Customers Buying Behaviour Towards Telev

CUSTOMER'S BUYING BEHAVIOUR TOWARDS TELEVISION

1.

INTRODUCTION

o HISTORY OF TELIVISION

o HISTORY OF L.C.D.T.V.

o INTRODUCTION OF L.E.D.T.V.

o KEY FEATURS OF L.E.D.T.V.

S.V.PATEL COLLAGE OF COMPUTER SCINCE &BUSSINESS MANAGEMENT

CUSTOMER'S BUYING BEHAVIOUR TOWARDS

TELEVISION

HISTORY OF TELEVISION:-

Unlike non- electronic media, television has no simply way of

determining the number of viewers who watch a particular show. There are no

tickets to count, coupons to clip or unsold magazines to return. And yet the

industry"s raison is not to deliver a show to an audience but a market to an

advertiser. A network or local station sells(or, more accurately, rents) Its

audience to clients like a herd of cattle, currently at cost per thousand(cpm) of

about $4 for prime- time fare. How to count the heads became one of the

industry's first problem.

Into the breach stepped the A.C. Nielsen Co. of Chicago,III., a

marketing research organization that makes 90 percent of its earnings

surveying supermarkets shelves but has gained its public notoriety from its TV

audience surv, the high - sounding National Television Index. From a census

bureau master list the company picks a secret of 1170 TV homes in randomly

selected locations. Nowadays each home is outfitted with a tiny electrical

devise called an audiometer that records, every 30 seconds around the clock,

the channels that all TV sets are tuned to. The audiometers are hooked up to

special telephone lines that permit Nielsen computers to simply dial in for the

viewing information.

S.V.PATEL COLLEGE OF COMPUTER SCINCE&BUSSINESS MANAGEMENT


TELEVISION

HISTORY OF L.C.D.T.V:-

EARLY EFFERTS:-

Passive matrix L.C.D. First become common in the 1980s for

various portable computer roles. At the time they computed with plasma

display in the same market space. The L.C.D. had very slow refresh rates

that blurred the screen even with scrolling text, but their light weight and

low cost were major benefits. Screen using reflective L.C.D. required no

internal light sources making them particularly well suited to laptop

computers.

Nevertheless , some experimentations with L.C.D. television took

place during this period. In 1988, sharp corporation introduced the first

commercial L.C.D T.V. ,a 14" model. These were offered primary as

boutique items for discerning customers, and were not aimed at the

general market. At the same time, plasma display , but suffered from low

brightness and very high power consumption.

HIGH DEFINITION:-

It was the slow standardization of high definition television that

first produced a market for new television technologies. In particular ,

the wider 16:9 aspects ratio of the new materials was difficult to build

using CRTs; ideally a CRT should be perfectly circular in order to best

contain its internal vacuum, and as the aspects ratio becomes more

rectangular it becomes more difficult to make the tubes. At the same

time, the much higher resolutions these new formats offered were lost at

smaller screen sizes, so CRTs faced the twin problems of becoming

larger and more rectangular at the same time. L.C.D.s of the era were

still not able to cope with fast moving image , especially at higher

resolutions, and from the mid 1990s the plasma display was the only real

offering in the high resolution space.



INTRODUTION OF L.E.D.T.V.:-

An LED-backlit LCD display is a flat panel display which uses LED

backlighting instead of the cold cathode fluorescent (CCFL) backlighting used by

most other LCDs. LED-backlit LCD TVs use the same TFT LCD (thin film

transistor Advertising Standards Authority has made it clear in correspondence

that it does not object to the use of the term "LED TV", but requires it to be

explained in aliquid crystal display) technologies as CCFL-backlit LCD TVs.

Picture quality is primarily based on TFT LCD technology, independent of

backlight type. While not an LED display, a television using this display is called

an "LED TV" by some manufacturers and suppliers.

Three types of LED may be used:

White-edge LEDs around the rim of the screen, using a special diffusion panel to spread the light evenly behind the screen (the most common use)

LED array behind the screen, whose brightness is not controlled individually

Dynamic "local dimming" array of LEDs, controlled individually (or in

clusters) to achieve a modulated backlight pattern.

Techniques:-

Full-array LEDs

Many brands use LED backlighting technology, which offer the advantages over

CCFL LCDs of reduced energy consumption, better contrast and brightness,

greater color range, more rapid response to changes in scene and more accurate

image rendering.

