Customer Perception towards Bajaj's Vehicles

INTRODUTION

KLE’S S NIJALINGAPPA COLLEGE 1

CHAPTER-1INTRODUTION

Meaning of marketing

Marketing is the process of planning and executing the

conception, pricing, promotion and distribution of goods, services and ideas to

create exchanges with target groups that satisfy customer and organizational

objectives.

D efinition of marketing

According to Philip Kotler “Marketing is a social and managerial

process by which individuals and groups obtain what they need and want

through creating ,offering and exchanging products of value with others”

Product

The product may be a good, services, a good plus services or

just an idea .A product is all Things offered a market. Those things includes

physical object, design, brand, package, label, prices, services amenities and

satisfaction not only from physical products and services offered but also from

ideas ,personalities and organization .In short a product is a sum total of

physical ,economics ,social, psychological benefits.


Evolution of marketing concepts

The product concept

The product concept holds that consumer will favors those

products that offer the most quality, performance or innovative feature.

Managers in this product oriented organization focus on making superior

products and improving them.

The selling concept

The selling concept holds that consumer if left alone will or

ordinary not buy enough of the organization products. The organization

products .The organization must therefore undertake an aggressive selling

and promotion effort.

The marketing concept

The marketing concept holds that the key to achieving

organizational goals consist of determining the needs and key to achieving

organizational goals consists of determining the needs and wants of target

markets and delivering the desired good and services more effectively and

efficiently than competitors


Exchange

The fact that people have needs and wants and can place value

on products does not define marketing. Marketing emerges when people

decide to satisfy needs and wants through exchange. Exchange is the act of

obtaining a desired product from someone by offering something in return.

Exchange to take place given condition must be satisfied..

1. There are at least two parties.

2. Each party has something that might be of value to the other party.

3. Each party is capable of communication and delivery.

4. Each party is capable of communication and delivery.

5. Each party believes, it is appropriate or desirable to deal with other party.

The concept of exchange leads to the concept of a market .A

market consist of all potential customers sharing a particular need as want

who might be willing and able to engage in exchange to satisfy that need or

want.

Needs want and demands

A human need is a state of felt deprivation of some basis

satisfaction, people require food clothing, shelter, safety few other for

survival .These are not created by their society or by marketers .They exists in

the very Texture of human biology and the human condition. Demands and

wants for specific products are backed by an ability and willingness to buy

them. Wants become demands when supports by purchasing power .A

market are then composed of people with money wanting goods and services.


Purchasing power has two aspects:

1. Ability to buy

2. Willingness to buy it is influenced by environmental factors as well as marketing of the industry.

The marketing success depends, on the ability to forecast

strength and character of demand as it is the basis for allocation of resources

in business. There are three variable factors of markets demand.

1. Demographic variable (population pattern) to ascertain size of demand.

2. Effective demand (purchasing power) to ascertain potential demand.

3. . Life style pattern reflecting purchasing propensity and indicating

Customer behavior

Meaning of consumer behavior

Consumer behavior refers to all psychological, social and

physical behavior of all potential behavior of all potential consumers as they

become aware of, evaluate, purchase, consume and tell others about

products and services. The study of consumer behavior is the study of how

individuals make decisions to spend their available resources (time, money,

effort) or consumption related items.


The consumer decision making process

The following diagram shows a simplified model of consumers

purchase decision making process

Problemrecogniti

on

Information

seeking

Evaluation of

marketing

Buying decision

Post purchase evaluatio

n

1. Problem Recognition

Problem recognition in fact is the beginning of the buying

process. It is a matter of perception .The buying process begins with the

buyer recognizing a product as need .The need may be triggered by internal

to xternal stimuli. The intensity of the need will indicate the speed with which

the buyer will try to fulfill the want. The marketers must identify the stimuli.

Problem recognition is generally a slow process, but can occur fast when

purchases are made impulsively.


2. Information seeking

This follows the problem recognition stage.

Need can be satisfied promptly when the desired products are

not only known but also easily available. When the consumer is not sure of

the brand and type of the product which can offer best satisfaction, how and

where it can be4 secured, he will have to search for relevant information.

Consumer can get information from any sources like family, friends, reference

groups, etc, Marketers provides information to salesman and advertisement

dealers. As a result of gathering information the consumer increase his

awareness of the available brand and their types. The marketer should

identify consumer sauce of the information and the importance of each source

as it is critical in preparing effective communication to target customers.

3. Evaluation of alternatives.

When, the consumer seeks information about the various brands

of products. He evaluates the alternatives products and plans to satisfy his

need. The following are taken into consideration in the process of evaluation

a. Product attributes i.e. features of a product

b. Brand Image

c. Utility function –quantity distinctiveness and price

Promotion specially advertising provides information to the

consumers enabling him to evaluate the different alternatives


4. Buying Decision

In the evaluation stage the consumer ranks the brand set and

forms purchase intensions. Normally the consumers will buy the most

preferred brand but two factors can affect the purchase intension to buy. The

first is positive attitude and second is the anticipated attitude. The anticipated

attitude will make the consumer to drop the idea of purchasing the product or

postpone the purchase or settle with the cheaper alternative. The positive

attitude will induce the customer to buy the product

5. Post purchase evaluation

If a consumer experiences the difference between the expected

satisfaction and actual satisfaction it results in dissatisfaction. A stained

consumer is more likely to purchase the product again and again, but a

dissatisfied consumer may retain the product and the ask for replacement, or

take legal action, claim compensation or stop buying that brand. Marketers

should take all possible steps to reduce the post purchase dissatisfaction by

analyzing the factors leading to dissatisfaction. The marketers must know how

to handle dissatisfied consumers by intimating suggestion for improvement,

giving list of addresses to enable the consumer to get to know about the

products or issue booklets for instruction of the products. Thus the marketer’s

job is to understand the buyer’s behavior and develop an effective marketing

plan.

Types of purchase decision process

1. Reutilized response behavior (RRB)

2. limited problem solving behavior (LPS)

3. extended problem solving (EPS)


Routines Response Behaviour

RR occurs where there is low product involvement the consumer

knows the brands available and criteria of choice and the stakes are not so

high in terms of price, e.g.: brand, soft drinks, soaps, etc. here the customer

expects a consistent quality in the products. New customers are drawn by

sales products. New customers are drawn by sales promotion and product

improvements.

