A

Project Report on

CUSTOMER SATISFACTION

WITH SPECIAL REFERENCE

JOHN DEERE

A project report submitted in the partial fulfillment of the

requirements for the award of DEGREE of

MASTER OF BUSINESS ADMINISTRATION

(MARKETING)

Submitted By

Mr. P.VENU GOPAL

(Ht. No. 10444-C-1023)

Under the guidance of

K.SANJEEVA RAO M.B.A

Assistant Professor

JAYA INSTITUTE OF BUSINESS MANAGEMENTAffiliated to Kakatiya University

Paloncha, Khammam.2009-11

DECLARATION

I, P.VENU GOPAL, the undersigned, hereby declare that the project entitled “CUSTOMER SATISFACTION TOWARDS MARKETING STRATEGY OF JOHN DEERE ” submitted by me in partial fulfillment of the requirement for the award of the degree of Master of Business Administration (Marketing) from Jaya institute of business management Affiliated to Kakatiya University Paloncha, Khammam.

This is my original work and results embodied in this

project work not submitted to any other University or

Institution for award of any other degree or diploma as for

my best knowledge and belief.

Date: P.VENU GOPAL

Place: PALONCHA H.T.No.10444-C-1023

ACKNOWLEDGEMENT

I would like to express my appreciation and thanks to SHRAVAN KUMAR

REDDY, Brnch Manager, JOHN DEERE and all those with whom I have

had the opportunity to work and whose inputs & insights have helped me in

furthering my knowledge and understanding of my subject.

My heartfelt thanks go out to my project guide K.Sanjeev Rao Sir, in

Dhanvanthari Institute of Management & Sciences (DNVT),

KOTHAGUDEM, who was instrumental in designing the project deserve

more than just a few lines in acknowledgement and I am deeply indebted to

him with regard to the successful completion of the project. Without his

guidance and encouragement it would not have been possible for me to

complete my project successfully.

I would like to offer my sincere gratitude to V. Srinivas, Principal, JAYA

INSTITUTE OF BUSINESS MANAGEMENT. His help was invaluable

to me in understanding and structuring my project.

Lastly, I take this opportunity to honor my heartful thanks to my

parents, other Faculty members and my friends for their kind co-

operation and encouragement for time to time.

(P.VENU GOPAL)

CONTENTS

Sl. No. CHAPTER PAGE

1. INTRODUCTION

2. RESEARCH METHODOLOGY

Objectives of the study

Methodology

Limitations of the study

3. PROFILE OF THE COMPANY

4 ANALYSIS AND INTERPRETATION

5. CONCLUSIONS AND SUGGESTIONS

6. QUESTIONNAIRE

7. BIBLIOGRAPHY

CHAPTER-I

INTRODUCTION OF THE C.S TOPIC

CUSTOMER SATISFACTION:

Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business and is part of the four perspectives of a Balanced Scorecard.

In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.

There is a substantial body of empirical literature that establishes the benefits of customer satisfaction for firms.

Measuring customer satisfaction:

Organizations are increasingly interested in retaining existing customers while targeting non-customers; measuring customer satisfaction provides an indication of how successful the organization is at providing products and/or services to the marketplace.

Customer satisfaction is an ambiguous and abstract concept and the actual manifestation of the state of satisfaction will vary from person to person and product/service to product/service. The state of satisfaction depends on a number of both psychological and physical variables which correlate with satisfaction behaviors such as return and recommend rate. The level of satisfaction can also vary depending on other options the customer may have and other products against which the customer can compare the organization's products.

Because satisfaction is basically a psychological state, care should be taken in the effort of quantitative measurement, although a large quantity of research in this area has recently been developed. Work done by Berry (Bart Allen) and Border between 1990 and 1998 defined ten 'Quality Values' which influence satisfaction behavior, further expanded by Berry in 2002 and known as the ten domains of satisfaction. These ten domains of satisfaction include: Quality, Value, Timeliness, Efficiency, Ease of Access,

Environment, Inter-departmental Teamwork, Front line Service Behaviors, Commitment to the Customer and Innovation. These factors are emphasized for continuous improvement and organizational change measurement and are most often utilized to develop the architecture for satisfaction measurement as an integrated model. Work done by Parasuraman, Zenithal and Berry (Leonard L) between 1985 and 1988 provides the basis for the measurement of customer satisfaction with a service by using the gap between the customer's expectation of performance and their perceived experience of performance. This provides the measurer with a satisfaction "gap" which is objective and quantitative in nature. Work done by Cronin and Taylor propose the "confirmation/disconfirmation" theory of combining the "gap" described by Parasuraman, Zenithal and Berry as two different measures (perception and expectation of performance) into a single measurement of performance according to expectation. According to Garbrand, customer satisfaction equals perception of performance divided by expectation of performance.

The usual measures of customer satisfaction involve a survey with a set of statements using a Likert Technique or scale. The customer is asked to evaluate each statement and in term of their perception and expectation of performance of the organization being measured.

Methodologies :

The University of Michigan's American Customer Satisfaction Index (ACSI) is a scientific standard of customer satisfaction. Academic research has shown that the national ACSI score is a strong predictor of Gross Domestic Product (GDP) growth, and an even stronger predictor of Personal Consumption Expenditure (PCE) growth. On the microeconomic level, research has shown that ACSI data predicts stock market performance, both for market indices and for individually traded companies. Increasing ACSI scores has been shown to predict loyalty, word-of-mouth recommendations, and purchase behavior. The ACSI measures customer satisfaction annually for more than 200 companies in 43 industries and 10 economic sectors. In addition to quarterly reports, the ACSI methodology can be applied to private sector companies and government agencies in order to improve loyalty and purchase intent.

The Net PromoterR score is a management tool that can be used to gauge the loyalty of a firm's customer relationships. It serves as an

alternative to traditional customer satisfaction research. Companies obtain their Net Promoter Score by asking customers a single question (usually, "How likely is it that you would recommend us to a friend or colleague?"). Based on their responses, customers can be categorized into one of three groups: Promoters, Passives, and Detractors. In the net promoter framework, Promoters are viewed as valuable assets that drive profitable growth because of their repeat/increased purchases, longevity and referrals, while Detractors are seen as liabilities that destroy profitable growth because of their complaints, reduced purchases/defection and negative word-of-mouth. Companies calculate their Net Promoter Score by subtracting their % Detractors from their % Promoters.

The Kano model is a theory of product development and customer satisfaction developed in the 1980s by Professor Noriaki Kano that classifies customer preferences into five categories: Attractive, One-Dimensional, Must-Be, Indifferent, Reverse. The Kano model offers some insight into the product attributes which are perceived to be important to customers. Kano also produced a methodology for mapping consumer responses to questionnaires onto his model.

SERVQUAL or RATER is a service-quality framework that has been incorporated into customer-satisfaction surveys (e.g., the revised Norwegian Customer Satisfaction Barometer[5]) to indicate the gap between customer expectations and experience.

J.D. Power and Associates provides another measure of customer satisfaction, known for its top-box approach and automotive industry rankings. J.D. Power and Associates' marketing research consists primarily of consumer surveys and is publicly known for the value of its product awards.

Other research and consulting firms have customer satisfaction solutions as well. These include A.T. Kearney's Customer Satisfaction Audit process which incorporates the Stages of Excellence framework and which helps define a company’s status against eight critically identified dimensions.

One of the newest and most innovative customer satisfaction measurement methodologies is called Gustometria . Gustometria is realtime measurement of customer and employee satisfaction. Customers are invited

to answer a short survey by touching the "gustometer" screen with their fingers. The responses are collected immediately by the Gustometria servers which tabulate the results in real time. Management can then log into their private website and use the sophisticated business intelligence reports which are built in to the Gustometria system.

Most innovative contact centers make increasing use of multi-media surveys including web, email and telephone surveys. Although extremely challenging, many have introduced automated voice surveys at the end of a call, provided by companies such as VIRTUATel. These use IVR technology, whether hosted or on-premise, to collect the valuable feedback data collection. However, the real power of such surveys is in making use of sophisticated data analysis techniques and comparison indicators such as Advocacy Index to drive powerful Performance Management to increase customer retention and revenue per-customer rates.

A Likert scale is a psychometric scale commonly used in questionnaires, and is the most widely used scale in survey research. When responding to a Likert questionnaire item, respondents specify their level of agreement to a statement. The scale is named after its inventor, psychologist Rensis Likert.

Sample question presented using a five-point Likert item

An important distinction must be made between a Likert scale and a Likert item. The Likert scale is the sum of responses on several Likert items. Because Likert items are often accompanied by a visual analog scale (e.g., a horizontal line, on which a subject indicates his or her response by circling or checking tick-marks), the items are sometimes called scales themselves. This is the source of much confusion; it is better, therefore, to reserve the term Likert scale to apply to the summated scale, and Likert item to refer to an individual item.

A Likert item is simply a statement which the respondent is asked to evaluate according to any kind of subjective or objective criteria;

generally the level of agreement or disagreement is measured. Often five ordered response levels are used, although many psychometricians advocate using seven or nine levels; a recent empirical study found that a 5- or 7- point scale may produce slightly higher mean scores relative to the highest possible attainable score, compared to those produced from a 10-point scale, and this difference was statistically significant. In terms of the other data characteristics, there was very little difference among the scale formats in terms of variation about the mean, skewness or kurtosis.

