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All IDC research is © 2015 by IDC. All rights reserved. All IDC materials are licensed with IDC's permission and in no way does the use or publication of IDC research indicate IDC's endorsement of Microsoft’s products/or strategies.
Benefits at the Intersection of CRM and Cloud
Cloud CRM Enables Mobile SalesReduces cost of sales and makes sales sta� more
e�cient, leading to higher revenues
Cloud Enhances the End-User Experience
Revenue Growth Agility
Lower Cost of Operations
Reliability
Customer Experience
Lower Cost of Sales
AcceleratesMobile Business
User Productivity
Application timeto market (days)
Applicationadoption rate
Application downtime (days)
The Business Value of Cloud-Based
Customer RelationshipManagement
An IDC Infographic, Sponsored by Microsoft
CRM
CLOUD
Reduce cost of sales
Enhance revenue
Time not sellingSupport costsTime lost to technology limitationCalls that result in a saleAverage sale sizeCross sell/up sellRevenue
21%
8% 10%15%
-36%-37%
-24%
21
6
73%
47%
29
2
Twice as reliable2X
Cloud-delivered CRM is over 3x
faster to market3X Adopted by sales teams in less than
half the time1/2
72%
54%
93%
Better customer service10%
Cloud CRM Frees Up IT Assets and Budget
IT time spent on IT strategy
IT time spent keeping the lights on
IT budget focusedon new initiatives
TraditionalCloud
10%
25%
86%
66%
14%
27%
Additional Benefits:
✔ Integrated deployment and administration with other cloud services, like Microsoft Office 365
✔ Microsoft Azure - build cloud apps that integrate with CRM
70% fasterdeployments
20% less time keeping the
lights on
93% more reliable
56% faster adoption
15% revenue growth
7% total increase of user
productivity
31% lower cost of sales
mobile business reduces time to
market 72%
Resources can be spent more strategically