Limited problem solving behavior

Limited problem solving it occurs when the consumer known the

brands available, but still needs additional information to make a correct

choice, especially, when a new or unfamiliar brand confronts him. Limited

problem solving is used when products are occasionally purchased or used

when information is needed about an unfamiliar product in a familiar product

category. The promotion here should explain complete features of the new

brand, and built up consumer’s confidence to facilitate the purchase decision

Extended problem

Extended problem solving it occurs when a new products

category comes on the scene. here extensive information is new needed on

the product and category and the brand being made available .This concept

is most applicable to new products ,may be new to consumer .For a

tribal ,even purchase of tooth paste may involve .Extended problem

solving ,whereas for us it is just routines behaviors.


Perceptions

“Perception can be defined as the process of

selection ,organization and interpretation of stimuli into a meaningful and

coherent picture of the world “.It is process by which an individual selects

organization and interprets information to create a meaningful pictures of what

he has heard or seen .The same stimulus can act in different forms on two

individuals, as they have different perception .Marketers have to create an

understanding impression about their message ,as it may go unnoticed by

the prospective consumer. Quite often a consumer may interpret the

information to likes and usually a person retains little of what he learned in

that information.

Conclusion

Broadly speaking ,an marketing system exists primarily for the

purpose of satisfying the needs wants of the consumer .This holds true for

every type of marketing system ,be it a developing economy or a developed

economy ,consumer have complete freedom of choice in the selection of

goods. Therefore it would appear that those producers whose goods most

nearly conform to the ways of the consumer will be favored by the consumer

and an edge over their competitors. Consumer is a complex

entity .Consumers wants are never ending Consumer behavior research

studies are gaining important today .The consumer research studies are

gaining importance today. The consumer behaviors behavior process is

being studied from various angles comprising of psychology ,sociology,

socio psychology, cultural anthropology and economics .this is to gain a

better understanding as to why consumer accepts or rejects the products

services .this is going to be a continuous process.


RESEARCH DESIGN


CHAPTER-2

RESEARCH DESIGN

1. Statement of the problem

Generally people two wheelers to meet their needs, status,

comfort, etc. among different brands of vehicles BAJAJ is the most popular

vehicle since many decades. In this context, it is necessary to find out how

many consumers prefer BAJAJ over other vehicles. It is necessary to know

what more attributes is introduced to BAJAJ vehicles can increase their sales.

Therefore this study has been conducted to find the consumers perception

towards BAJAJ vehicles.

2. Objectives of the study

1. To ascertain the consumers perception towards BAJAJ vehicles.

2. To know the respondents problems towards BAJAJ vehicles.

3. To suggest solution to those problem.

4. To understand their reaction of the respondents towards BAJAJ

vehicles in terms of awareness, perception & level of satisfaction.

5. To find out the level of dis-satisfaction.

3. Scope of the study

The scope of the study is extended only to the respondent of

Bangalore it does not cover all the consumer using BAJAJ vehicles.


SAMPLING

A sample of 100 respondents of Bangalore was taken for the

study. The respondents are selection random from the following area

4.Limitations of the study

The study has been conducted only in Bangalore and so the

opinion of the respondents in Bangalore only has been considered. A

conclusion is based on assumption. It has been assumed that the answers

given by the respondent are true and adequate. The time allotted for the study

was short otherwise a more in depth study could have been made.

5. Methodology

Random survey has been used in the study. Primary data as well

as secondary data provided the basis for the study.

KLE’S S NIJALINGAPPA COLLEGE

Area Respondents

Arekera 15

RT nagar 16

Madivala 13

Brigade 45

Jayanagar 8

Koramangala 3

Total 100

13

6. Research Instruments

Primary data was collected through questionnaire by distributing

100 questionnaires to the responding. Questionnaire consists of personal

details and core details. Seven personal details were included in the

questions which co Insisted of name, age income, sex, occupation, etc. Core

details include questions relating BAJAJ vehicles and the responses given by

the respondent, which has formed a basis for giving suggestions.

Plan for Analysis

Data collected from various sources were carefully computed,

classified, tabulated, analyzed and interpreted .The tables obtained were

analyses with the help of statistical techniques, average, and percentage in

order to interpret the data and to draw inferences. Conclusions, suggestion

and recommendation are given from these inferences.


COMPANY PROFILE


CHAPTER 3

Origin of the industry

The Bajaj name is synonymous with the freedom struggle in India

. the bajaj group came into existence during turmoil and the heady euphoria of

India freedom struggle. Jamanlal bajaj, founder of bajaj group was a confident

and disciple of Mahathma Gandhi was deeply involved in the effort for

freedom the integrity, dedication, resourcefulness and determination to

succeed which are characteristics of the company today are often back to its

birth during those long days of relentless devotion to a common cause.

Kamalnayan the eldest son of Jamanlal Bajaj, succeeded his

father in 1942, at the age of twenty-seven, putting the nation before business,

he devoted himself to the latter, only after India achieved independence in

1947. But when he did so, he put his heart and soul to it, within a short time

he not only consolidated the group, but also diversified into various

manufacturing activities elevating the group to the enjoys till this day.

Founded in 1926, at the height of India’s movement for freedom

for independence from the British, the group has an illustrious history.

The company was bone in 1945 when it was incorporated as

trading company. From 1948 it imported scooters and then three wheelers

from Italy and sold them in India. It obtained a production license in 1959 and

struck a technical know how agreement with piaggo of Italy in 1960.

The Bajaj group is amongst the 10 business houses in India. Its

foot print stretches over a wide range of industries, spanning automobiles, two

wheelers and three wheelers home appliances, iron and steel, Insurance,

travel and finance.

Rahul Bajaj today heads of the group, he has bean the chief

executive offiver of Bajaj since 1968 and is recognized as one of the most

outstanding business leaders in India, as dynamic and ambitions as his


illustrious predecessors he has bean recognized for his achievements at

various national and international forums.