The format of a typical five-level Likert item is::

1. Strongly disagree 2. Disagree 3. Neither agree nor disagree 4. Agree 5. Strongly agree

Likert scaling is a bipolar scaling method, measuring either positive or negative response to a statement. Sometimes a four-point scale is used; this is a forced choice method since the middle option of "Neither agree nor disagree" is not available.

Likert scales may be subject to distortion from several causes. Respondents may avoid using extreme response categories (central tendency bias); agree with statements as presented (acquiescence bias); or try to portray themselves or their organization in a more favorable light (social desirability bias). Designing a scale with balanced keying (an equal number of positive and negative statements) can obviate the problem of acquiescence bias, since acquiescence on positively keyed items will balance acquiescence on negatively keyed items, but central tendency and social desirability are somewhat more problematic.

Scoring and analysis:

After the questionnaire is completed, each item may be analyzed separately or in some cases item responses may be summed to create a score for a group of items. Hence, Likert scales are often called summative scales.

Whether individual Likert items can be considered as interval-level data, or whether they should be considered merely ordered-categorical data is the subject of disagreement. Many regard such items only as ordinal data, because, especially when using only five levels, one cannot assume that respondents perceive all pairs of adjacent levels as equidistant.

On the other hand, often (as in the example above) the wording of response levels clearly implies a symmetry of response levels about a middle category; at the very least, such an item would fall between ordinal- and interval-level measurement; to treat it as merely ordinal would lose information. Further, if the item is accompanied by a visual analog scale, where equal spacing of response levels is clearly indicated, the argument for treating it as interval-level data is even stronger.

When treated as ordinal data, Likert responses can be collated into bar charts, central tendency summarised by the median or the mode (but some would say not the mean), dispersion summarised by the range across quartiles (but some would say not the standard deviation), or analyzed using non-parametric tests, e.g. Chi-square test, Mann-Whitney test, Wilcoxon signed-rank test, or Kruskal-Wallis test. Parametric analysis of ordinary averages of Likert scale data is also justifiable by the Central Limit Theorem, although some would disagree that ordinary averages should be used for Likert scale data.

Responses to several Likert questions may be summed, providing that all questions use the same Likert scale and that the scale is a defendable approximation to an interval scale, in which case they may be treated as interval data measuring a latent variable. If the summed responses fulfill these assumptions, parametric statistical tests such as the analysis of variance can be applied.

These can be applied only when the components are more than 5.[Clarify: More than 5 Likert questions or Likert questions of more than 5 levels]

Data from Likert scales are sometimes reduced to the nominal level by combining all agree and disagree responses into two categories of

"accept" and "reject". The Chi-Square, Cochran Q, or McNemar-Test are common statistical procedures used after this transformation.

Consensus based assessment (CBA) can be used to create an objective standard for Likert scales in domains where no generally accepted standard or objective standard exists. Consensus based assessment (CBA) can be used to refine or even validate generally accepted standards.

Level of measurement

The five response categories are often believed to represent an Interval level of measurement. But this can only be the case if the intervals between the scale points correspond to empirical observations in a metric sense. In fact, there may also appear phenomena which even question the ordinal scale level. For example, in a set of items A, B, C rated with a Liker scale circular relations like A>B, B>C and C>A can appear. This violates the axiom of transitivity for the ordinal scale.

Rasch model

Likert scale data can, in principle, be used as a basis for obtaining interval level estimates on a continuum by applying the polytomous Rasch model, when data can be obtained that fit this model. In addition, the polytomous Rasch model permits testing of the hypothesis that the statements reflect increasing levels of an attitude or trait, as intended. For example, application of the model often indicates that the neutral category does not represent a level of attitude or trait between the disagree and agree categories.

Again, not every set of Likert scaled items can be used for Rasch measurement. The data has to be thoroughly checked to fulfill the strict formal axioms of the model.

Pronunciation :

Rensis Likert, the developer of the scale pronounced his name 'lick-urt' with a short "i" sound. It has been claimed that Likert's name "is among the most mispronounced in [the] field." Although many people use the long

"i" variant ('lie-kurt'), those who attempt to stay true to Dr. Likert's pronunciation use the short "i" pronunciation..

CHAPTER-II

OBJECTIVES OF THE STUDY :

1. To study the customer’s satisfaction about the organization.

2. To study the tools and techniques of customer satisfaction.

3. To study the different products of TATA motors.

4. To study the organization’s tactics to satisfy the customers.

5. To know the perception of the customers about the organization.

6. To know the impact of brand image of John Deere to influence

customers .

RESEARCH METHODOLOGY

Definition :

The research or study was conducted at ‘Select Motors’ was

descriptive in nature. This study is an attempt which is made to know the

Customer relationship management of Select Motors’.

Sources Of data :

The data for the present study was collected from both primary and

secondary sources. Primary data is collected through structured

questionnaire.

Data regarding the history of the organization, various stages of its

development, its product information were collected from handouts, official

records and corporate website of TATA motors.

Methodology Research:

Research was carried out the well designed questionnaire.

Sampling unit :

It comprises of outside customers and employees of the ‘Select Motors’

Sampling Size:

Research was done for the sample size of customers

Period of the study:

Fieldwork was done at ‘Select Motors’ Warangal for period of 45days.

LIMITATIONS OF THE STUDY :

1. The data collected for the study was restricted to 1 year only.

2. The sample size chosen is covered only a small portion of the

customers.

3. Time is the major constraint for this study as the time duration was

very short.

4. Accuracy of the study is purely based on the information as given by

the respondents.

CHAPTER-III

Agricultural Tractors - 5036C (35 HP

ENGINEType 35 HP, 2100 RPM, 3 cylinder Direct injection, liquid cooled

with overflow reservoirAir filter Dry type, dual elementTRANSMISSIONClutch Single Gear Box 8 Forward + 2 ReverseSpeeds Forward 4.0 – 32.2 kmph Reverse 5.4 - 13.9 kmphBRAKESOil immersed disc brakesHYDRAULICSLifting capacity 1000 kgf at lower link ends3 Point linkage Category IIAutomatic depth & draft controlSTEERINGType PowerManual steering is also available as an optionPOWER TAKE OFFType 6 splinesRPM 540 @ 1575 ERPMWHEELS AND TYRESFront 6.0 x 16, 8 PRRear 12.4 x 28, 12 PRFUEL TANK CAPACITY45 litresELECTRICAL SYSTEM

88Ah, 12 volt battery40 Amp. Alternator2.5 kW starter motorDIMENSIONS AND WEIGHT OF TRACTORTotal weight 1730 kgWheel base 1870 mmOverall length 2925 mmOverall width 1740 mmGround clearance 375 mmTurning radius with brakes 2815 mm

SPECIAL FEATURES Finger touch hydraulics Under hood exhaust muffler Gears and control levers symbolically identified and color coded

ACCESSORIES & OPTIONS Ballast weights Bumper Canopy Canopy holder Draw bar Tow hook Wagon hitch

5036 C Detailed Product BrochureClick here to know more about 5041 C - 41 HP tractor

John   Deere's strategy for success .

 

Doing business with us

John Deere is very selective when choosing our suppliers and dealers. We must both totally support John Deere core values: integrity, quality,  commitment, and innovation. If this is the way you define your business – your work ethics – then you may benefit from a relationship with John Deere as a dealer, supplier, or manufacturer of a John Deere-licensed product.

Our history

Today, Deere & Company is one of the world's most admired businesses. But in 1837, John Deere, blacksmith and inventor, had little more than a blacksmith shop, a discarded steel saw, and an idea that would help farmers, changing the face of agriculture for all time.

Since its founding in 1837, John Deere has seen a great many changes in its business, its products, its services.

TimelineIn 1837, John Deere, blacksmith and inventor, had little more than a blacksmith shop, a piece of discarded polished steel, and an idea that would help farmers, changing the face of agriculture for all time.

Moments that made John   Deere the company it is today.  

Past LeadersThe quality of a company is expressed through the quality of its leadership.  For nearly 175 years, John Deere has benefitted by strong, decisive leaders at its helm, dedicated to the core principles of integrity, quality, commitment and innovation.

View biographies of those who have steered our company through good times and bad.

TrademarksOne of the world's most recognized corporate logos, the leaping deer trademark has been a symbol of quality John Deere products for more than 135 years.

John Deere today

Today, Deere & Company is one of the world’s most admired businesses. It was no accident. We work every day to uphold our founder's core values. Because integrity, quality, commitment, and innovation are not ideals we work towards. We live them. We breathe them. These values are the true essence of how we work and are in every product, service and opportunity we offer you. 

Core Values

INTEGRITY. QUALITY. COMMITMENT. INNOVATION.

The original John Deere values, strong as ever.

Founded in 1837 by John Deere, a blacksmith and inventor, Deere & Company has grown into one of the world's most admired businesses. This was no accident. John Deere was determined to build his business based on integrity, quality, commitment and innovation. Those values live on and thrive today. They determine the way we work, the quality we offer, and the unsurpassed treatment you get as a customer, investor, employee.

How we work

It may be an understatement to say that we work every day to uphold our founder's core values. Because integrity, quality, commitment, innovation are not ideals we work towards. We live them. We breathe them. These values are the true essence of how we work and are in every product, service, and opportunity we offer you.

 

In addition, John Deere understands the value of a diverse workforce, dealer organization, and supplier base. We are truly dedicated to an inclusive environment where diversity is understood and welcomed. It's a commitment we see shared with and within all stakeholders at John Deere: from employees to dealers to suppliers.

