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FICCI CE
From the time your organization starts producing its product or service to the time you deliver it to your external customer, the product or service being changed for consumption goes through an internal chain of events. In that chain, everybody is a customer, a producer and a supplier.
Customer supplier model
FICCI CE
Customer
When you accept the baton from a teammate you are a customer.
FICCI CE
Producer
When you run with it for your leg of the relay, you are a producer - making some change or adding some value to the baton.
FICCI CE
Supplier
Finally when you pass the baton to the next member of the team, you become a supplier.
FICCI CE
Final outcome
The victory or the satisfaction of the external customer depends on how well the internal customer, producer & supplier have performed in the chain of events represented in a relay race.