Bajaj is currently India’s largest two-wheeler and three-wheeler

manufacturers and one of the biggest in the world. Bajaj has left behind its

annual turnover of 72 million (1968). to currently registered and impressive

figure of 42.1 billion (US$ 936 million).

BASIC INFORMATION

Basic information

Bajaj Auto Ltd.

ROC registration number Nov-56 Incorporation year 1945 - Ownership Bajaj Group - Main activity Motorcycles -

Subsidiary/ies Bajaj Allianz General Insurance Co. Ltd.

Bajaj Allianz Life Insurance Co. Ltd.

Bajaj Auto Holdings Ltd.

The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance.

Bajaj Auto is the Flagship Company of the Bajaj Group. Bajaj Auto manufactures two and three-wheelers. It was incorporated in the year 1945 as M/S Bachraj Trading Corporation Private Ltd. Mr. Rahul Bajaj is the Chairman of the company. The promoters hold about 30 per cent equities whereas Indian public holds about 26 percent and institutional investors have

more than 27 percent stake in the company.


The products manufactured by Bajaj Auto are scooters, auto spare parts, machine tools, steel and engineering products. The brand names of some of its motorcycles are Pulsar, Boxer, Caliber, Discover, CT100, and Avenger. Bajaj markets its scooters under the brand name of Chetak and Wave. The company also produces three wheelers as goods carriers such as pick-up or delivery vans and passenger carriers such as auto-rickshaws.

Bajaj Auto has also diversified into the general as well as life insurance business through its subsidiaries Bajaj Allianz General Insurance Company Ltd. and Bajaj Allianz Life Insurance Company Ltd. respectively. The registered office of the company is in Pune (Maharashtra) and has three plants located in Maharashtra at Akurdi for the production of scooters, at Chakan for manufacturing Motor cycles and at Waluj for the Production of Motor cycles and three wheelers. Besides it has a network of Bajaj Auto and consumer durable dealerships and branch offices throughout the country. The Bajaj brand has a presence in many countries like Sri Lanka, Mexico, Bangladesh, Columbia, Peru and Egypt etc. Bajaj Auto has established a technical tie-up with awasaki Heavy Industries in 1986.

The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from Rs.72 million to Rs.46.16 billion (USD 936 million), its product portfolio has expanded from one to and the brand has found a global market. He is one of India's most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit


FOUNDER’S PROFILE

Boards of directors / key personnel

V P BajajCH &MD

Vikas Bajaj Jt.MD

Gopal K GroverDirector

S P Bajaj Director

Subash BajajDirector

Raj KrishnanDirector

GeetikaCo. secretary

Ekta Bajaj Director

K K khetapalManager(Accounts)

Rahul bajaj CH

Madhur bajajVice CH

Rajeev BajajMD

Sanjiv bajajExec. Director


UNMATCHED PERFOMANCE

Today BAJAJ Company has the largest market in the bike with a

whopping 65.3% and is also the undisputed leader in the scooter segment

with 34.3% share.

WIDE NETWORK

With a strong sales and service network of 500 authorized

dealership, 1018 authorized services centre and over 864 certified services

points BAJAJ is growing from strength to strength.


PLANT LOCATION

The company manufactures its motorcycles, scooters at factories

in Akurdi (pune), Chakan (pune). The current manufacturing capacity is 750.2

crore units at pune.

Location/ProductsCapacity

Production qty

/Units /Units Mar 2006 Akurdi (Pune, MAH) Scooters 720 119.79 000 nos 000 nos Scooters (CKD packs) 0 0 000 nos Chakan (Pune, MAH) Motor cycles 960 750.2 000 nos Motor cycles (CKD packs) 0 0 000 nos Waluj (Aurangabad (MAH), MAH) Motor cycles 1500 1172.3 000 nos Motor cycles (CKD packs) 0 0 000 nos Three-wheelers 0 248.8 000 nos


VISION

1. BAJAJ bike will provide total customer satisfaction by giving to the Customer the right product, at right price, at right time.

2. BAJAJ bike will be one among the top two wheeler manufactures in India and encourage the process of renewal.

3. BAJAJ bikes firmly believe in the integration of safety, health and Environmental aspects with all business activities and ensure Protection of employees.


MILESTONES 2009

August 220 cc Pulsar DTS-i launched

135 cc Pulsar DTS-i launched

2007

February 200 cc Pulsar DTS-i launched

January Bajaj Kristal DTS-i launched

2006 April Bajaj Platina launched

2005 December Bajaj Discover launched

June Bajaj Avenger DTS-i launched

February Bajaj Wave DTS-i launched

2004 October Bajaj Discover DTS-i launched

August New Bajaj Chetak 4 stroke with Wonder Gear launched

May Bajaj CT100 Launched

January Bajaj unveils new brand identity, dons new symbol, logo and brandline

2003 October Pulsar DTS-i is launched.

October 107,115 Motorcycles sold in a month.

July Bajaj Wind 125,The World Bike, is launched in India.

February Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle segment.

2001 November Bajaj Auto launches its latest offering in the premium bike segment ‘Pulsar’.

January The Eliminator is launched.

2000 The Bajaj Saffire is introduced.

1999 Caliber motorcycle notches up 100,000 sales in record time of 12 months.

Production commences at Chakan plant.

1998 June 7th Kawasaki Bajaj Caliber rolls out of Waluj. July 25th Legend, India’s first four-stroke scooter rolls out of Akurdi.

October Spirit launched.

1997

The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are introduced.

1995 November 29 Bajaj Auto is 50.

Agreements signed with Kubota of Japan for the development of diesel engines for three-wheelers and with Tokyo R&D for ungeared Scooter and moped development.

The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth vehicle.


One million vehicles were produced and sold in this financial year.

1994

The Bajaj Classic is introduced.

1991

The Kawasaki Bajaj 4S Champion is introduced.

1990

The Bajaj Sunny is introduced.

1986

The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced.

500,000 vehicles produced and sold in a single financial year.

1985 November 5 The Waluj plant inaugurated by the erstwhile President of India, Shri Giani Zail Singh.

Production commences at Waluj, Aurangabad in a record time of 16 months.