Where we work

Worldwide. Wherever people work on or with the land, that's where you'll find a John Deere presence.

What we offer

Our founder was best known for his work with the first commercially successful plow. And so it is today that we're perhaps best known for our quality agricultural and turf equipment. The world’s leading manufacturer of farm equipment, as a matter of fact. We also take the lead worldwide in building forestry equipment. We're a major force in construction equipment. And John Deere Financial is one of the largest equipment finance companies. Not bad for a start-up company housed in a blacksmith shop.

What you can expect

You might expect John Deere to have the highest ethics, rigorous regulatory compliance, and the deepest desire to develop and promote fairness in public policies and practices. You would be right on all accounts.

 

And if you have a relationship with John Deere – as a customer, employee, dealer, or supplier – you would expect Deere to offer an inclusive environment. One that would welcome diversity. You would be right again.

News Releases

2011 News Releases and Information

John Deere Uses Technology and Hands-On Experience to Reach Customers

The Mower Match iPad application provides interactive product configuration for customers and property care enthusiasts.

Cary, North Carolina (April 6, 2011)  – This season, John Deere is providing customers with more ways to learn about, customize, and experience John Deere products.  With a new iPad™ app, interactive product configurator, and hands-on regional events, property care enthusiasts have even more ways to find the right equipment to suit their needs.

 

John Deere Launches New iPad App

To kick off mowing season, John Deere launches its first app, “Mower Match,” for iPad.  For homeowners looking for more information on lawn tractors and zero-turn mowers,

this dynamic interactive brochure provides video clips, 360-degree product views, and useful information on key features that distinguish John Deere’s leading lines of riding equipment.  The Mower Match app is available for download on the iTunes™   App Store .

 

Build and Customize Your Own XUV Online

For the outdoor enthusiast, John Deere recently launched the new Gator XUV Configurator.  From the tread on the tires to the frame on the top, this tool allows trailblazers to build their vehicle online from the ground up. 

 

With a click, viewers can choose from a variety of factory configurations, as well as optional attachments that add versatility, style and performance capabilities.  On screen, the vehicle comes to life amid changeable backgrounds that transport the user and the new Gator to a river, field, rocks or trail setting. 

 

Once a user creates their customized XUV, it can be sent to the local dealer for a price quote.   Users can also share an image of their final creation on Facebook and Twitter, or email it to a friend. 

To build a Gator XUV online, visit: www.JohnDeere.com/BuildYourGator.

  

Get In The Seat At Local John Deere Events

For consumers interested in having an in-the-seat experience, John Deere is hosting “Drive Green” events at dealerships across the country, offering test drives of the latest utility tractors and other equipment available from John Deere.

 

Scheduled through July, this year’s Drive Green Challenge events are being held at approximately 60 locations across the South, East Coast and Midwest, and will feature a customized “Tail Gator” XUV. 

 

For information on event locations and dates, visit: www.JohnDeere.com/drivegreen, or see your local John Deere dealer for information on events around the country.

Follow John Deere on Facebook and Twitter.

Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world’s dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity.  For more information, visit John Deere at its worldwide website at www.JohnDeere.com.

iPad™ and iTunes™ are registered trademarks of Apple Inc.  All rights reserved.

John   Deere IndiAa

John   Deere Worldwide

India

John Deere Equipment

John Deere Equipment, Sanaswadi Pune

John Deere Technology Center

John Deere Technology Center, Magarpatta City Pune

John Deere Water

John Deere Water, Vadodara

John Deere India Private Limited is a subsidiary of Deere & Company, USA in India. Its factory, located near Pune, manufactures 5000 Series agricultural tractors.

The Indian operations of Deere & Company include a technology center located at Magarpatta City Pune and John Deere Water Vadodara.

The technology center provides services in the areas of Information technology, engineering, supply management, embedded systems and technical authoring for company’s operations world wide.

John Deere Water, formed by the acquisitions of Plastro Irrigation Systems, T-Systems International, and Roberts Irrigation Products, is one of the leading irrigation companies in the world today.

Learn more about John   Deere Equipment Learn more about John   Deere Technology Center Learn more about John   Deere Water

To expand its global presence in Ag equipment, John Deere established a green field project in 1999 under a 50:50 joint venture with Larsen & Toubro Limited (L&T) — An engineering company of repute from India. A state of the art tractor manufacturing plant for 5000 series John Deere tractors was set up at Sanaswadi, near Pune, in the state of Maharashtra. These tractors were introduced in India in early 2000.

In 2005, Deere & Company acquired nearly all the remaining shares in this joint venture. The new enterprise, John Deere Equipment Private Limited, Sanaswadi, Pune, operates through a network of 15 area offices, 4 zonal offices and 270 authorized dealers spread across the country.

The factory currently produces modern tractors of 35, 40, 42, 47, 50, 55 and 70 Hp capacities for domestic markets. Tractors manufactured in Sanaswadi are also exported to the USA, Mexico, Turkey, North and South Africa, and South East Asia. The company has received awards for export excellence in 2005 and 2006 from the Engineering Export Promotion Council.

World-Class Technology

John Deere translates the farmer's interest into superior product features through its world-class manufacturing facility at Sanaswadi, Pune.

Spread across 112 acres, the factory has a total built up area of around 50,000 sq. meters. Manufacturing is carried out at three inter-linked factories - Transmission, Engine and Vehicle Assembly.

Modern manufacturing practices like JIT, delivery of components at assembly stations and movement of tractor parts through an overhead conveyor, ensure streamlined

operations. The total manufacturing effort is geared to provide total value to the customer through high quality standards.

Transmission Factory

The heart of the factory, the transmission assembly has state-of-the-art systems adopted from the best assembly practices of renowned leaders. This provides one of the finest tractor transmission systems.

The 300-odd components in the transmission system are manufactured to precise tolerances for efficient transmission of power. High precision CNC machines ensure high quality of components manufactured while CMM machines check adherence to quality standards.

Engine Factory

The engine assembly line is designed to produce one of the worlds highly fuel efficient and powerful engines. Each station is ergonomically designed with built-in features to ensure adherence to exacting quality standards. The engines are transported during assembly on an overhead conveyor.

A leak test at sub assembly stage and as fully assembled engine is conducted to ensure a 100% leak proof engine.

Pre-operation and post-operation online quality checks are also carried out to ensure quality. Critical joints are fastened using electric multi spindle machines capable of torque, yield and angle control.

Cleanliness of components is continuously maintained using special purpose washing machines both online as well as offline. Finally, every engine is tested for performance at the Company's Engine Test Cells which are one of the most modern in the industry.

High Precision CMM Machines

Rear Axle Assembly

Engine Assembly

Vehicle Assembly Line

Training

Highly sophisticated and well-equipped Metrology and Metallurgy laboratories support the entire manufacturing operation.

Vehicle Factory

The assembly of John Deere tractors is carried out through an overhead conveyor system. This ensures high productivity through lower operator fatigue and greater convenience. Inspection loops carry out random auditing of the tractors under assembly.

Pneumatic tools and torque wrenches with designated torque for fasteners, provided at every station, ensure high reliability. And at the end of the assembly line every tractor undergoes final inspection to ensure that stringent quality standards are met.

IT at the Workplace

A high levels of computerization underlines the operations at John Deere equipment. The Company is equipped with state-of-the-art computer and communication facilities, giving it the interconnectivity and interactivity imperative in today's increasingly competitive market.

The company has implemented SAP system for sales and distribution as well as integration of manufacturing processes. Area offices, dealers, depots and C & F agents are networked to enhance efficiency and customer service.

Training is also provided periodically to employees as well as dealers to upgrade their skills and perform better.

John Deere products are renowned for quality, performance and reliability. This is based on excellent products and unparalleled customer support. Even an excellent machine is only as good as the infrastructure behind it to ensure that if it needs repair that repair is completed quickly, efficiently and correctly, first time. The John Deere Service organization is in place to ensure that this high standard of repair service is delivered to all customers every time.

Service is provided by the dealers through well equipped service operations staffed by fully trained highly motivated technicians. They are supported by the latest information and support systems to ensure minimum down time and maximum satisfaction. Precision tools and testing equipment enable our technicians to locate and correct troubles quickly. They save your time and money. School is never out for

John Deere service technicians. Training schools are held regularly to be sure our personnel know your equipment and how to maintain it.

Parts Distribution Center

John Deere Equipment has set up a parts distribution center adjacent to its manufacturing facility at Sanaswadi-Pune. This provides a distinct advantage to get manufactured parts at the shortest possible time. The parts distribution center is well equipped with infrastructure facilities with adequate storage solutions, material handling equipments, dock leveler computers & 24 hours power back up. The parts distribution center has a built up space of 30000 sqft.

Today the parts distribution center supports each & every requirement of Tractor parts to all the 250 dealers spread across the country and also overseas units for tractors exported to them.

Very efficient & advanced techniques / matrix like fill rate are adopted to monitor and improve the operating efficiency of the delivery of parts at the dealers.

John Deere Equipment has set specific processes and standards regarding the minimum stocking norms, rush order, stock order for spare parts for dealers. This ensures the "in stock" availability of spares at the right time, at the right place and at right quantity.

Parts Distribution Center

John Deere Training

"Learning is a never ending process, it is a beginning". At John Deere, we firmly believe that continuous learning and implementation will definitely fetch great results in the long run. We have designed training programs to meet the requirements of all the field staff so that our personnel will be ready to face the challenges and satisfy the customers. John Deere portfolio includes different programs. These programs are organized within general thematic categories of learning and development.

