1.0 INTRODUCTION OF COMPANAY

1

1.1 ABOUT COMPANAY

HCL Enterprise is a leading global technology and IT enterprise that comprise two

companies listed in India-

1. HCL Technologies

2. HCL Info system

The 3-decade-old enterprise founded in 1976 is one of the India’s original IT garage

starts-up. It organization provides Product Engineering, Technology and Application

services, BPO, Infrastructure service, IT Hardware, System Integration and Distribution

of ICT products. The HCL team comprises approximately 55,000 professionals of diverse

nationalities, who operate from 18 countries including 360 point of presence in

India.HCL has global partnership with several leading fortune 1000 firms, including

leading IT and technology firms.

HCL CDC Dominates the IT space as a leader 58000 gifted professionals, a colossal US

$5.0 billion turnover an international presence in 19 countries, and most impotently, a

deep- rooted commitment to innovate makes it a true technology giant.

As the fountainhead of the most significant pursuit of human mind, HCL believes only a

leader can transform me into a leader HCL CDC. Is an initiative that enables individuals

to be benefit industry ready IT.

1. It Industry is booming at fast rate every year.

2. Increasing consumer awareness about it education.

3. Tremendous demand of it professional in India.

4. Tie ups with various companies enable to extract their core competencies.

2

1.2JOURNEY OF HCL

1976:- Hindustan Computer Limited was born.

1977:-Distribution alliance with Toshiba for copier and notebook.

1978:-Hindustan successfully ships indigenously designed micro-computer at the same time as

apple setting the pace for the computer industry.

1983:-indigenously develops an RDBMS a networking OS client server architecture at the same

time as global IT industry.

1986:- HCL becomes the largest IT company in India.

1994:-Forges distribution alliance with Ericsson switches and Nokia cell phones.

2001:-Jv with D5eutsche Bank, Acquires British Telecom’s Appollo contact centre in Belfast,

northem island.

2003:-HCL becomes the first Company to cross the 100,000 unit milestones in the Indian pc

Desktop market.

2005:- Joint venture with NEC, JAPAN.

2006:- HCL career Development is launched.

2007:- HCL as enterprise crosses in 4$ billion marks and it become first BPO Company to get

PCMM Certified.

2008:--HCL CDC is ISO9001:2000 certified.

2009:-100th HCL centre signed up.

3

2.0 COMPANY PROFILE

4

2.1COMPANYPROFILE

As the training arm of HCL Info systems, HCL Career Development Centre (CDC)

carries forth a legacy of excellence spanning across more than three decades. HCL CDC

is an initiative that enables individuals and organisations to benefit from HCL's deep

expertise in the IT space.

 Among the fastest growing IT education brands in India, HCL CDC offers a complete

spectrum of quality training programs on software, hardware, networking as well as

global certifications in association with leading IT organisations worldwide.

OUR OBJECTIVES

1. “To fuel initiative and foster activity by allowing individuals freedom of action

and innovation in attaining defined objectives."

2. "To help people in HCL Infosystems Ltd. share in the company's successes,

which they make possible; to provide job security based on their performance; to

recognize their individual achievements; and help them gain a sense of

satisfaction and accomplishment from their work."

FACLITIES

HCL CDC offers the most modern computing facilities loaded with the latest operating systems

and software packages. The classrooms are equipped with complete audio-visual tools and

accessories. We have highly qualified, professional experienced faculty giving personal attention

to students. The courses are highly customised and industry specific.

INFRASTRUCTURES

HCL CDC offers a bustling, vibrant and convenient environment to the student

community of the institute. The infrastructure we provide is truly world class. So come

join the HCL CDC and be a part of the most happening industry.

5

TOP MANAGEMENT

1. Mr. Shiv Nadar

2. Chairman and founder of HCL

3. Mr. Ajay Chowdhary

4. Chairman, HCL Info systems ltd

5. 3 .Mr. J V Ramamurthy

6. President and Chief Operating Officer , HCL Info

7. 4 Mr. Vineet Nadar

8. Chairman, HCL Technologies ltd

KEY PARTNER

1 .Toshiba (1977)

2. Intel (1981)

3. Microsoft (1985)

4. H P (1991-1996)

5. Nokia (1996)

6. CISCO (1996)

7 .AMD (2004)

8. Boeing (2005)

6

9. IBM (2006)

AWARDS

HCL info system ranked #1 for it service in DQ CMR CSA2012.

HCL dig school win “ICT enables for k12 education”(National education Awards

presented by star NEWS)

HCL institute system awards the best education system at the B- SCHOOL awards 2012.