1984 January 19 Foundation stone laid for the new Plant at Waluj, Aurangabad.

1981

The Bajaj M-50 is introduced.

1977

The Rear Engine Autorickshaw is introduced.

Bajaj Auto achieves production and sales of 100,000 vehicles in a single financial year.

1976

The Bajaj Super is introduced.

1975

BAL & Maharashtra Scooters Ltd. joint venture.

1972

The Bajaj Chetak is introduced.

1971

The three-wheeler goods carrier is introduced.

1970

Bajaj Auto rolls out its 100,000th vehicle.

1960

Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi Plant.

1959

Bajaj Auto obtains licence from the Government of India to manufacture two- and three-wheelers.

1948

Sales in India commence by importing two- and three-wheelers.

1945 November 29 Bajaj Auto comes into existence as M/s Bachraj Trading Corporation Private Limited.

TECHNOLOGY

Research and development


1. Uncompromising quality

BAJAJ bike company research and development division has an

impressing pool of talent and one of the most contemporary labs, capable of

developing innovative design. Committed to achieving total customer

satisfaction through total quality control (TQC), the company continuously

strives to give the customer the best value for money.

2. Eco friendly

BAJAJ is committed to protecting the environment .The

company’s manufacturing facilities at pune have state of the art facilities and

air pollution control measures.

AWARDS1.Product Award Year By

Bajaj Pulsar DTS-Fi - Bike of the Year 2007 CNBC-TV18 Auto car Auto Awards


Bajaj Platina 100cc - Bike of the Year 2007 NDTV Profit Bike India

Mr. Rajiv Bajaj - Man of the year 2005 2005 Auto car Professional

Mr. Rajeev Bajaj - Automotive Man of the year 2005

2005 Bike India & NDTV India

Bajaj CT 100 - Motorcycle Total Customer Satisfaction Study 2005

2005 TNS Automotive

Bajaj Discover DTS-i - Bike of the Year 2005 2005 OVERDRIVE Awards 2005

Bajaj Discover DTS-i - Indigenous Design of the Year 2005

2005 OVERDRIVE Awards 2005

BAJAJ AUTO - Bike Maker of the Year 2004 2004 ICICI Bank OVERDRIVE Awards 2004

DTS-i Technology - Auto Tech of the Year 2004

2004 ICICI Bank OVERDRIVE Awards 2004

Bajaj Pulsar DTS-i Bike of the Year 2004 2004 ICICI Bank OVERDRIVE Awards 2004

Wind 125 Two Wheeler of the Year 2004 2004 CNBC AUTOCAR Awards 2004

Wind 125 Bike of the Year 2004 2004 Business Standard Motoring

Bajaj Pulsar 180 DTS-i BBC World Wheels Viewers Choice Two Wheeler of Year 2003

2003 BBC World Wheels Award 2003

Bajaj Pulsar 180 DTS-i BBC World Wheels Award for Best Two Wheeler between Rs 55,000 to Rs 70,000


Bajaj Pulsar 150 DTS-i BBC World Wheels Award for Best Two Wheeler between Rs 45,000 to Rs 55,000