Tractor Overhaul and Troubleshooting Refresher Training Program Product Training Program Certified Salesman Training Tractor Operation and Maintenance

Apart from the above we also offer need based training programs. Our field staff are fully trained and motivated to help the end user (farmers) to get the best value for the money they spent in purchasing a John Deere product. We value the inputs/feedback from our trainees and any aspect, technical, commercial or administrative. We then interact with concerned division to improve our products or processes.

For Service Personnel For Marketing / Sales Personnel

For Demonstration and Tractor Application

List of John Deere tractors

Deere & Company, the firm founded by John Deere, began to expand its range of equipment to include the tractor business in 1876. The Deere Company briefly

experimented with building its own tractor models, the most successful of which was the Dain All-Wheel-Drive.

Waterloo Boy Tractor

The predecessor of Waterloo Boy came about in 1892. It was made by thresherman TJ Waterloo. It is called the Froelich tractor. Scale Models of Dyersville, Iowa[1] made a 1/16 scale toy tractor of this tractor. In March 1918 Deere & Company decided to continue its foray into the tractor business by purchasing the Waterloo Gasoline Engine Company which manufactured the popular Waterloo Boy Tractor at its facilities in Waterloo, Iowa.

Deere & Company continued to sell tractors under the Waterloo Boy name until 1923.

John Deere model D Tractor

Despite a rather severe farm economy depression at the time, Deere management decided to build a John Deere Model D prototype in 1923, designed by Muir L. Frey (father of Ford Mustang designer Donald N. Frey).[2] The John Deere model D was produced from March 1, 1923 to July 3, 1953, the longest production span of all the two-cylinder John Deere tractors.

The first model D rode on steel wheels with a 6.5×7.0 inch (later 6.75 × 7.0 inch) two-cylinder hand-cranked engine. It was not however the first tractor to bear the John Deere name - as a number of Deere experimental tractors, and the John Deere Dain "All Wheel Drive" tractor (of which approximately 100 were produced during 1918 through 1919) had all carried the Deere name before the D.

By 1925, the company realized the standard model D did not meet customers' needs for industrial applications. Steel wheels were not suitable for hard surfaces, and the gearing was too slow for safe road speeds. Solid rubber tires were added, and engineers fitted a 28 tooth sprocket to the final drive, giving a road speed of 4 miles per hour (MPH). The company retained the 465 cubic inch (CID) 2-cylinder engine, replacing it with a 501 cubic inch two cylinder engine. In 1926, Deere advertised the model the "John Deere Industrial Tractor" with 40 × b inch rear wheels and 24 × 3½ inch fronts with solid tires. This would become known as the DI. Options also included wheel weights.[3]

1934 John Deere GP

Following the D, John Deere initially introduced a new model known as the C. The C tractor came with a 312 cubic inch engine which produced 20 horsepower (HP) along with a 3-speed transmission. The model C was made during the years 1927 and 1928, with a serial number range of 200111 to 200211.

On June 20, 1928, the model designation was changed from "C" to "GP" to avoid confusion with the "D" when dealers were phoning in orders to the factory. "GP" stands for General Purpose. This new model GP had the same horsepower, engine displacement, weight and 3-speed transmission as the model C. The GP's first serial number was 200211 . In 1930, the GP was updated with a 25-horsepower, 339 cubic inch engine.

The John Deere model GP continued in production, and was built in five distinct versions through the course of its production:

The standard-front GP, or John Deere Standard, built from March 1928 to February 1935.

The John Deere two-wheel tricycle-front GP, or GP-Tricycle, of which twenty-three units were built between August 1928 and April 1929

The John Deere GP Wide-Tread, or GPWT, built from November 1929 to November 1933

The John Deere GP Wide-Tread Series P, a GPWT with narrowed rear tread width designed to suit potato rows, built between January and August 1930.

The John Deere General Purpose Orchard tractor, or "GPO", from April 1931 to April 1935. This tractor had specialized shielding for groves and orchards and around low-hanging branches. Some GPOs were fitted with crawler undercarriages from the Lindeman Brothers in Yakima, Washington. These are commonly known as "GPO Lindemans".

The John Deere Model A came off the assembly line in April 1934. The tractor was 25-HP, was 309 CID and had a 4-speed transmission. There were 8 different model A variations. Some of these were tricycle, Hi-Crop, orchard, single front tire and industrial models. The tricycle wheel design, patterned after that of the Farmall tractor, reduced steering effort and greatly increased maneuverability. In the following year, 1935, the prototype of the smaller model B was developed. The model B started rolling of the assembly line in June 1934. This tractor came accompanied with a shorter frame than the model A which was eventually lengthened so it could use some of the same equipment that the larger models A and G used. There were also 8 different model B tractor variations, the same as the larger model A.

The much larger G model arrived in 1937. It was fitted with a 36-horsepower, 425 cubic inch engine and a 4-speed transmission. John Deere publicized the G as a 3-plow tractor and was built until 1941 when the GM came along (GM stands for G, Modernized). The GM model was made from 1942 to 1947. The power was increased to 38 horsepower and a new 6-speed transmission was also added. The G model got a restyled front at this point as did the other John Deere tractors models. The GM had electric starting and lighting

added to it options. During its production time the G tractor was available as a hi-crop, single front wheel and styled.

Unstyled Row Crop Tractors

Deere made their first unstyled rowcrop tractor in 1929 to compete with the Farmall. It was a modified GP tractor with adjustable rear wheels and a narrow front end. In 1933 Deere started experimenting with what would come to be known as the model A. The new model A went into production in 1934. The A launched Deere into the rowcrop farming maket. The A was by far the most popular two cylinder tractor that Deere produced. The next year the model B was introduced. It was one third smaller than the A which made it ideal for smaller farms. A few years later, the Model G was introduced in 1938. It remained unstyled for several more years than the A and B. The Unstyled tractors launched Deere into the rowcrop farming market which they are still a major part of today.

File:JDunstyledA.jpg Unstyled John Deere Model A Tractor

Streamlined look

In 1938 John Deere hired well known designer Henry Dreyfuss from New York City to re-style Deere's agricultural equipment, especially its tractors. The first two letter series tractors (the A and B) were the first to receive the new modern styling, and other models were added later. The Dreyfuss styling was intended to help John Deere compete with the forthcoming Farmall Letter series of tractors, which along with Ford-Ferguson, were John Deere's largest competition at this time.

The 1930s and 1940s saw a large number of different John Deere models emerge, as small farmers emerging from their Depression troubles increasingly turned from horses to tractors. John Deere's GM model was introduced in 1942, and was made until 1947. Power was increased to 38-HP and a new 6-speed transmission was also added. The G model got a restyled front at this point as did the other John Deere tractors models. The GM had electric start and lights added to its options. During its production time the G tractor was available in hi-crop and single front wheel versions. The G was restyled in 1941 but did not start to roll off the assembly line until early 1942. Like the smaller A/B tractors the G model also had the 6-speed transmission added to it. In 1946, the 1946 model "D" had a 501 cubic inch engine, which was enormous for the day. Two new additions to the tractor line, namely the M and R models were also added.

John Deere model M Tractor

After the Models A and B got new styling, both tractors were given a 6-speed transmission in late 1940. The A was 29-HP out of a 321 CID engine while the smaller B was both 18 and 23-HP reflecting the earlier and later updates between 1938 and 46. The 14.84 model H was given the Dreyfuss look from the time it was introduced in 1938. The H broke a fuel economy record when it was tested in Nebraska. This tractor also had 3 variations that came out in 1940-41. The H tractor was 14.84 horsepower out of a 90 CID engine and had a 3-speed transmission.

Model AW (1947-52, late styled) in original condition, Gulgong museum, NSW Australia

In 1939, the restyled model D appeared. The D was a 42-HP tractor, and weighed 5,300 pounds. Options available on this tractor included electric lighting and starting. In August 1940 John Deere introduced the new model LA which was followed by the model LI. The LA had a 77 CID engine with 14 belt horsepower. The John Deere G tractor was restyled in 1941 but did not start to roll off the assembly line until early 1942. Like the smaller A/B tractors the G model also had the 6-speed transmission, but also featured electric lights and electric start.