HCL learning win the 7th E- INDIA jury award for the best open and distance and best

leraning centre

COMPONENT HCL CDC

1. Corporate training in India

2. Industrial training in India

3. Career development program

4. Red hat Certification

5. Cisco Certification

6. Microsoft Certification

7. Course provided by HCL CDC

8. MCSE ± Microsoft certified software engineer

9. CCNA ± Cisco certified network associate

10. RHCE ±Red hat certified Engineer

11. HCE + (HCL Certified Engineer)

7

EDUCATION PARTNER

1. Microsoft

2. Cisco

3. Thompson parametric

4. Oracle

5. Redhat

6. Career Launcher

7. I B M

8. Competitor of HCL CDC

9. JET KING

10. APTECH

11. NIIT

12. IIHT

13. IIJT

14. Many other small institutes

8

HCL CDC Advantage

1. HCL Heritage

2. ISO 9001:2000 Certification

3. Cutting-Edge Courseware

4. Global Alliances

5. International Recognition

6. Hands-on Training

7. Widespread Network

9

ALLIANCE & PARTNERSHIP

To provide world-class solutions and services to all our customers, we have formed

Alliances and Partnerships with leading IT companies worldwide.

HCL Infosystems has alliances with global technology leaders like Intel, AMD,

Microsoft, IBM, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, NVIDIA, SAP,

Scansoft, SCO, EMC, Veritas, Citrix, CISCO, Oracle, CA, RedHat, Infocus, Duplo,

Samsung and Novell.

These alliances on one hand give us access to best technology & products as well

enhancing our understanding of the latest in technology. On the other hand they enhance

our product portfolio, and enable us to be one stop shop for our customers.

10

CORE VALUES

Nothing transforms life like education.

I shall honour all commitments

I shall be committed to Quality, Innovation and growth.

I shall be responsible corporate citizens

2.2SWOT ANALYSIS

STRENGTHS

1. As a Part Of HCL an industry in itself , it’s easy to provide placements to students

2. The trainees are HCL certified and employees of HCL

3. Has good infrastructure and facilities and work environment

4. Arranges seminars with Top professionals to enhance knowledge of students

WEAKNESS

1. Lack of advertising for their New launched courses.

2. Mismanagement in launch of new batches for various programs.

OPPORTUNITIES

1. Growing market of IT in India has made the demand for latest IT training

Programs, so HCL CDC can cater to this growing demand.

2. Growing demand for Corporate trainees will set the way for growth of corporate

trainings in HCL CDC’s

3. There is a big opportunity for HCL CDC to tap rural market.

11

THREATS

1. There is steep competition from Aptech, NIIT, JETKING etc which makes HCL

CDC to innovate its offerings on a continuous basis.

2. Apart from this bigger institution, there is also competition from small institutions

prevailing in the rural market.

12

3.0RESEARCH METHODOLOGY

13

3.1RESEARCH METHOLOGY :

Research Methodology1 is a way to solve the research problem systematically. It involves

the various steps to find out the solution of an identified problem. It also clarifies the

logic behind the study of the problem. When we talk about research methodology we not

only talk of the research method but also consider the logic behind the method we use in

the context of our research study and explain why we are using a particular method or

techniques and why we are not using other so the result are capable of being evaluated.

3.2OBJECTIVES OF PROJECT

The Main objective of customer perception towards HCL CDC is to know the future

prospective for HCL programme.

1) To study the awareness level of people regarding HCL CDC Programmed.

2) To study applicability of HCL programmed

3) Encourage the customers to use the product or service and make them brand loyal.

4) Counter a competitor’s promotional activities.

5) TO know about the future prospective for HCL Programmed

6) To improve the public image of the firm and the product.

7) To provide the knowledge about product

3.3Research Design

The research was designed in such a way that the probable customers and the potential

buyers could be covered to get the accurate information and feedback from the

respondents.

1

14

The research was divided in the following phases:-

1) The respondents were segmented.

2) The target customers were identified and approached.

3) Questionnaires were filled by the respondents.

4) Information analyzed and decoded.