Dynamic "local dimming" LEDs

This method of backlighting allows local dimming of specific areas of darkness

on the screen. This can show truer blacks, whites and photorefractive effects at

much higher dynamic-contrast ratios by dimming (or brightening) the backlight

locally (at the cost of less detail in small, bright objects on a dark background,

such as star fields or shadow details).



Comparison with CCFL backlit displays

Technology:-

LED-backlit LCDs are not self-illuminating (unlike pure-LED systems). There are

several methods of backlighting an LCD panel using LEDs, including the use of

either white or RGB (Red, Green, and Blue) LED arrays behind the panel and

edge-LED lighting (which uses white LEDs around the inside frame of the TV

and a light-diffusion panel to spread the light evenly behind the LCD panel).

Variations in LED backlighting offer different benefits. The first commercial full-

array LED-backlit LCD TV was the Sony Quail 005 (introduced in 2004), which

used RGB LED arrays to produce a color gamut about twice that of a

conventional CCFL LCD television. This was possible because red, green and

blue LEDs have sharp spectral peaks which (combined with the LCD panel

filters) result in significantly less bleed-through to adjacent color channels.

Unwanted bleed-through channels do not "whiten" the desired color as much,

resulting in a larger gamut. RGB LED technology continues to be used on Sony

BRAVIA LCD models.



LED backlighting using "white" LEDs produces a broader spectrum source

feeding the individual LCD panel filters (similar to CCFL sources), resulting in a

more limited display gamut than RGB LEDs at lower cost. A dynamic "local

dimming" LED backlight was first demonstrated by Brightside Technologies in

2003,and later commercially introduced for professional markets (such as video

post-production).Edge LED lighting was first introduced by Sony in September

2008 on the 40-inch (1,000 mm) BRAVIA KLV-40ZX1M (known as the ZX1 in

Europe). Edge-LED lighting for LCDs allows thinner housing; the Sony BRAVIA

KLV-40ZX1M is 1 cm thick, and others are also extremely thin.

LED-backlit LCDs have longer life and better energy efficiency than plasma and

CCFL LCD TVs. Unlike CCFL backlights, LEDs use no mercury (an

environmental pollutant) in their manufacture. However, other elements (such as

gallium and arsenic) are used in the manufacture of the LED emitters; there is

debate over whether they are a better long-term solution to the problem of screen

disposal.

Because LEDs can be switched on and off faster than CCFLs and can offer a

higher light output, it is theoretically possible to offer very high contrast ratios.

They can produce deep blacks (LEDs off) and high brightness (LEDs on).

However, measurements made from pure-black and pure-white outputs are

complicated by the fact that edge-LED lighting does not allow these outputs to be

reproduced simultaneously on screen. In September 2009 Nanoco Group

announced a joint development agreement with a major Japanese electronics

company, under which it will design and develop quantum dots for LED

backlights in LCDs. Quantum dots are useful in displays, because they emit light

in specific, normal distributions. This can result in a display that more accurately

renders colors in the visible spectrum. Other companies are also developing

quantum dots for displays: Nanosys, 3M, QD Vision of Lexington, Massachusetts

and LG Display of South Kore.



Backlight-dimming flicker:- LED backlights are often dimmed by applying pulse-width modulation to the

supply current, switching the backlight off and on faster than the eye can

perceive. If the dimming-pulse frequency is too low or the user is sensitive to

flicker, this may cause discomfort and eyestrain (similar to the flicker of CRT

displays at lower refresh rates.] This can be tested by a user simply by waving

their hand in front of the screen; if it appears to have sharply-defined edges as it

moves, the backlight is pulsing at a fairly low frequency. If the hand appears

blurry, the display either has a continuously-illuminated backlight or is operating

at a frequency too high to perceive. Flicker can be reduced (or eliminated) by

setting the display to full brightness, although this degrades image quality and

increases power consumption. Buying a TV has become as complicated as

selecting the right mobile phone plan. Before large flat panel displays invaded our

lives, the only real question when purchasing a CRT (cathode ray tube) TV was

how big did you want it and how much space did you have in your room to house

it? Sure, there were some quality issues but mostly it was dictated by how many

diagonal inches you could get for your buck. While some of that justification still

rings true with today's TVs, now there's the issue of plasma versus LCD to

contend with, and just when you had that sorted out, LED TVs have entered the

arena as an option. However, there still seems to be a fair bit of confusion

surrounding what exactly an LED TV is. Well, basically, it's another form of LCD

TV that uses LEDs to provide its light source.