In 1947, John Deere opened a new tractor factory in Dubuque, Iowa, built to produce the John Deere M. The M was created to address the increasing demand for small tractors and compete with the increasingly popular Ford and the smaller Farmall tractor models. The M was the first Deere tractor to use a vertical 2-cylinder engine, with a square bore and stroke of 4.0 × 4.0 inches.with a high row crop. hei Pål Andreas

1949–1959: diesels and post World War II production

After years of testing John Deere released its first proper diesel tractor in 1949, the Model R. The R was also the first Deere tractor with a 'live' independent PTO equipped with its own clutch. The R also incorporated live hydraulics. PowrTrol as it was known, provided the operator the ability to lift equipment by the pull of a lever. A pump powered by the PTO clutch provided 1800 PSI of hydraulic pressure to a lever controlled valve. At 45-HP at the drawbar and 50-HP at the belt, it was the most fuel-efficient tractor available at the timeTemplate:Nebraska Tractor Test Lab, and this combination of features resulted in over 21,000 being built. The model R had a shipping weight of 7,670 lb. The R was equipped with 2 engines. The primary plant is a 2 cylinder, 4 stroke, naturally aspirated 412 cubic inch direct injected diesel engine with a 16:1 compression ratio. The starting motor is also a Deere 2 cylinder, 26 cubic inch horizontally opposed gasoline engine. The starting or "pony" engine is electrically started by a 6 volt electrical system, and is used to crank the diesel. Testing results with various electrical starting systems for the diesel proved to be too bulky requiring a 24 or 32 volt system. The design of the pony start R's

allowed for hot exhaust gasses to preheat the intake air for the diesel and a common liquid cooling system allowed the pony engine to warm the diesel block and head. This provided sufficient cold weather starting aids for the diesel that it would reliably run in sub zero conditions. The R did have several teething problems as this was Deere's first production diesel tractor. Available as a standard tractor only, it did not have an adjustable front axle, nor did it have a 3 pt hitch. The engine was mainly an up-scaled gasoline engine from the Model D. The use of a "Thermo-Siphon" cooling system and the lack of a 3 bearing crankshaft caused many issues. The R was prone to overheating and cracking the cylinder head. The lack of a center main bearing in the crankshaft allowed the shaft to flex when used as a stationary powerplant on the belt, this would lead to its failure. The Live PTO took its power from 2 45* bevel gears that were not big enough to transmit the full torque of the engine and were prone to failure also. The tractor was however very good at being a tractor. Pulling larger equipment efficiently through the large acre wheatland farms it was designed to operate in. During the 1950s, the R saw a series of upgrades in the Models 80, 820 and 830. The 80 was produced for 2 years and 3,500 were produced. It had new features, including power steering and dual hydraulics. It developed 68-HP and weighed 8,100 pounds. The 80 also corrected the other design flaws within the R such as using a water pump and pressure radiator cap and the addition of a center crankshaft main bearing. The 820 and 830 were similar overall, camshaft design (to stop the tractor running backwards), also differed in their sheet metal exteriors and fuel tank design. Also the 820's brother the 720 was upgraded to the 730 for 1959. The 730 featured more contoured bodywork than the 720 and came with more ergonomic features for the operator. Although the 730 had a short production run it became one of John Deere's most popular models. The 730 also featured power steering and 24 volt electric starter motor instead of the V4 pony start engine. The 730 was available in Diesel, Gasoline and LPG as well as in Row crop tricycle, Row crop wide front, Standard tread and hi crop wide front formats. The 730 is very popular with Tractor pulling enthusiasts because of its weight, power and slow speed. Plus its good looks have become popular with tractor restorers.

1960s: new generation

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John Deere 3020

After making more than 1¼ million Two-cylinder tractors, John Deere switched to four- and six-cylinder engines. Announcement of the change came after seven years of development and forty million dollars in retooling.

In October 1959 the company showcased a new large 215-HP 4WD, called the 8010, on the Robert Ottilie Seed Farm north of Marshalltown, Iowa. It was shown during the largest farming field days event held in Iowa up to that time. Only 100 8010s were built

many of which were rebuilt as 8020s.[4][5] The 215-HP 8020 would appear in 1960. To introduce the new tractors to all of its dealers in a single day, the company chartered planes to fly more than 5,000 people to Dallas, Texas, on August 30, 1961. The day would mark the release of a line of farm tractors that would soon evolve into the standard all other farm tractors would be measured by.[6]

1960 saw the original New Generation tractors with the 1010, 2010, 3010 and 4010 introduced. These were followed by the model 5010 standard introduced in 1962. The 5010 was the first two-wheel drive to be over 100-HP at the PTO and drawbar. This tractor was never available as a row crop model. 9,762 model 5010s were built.[citation needed] In 1963 the 3010 and 4010 were replaced by the 3020 and 4020. The 4020 was one of the most popular tractors Deere and company ever made. 1965 brought the 5020 Standard, which was the industry's most powerful two-wheel drive model, along with the 1020, 2020 and 54-HP Model 2510. By 1966 Sales of the 4020 accounted for 48% of all John Deere tractor sales.[7] Also that year the row crop version of the 5020 was introduced, and John Deere pioneered the Roll-Guard protection frame to protect the farmer from roll-over injury while in the field.

In 1968 seven new models appeared: the 820, 1020, 2520, 4000, 4520, WA-14, and WA-17. The 4520 was John Deere's first turbocharged tractor and a pair of 4WDS called the WA-14 and WA-17. The 3020 and 4020 were updated with new features, and the 5020 model had a power increase to an industry leading 141-HP.

1970s

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During the 1970s, John Deere introduced 36 new models. 1972 was the year in which John Deere introduced Generation II. Generation II was characterized by the option of the Sound Guard body and cab which was to be the 1st truly successful integrated cab.

1970 the 116-HP 4320, the 135-HP 4620, and 146-HP 7020 were introduced. 1971 the 60-HP 2030, the 175-HP 6030, and 7520 (also at 175-HP) were added. 1972, On Saturday August 19, John Deere dealers held an open house to usher in

their 'Generation 2' tractors. The four new tractors were the 80-HPhp 4030, 100-HP 4230, 125-HP 4430 and 150-HP 4630. There were billed as "Sound Idea" tractors because of their innovative Sound Guard Body operators enclosure.

1973 would see the final New generation utility tractors launched, - the 35-HP 830, 45-HP 1530 and 70-HP 2630.

1974 the first two models in the Generation 2 four-wheel drive range appeared in 1974 in the 215-HP 8430 and 275-HP 8630.

1975 the initial Generation 2 utility tractors were introduced. These were the 40-HP 2040, 50-HP 2240, 60-HP 2440 and 70-HP 2640.

In late 1976 a new 80-HP addition as the 2840. 1977 saw "Seven in 77" was the result in the year for . The companies first

compact diesels were introduced in the 22-HP 850 and 27-HP 950. Other than that the big news was what John Deere called "The New Iron Horses" with more horses and more iron. These were the 90-HP 4040, 110-HP 4240, 130-HP 4440, 156-HP 4640, and 180-HP 4840.

1978 brought the 215-HP 8440 and 275-HP 8640. 1979, late in year a third diesel compact was added, the 33-HP 1050. Five new

utility tractors were added at the same time, the 41-HP 2040, 50-HP 2240, 60-HP 2440, 70-HP 2640 and 81-HP 2940. These five new models had a black stripe on both sides of the tractor near the front with the top of the hood which was flatter then their predecessors.

1980s

John Deere introduced at least 38 new tractors during the 1980s during a time when at least 3 other competitors merged, were sold or went out of business altogether:

Two new small compact diesel tractors were added in 1981. These were the 14.5-HP 650 and 18-HP 750. Three new 4WDs came to market in the fall of 1981. These were the 225-HP 8450, 290-HP 8650, and big 370-HP 8850. The 8850 came with the company's biggest engine, the 955 cubic inch V-8.

Besides the 8850 the JD844 wheel loader and 990 hydraulic excavator were the only other John Deere products to get this V-8. Also according to Wayne Broehl's 1984 book, about the John Deere's Company, a larger 4WD tractor than the 8850 was supposed to appear but never did.

In 1982 11 new 50 series tractors from 40 up to 192.99 HP. The 40-HP 1250, 25-HP 2150, 55-HP 2350, 65-HP 2550, 75-HP 2750, 85-HP 2950, 100-HP 4050, 120-HP 4250, 140-HP 4450, 165-HP 4650 and 192.99-HP 4850. From the 2150 to the 4850 got another industry leading innovation in the use of Castor Action mechanical front wheel drive which provided 20 percent more pulling power. Like the front tires of a motor grader this Castor/Action Mechanical Front Wheel Drive (MFWD) had the front tires lean to give a shorter turning radius. When tested in Nebraska the 4850 was the most fuel efficient tractor ever tested over 60-HP.

The following year 1983 brought in the final two 50 Series tractors namely the 50-HP 1450 and 60-HP 1650. When tested in Nebraska the 1650 proved to be the most fuel efficient tractor ever tested. A 4020 shadow namely the 95-HP 3150 came about in 1985. This was the first John Deere row crop tractor to have MFWD as standard equipment.

Three new diesel compacts came to light in 1986. These were the 16-HP 655, 20-HP 755, 24-HP 855 and 900HC. The 900HC was offset like the 2-cylinder M and

was for niche markets. The 655, 755 and 855 all had a hydrostatic drive transmission. The 2355, 2555, 2755 and 2955 were featured as price fighter (Economy) tractors in 1986 with less features.

The following year 1987 John Deere brought out six new models in the 45-HP 2155, 55-HP 2355, 65-HP 2555, 75-HP 2755, 85-HP 2955, and 96-HP 3155.

In an October 1988 at the dealer meeting in Denver, Colorado the new 235-HP 8560, 300-HP 8760, and 370-HP 8960 were introduced.

In early 1989 in Palm Springs, California six new 55 Series tractors were shown to dealers. These were the 105-HP 4055, 120-HP 4255, 140-HP 4455, 156-HP 4555, 177-HP 4755, and 202-HP 4955. The 4555 was an entirely new model which was the same size as the 4640.

This year also brought the 70 Series gear driven compact diesels. These were the 18-HP 670, 24-HP 770, 28-HP 870, 33-HP 970, and 38-HP 1070.

