantled for good. Despite the CBC being one of the world

public broadcasting organizations and a key component to Canadian

still believe it to be a waste of public funding. Friends’ mission is to fig

public broadcaster and reverse the damage done to their budget and

cuts.



The CBC is acrucial outlet forCanadian

identity, artsand culture.



The CBC is acrucial outletfor Canadian

identity, artsand culture.KEY MESSAGE 1

According to the 1991 Broadcas

mandated to provide prog

● is predominantly and dis

● contributes to shared nation

identit

● that reflects the different nee

of each official langu

● that reflects Canada and it

and regional audiences, wh

needs of those

● that reflects the multicultura

of Canad





The CBC creates

prominent careersand jobs in the fieldsof media, arts andculture for manyCanadians.



The CBC creates

prominent careersand jobs in thefields of media,arts and culturefor manyCanadians.

KEY MESSAGE 2

According to the Toron

CBC employs:

● 6,994 permanent e

● 859 contract emp

● 329 temporary em

… for a total







The CBC is an

importantprimary sourceof democratic

National mediacoverage.

KEY MESSAGE 2

A public broadcaster w

guaranteed funding caCanadians need to kno

when doing so is not im

profitable. People may

turn to the CBC for the

having the option thereCanadians to choose to

affairs from its lens whe



The CBC is an important primary source of democraticmedia coverage.

Profit-seeking news organizations face pressure

from their owners in choosing what to report.CBC is largely free from this undue corporate

influence. The cuts faced by our public

broadcaster are problematic as, with the

corporation’s capacity decreasing, they leave

citizens increasingly dependent on private news

organizations. Without a strong CBC, it is unclear

who will properly hold for-profit news

organizations—in addition to governments and

other businesses—to account.

CBC provides critical balan

compromised media to repormight not otherwise cover. For

a fragile diabetic went on a

protest the terrible condition

home in Alberta. The media

embarrass the Klein gover

campaign to privatize and dere

suppressed this story. But no

Marie Geddes' death at 85, th

briefly mentioned her in a tiny

the back pages. Without the C

have been aware of this trag

story.



Canadian Media Guild (ally)Background: The Canadian Media Guild is a democratic

trade union representing 6,000 workers in the Canadian

media. Their members work at the Canadian

Broadcasting Corporation (CBC), The Canadian Press,

Reuters, Agence France-Presse (AFP), TVO, TFO, the

Aboriginal Peoples Television Network (aptn),

ZoomerMedia, Shaw Media and CKOI Radio Gatineau

(Québec). They also represent media freelancers. It is a

local of The Newspaper Guild/Communications Workers

of America and is the largest media local union in NorthAmerica. It was formerly known as The Canadian Wire

Service Guild and was created in 1950 by employees of

The Canadian Press.

Perspective: The Canadian Me

mission is to advance the interemembers through collective ba

believe that Canadians will hav

higher-quality information and

the people creating it have sta

employment conditions. The C

interest in protecting the jobs o

working in the media. The CMG

access to high quality Canadia

entertainment which is made p

CBC.



The CMG wants the aid the CBC in publicly fighting for the funding ncontinue creating original Canadian programs and deliver quality news i

across the country.

● They are one of the few broadcasts that have programming avail

multiple languages, provide greater outreach across Canada andintegral part of Canadian culture and identity.

● The CBC is mandated to provide programming that is predomina

distinctively Canadian.

● The CBC contributes to shared national consciousness and ident

serving the special needs of those regions and that reflects the mand multiracial nature of Canada.



The Canadian Media Guild sees the CBC as a necessary empprovider in media for thousands of people.

● CMG wants to protects their employees as the CBC employs 6,9

employees, 859 contract employees and 329 temporary employof 8,182 jobs.

● The CBC plays a crucial role in launching the careers of journalism

graduates by providing over 20 internship opportunities. CMG do

supporter of this and does a similar career launch.





Rogers Media is a profit-seeking news organization that is looking to elimas a competitive voice in the media.

● Friends of Canadian Broadcasting sees the CBC as access to quality information th

commercial or political influence as essential to a strong democracy. In 2013 Rogermulti-million dollar deal with Publicis Canada in order to capitalize on in programmin

● Rogers Media is a corporate owned business. CBC is one of the few public broadca

provides a variety of content without corporate interference. Because of its unique

is integral to Canadian democracy.

● Profit-seeking news organizations, such as Rogers Media, face pressure from their o

choosing what to report. CBC is largely free from this undue corporate influence. Th

our public broadcaster are problematic as, with the corporation’s capacity decreasi

citizens increasingly dependent on private news organizations. Without a strong CB

who will properly hold for-profit news organizations—in addition to governments an

businesses—to account.





Netflix Canada is under no obligation to provide useCanadian content.

● According to the 1991 Broadcasting Act, the CBC is mandated to provide programm

predominantly and distinctively Canadian, that contributes to shared national conscidentity, that reflects the different needs and circumstances of each official languag

reflects Canada and its regions to national and regional audiences, while serving th

those regions and that reflects the multicultural and multiracial nature of Canada.

● Netflix Canada lacks the variety of programming that CBC does that is catered to C

CBC provides numerous multi-language programs, and caters their programs to all

Canada. The CBC has brought to life programs that portray Canadian values, issues

Canada and to the world. For example, Little Mosque on the Prairie, Royal Canadia

Hour Has 22 Minutes, Degrassi , The Rick Mercer Report , The Red Green Show , On

Hockey Night in Canada, Street Cents, Tonight with George Stroumboulopoulos, Th

Dragon’s Den, Heartland … and many more.



Carleton University (ally)Background: The School of Journalism

and Communication, within the Faculty ofPublic Affairs at Carleton University, is one

of North America's most well-respected

centres for the study of journalism. The

school has a distinct institutional status

within the university with higher admission

requirements than their faculty norms, anddistinct, well-respected degree programs.

Perspective: Carleton’s Sc

Journalism shares close tieThe Canadian Broadcast C

served as a breeding groun

the fields of Communicatio

Journalism. A large portion

School of Journalism’s facu

expertise through the CBCalso relies on internship op

the CBC to provide training

graduates.



Carleton University’s School of Journalism is a breeding groJournalism and Communications professionals who often go

training and careers at the CBC.

● Many Carleton professors have CBC training and/or past careers at the C

currently hold jobs at the CBC. A few current staff include Associate DirecJournalism Program/Associate Professor Susan Harada, Associate Profes

Adams, Associate Professor Kanina Holmes, Associate Professor and Und

Supervisor Mary McGuire.

● The Journalism program relies heavily on yearly CBC internships. Accord

Carleton Press Release, a total of 73 students were placed on internships

between 2003 and 2014, an average of 8 placements per graduation yea

● A significant amount of CBC staff are Carleton School of Journalism alum

few: Foreign Correspondent Nahlah Ayed, CBC News Host Robert Fisher

Parliament Hill Correspondent and Host Rosemary Barton and CBC Radio

Kneale.



Carleton University’s School of Journalism students can benefCBC’s training on democratic National media coverag

Carleton School of Journalism students stand to gain important t

democratic news coverage from the CBC. The public broadcaster offlens for examining current affairs than its profit-seeking competitor

corporations depend on generated revenue rather than governmen

order to generate revenue, they need advertisers. To attract advertis

viewers. To interest viewers, they have to tell people what they want

when it’s not what they need to hear.

Documents

Cuts to CBC Funding - Key Messages