Bajaj Boxer AT KTEC BBC World Wheels Award for Best Two Wheeler under Rs 30,000


Bajaj Pulsar - Motorcycle Total Customer Satisfaction Study

2003 NFO Automotive

Bajaj Pulsar - Bike of the year 2003 ICICI Bank OVERDRIVE Awards 2003

Bajaj Pulsar - Most exciting bike of the year 2002 OVERDRIVE Awards

Bajaj Eliminator - Bike of the year 2002 OVERDRIVE Awards

Bajaj Eliminator - Most exciting bike of the year

2001 OVERDRIVE Awards

Award Year By

Chakan Plant Super Platinum Award for Manufacturing Excellence

2006-07

Frost and Sullivan

Chakan & Waluj Plants Audit Passed for TPM Excellence Award

2006-07

TPM

Bike maker of the Year 2006- Overdrive Awards


07

Bike Manufacturer of the Year 2007 2006-07

NDTV Profit Bike India

All India Trophy for Highest Exporter 1998-99

EEPC

Focus LAC Award for Outstanding Performance 1998-99

India Trade Promotion Organization

Export Excellence 1998-99

EEPC

Certificate of Merit 1998-99

India Trade Promotion Organization

Award for Export Excellence 1997-98

EEPC


MCCIIA

All India Trophy for Highest Exporter 1997-98

EEPC

Top Exporter Shield - Western Region 1996-97

EEPC


MCCIA

Regional Top Exporter - Large Scale Manufacturer

1995-96

EEPC

Highest Export Performance 1995-96

EEPC

Outstanding Export Performance 1995-96

Government of India, Ministry of Commerce

Export Excellence Award 1995-96

MCCIA

Top Exporter Shield - Western Region 1995-96

EEPC




EEPC

Regional Top Exporter - Large Scale Manufacturer

1994-95

EEPC

All India Special Shield - Consumer Durables Exporter

1994-95

EEPC

National Export award for Outstanding Performance

1994-95


Western Region Top Export Award 1994-95

EEPC

All India Special Shield - Consumer Durables 1994-95

EEPC


Regional Special Shield - Capital Goods Category 1993-94

EEPC


EEPC

Capital Goods Export 1992-93

EEPC

Regional Special Shield - Capital Goods Category 1990-91

EEPC

Certificate of Export Excellence 1986-87

EEPC

Certificate of Export Recognition 1980-81

EEPC


EEPC


EEPC




EEPC


EEPC


EEPC

Export Promotion 1976 FICCI

Golden Jubilee Export Year Award 1976 FICCI


EEPC

2. Safety Award Year By

Meritorious Performance in Industrial Safety for three consecutive years

2001 National Safety Council

Certificate of Excellence 2001 National Safety Council

Achieving Lowest Average Frequency Rate

2001 National Safety Award






Achieving Longest Accident-free Period under Heavy Engineering Industries Group





1998 Council of Industrial Safety





Achieving Lowest Frequency Rate under Heavy Engineering Industries Group




Longest Accident-free Period 1992 Council of Industries, Mumbai

Best Safety Performance 1989 CII

Longest Accident-free Period 1987 National Safety Council

BAJAJ plans to expand it’s the overseas market

BAJAJ plans to expand its presence in overseas marketing and

looking out for a partner to set up its manufacturing plant either in

Indonesia, Vietnam, and Thailand. It plans to reshape its existing models

sold in India and market them in South East Asia. The company would

launch a new motorcycle which would be built on BAJAJ platform. The


expenditure on research and development would increase fro 250

million to Rs.1000 million

FUTURE PROSPECTS

BAJAJ Motors eyeing export market

BAJAJ motors are pushing its vehicles on the international roads

in a big way. In the current year the company is hoping to drive 50,000 two

wheelers on the global roads. Next year it has drawn up an expert target of 1,

00,000 vehicles. BAJAJ (motor) had exported 12188 vehicles in the first

quarter of the current year ended June 2006 as against 46000 in the same

period last year. BAJAJ motors are looking closely at ASEAN countries for a

production base. The chairman disclosed that the company was in Parleys

with a few in Iran for possible licensing arrangements. The sale of a stroke

vehicles had dropped had by eight percentage points in the first quarter ,

profit before tax by 16 % and profit after tax by similar % points. The sale of

four stroke vehicles has improved by 12% growth in just ended quarter. The

company has recurred a negative 7% growth.

DROP IN PROFIT

BAJAJ (Motor) reported sales of Rs.611.06 crores for the quarter

ended June 2006, down from Rs.662.50 crores in the same period last

year .The profit before tax was placed at Rs. 42.01 (crores ) and profit after

tax at Rs. 27.18.


BAJAJ GROUP

The BAJAJ group is one of the India’s largest Industrial

conglomerates. Mr.Rahul bajaj chairman of the company .The promoters hold

about 30 equities whereas Indian public hold about 26% and institutional in

vesture have more the 27% percent stake in the company.BAJAJ Company

limited operates through three following divisions.

1. Bajaj Allianz general insurance co.ltd.

2. Bajaj insurance life insurance co.ltd.

3. Bajaj auto holding ltd.

BAJAJ Company has grown into a leading logistics solution

provider and has set up state of the art ware house all over the country .It as

also diversified into distributing Garage equipment that ranges from paint

booths to engine analyzers and industrials equipment products.

Group companies

With steady growth ,expansion and diversification ,today BAJAJ

commands a strong presence in various fields two wheelers ,automotive

components , automotive spares ,computer peripherals and finance.

Lakshmi auto components limited –

Large OE suppliers of two wheelers gears and camshafts.

Axels India limited-

A joint venture with Eaton limited, U.K manufactures axel housings and

drive heads for heavy and light commercial vehicles brakes India limited.


Harita grammar limited –

Manufacturer of automobile seats in collaboration with grammar, world

leader in the category.

India motor parts and accessories limited-

One of India’s largest distributors of spare parts.

India Nippon electrical limited –

A joint venture with kokusan denki, Japan .Involved in the manufacture

of magnetos.

Southern roadways limited-

Giant in the Indian road transport industry, company operates largest

parcel service all over south India

PRODUCT DETAILS



33

FINANCIAL DETAILS

. Mar 2002

Bajaj Auto Ltd. Mar 2001

Mar 2003

Mar 2004

Mar 2005

Mar 2006

Rs. Crore (Non-Annualised)12 mths

12 mths

12 mths

12 mths

12 mths

12 mths

- Gross sales 3628.74 4172.1 4831.04 5527.29 6669.48 8650.95Net sales 3052.94 3638.62 4229.28 4844.89 5835.61 7541.19VOP 3067.07 3608.22 4261.86 4855.48 5824.51 7590.2Other income 244.19 190.61 178.6 272.33 299.78 408.88Cost of production 2835.17 2905.86 3299.05 3803.01 4858.25 6230.7Selling & marketing expenses 142.53 200.41 233.29 249.87 165.13 143.58Distribution expenses 35.46 37.02 44.23 61.5 78.68 89.16PBDIT (NNRT) 394.46 696.64 977.99 1097.32 1120.26 1626.19PBDT (NNRT) 387.06 693.26 976.26 1095.53 1119.59 1625.85PBT (NNRT) 245.94 536.58 801.23 911.56 934.22 1434.85PAT (NNRT) 218.94 352.9 532.87 633.06 560.06 916.3- Exports 139.09 162.29 357.98 564.47 729.14 943.91Imports 338.43 179.55 144.34 137.25 195.07 365.71- Gross fixed assets (excl. reval. & WIP) 2467.83 2548.92 2632.87 2710.67 2747.68 2894.22Current assets 2608.65 3220.88 3349.4 3505.03 6828.78 8414.27Net worth (net of reval. & DRE) 2620.5 2865.79 3240.6 3693.62 4134.35 4770.73Equity capital 101.18 101.19 101.18 101.18 101.18 101.18Long term borrowings 457.74 594.26 786.32 1005.73 1226.99 1467.13Capital employed 3078.24 3460.05 4026.92 4699.35 5361.34 6237.86Current liabilities & provisions 1530.31 1686.36 2042.39 2380.64 2793.97 3544.78- Total assets / liabilities (excl. reval. & DRE) 3600.8 4244.84 4921.98 5925.7 6546.54 8105.81- Growth (%) Gross sales -3.74 14.97 15.07 14.58 20.79 29.92 Cost of production 13.4 2.49 13.53 15.28 27.75 28.25 PBDIT -51.46 76.61 40.39 12.2 2.09 45.16 PAT -52.4 61.19 51 18.8 -11.53 63.61 GFA 20.9 2.77 3.39 3.08 1.5 5.44 Total assets -15.87 17.89 15.95 20.39 10.48 23.82-