1990s & generation 3

5000 series

In some industry watchers were calling Generation 3 the year 1991 brought a glimpse of the 1990s would be like in John Deere tractors. Eight new tractors were introduced in 1991 starting with the three 5000 Series tractors. These were the 40-HP 5200, 50-HP 5300, and 60-HP 5400. A new model the 92-HP 3055, and 100-HP 3255 followed. John Deere is manufacturing 5000 series of tractors from Sanaswadi, Pune in India, range of products from India are

5036C 35 HP5041C 41 HP5103 Economy (35 HP)5038 D (38 HP)5103 (40 HP)5103 S (42 HP)5104 (45 HP)5203 S (50 HP)5204 (50 HP)5310 (55 HP)5310 MFWD (55 HP)5410 (65 HP)5610 MFWD (75 HP)

60 series

But what the company called "Fined Tuned Perfection" otherwise known as the 60 Series tractors. These were the 156-HP 4560, 177-HP 4760, and 202-HP 4960.

1992 In the fall six totally new 6000/7000 Series tractors were shown; the 62-HP 6200, 75-HP 6300, 85-HP 6400, 110-HP 7600, 125-HP 7700, and 146-HP 7800. Also the cabs were changed.

70 series

The spring of 1993 the four new 70 Series Power Plus 4WDs were introduced. These were the 250-HP 8570, 300-HP 8770, and a new model the 350-HP 8870. And the first 400-horsepower tractor, the 8970. These tractor were equipped with an electronic power bulge that would kick in when tough field conditions were encountered. Later in the summer the 3055 and 3255 were replaced with the 92-HP 7200 and 100-HP 7400.

8000 series

1994 was one of those red letter years in tractor development for John Deere because that year brought about the most revolutionary row crop tractors the industry had seen up to then.

The new 8000 Series tractors were introduced with state-of-the-art 21st Century features. The 160 hp 8100, 180 hp 8200, 200 hp 8300 and 225 hp 8400. These four 8000 Series tractors were so far ahead that it would be another four years until a competitor had tractors that were similar to them. One lone utility tractor, the 73-HP 5500 was added in the fall of 1995.

TEN series upgrades

1996 saw 13 new tractors debuted at a big dealer meeting in New Mexico.

First all of the 7000 Series tractors were replaced the five 7000 TEN Series tractors. These were the 95-HP 7210, 105-HP 7410, 115-HP 7610, 130-HP 7710, and 150-HP 7810.

But the big news came with the 8000T Series rubber belted track tractors. There were the 8100T, 8200T, 8300T and 8400T. These built upon the 8000 Series wheeled tractors.

The 70 Series tractors were replaced by the four 9000 Series tractors at 260-HP, 310-HP, 360-HP and 425-HP. These were the 9100, 9200, 9300 and 9400.

1997 brought seven new tractors, three in the Advantage Series and four in the 5000 TEN series models. The three advantage models were the 85-HP 6405, 95-HP 6605, and 105-HP 7405. The 45-HP 5210, 55-HP 5310, 65-HP 5410, and 75-HP 5510 represent the 5000 TEN tractors.

The spring of 1998 revealed the four 6000 TEN tractors. These were the 65-HP 6110, 72-HP 6210, 80-HP 6310, and 90-HP 6410. Another new addition to the long green line in 1998 was the six 4000 Series compact diesel tractors. These were the 20-HP 4100, 21.5-HP 4200, 32-HP 4300, 36-HP 4400, 39-HP 4500, and 43-HP 4600. An Advantage Series 30-HP 790 compact diesel tractor was added to round things out.

[edit] T tracked versions

During the fall of 1998 John Deere had a 360-HP prototype 9300T track tractor at it least three farm shows. During August 1999 the company had another dealer meeting in Moline, Illinois. It was here that the 360-HP 9300T and 425-HP 9400T were revealed to their dealers. A 115-HP 7510 that came with full four wheel drive was added. As a result the 7610 was kicked up to the 120-HP and 7710 up to 135-HP. The 8000/8000T Series tractors were replaced with the 165-HP 8110/8110T, 185-HP 8210/8210T, 205-HP 8310/8310T, and 235-HP 8410/8410T.

2000s

The year 2000 was not an active year for new John Deere tractor launches but did yield the 48-HP 4700. But the year 2001 produced 32 new green and yellow tractors. Starting with the 40-HP 990 Advantage Series compact diesel tractor this was only the beginning. Two new 5005 Series Advantage were also added. These were the 45-HP 5105 and 53-HP 5205.

Early in 2001 the 5020 Series utility tractors was introduced. These were the 45-HP 5220, 55-HP 5320, 65-HP 5420, and 75-HP 5520. But the big news for John Deere came in August 2001 in a dealer meeting in Albuquerque, New Mexico where 24 new tractors from 65 to 450 horsepower were introduced. Breaking things down these were the 6003, 6020, 8020/8020T, 9020 and 9020T Series tractors.

These were the 85-HP 6403, 95-HP 6603, 65-HP 6120, 72-HP 6220, 80v 6320, 90-HP 6420 in the smaller 6000 Series tractors.

In the row crop tractor the ten models were the 170-HP 8120/8120T, 190-HP 8220/8220T, 215-HP 8320/8320T, 235-HP 8420/8420T, and 256-HP 8520/8520T. As has been the case since 1996 John Deere has been the only company to offer row crop tractors in both wheel and rubber tracks.

The 9000 Series 4WD were replaced with the 280-HP 9120, 325-HP 9220, 375-HP 9320/9320T, 425-HP 9420/9420T, and the largest John Deere tractor in history up to that point the 450-HP 9520/9520T. The 8020/9020 tractors got features like Independent Link Suspension and ActiveSeat to give the farmer a more comfortable and productive day in the field.

4000 TEN upgrade 2002 - Nine new 4000 TEN Series tractors.

o 1st Quarter - the 21-HP 4110, 18-HP 4010, 20-HP 4115, 28-HP 4210, 32-HP 4310, 35-HP 4410, 39-HP 4510, 44-HP 4610, and 48-HP 4710.

o 3rd quarter the smaller 7020 Series tractors debuted. These went from 95 to 125 horsepower and were the 95-HP 7220, 105-HP 7320, 115-HP 7420, and 125-HP 7520. Also added were the 6015 Series which were the 72-HP 6215, 85-HP 6415, 95-HP 6615, and 105-HP 6715.

In early 2003 a IVT transmission was added to the options for the 7710 and 7810 tractors. A new 22-HP 2210 compact diesel tractor was also added.

2003 - (summer) three new 5003 tractors, the 44-HP 5103, 53-HP 5203, and 64-HP 5403. In August that the company had a big dealer meeting in Columbus, Ohio.

500-HP models arrive

One thing the dealers in attendance saw that did not appear at 'Deere.com' until March 2004 was the new 500-HP 9620. The 9620 came after two of their competitors introduced 500-HP 4WDs.

7×20 series

In Columbus the three larger 7000 TEN tractor were replaced with the 140-HP 7720, 155-HP 7820, and the new 170-HP 7920. The 7610 was discontinued.

2004 brought the 36-HP 4120, 40-HP 4320, 100-HP 4520, and 150-HP 4720. October had the 5025 Series utility tractor introduced. These were the 145-HP 5225, 155-HP 5325, 165-HP 5425, and 275-HP 5525.

In 2005 John Deere introduced 15 new tractors. The first models were the 3020 Series tractors.

o The 29.5-HP 3120, 32.5-HP 3320, 37-HP 3520, and 41-HP 3720. Also added was the 18 PTO-HP 2305. In the late summer the 9320, 9420 and 9520 were made into scraper specials to meet a niche market. In the annual dealer convention was held in Fort Worth, Texas in August 2005 were the company brought out the 8030/8030T Series row crop tractors. There were five wheeled models and three tracked models.

The following were introduced: o The 180-HP 8130, 200-HP 8230, 225-HP 8330, 250-HP 8430, 277-HP

8530, 200-HP 8230T, 235-HP 8330T, and 255-HP 8430T. When tested in Nebraska the 8430 was tested as the most fuel efficient row crop tractor ever tested.[citation needed]

2006

The Annual dealer meeting was held in Omaha, Nebraska. The Launches included:

The 32-HP 3203, and 74-HP 5403 The Omaha get together produced the 6030 Premium and the large 7030 Series

tractors. The smaller o 6030 Series of the 75-HP 6230, 85-HP 6330, and 95-HP 6430.o 7030 series of the 140-HP 7630, 152-HP 7730, 165-HP 7830, and 180-HP

7930.

2007

John Deere brought out a lot of new tractors in 2007 with 32 models in all. The year began with the introduction of the 5603 and 5625, both these are 82-HP and are a further extension of the 5003 and 5025 Series tractors.

The big meeting was held in August 2007 in Cincinnati, Ohio. At the Ohio meeting the dealers saw four new nursery and greenhouse tractors which would not appear at 'Deere.com' until February 5, 2008. These would be the;

21-HP 20A, 76-HP 76F, 83-HP 85F, and 96-HP 100F. PTO horsepower on these four tractors are 17, 66, 73, and 83 respectively.

A new Series of 5003 tractors launched in the summer consisting of the; o 38-HP 5103, 47-HP 5203, 55-HP 5303, and 64-HP 5403.

In the Cincinnati dealer meeting the dealers saw the regular 6030/7030 and the Premium 6030 Series tractors.

The 75-HP 6230, 85-HP 6330, 95-HP 6430, 100-HP 7130, 110-HP 7230, and 125-HP 7330. The only difference between the two series was that the Premium Series had the 140-HP 7430.

But the biggest tractors seen in this Ohio meeting were the 9030 Series 4WD tractors between 325 and 530 horsepower:

o The 325-HP 9230, 375-HP 9330, 425-HP 9430/9430T, 475-HP 9530/9530T, and 530-HP 9630/9630T.