5) Conclusion Drawn

3.4SCOPE   OF   STUDY

The scope is very wide .we should make good promotional efforts to create awareness

regarding the New Courses i.e. HCEA, HCE, HCE+ introduced by the company. As a

part of a big brand HCL, HCL CDC make efforts to provide good job opportunities in

HCL CDC .it help to know the future perception about the HCL CDC. The project

studies were conducted at Different IT institute of RANCHI. I was working in the

Marketing Department of HCL CDC. Schedule Visiting all the IT institutes and studying

about their opinion view regarding to company .this research help to make marketing

policy which make beneficial for company

3.5DATA COLLECTION METHOD

Primary: Questionnaires

Secondary: Magazines, Journals, Internet

Sample size: -- 100

Area of Research- Ranchi

Check list:-- from the Interview of selected consumers

MS Word: – for documentation and final report

MS Excel: – To perform one-to-one analysis of consumers and magazines

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4.0 DATAANALYSIS

&

INTERPRETATION

16

DATA ANALYSIS& INTERPRETATION

Q) 1.Which IT institute do you prefer?

(a) NIIT

(b) HCL CDC

(c) IIHT

(d) IIJT

NO.OF RESPONDENTS 100

Ans:- TABLE-1

NIIT 20%

HCL CDC 49%

IIHT 21%

IIJT 10%

CHART-1

17

Interpretation: In my survey, When I asked to the respondents, which institute do you

prefer they Said HCL CDC49% , NIIT 20%,IIHT,21%and least prefer IIJT 10%.

Q.2 which course do you prefer of HCL CDC?

a) MCSE –Microsoft certified Software engineer

b) CCNA –Cisco certified network Associate.

c) RHCE –Red hat certified Engineered.

d) Other Combined course

Ans:- TABLE-2

MCSE 25%

CCNA 28%

RHCE 35%

OTHER COMBINED COURSE 12%

CHART-2

18

Interpretation: In my survey, When I asked to the respondents, which course do you

prefer they said MCSE 25%, CCNA 28%, RHCE 35%,and 12% other combined course

Q.3 How did you know about HCL CDC?

a). News paper

b). Friends

c). Banner

d). Internet

Ans:- TABLE-3

News paper 20%

Friends 25%

Banner 32%

Internet 23%

CHART-3

19

Interpretation: In my survey, when I asked to the respondents, how do you know about

institute? They said 20% News paper, 25% Friends, 32% Banner and 23% from Internet.

Q.4. According to you which offer is useful for you?

a) Instalment (without discount)

b) Discount on Cash payment

Ans:- TABLE-4

Instalment(without discount) 49%

Discount on cash payment 51%

CHART-4

Interpretation:

In my survey, When I asked to the respondents, which offer do you like they said 49%

instalment (without discount)and 51% cash payment(with discount).

20

Q. 5. How do you grade them according to their quality of HCL CDC?

a) Poor

b) Fair

c) Average

d) Very poor

Ans:- TABLE-5

Poor 20%

Fair 60%

Average 15%

Very poor 5%

CHART-5

21

Interpretation: In my survey, When I asked to the respondents, how do you grade them

HCL CDC they said 20% poor,60% fair, 15% average and 5% very poor.

Q.6. why had you specifically chosen HCL CDC only?

a) Quality

b) Price

c) Brand

d) Good infrastructure

Ans:- TABLE-6

Quality 32%

Price 38%

Brand 20%

Good infrastructure 10%

CHART-6

22

23%

12%

35%

30%

Hand billing

Road show

Seminar

Area chmpaigning

Interpretation: In my survey, When I asked to the respondents, why you chosen HCL

CDC they said 32% Quality,38% Price,20% Brand and 10% Good infrastructure.

Q.7. which medium do you like the most in which company contact to you?

a) Hand billing

b) Road show

c) Seminar

d) Area campaigning

Ans:- TABLE-7

Hand billing 23%

Road show 12%

Seminar 35%

Area campaigning 30%

CHART-7

23

Interpretation: In my survey, When I asked to the respondents, which medium like to

contact company they 23% said hand billing, 12%, road show 35% , seminar and 30%

area campaigning.

Q.8. what do you think about study in HCL programs in future?

a) Eligibility of MNC

b) Good job

c) Personal business

d) Don’t know

Ans:- TABLE-8

Eligibility of MNC 29%

Good job 42%

Personal Business 23%

Don’t know 6%

CHART-8

24

Interpretation : In my survey, When I asked to the respondents, what do you think about

HCL CDC in future they said 29% Eligibility of MNC, 42% good job, 23% Personal

business and 6% Don’t know.