TELEVISION



KEY FEATURES OF L.E.D.T.V.:-

An LED TV achieves deeper blacks as well as emitting brighter images,

thereby producing better contrast ratios;

They are slimmer (especially edge-LED lighting systems);

They deliver better viewing angles than other LCD TVs;

LEDs are long-lasting;

LEDs are more energy efficient than their CCFL counterparts, and better than

plasma Tvs and much better than CRTs;

LEDs don't use mercury like some other backlighting methods.



TELEVISION

2.

REASERCH METHODOLOGY



"Customer 's Buying Behavior Towards Television"

Research Problem: What is the buying behavior of customer regarding

L.E.D TV

Objective:

1. To know the buying behavior of customer regarding L.E.D TV.

2. To know the customer preference for L.E.D TV.

RESEARCH METHODOLOGY:

1. Research Design:

To study in details about customer's buying behavior regarding L.E.D

TV & perception of customer regarding L.E.D TV,I have used

Descriptive type of research design. and to know perception and

preferences of customer I have used Exploratory type of research

design.

DATA COLLECTION:

2. Type Of Data :

Primary Data

Secondary data

3. Tools Of Get Data:

Questionnaire.

4. Sampling Method:

I have used Probabilistic sampling method, in which Simple Random

Sampling method is used.



TELEVISION

5. Sample Size: 150 Respondents of Surat city.

6. Data Collection Period: 4 Weeks

Limitation:

There is only 4 weeks of collect the data that is the main constraint.

Sometime respondent is not interested in filling up the questionnaire so they do not provide prevalent information.

Overall survey was time consuming &Expensive.



TELEVISION

3. DATA ANALYSI



1. Do you have television?

RESPONCE FREQUNCY PERCENTAGE YES 150 100% NO 0 0% TOTAL 150 100%

Interpretation: Here we can see that 100% respondents have television.



TELEVISION

2.Which type of television do you have?

MODELS CRT T.V L.C.D. T.V. L.E.D.T.V. TOTAL

FREQUNCY

55 80 15 150

PERCENTAGE

36.67% 53.33% 10% 100%

80 70 60 50 40 30 20 10 0

T.V.MODELS

crt tv lcd tv led tv

MODELS

Interpretation: Here we can see that compare to L.E.D.T.V. &

C.R.T.T.V. majority respondent have using L.C.D.T.V.


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TELEVISION

3.If CRT T.V. or L.C.D.T.V., will you like to purchase L.E.D.T.V.?

RESPONCE FREQUNCY PERCENTAGE YES 130 96.29% NO 5 3.70% TOTAL 130 100%

140

120

100

80

60

40

20

0

LIKE TO PURCHASE L.E.D. ?

frequency

yes no

RESPONCE

Interpretation: Here we can see that majority respondents have positive

response for purchasing L.E.D.T.V., and there is minor respondents will not like

to purchase L.E.D.T.V. in near future respectively.


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TELEVISION

4.Which brand you prefer the most while purchase television?

BRANDS L.G SAMSUNG SHARP SONY PANASONIC OTERS TOTAL

FREQUNCY

25 15 10 60 20 0130

PERCENTAGE

19.23% 11.53% 7.7% 46.15% 15.38% 0% 100%

60 50 40 30 20 10 0

PREFERABLE BRAND

frequency

BRAND

Interpretation: Here we can see that sony is most preferable brand compare to

other brand . L.G. and Panasonic has high frequency compare to Samsung and

sharp .


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TELEVISION

5.Which features you most like in L.E.D.T.V.?

FEATURES Electricity Saving Picture Quality Digital Surround Sound Screen Resolution Oters Total

FREQUNCY

15 75 15 25 0130

PERCENTAGE

11.53% 57.7% 11.53% 19.23% 0% 100%

FEATURES FREQUNCY

75

25 15 15

0

ELECTRYCITY PICTURE DIGITAL SCREEN OTHERS SAVING QUALITY SURROUND RESOLUTION

SOUND

Interpretation: Above chart shows that respondent like to purchase L.E.D.

because they thought that picture quality is superior than other models of t.v. but

other features have not so good response so it create difficulty for purchasing

L.E.D.T.V.



TELEVISION

6.From which sorces you get information about L.E.D.T.V.?