The 280-HP 9120 was discontinued. The 9430, 9530, and 9630 were also available as scraper tractor models. The new compact 40.4-HP 4105 was in John Deere dealer lots in late December

2007.

2008

In early 2008 the company introduced another compact diesel tractor the 27-HP 3005 which is essentially an updated John Deere 870. Followed by the new 31 engine 23.5 PTO-HP 2720 later in the year.

On the back of the John Deere publication the The Furrow (Summer 2008) is a signup for new equipment. The company had another dealer meeting in late July 2008 to introduce many new utility tractors. But the real announcement came with John Deere introduced a new Worldwide Numbering Scheme for the Entire Line up of Compact and AG Tractors.

Power ratings / model numbers

From the 2008 model range on the Engine horsepower will now be advertised in metric (ISO) per the International Organization for Standardization 97/68/EC standard for determining bare engine horsepower at rated engine power in the Model name.

The First digit will determine size,

The next Three will determine engine horsepower, A new letter will be added (currently D, E, or M) to determine spec level.

o R being a high spec machine (like the Premium series in the 6000 and 7000 series) the

o M to denote a mid spec ando E/D to denote a low-spec ("value spec") (like the 03 and 05 series in the

6000 and 5000 respectively). A sixth digit describes special configurations (like "T" for Tracks on the 8RT

series tractors)

Example

For example, the new 3032E Tractor will be a 3000 with 32 HP on engine. The E is low-spec. This tractor represents the 2007 year 3203 for its spec, not to be mistaken for the 3320 which has the same HP but more features more money. Over the next few years all Tractors will get this scheme. The issue is that Deere is using Engine HP in the Name, not PTO which is usually less.

2008 Models

In 2008, the first Tractors to get this scheme were the 5D, 5E, 5E Limited edition and the 6D Series tractors. These tractors were introduced at the annual John Deere dealer meeting. This years event was held in Denver, Colorado.

5D - range of the 45-HP 5045D, and 55-HP 5055D.The PTO ratings are 37 and 45 respectively.The 5D tractors are only available in two-wheel drive.

5E -range of the 45-HP 5045E, 55-HP 5055E, 65-HP 5065E, and 75-HP 5075E.The PTO hp ratings are the 37, 45, 53, and 61 respectively.The 5E Limited come with MFWD-mechanical front wheel drive.

5E Limited tractors which are the 83-HP 5083E, 93-HP 5093E, and 101-HP 5101E.The PTO hp ratings are 65,75 and 82 respectively.The 5E tractor are available in both 2 wheel drive and MFWD versions.

The biggest tractors in the new range were the 100-140-HP 6D models.

6D - range of the 100-HP 6100D, 115-HP 6115D, 130-HP 6130D, and 140-HP 6140D.PTO hp for the 4 models are 82, 95, 105 and 115 respectively.The 6D is offered in 2WD and MFWD versions.

According to Deere.com the company introduced two new 3E Series tractors. This pair of new 3E Series tractors is on page two of The Furrow, December 2008 edition. Both new 3E models would appear in early October 2008. These would be the 31/25-HP 3032E and 37/30-HP 3038E. The 3032E is powered by a 97 CID diesel while a 91 CID supply's the

power on the 3038E. Promagazine.com reports that this pair is for house owners who want a tractor that could take on everyday jobs, some features are: diesel engine, Twin Touch pedals, hydrostatic transmission, standard 4WD, optional cruise control, power steering, a power take-off that is electronically engaged.

On March 17, 2009 Deere.com announced the new 152 hp 7530 Premiun tractor. During the week of August 13, 2009 the company had another big dealer meeting in Omaha, Nebraska to introduce the new 8R/8RT row crop and track tractors to their dealers. On August 20, 2009 at Deere.com a news release was posted on the 8R, 8RT and two new 5105M specialty tractors. Six new green and yellow 8R row crop tractors 225 hp 8225R, 245 hp 8245R,270 hp 8270R, 295 hp 8295R, 320 hp 8320R and the 345 hp 8345R. PTO ratings are 181, 198, 220, 242, 263 and 284 respectively. The 8225R is the only one available as a two wheel drive model. Optional IVT or Powershift Transmissions. In John Deere language the first number=size, the next three numbers are the engine hp and the letter at the end stands for capability. The six tractors range from 225 to 345 hp with the 8345R being the most powerful row crop model on the market.Also shown to the dealers were the new 8RT rubber track tractor models. These three models are the 295 hp 8295RT, 320 hp 8320RT and the 345 hp 8345RT. The T at the end stands for tracks. Other than that the numbers in the 8RT Series are the same in their 8R counterparts. PTO hp for the three 8RT tractors are 239, 260 and 281 respectively.

The 8RT models had their fuel capacity to 200 gallons and can come with track width up to 160 inches. All nine 8R/8RT tractors are powered by the company's 548 cubic inch PowerTech Plus 6 cylinder diesel engine. Two other lesser known tractors were also introduced by the company are the 5015ML orchard and poultry tractors. The hp is 105 engine and 90 PTO. One version of the 5105ML comes configured to work in orchards and vineyards while the other version is a low profile tractor to work in poultry barns.

In August 2010 John Deere had another dealer meeting in Cincinnati, Ohio to introduce still more tractors. This was confirmed at Deere.com on August 26, 2010 with the announcement of more new 8R/8RT Series tractors.These new models are 2011 year tractors with several improvements.

These would be the 8R/8RT Series tractors. These would be the 8235R, 8260R, 8285R, 8310R, 8335R and 8360R wheel tractors ranging from 235 to 360 engine horsepower. The PTO is 192, 213, 234, 25, 276 and 296 hp for the six tractors. Besides the six wheel tractors, three new 8RT track tractors would be added too. There would be the 310-360 engine hp 8310RT. 8335RT and the 8360RT. Power-take off horsepower for is 247, 268 and 288 respectively. One of the major changes with these nine green and yellow tractors was the new PowerTech PSX 548 cubic inch dual turbocharged diesel. This is a Interim Tier 4 (IT4) diesel engine. On January 1, 2011 EPA Tier 4 regulations will begin thus the new PowerTech diesel in these tractors. Despite their competitors going with SCR to counter this John Deere will be using EGR-Exhaust Gas Recirculation. To tell these new 8R tractors apart from the 2010 tractors John Deere put new wrap-around lights up front. Also the model number has been moved close to the front just off the black grill on both sides .Another characteristic is the new large black muffler on the right corner of the cab.

Other improvements engineered into these tractors are JDLink, ActiveCommand Steering (ACS), Infinitely Variable Transmission (IVT) AutoMode, GS3 CommandCenter and the StarFire 3000 Receiver. In a 2010 October meeting in Florida John Deere dealers were shown the new 1023E & 1026E sub compact trac- tors that the company will announce in February 2011.

CHAPTER-IV

ANALYSIS & INTERPRETATION

Earning of Buyer who Prefer TATA Product & Services :

An attempt is made to ascertain the economic condition ( i.e., monthly incomes ) of the TATA car owners . The respondents are categorized into 4 groups via monthly below 10,000 ; Rs 10,000 to Rs 20,000; Rs 20,000 to Rs 30,000 above 30,000 . The no. of respondents of each of the income group is presented in the following table .

EARNING OF BUYER WHO PREFER TATA PRODUCT & SERVICES:

S.NO

MONTHLY INCOME (in Rs.)

NO .OF RESPONDENTS

PERCENTAGE(%)

1.2. 3.4.

Below 10,000 10,000-20,000 20,000-30,000 Above 30,000

02 25 15 08

04 50 30 16

TOTAL 50 100

From the above data , it can be observed that the respondent

who are in the earning range of Rs . 10,000 to Rs 20,000 from 50% of the market .

Percentage of respondents of the group of Rs . 20,000 to RS. 30,000 from 30% and above Rs. 30,000 constitutes 16% of the market . where as the people who are in the earning range of below Rs . 10,000 are only 4%.

Of the market . The classification reveals that the majority of the buyer are in the income group of Rs . 10,000 to Rs . 20,000 .

FACTORS THAT INFLUNCE THE CUSTOMERS

S.NO

FACTORS THAT INFLUNCE THE CUSTOMERS

NO .OF RESPONDENTS

PERCENTAGE(%)

1.2. 3.4.

Price Brand image After sales service Availability of easy finance

15 12 10 13

30 24 20 26

TOTAL 50 100

From the above , it can be understood that 30 % of the consumer are influenced by the price ,24% of the consumer are influenced by Brand image, 20% of the consumer are influenced by the availability of easy finance.

An attempt is made to ascertain the kind of media through which the respondent came to know about the company . The respondent started the following information about the kind of media through which they knew about the company. Details are presented below.

THE KINDS OF MEDIA

S.NO

KINDS OF MEDIA

NO .OF RESPONDENTS

PERCENTAGE(%)

1.2. 3.4.

Print media Electronic media Hoardings Word of month

18 24 03 05

36 48 06 10

TOTAL 50 100

SOURCE : FIELD SURVEY

It can be interpreted that 48% of the customers came to know about the company through electronic media , 36 % of the customers from print media , 10% of the customers came to know about the company by word of mouth . and only 6% of them from company`s hoardings.

When enquired about the customer preference regarding the number of free service to be provided from them , the respondents started following details .

CUSTOMER PERFERANCE REGARDING FREE SERVICE

S.NO

KINDS OF MEDIA

NO .OF RESPONDENTS

PERCENTAGE(%)

1.2. 3.4.