Q.9. which timing would you prefer for courses?

a) Morning

b) Evening

c) Noon

d) Night

Ans:- TABLE-9

Morning 35%

Evening 47%

Noon 17%

Night 1%

CHART-9

25

Interpretation: In my survey, When I asked to the respondents, which time do you

prefer they said 35% morning,47% said evening,17% said noon,1% said night

Q.10. what is future perspectives for HCL CDC?

a )Reduce price

b) Provided loan at cheaper rate

c) Give more practical knowledge

d) To introduce new course

TABLE-10

Reduce price 33%

Provided loan at cheaper rate 24%

Give more practical knowledge 17%

To introduce new course 26%

CHART-10

26

Interpretation: In my survey, When I asked to the respondents, what are future

perspectives for HCL CDC they said 33% reduce price, 24% provide loan at cheaper rate,

17%% said give more practical knowledge and26% to introduce new course.

Q.11.how many percentage of student who would like to join HCL CDC?

a) Yes

b) No

c) Already joined

Ans:- TABLE-11

Yes 38%

No 40%

Already joined 22%

CHART-11

27

Interpretation: In my survey, When I asked to the respondents, how many student

would like to join HCL CDC 38% said YES, 40% said NO,22%,alredy.

Q.12. which course do you like to preference of HCL CDC?

a) Software

b) Hardware

c) Networking

Ans:- TABLE-12

Software 32%

Hardware 38%

Networking 30%

CHART-12

28

Interpretation: In my survey, When I asked to the respondents, which course do you

like to join they said32% said software,38% said Hardware, and 30% said networking.

Q.13.what is perception about training and placement of HCL C D C?

a). Very good

b). Good

c). Average

d) Very bad

Ans:- TABLE-13

Very good 33%

Good 40%

Average 17%

Very bad 10%

CHART-13

29

Interpretation: In my survey, When I asked to the respondents, what is perception about

Training and placement they said 33% very good, 40% good, 17% average ,and 10%

very bad.

Q.14 why requirement of training for customer?

a). For job

b). Knowledge

c). Personal business

Ans:- TABLE-14

For job 65%

Knowledge 20%

Personal business 15%

CHART-14

30

Interpretation : In my survey, When I asked to the respondents, why requirement for

training they said65% for job, 20% said Knowledge and 15% Personal business.

Q 15. After training programs, placement and services provided by HCL CDC effects

your registration decision?

a) Strongly agree

b) Agree

c) Neutral

d) Disagree

e) Strongly disagree

Ans:- TABLE-15

Strongly agree 28%

Agree 32%

Neutral 12%

Disagree 18%

Strongly 10%

CHART-15

31

Interpretation : In my survey, When I asked to the respondents, what do you think

placement and services provided by HCL CDC effects your registration decision.28%said

strongly agree, 32% said agree,12% said neutral,18% said agree disagree and 10%

strongly disagree.

16. Are you feel comfortable and satisfy with the training programs provided by HCL

CDC?

a) Yes

b) No

c) Don’t know

ans:- TABLE-16

Yes 76%

No 23%

Don’t know 2%

CHART-16

32

Interpretation: In my survey, When I asked to the respondents, are you comfortable

HCL Programme they said76% Yes, 23% No, 2% said don’t know.

Q 17.Whatdo you think about training and placement programs provided by the HCL

CDC?

a) Very good

b) Good

c) Average

d) Bad

e) Very bad

Ans: TABLE-17

Very good 24%

Good 46%

Average 15%

Bad 12%

Very bad 3%

CHART-17

33

Interpretation : In my survey, what do you think about training and placement provided

by HCLCDC.24% said very good,16% good,15%said average 12% said bad,3% very

bad.

5.0 FINDINGS

34

5.1 FINDINGS

1. HCLCDC provide new course according to demand.

2. Prices of some of the coursers are match with that of the courses of competitors

but prices some of courses are priced higher. So price of some courses are to be

reduced to increase number of registrations.

3. It provide good environment to student.

4. Regular touch with mass is maintained in form of journals and publishing in daily

News papers and magazines. These will put an impact on consumers mind.

5. Promote its educational products under the brand name of HCL

6. It provide better training and placement

7. It give good offer.

8. It provide more practical knowledge.

35

6.0 CONCLUSIONS

36

6.1CONCLUSION

The analysis shows that people are aware of HCL and of the respondents are aware of

HCL CDC. It was amazing to note that respondents were eager to be IT professionals.

Furthermore 49% respondents were interested in joining the HCL CDC while 51% did

not want to join. It is clear that there is a brand image of HCL as around 49% people

wanted to join HCL CDC because of its brand name only

The analysis also shows that HCL CDC has emerged as No 1 in IT training with 49%

followed by NIIT with 20 %. The respondents who knew HCL would like to be trained

with CDC. Graduates are the front-runner in becoming the IT professionals.

