Embed Size (px)
DESCRIPTION
The inability to consolidate data from disparate databases results in operational inefficiencies which severely impact on the business and its capacity to compete and grow: conflicting customer data. According to a Forrester Research report, although 92% of companies surveyed believe having an integrated view of customer data is either "critical" or "very important," only 2% have actually managed to achieve that goal .
Citation preview
In today’s economy, it is imperative to put the customer at the heart of the business; treating each customer as an individual to maximise lifetime value, coupled with the ability to personalise mailings or to send lifestyle information to the right person at the right time is vital to business success. When you consider that the average business never hears from more than 90% of its unhappy customers, the importance of putting the customer at the heart of the business becomes even more apparent. Customer data integration (CDI), or the process of consolidating and managing customer information from all available sources, if properly carried out, ensures that all relevant departments in the organisation have access to the most current and complete view of customer information. Most companies have customer data, possibly in disparate database containers which make it difficult to manage effectively, resulting in out of date and conflicting customer data. According to a Forrester Research report, although 92% of companies surveyed believe having an integrated view of customer data is either "critical" or "very important," only 2% have actually managed to achieve that goal. The inability to consolidate data from disparate databases results in operational inefficiencies which severely impact on the business and its capacity to compete and grow: • Inaccurate reporting • Unconsolidated disparate data sets • Inefficient use of resources • Increased mailing costs and cost of postal returns • Reduced revenue • Weakened customer service • Penalties for non-compliance with legislation CDI, linking disparate databases, cross-matching and de-duplicating data to produce a single view of corporate data has immense benefit in terms of corporate transparency and accountability, through elimination of data input errors to create the single customer view, which in turn provides:
Customer data integration
Customer data integration
• Increased operational efficiency • Accurate information in context of need • Improved brand image • Increased visibility improves supply chain performance • Improved compliance with service level agreements • Improved co-ordination across revenue channels • Improved up sell-and cross-sell opportunities • Reduced inventory stock-outs and improved product mix • Compliance with legislation CDI requires a combination of technologies and processes to manage the integration of data within customer information systems to deliver data that is fit for business.
DQ Global’s DQ360 data integration framework software incorporates these processes – and more - and is designed to ensure all-round data quality, to quickly and accurately deliver a single view of the customer, business, household or family. The software works continuously to audit and monitor data from disparate sources, carrying out various data processes and data quality tasks, returning clean, de-duplicated data to its source or to a new output location of your choice.
DQ Global Urban House, E2 Fareham Heights, Fareham, Hampshire, UK PO16 8XT Telephone +44 2392 988303, facsimile +44 2392 988302 e-mail [email protected], www.dqlobal.com
DQ Global’s DQ360 ensures all round data quality