Margins ratios (%) PBDIT (NNRT) / sales 10.87 16.7 20.24 19.85 16.8 18.8 PBDT (NNRT) / sales 10.67 16.62 20.21 19.82 16.79 18.79 PAT (NNRT) / sales 6.03 8.46 11.03 11.45 8.4 10.59 PBDIT (NNRT) / net sales 12.92 19.15 23.12 22.65 19.2 21.56 PBDT (NNRT) / net sales 12.68 19.05 23.08 22.61 19.19 21.56 PAT (NNRT) / net sales 7.17 9.7 12.6 13.07 9.6 12.15- Returns ratios (%) PAT (NNRT) / net worth 7.52 12.86 17.45 18.26 14.31 PAT (NNRT) / total assets 5.56 9 11.63 11.67 8.98 12.51 PBIT (NNRT) / capital employed 7.59 16.52 21.45 20.93 18.59 24.75 PAT (NNRT) / capital employed 6.56 10.79 14.23 14.51 11.13 15.8- Liquidity ratios (times) Long term debt / equity 0.175 0.207 0.243 0.272 0.297 0.308 Total debt / equity 0.196 0.218 0.259 0.273 0.297 0.308 Current ratio 1.705 1.91 1.64 1.472 2.444 2.374 Interest cover 34.24 159.75 464.14 510.25 1395.36 4221.15- Gross working capital cycle (days) 55 44 36 30 25 25 Net working capital cycle (days) 7 0 -5 -15 -22 -28 Avg. days of debtors 15 13 13 9 8 10 Avg. days of creditors 48 43 42 45 48 54- Asset utilisation ratios (times) VOP / total assets 0.78 0.92 0.93 0.9 0.93 1.04VOP / GFA 1.36 1.44 1.65 1.82 2.14 2.69


ORGANISATION STRUCTRE

MARKETING DEPARTMENT

Proprietors

Reception

Counter Executive Hypothecation Executive


Administrator

Sales Manager

36

ACCOUNTS DEPARTMENT

Accounts Manager

Assistant Accountant

Cashier


DELIVERY SECTION

R.T.O

Insurance Pre-delivery instructor

Security


SERVICE DEPARTMENT

Reception

Supervisor

Mechanics

Helpers

Delivery Body

Follow -up


PRODUCT PROFILE

BAJAJ PLATINA

BAJAJ PLATINA


Engine Type 4-stroke Natural Air cooled S.I. Engine

Displacement 99.27 cc

Max Net Power

6.03 kw (8.2bhp)@7500 rpm

Max NetTorque

8.05 Nm @4500 rpm

Fuel consumption

Standard conditions

#108 kmpl

Suspension Front Hydraulic ,Telescopic type,125mm travel

Rear Hydrolic,SNS ** type ,100mm travel

Brakes Front Drum -110 mm/130mm* diameter

Rear Drum -110mm /130mm* diameter

Tyres Front 2.75x 17”

Rear 3.00x17”

Electrical System voltage

12v(Ac+Dc)

Head lamp 12V.35w /35w(HS 1)

Fuel Tank Capacity

Full 13 litters (Reserve -2litres)

Dimension Wheelbase 1275 mm

Kerb weights 113kg

Warranty Standard 2 yrs/ 30,000 km

Additional Up to 4yrs “extended warranty with BAJAJ confidence programme



BAJAJ PULSAR 150cc DTSiEngine TYPE 4-stroke,DTS-i*Air cooled

Displacement 149.01cc

Max power 10.37kw

Max torque 12.76Nm

Suspension Front Telescopic forks 135mm stroke

Rear Triple Rated spring ,5-way adjustable nitro X shock Absorbs

Brakes Front 240 mm Hydraulically operated Disc brake

Rear Mechanically expanding 130 mm drum type

Tyres Front 2.75x17

Rear 100 / 90 x 17

Fuel Tank Full 15 ltr. (3.2 ltr of reserve ,2 ltr usable)

Electrical System 12v AC + DC

Head lamp 35 /35w clear lens type with 2 pilot lamps

Dimension Wheelbase 1320mm

Weight 143 kgs



BAJAJ DISCOVER

DISCOVER 110cc DISCOVER 125ccEngine Type 4 stroke natural air

cooled4 stroked DTS-I, natural air cooled

Displacement

111.63cc124.52cc

Max net power

6.26kw(8.51Ps)@7500rpm

8.47 kw (11.51Ps)@800rpm

Max net Torque

[email protected]@6500rpm

Suspension Front Telescopic TelescopicRear Trailing arm with dual

coaxial springs Trailing arm with dual coaxial springs

Brakes Front Drum-130mm diameter Drum-130mm

diameter Rear Drum -130mm

diameter Drum-130mm diameter

Tyres Front 2.75x17,4PR 2.75x17,4PRRear 3.00x17,6PR

3.00x17,6PRElectrical System

voltage12v (ac+dc)

12v(AC+DC)

Head lamp 35/35w (opt prism-halogen lamp)

35/35w opt prism-Halogen lamp)


mailto:9.37Nm@4500rpm

BAJAJ CT 100


BAJAJ CT 100

Engine Types 4 stroke natural air cooled ,si engine

Displacement 99.27 cc

Max Net Power

6.03 kw(8.2ps)@7500rpm

Max Net Torque

9.37nw@4500rpm

Suspension Front Telescopic (stroke-110mm)

Rear Trailing arm with co-axial hydraulic shock absorbs and coil springs

Brakes Front &Rear Mechanically expanding shoe and drum type

Tyres Front 2.75x17,6PR

Rear 3.00x176PR

Fuel Tank Full 10.5 liters (2.4 liters for reserve)

Electricity System 12v (AC+DC)

Headlamp 35/35W-HS1

Dimension Wheel base 1235mm

Kerb Weight 109 Kg


mailto:9.37nw@4500rpm

BAJAJ wind 125

TYPE 4 stroke, air cooled


ENGINE DISPLACEMENT 124.6cc

MAX NET POWER

7.95 kw @7500RPM

MAX NET TORQUE

9.05 Nm @ 4500 RPM

SUSPENSION FRONT Telescopic 5-step adjustable rear shock

REAR Absorder

BRAKES FRONT Disk drumREAR Disk drum

TYRES FRONT 2.75 X 18, 6pr

REAR 3.00 X 18, 6pr

FUEL TANK FULL 13 liters(2 litters for reserve)

ELECTRICITY SYSTEM 12v

HEAD LAMP 35/35 w

DIMENSION LENGTH 2030 mm

WIDTH 760 mmHEIGHT 1065 mmWHEEL BASE 1260 mmKERB WEIGHT 121 kg


DATA ANALYSIS&

INTERPRETATION

Chapter 4Data analysis


0

20

40

60

80

100

120

No. OfRespondents

Percentage

Table no.4.1

Table showing number of respondents and their percentages According to age group

Analysis

The above table shows that 31% of the respondents belong

within

the age

group of 18-25.21% belong to the group of 25-30, 16% belong to 30-35, 15%

belongs to 35-40 and 17% belongs to 40 and above age group.