1-2 3-4 5-6 more than 6

06 25 12 07

12 50 24 14

TOTAL 50 100

SOURCE : FIELD SURVEY

From the above data, it can be concluded that 12% of the customers preferred 1 – 2 free service , 50% of customers preferred 3 – 4 free services , 24% of the customer preferred 5 – 6 free service and 14 % of the customers preferred more than 6 free services.

The respondent expressed their levels of satisfaction regarding the promptness in rendering services to them by the company. The details are presented below.

LEVELS OF CUSTOMER SATISFACTION

S.NO

LEVEL OF SATISFACTION

NO .OF RESPONDENTS

PERCENTAGE(%)

1.2. 3.4.

Excellent Good Fair Poor

25 15 08 02

50 30 16 04

TOTAL 50 100

SOURCE : FIELD SURVEY

It can be stated that , 50 % of the customer are satisfied by the promptness regarding the service rendered to them and, 30% of the customer rate the services as good , 16% of the customer say that it is fair and only 4% of them are dissatisfied regarding the promptness in service rendered and they stated it as poor .

The perception of the consumer regarding their satisfaction about the time is represented in the following table.

CUSTOMER SATISFACTION

S.NO

WHETHER SATISFIED OR NOT

NO .OF RESPONDENTS

PERCENTAGE(%)

1.2.

YES NO

40 10

80 20

TOTAL 50 100

SOURCE : FIELD SURVEY

It is revealed that,80% of the consumer are satisfied regarding the time taken at servicing center and ,20% of the consumer are dissatisfied .

But majority are the customer are satisfied with the time at servicing center.

The customer perception about their satisfaction regarding service charged is presented in the following table .

CONSUMER PERCEPTION ABOUT THE CHARGES FOR SERVICE

S.NO

PERCEPTION NO .OF RESPONDENTS

PERCENTAGE(%)

1.2. 3.4.5.

Reasonable Very High High Low Can`t say

35 03 02 05 05

70 06 04 10 20

TOTAL 50 100

SOURCE : FIELD SURVEY

From the above data , it can be concluded that 70% of the consumer feel the service charges are reasonable,4% of them the service charges are high , 105 of them feel that they are lower than the reasonable charges and 10% of them could not say any thing were unable to make comparisons due to lack of knowledge about the service charged by other service center . Only 4% of them feel that they are very high .

The customer`s perception about their satisfaction regarding the availability of spare parts is presented below.

AVAILABILITY OF SPARE PARTS

S.NO

CHOICE NO .OF RESPONDENTS

PERCENTAGE(%)

1.2.

YES NO

45 05

90 10

TOTAL 50 100

SOURCE : FIELD SURVEY

From the above study it can be understood that 90% of consumers are satisfied regarding the availability of the spare parts , but 10% of them are dissatisfied with the inconvenience caused by the unavailability.

The customer`s perception about their satisfaction regarding the after-sale-service is presented below.

CUSTOMER SATISFACTION REGARDING AFTER-SALE-SERVICE

S.NO

PERCEPTION NO .OF RESPONDENTS

PERCENTAGE(%)

1.2.

SATSIFIED NOT SATISIFIED

41 09

82 18

TOTAL 50 100

SOURCE : FIELD SURVEY

From the above information , it can be concluded that 82% of the consumers are satisfied with the sales services, are rest 18% of them are dissatisfied due to various reasons which are not specified by them during the survey .

The consumer`s perception about their satisfaction regarding the delivery of the vehicle is presented below .

DELIVERY OF THE VEHICLES

S.NO

PERCEPTION NO .OF RESPONDENTS

PERCENTAGE(%)

1.2.

YES NO

45 05

90 10

TOTAL 50 100

SOURCE : FIELD SURVEY

It can be started that 90% of the consumers are satisfied about the delivery of the vehicle and 10% of them dissatisfied regarding the time taken for delivery of the vehicle.

The customer`s perception about their satisfaction regarding the condition of vehicle after service is presented below.

CUSTOMER SATISFACTION REGARDING THE CONDITION OF VEHICLE AFTER SERVICE

S.NO

CHOICE NO .OF RESPONDENTS

PERCENTAGE(%)

1.2. 3.4.

Excellent Good Fair Poor

25 13 10 02

50 26 20 04

TOTAL 50 100

SOURCE : FIELD SURVEY

It is revealed that , 50% of the respondents feel it is excellent,26% of the customers feel it as good, 20% of them feel it as fair and only4% of them feel it as poor and hence are unsatisfied.

CHAPTER-V

CONCLUSIONS AND SUGGESTIONS:

CONCLUSIONS:

Here , the conclusions emerged from the study on “ Consumer Perception towards TATA Motors is presented and suitable suggestion are offered to improve the performance of the TATA cars .

Majority of the customers expressed that the dealer was much helpful in their purchase decision and was offering good suggestion for proper maintenance of the car.

Majority of the customers are feeling that the service charges are reasonable

Maximum no of customer have expressed that there are attracted by the advertisement given about the TATA Motor`s.

Most of the respondents want more information about the fuel consumption .

Majority of the customer that the service of the John Deere is good when compared to other vehicles .

Many customers expressed more free services. Most of the respondent who own TATA motors

have stated then it is economical to get the car repaired.

Lastly , during the discrete study it was observed tat the “ Select Motors ” will believe in the utmost satisfaction of the customer, because a satisfied customer will bring ten new customers to our fold .

SUGGESTIONS:

The following suggestions are offered for improvement of performance of John Deere :

The company must take every to reduce the service charges.

Free service are to be increased when compared to the present no.of services

The company should make efforts regarding spare parts in making them available as per the consumer convenience .

Free checkup camps to be introduced for all TATA Motors.

The company should see that the mileage is increased to some extent.

The dealer should initiate the customers, through proper media when ever free service , are offered and when there is a reduction in service charges and cost of spare parts.

The dealer should provide necessary information in service station regarding fuel consumption and maintenance tips for the vehicles.

All work shop should be provide with complaints and suggestions box and there should be stringent follow up action .

It is not advisable to run the TATA cars by filling the LPG gas , on safety point of view . So dealer should guide the customers to run their vehicles by fuel so as to ensure the goods condition for a long period of time .

Dealer should minimize the time of consumer while documentation & other necessary processes .

BIBLIOGRAPHY

Philip kotler, 2000 Millennium Edition, “ MARKETING

MANAGEMENT”, Prentice hall India Ltd., New Delhi

Kothari.C.R (1999) “RESEARCH METHODLOGY”, Wiswal

prakasan, New Delhi.

Dr.Sharma.D.D (2000) “MARKETING RESEARCH”, Sultan Chad

& Co, New Delhi.

Gupta.S.P (2004) “STATISTICAL METHODS”, Sultan Chad & Co,

New Delhi.

REFERENCES

www.tatamotors.com

www.google.com

QUESTIONNAIRE

I am T.PURNA CHANDER RAO ,[MBA],DIMS,KOTHAGUDEM undergoing a project work in MARKETING .

I am working on the topic “CUSTOMER SATISFACTION” at ‘SELECT MOTORS’ .Warangal.

PERSONAL DATA (OPTIONAL)

Name : ……………………………….. Design & Dept. : ……………………………….. Experience : ……………………………….. Educational Qualifications : ………………………………..

1.Do you own’s acar ?

a)Yes b)No.

2.Which brand of car do you owns ?

a)John Deere b)Maruthi c)Hyundai d)Genaral motors e)Others.

3.Did you satisfied your car ?

a)Yes b)No.

4.Do you know Tata car ?

a)Yes b)No.

5.Will the brand image has any influence while buying the cars ?

a)Yes b)No.

6.What is your perception regarding Tata car ?

a)Excellent b)Good c)Average d)Poor .

7.What do you consider as the most important feature of Tata car ?

a)Design b)Price c)Brand image d)Luxury .

8.Are you comfort while driving Tata car ?

a)Yes b)No .

9.Which factor ifluences more for a consumer to look in cars ?

a)Brand name b)Colour c)Price d)Engine capacity e)Mileage .

10.How do you know about Tata cars ?

a)Advertisement b)Hoarding boards c)Friends d)Marketrs .

11.What model in John Deere is most likely according to your perception ?

a)Tata Indica b)Tata Sumo c)Tata Safari d)Tata Indigo .

12.What is the most important thing that a consumer feels while buying a car ?

a)Long run b)Mileage c)Maintenance d)Comfort .

13.What do you expect while buying a car ?

a)Luxury b)Prestige factor c)Long run usage d)More occupancy .

14.Among the following features, which one do you prefer in cars ?

a)Speed b)Safety c)Comfort d)Power e)Style .

15.What is your perception on design of the Tata cars ?

a)Very good b)Good c)Average d)Poor .

16.Rate Tata Cars in the following features ?

a)Advanced Engine

b)Less fuel consumption

c)Adjustable deluxe seats

d)Exterior design .

17.Which form of Advertising is suitable for Tata Cars ?

a)News papers b)TV c)Internet d)FM Radio .

18.Are you satisfied with the after sale service offered by TATA Cars ?

a)Yes b)No .

19.Can you suggest your friends/relatives to buy a car belong to Tata Motors?

a)Yes b)No .

20.Any valid suggestions from your side to rightly improve the Tata Cars

*** THANKS FOR YOUR CO-OPERATION***

Date :

Place: Signature of the Respondent