INFORMATION FREQUNCY PERCENTAGE SOURCES TV Ad/ Radio News Paper Relatives/ Friends Oters Total

80 35 15 0130

61.54% 26.92% 11.54% 0% 100%

80

INFORMATION SOURCES

70 60 50 40 30 20 10 0

Series1

SORCES

Interpretation: Here we can see that TV AD/ RADIO is major sources from

where respondent get information about L.E.D.T.V. other sources have average

response so here increase frequency of advertising in news paper is require for

increase awareness about L.E.D.T.V.

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TELEVISION

7.Do you think the price of L.E.D.T.V. is in your budget?

RESPONCE FREQUNCY PERCENTAGE YES 115 88.46% NO 15 11.53% TOTAL 130 100%

RESPONCE REGARDING PRICE

120

100

80 60 frequency

40

20

0

yes no

RESPONCE

Interpretation: Here we can see that majority respondents have positive

response that price of L.E.D.T.V. is in their budget.


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TELEVISION

8.Which size you prefer the most if you purchase L.E.D.T.V.?

SIZE

32''

42''

MORE THAN 42''

TOTAL

FREQUNCY

58

59

13

130

PERCENTAGE

44.62%

45.38%

10%

100%

60

50

40

30

20

10

0

PREFERABLE SIZE OF L.E.D.T.V.

FREQUENCY

32'' 42'' MORE THAN 42''

RESPONCE

Interpretation: This chart shows that there is frequency of size 32'' & size

42'' of L.E.D.T.V. is most preferable size compare to more than 42'' size because

this size is fit in their room.


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TELEVISION

9.From the following which attributes affect you while purchase L.E.D.T.V.?

ATTRIBUTETS FREQUNCY PERCENTAGE PRICE BRAND NAME PERFORMANCE WARRANTY TOTAL

23 30 54 23 130

17.69% 23.08% 41.54% 17.69% 100%

60 50 40 30 20 10

0

AFFECTED ATTRIBUTES

FREQUENCY

ATTRIBUTES

Interpretation: Here we can see that price affects majority of respondents

while brand name & performance have equal frequency compare to other

attributes.


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TELEVISION

10.Who will influence while purchase L.E.D.T.V.?

INFLUSING FACTORS

Family Member Friends Sales person Others Total

100

80

60

40

20

0

FREQUNCY

88 28 14 0130

frequency

PERCENTAGE

67.69% 21.54% 10.76% 0% 100%

frequency

FAMILY FRENDS SALES OTHER MAMBER PERSON

INFLUCING FACTORS

Interpretation: This chart shows that family member is most influsing factors

compare to friends & sales person.


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TELEVISION

11.How much importance you give to the warranty period while purchasing L.E.D.T.V.?

RESPONSE FREQUNCY PERCENTAGE

VERY IMPORTANT IMPORTANT NEUTRAL NOT IMPORTANT TOTAL

68 26 20 16 130

52.31% 20% 15.38% 12.31% 100%

70 60 50 40 30 20 10 0

IMPORTANCE OF WARRANTY

FREQUNCY

RESPONCE

Interpretation: This chart shows that warranty period has high frequency that

it is very important for consumer so that increase warranty so that it increase ratio

of buying L.E.D.T.V.

S.V.PATEL COLLEGE OF COMPUTER SCINCE&BUSSINESS

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TELEVISION

12.Will you considre after sale service while purchasing L.E.D.T.V.?

RESPONCE FREQUNCY PERCENTAGE YES 117 90% NO 13 10% TOTAL 130 100%

RESPONCE REGARDING AFTER SALES

SERVICE

120 100

80 60

40 frequency

20

0

YES NO

RESPONCE

Interpretation: Here we can see that majority respondents give positive

response that they consider after sale service.


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TELEVISION

13.From where you would like to purchase L.E.D.T.V.?

PLACE OF FREQUNCY PERCENTAGE PURCHASE Authorised retailer Company outlet Multibrand showroom Online/ E-commerce Total

38 22 58 12 130

29.23% 16.92% 44.61% 9.2% 100%

PURCHASE PLACE

60 40 20

0

FREQUENCY

place of purchase

Interpretation: Here we can see that multi brand show room is most

preferable place for purchase L.E.D.T.V because it gives no. Of choice for

choosing best brand for L.E.D.T.V. while authorized retailer have high response

compare to company outlet & online/e-commerce.


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TELEVISION

14.Do you recommends othrs for purchase L.E.D.T.V.?