Inference

Majority of the respondents are in the age group of 18-25.

Graph no.4.1

Graph showing number of respondents and their percentages

According to age group

Table .4.2

Table showing no respondents according to sex


Sl. No Age Group No. Of Respondents Percentage1 18-25 31 312 25-30 21 213 30-35 17 174 35-40 15 155 40 & above 16 16total 100 100

51

0

10

20

30

40

50

60

70

80

90

100

Male Female Total

No of respondents

percentage

Analysis

The above table reveals that 63% of the

respondents belongs to male category and 37% belongs to female category.

Inference

Most of the respondents are male.

Graph 4.2

Group showing no of respondents interviewed according to sex


sex No of respondents PercentageMale 63 63Female 37 37Total 100 100

52

Table 4.3Table showing no respondents according occupation

Sl. No Occupation No of respondents

percentage

1 Businessman 11 112 Engineer 5 53 Doctor 0 04 Student 27 275 employed 33 336 Housewife 13 137 others 11 11Total 100 100

Analysis

From the above table it can be seen that other employed persons

are the main consumers accounting to 33%.second are the students who

accounts for 27% 11% are businessman ,5% are engineers , and house wife

and other are very less.

Inference

The working class prefers BAJAJ vehicles more.

Graph 4.3

Graph showing No of Respondents according to occupation

0

10

20

30

40

50

60

70

80

90

100

1 3 5 7

Occupation

No of respondents

percentage


Table 4.4

Table showing No. of Respondents According to income

Sl. No occupation No. of Respondents percentage1 Above rs.

1,00,0009 9

2 Rs. 1,00,000 - Rs. 1,50,000

11 11

3 Rs. 1,50,000 - Rs.2,00,000

16 16

4 Rs.2,00,000 and above

64 64

Total 100 100Analysis

From the above table we can see that the numbers of

respondents are from high income group that is Rs 2, 00.000 and above that

is 64% as compared to other income groups.

Inference

Majority of the respondents are from Rs 2, 00,000 and above income group.

Graph 4.4

Graph showing no respondents according to Income

No. of Respondents

Above rs. 1,00,000

Rs. 1,00,000 - Rs.1,50,000

Rs. 1,50,000 -Rs.2,00,000

Rs.2,00,000 andabove

Total


Total 4.5

Table showing no. of Respondents who are aware of Bajaj vehicle

Awareness No. of Respondents Percentage1 100 1002 0 0Total 100 100 Analysis

The table shows that all the respondents are aware of BAJAJ

vehicle

Inference

Awareness of people for BAJAJ is high.

Graph 4.5

Table showing number of respondents who are aware of BAJAJ vehicles

0

20

40

60

80

100

120

No. of Respondents Percentage

1

2

Total


Table 4.6

Table showing Eco-friendliness

Awareness No. of Respondents PercentageYes 73 73No 11 11Can’t say 16 16Total 100 100

Analysis

The above the table shows that 73% of the respondents think

that the BAJAJ vehicles are eco friendly .11% says they are not eco-friendly

and 16% can’t says about it.

Inference

Most of the respondents say that BAJAJ bikes eco-friendly.

Graph 4.6

Showing Eco-friendliness

0

20

40

60

80

100

120

Yes No Can’t say Total

No. of Respondents

Percentage


0

20

40

60

80

100

120

No. of Respondents Percentage

1 saffare

2 Pulsar

3 Ct 100

4 Discover

5 Platina

5 Total

Table 4.7

Table showing ownership of various BAJAJ vehicles by the respondents

Sl. No Vehicles No. of Respondents Percentage1 safari 19 192 Pulsar 24 323 Ct 100 32 324 Discover 13 135 Platina 12 12Total 100 100

Analysis

It is from the above table that 32% of respondents owns BAJAJ

safari, 24% owns BAJAJ pulsar, and 19% owns ct 100 and Discover and

others respectively.

Inference

Majority of the respondents owns BAJAJ Pulsar .This shows that

BAJAJ Pulsar is the highest selling vehicles.

Graph 4.7

Graph showing ownership of various BAJAJ vehicles by the respondents


0

20

40

60

80

100

120

Of TheRespondents

percentage

Reasonable

Expensive

Highly exp

Can’t say

Total

Table 4.8

Table showing the perception of the respondents about the price of BAJAJ

Analysis

From the above table we can say that 59% of the respondents

feels price of BAJAJ vehicles are reasonable, 8% says it is expensive and

23% of respondents can’t say about it.

Inference

Therefore it implies that respondents are satisfied with price.

Graph 4.8Graph showing the perception of the respondents about the price of

BAJAJ vehicles


Sl. No Price Of The Respondents percentage1 Reasonabl

e59 59

2 Expensive 11 11

3 Highly exp 0 04 Can’t say 30 30Total 100 100

58

0

20

40

60

80

100

120

Of TheRespondents

percentage

need

Self esteem

Advertisement

Style

Brand name

Availability

Other

Total

Table 4.9

Table showing the factors that affect consumers purchase decision

Sl no. vehicles Of The Respondents Percentage1 need 43 432 Self esteem 0 03 Advertisement 23 234 Style 15 155 Brand name 7 76 Availability 12 127 Other 0 0Total 100 100

AnalysisFrom the above table we can that 43% buy it for need.23% are

influenced by advertisement and 15% goes for style .and 12% buys it for the

availability

Inference

The company should formulate a proper combination of

advertisement and style along with other factors to attract customers.