37

7.0 SUGGESTION

38

7.1 SUGGESTIONS:

This research show HCL CDC have good brand image. Due to globalization, it should be

introduce new course and attract the more student for it education and give better

placement in leading companies. Being an industry it knows the requirements of the same

and can try to impart skill building training programs to the students accordingly. It

should make good promotional efforts to create awareness regarding the New Courses i.e

HCEA, HCE, HCE+ introduced by the company As a part of a big brand HCL , HCL

CDC should make efforts to provide good job opportunities in HCL itself . It should give

a more stress on practical knowledge HCL CDC should reduce the prices of the courses

so that it can attract more no of students

39

8.0 BIBLIOGRAPHY

40

BIBLIOGRAPHY & REFERENCES

1. http://www.hclinfosystems.com/news69.htm

2. http://www.hclinfosystems.com/news70.htm

3. http://news.moneycontrol.com/india/news/pressnews/indian-it-training-mkt-

grows-46yoy-at-rs-2135cr-06-07/04/15/297508

4. http://www.equitymaster.com/detail.asp?date=2/7/2006&story=2

5. http://www.expresscomputeronline.com/20020325/training1.shtml

http://www.expressindia.com/news/fullstory.php?newsid=91412

6. http://www.cse.iitk.ac.in/~dheeraj/ideas/industry.html

7. http://www.thehindubusinessline.com/manager/2006/10/09/stories/

2006100900771000.htm

8. http://www.hclcdc.in/

9. Kothari, C.R., 2008, Research Methodology, Second revised edition, New Age

International Publisher, New Delhi, Page no. 5, 8, 37, 39

41

9.0ANNEXURE I

42

Annexure I

Questionnaire

HCL Info system Ltd.

Career Development Centre

CIRCULAR ROAD RANCHI

(JHARKHAND)

Name:- RUPESH KUMAR SINGH

Q) 1.Which IT

institute do you

prefer?

HCLCDC

NIIT

IIHT

IIJT

Q.2 which course do

you prefer of HCL

CDC?

MCSE

CCNA

RHCE

OTHERS

Q.3. how did you

know about HCL

CDC?

NEWSPAPER

FRIEND

INTERNET

43

BANNER

Q.4. According to

you which offer is

useful for you?

INSTALMENT(WITHOUT DISCOUNT)

CASH PAYMENT (WITH DISCOUNT).

Q. 5. How do you

grade them

according to their

quality of HCL

CDC?

POOR

FAIR

AVERAGE

VERY POOR

Q.6. Why had you

specifically chosen

HCL CDC only?

QUALITY

PRICE

BRAND

GOOD INFRASTRUCTURE

44

Q.7. which medium

do you like the most

in which company

contact to you?

HAND BILLING

ROAD SHOW

SEMINAR

AREA CAMPAIGING

Q.8. what do you

think about study in

HCL programs in

future?

ELIGIBILITY OF MNC

GOOD JOB

PERSONAL BUSINESS

Don’t know

Q.9. which timing

would you prefer for

courses?

MORNING

NOON

EVENING

NIGHT

Q.10. what is future

perspectives for

HCL CDC?

REDUCE PRICE

PROVIED LOAN AT CHEAPER

GIVE MORE PRACTICAL KNOWLEDGE

TO INTRODUCE NEW COURSE

45

Q.11.how many

percentage of

student who would

like to join HCL

CDC?

YES

NO

ALREADY JOINED

Q.12. which course

do you like to

preference of HCL

CDC?

SOFTWARE

HARDWARE

NETWORKING

Q.13.what is

perception about

training and

placement of HCL C

DC?

VERY GOOD

GOOD

AVERAGE

VERY BAD

Q.14 why

requirement of

training for

customer?

FOR JOB

KNOWLEDGE

PERSONAL BUSINESS

46

15. After training

programs, placement

and services

provided by HCL

CDC effects your

registration

decision?

Strongly agree

Agree

Neutral

Disagree

Strongly disagree

16. Are you feel

comfortable and

satisfy with the

training programs

provided by HCL

CDC?

Yes

No

Don’t know

Specify the

reason-----------------------------------------------------------------------------

-------------------------------------------------------------------------------------

---------------------------------------------

17. What do you

think about training

and placement

programs provided

by the HCL CDC?

Very good

Good

Average

Bad

Very bad

Any

suggestions-----------------------------------------------------------------------

------------------------------------------------------------------

-------------------------------------------------------------------------

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