RESPONCE FREQUNCY PERCENTAGE YES 123 94.61% NO 7 5.38%% TOTAL 130 100%

140

120

100

80

60

40

20

0

YES

RECCOMENDS TO OTHER

NO

frequency

RESPONCE

Interpretation: Here we can see that majority respondents give positive

response that they recommends other for purchase L.E.D.T.V.

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TELEVISION

FINDINGS:

Based on my observation during the entire two months project, I list following findings :-

Most of respondents are using L.C.D.T.V.

Majority respondents will like to purchase L.E.D.T.V. in near future.

Most of respondents like SONY or L.G. Brand while purchase L.E.D.T.V.

Picture quality and screen resolution are most attract them while purchase

L.E.D.T.V.

Most of respondents get information about L.E.D.T.V. from TV Ad/

RADIO &News paper.

Majority respondents think that price of L.E.D.T.V. is in their budget.

Most of respondents like either 32'' or 42'' size of L.E.D.T.V.

PERFORMANCE & BRAND NAME are most affected attribute while

price &warranty are less affected attribute while purchase L.E.D.T.V.

Majority respondents like to purchase from multibrand showroom &

authorised retailer.

Most of respondents recommends others to purchase L.E.D.T.V.



TELEVISION

SUGGETION:-

Most of respondents like SONY & L.G. because of its high quality

features and warranty period so that they will maintain this position in

customer's mind & earn profit .

After seeing the response of customer I can conclude that performance

wise it good but they also try to satisfied the need of customer.

CONCLUSION:-

This project helped me tremendously in knowing hou marketing activities are

carried out in a real situation. In classroom lectures, I was able to understand only

the theoretical work but now I have the prectical experience about the marketing

activities.

The proper selaction of marketing mix, branding strategy and study of consumer

behaviour can take a company to the new heights.



TELEVISION

ANNEXURE:



Dear sir/madam.

I Binita V. Sojitra student of T,Y,B,B,A, (Marketing) from Shree S.V.Patel

collage of computer science & business administration. I conducting the

survey of "CUSTOMER'S BUYING BEHAVIOUR TOWARDS

TELEVISION".

I thanks to you if you give me response accurately & efficiently. The below

question which is related with my survey. Your personal information will be

kept confidential.

I thank to you for sparing your valuable time & cooperation in filling this

questionnaire.

Your sincerely,

Binita Sojitra.

CUSTOMER'S BUYING BEHAVIOUR TOWARDS L.E.D. T.V."

NAME:

GENDER: [ ] Male [ ] Female

AGE:

INCOME: /month.

CONTACT NO:

1. Do you have a television?

[ ] Yes [ ] No



TELEVISION

2. Which type of television do you have?

[ ] CRT T.V

[ ] L.C.D.T.V.

[ ] L.E.D.T.V.

3.If CRT TV or LCD TV, will you like to purchase LED TV in near future?

[ ] Yes [ ] No

4.Which brand you prefer the most while purchase LED TV?

[ ] L.G. [ ] SAMSUNG

[ ] SONY [ ] PANASONIC

[ ] SHARP [ ] OTHER Please specify

5.Which feature you most like in L.E.D. TV?

[ ] Electricity saving

[ ] Screen resolution

[ ] Picture quality

[ ] Digital surround sound

[ ] Other please specify

6.From which sources you get information about L.E.D. TV?

[ ] TV Ad./ Radio [ ] News paper

[ ] Relatives/ Friends [ ] Other



7.Do you think the price of L.E.D.TV is in your budget?

[ ] Yes [ ] No

8.Which size you prefer the most if you purchase L.E.D.TV?

[ ] 32"

[ ] 42"

[ ] More than 42"

9.From the following, which attributes affect you while purchase L.E.D.TV?

[ ] Price

[ ] Brand name

[ ] Performance

[ ] Warranty

10.Who will influence while purchase L.E.D.TV?

[ ] Family member

[ ] Friends

[ ] Sales Person

[ ] Other

11.How much importance you give to the warranty period while purchasing L.E.D.TV?

[ ] Very important

[ ] Important

[ ] Neutral



[ ] Not important

12.Will you consider after sale services while purchasing L.E.D.TV?

[ ] Yes [ ] No

13.From where you would like to purchase L.E.D.TV?

[ ] Authorised retailer [ ] Multibrand showroom

[ ] Company's outlet [ ] Online/E-commerce

14.Do you recommends other for purchase L.E.D.T.V.?

[ ] Yes [ ] No

THANK YOU


Documents

Customers Buying Behaviour Towards Telev