Graph4.9

Graph showing the factors that affect consumers purchase decision


Table 4.10

Table showing expectation of mileage by customers

Si no. Mileage Of The Respondents percentage1 20 -35 km/hr 0 02 35 -45 km/hr 17 173 45 – 60 km/hr 37 374 60 & above 46 46Total 100 100

Analysis

It is seen that 34% of respondents expect 60 and above mileage,

37% expect 45-60 Km/ hr and, 17% expect 35-45 km/hr.

Inference

The BAJAJ vehicles will have to increase its mileage capacity to

attract more customers.

Graph 4.10

Graph showing expectation of mileage by customers

0

10

20

30

40

50

60

70

80

90

100

Of TheRespondents

percentage

20 -35 km/hr

35 -45 km/hr

45 – 60 km/hr

60 & above

Total


Table 4.11

Table showing opinions of customers regarding quality

Sl no. opinion Of The Respondents percentage1 Excellent 16 162 Good 31 313 Satisfaction 47 474 Not Satisfaction 6 6 Total 100 100

Analysis

It is observe that 47% of respondents rate quality as satisfactory,

31% of respondents rate it as good and only 16% rate it as excellent.

Inference

Improvement in Quality should be made and price should be

related to quality.

Graph 4.11

Graph showing opinion of customers regarding quality

0

20

40

60

80

100

120

Of The Respondents percentage

Excellent

Good

Satisfaction

Not Satisfaction

Total


0

20

40

60

80

100

120

Of TheRespondents

percentage

Kivraj Bajaj

Popular Bajaj

Ashoka Bajaj

Bridge stone

Other

Total

Table 4.12

Table showing vehicles purchased from various showrooms

Sl no. Showroom Of The Respondents percentage1 Kivraj Bajaj 21 212 Popular Bajaj 16 163 Ashoka Bajaj 11 114 Bridge stone 29 295 Other 23 23Total 100 100

Analysis

It is seen that most of the respondents has bought their vehicles

from bride stone ie. 29%, 16% of respondents had bought their vehicles from

BAJAJ.

Inference

BAJAJ showroom should attract more customers by introducing

various offers such as free test drive, lucky draws etc.

Graph 4.12

Graph showing vehicles purchased room various showrooms


Of The Respondents

Frequently

Often

Very rare

Never

Table 4.13

Table showing how often respondents face problem with BAJAJ vehicles

Sl no.

problem Of The Respondents

percentage

1 Frequently 15 152 Often 49 493 Very rare 36 364 Never 0 0Total 100 100

Inference

It is seen that customers often face problems with their vehicles

Graph 4.13

Graph showing how often respondents face problem with BAJAJ vehicles


Table 4.14

Table showing preference of colors by respondents

Sl no. color Of The Respondents percentage1 Red 17 172 Black 28 283 White 11 114 Blue 39 395 Other 5 5Total 100 100

Analysis

From the above table it is seen that 39% of the respondents

prefer blue colour 28% prefer red, 11% prefer white and 5% prefer other

colors.

Inference

It shows that a BAJAJ vehicle does not have varieties of colors

and people expect Colors.

Graph 4.14

Graph showing preference of colors by respondents

0

20

40

60

80

100

120

Of The Respondents percentage

Red

Black

White

Blue

Other

Total


Table 4.15Table showing preferences of various benefits associated to BAJAJ

Sl no.

c Excellent Good Moderate Can’t say totalBenefits Res % Res % Res % Res % Res %

1 comfort 4 20 11 27 10 33 0 0 25 252 Safety 2 10 7 18 15 17 3 30 17 173 Mileage 4 20 8 20 4 13 0 0 16 16

4 Maintenance 3 15 4 1 7 23 0 0 14 145 Power 5 25 7 18 4 14 0 0 16 166 status 2 10 3 7 0 0 7 0 12 12

Total 20 100 40 100 30 100 10 100 100

Analysis

It is seen from the table that 25% of the respondents prefer BAJAJ vehicles for comfort, 17% of the respondents prefer for safety and 16% prefer for mileage.

1. 25% of respondents’ rate power as excellent 20% rate comfort as excellent, again 20% rate mileage as excellent

2. 27% of respondents rate comfort a good a good, 20% rate mileage as good, and 18% rate both power and safety as good.

3. 33% rate comfort as moderate, 23% rate mileage and 17% rate safety as moderate respectively. 30% of the respondents can’t say about safety and 70% cant say about status.

Inference

The comfort mileage and safety levels in BAJAJ vehicles are good.

Graph 4.15Graph showing preference of various benefits associated to BAJAJ

0

5

10

15

20

25

30

35

E

xcellent

Good

Modera

te

Can’t s

ay

tota

l

Benefits

comfort

Safety

Mileage

Maintenance

Power

status


Table4.16

Table showing opinion of respondents towards after sales services

Sl no. opinion Of The Respondents

percentage

1 Excellent 12 `122 Good 29 293 Satisfactory 35 354 Not Satisfactory 24 24Total 100 100

Analysis

35% of the respondents say after sale services is satisfactory,

29% says good and 12% says excellent, 24% of the respondents are not

satisfied.

Inference

Most of the respondents are satisfied with after sales services.

Graph 4.16

Graph showing opinion of respondents towards after sales services.

Of The Respondents

Excellent

Good

Satisfactory

Not Satisfactory


Table 4.17

Table showing the availability of spare parts

Sl no.

Opinion Of The Respondents Percentage

1 Yes 95 952 No 5 5total 100 100

Analysis

It is seen that 95% of the respondents say yes and 5% of the respondents say no.

Inference

Availability of spare parts are more.

Graph4.17

Graph showing the availability of spare parts

Of The Respondents

Yes

No


Table 4.18

Table showing satisfaction levels of consumers towards BAJAJ vehicle.

Sl no. Opinion Of The Respondents Percentage1 Highly Satisfied 19 192 Satisfied 73 733 Unsatisfied 8 84 Highly satisfied 0 0Total 100 100

Analysis

It is observed that 73% of respondents are satisfied with their

vehicles, 19% are highly satisfied and 8% are unsatisfied.

Inference

Satisfaction levels of the customers are more for BAJAJ vehicles.

Graph 4.18

Showing satisfaction levels of consumer towards BAJAJ vehicle.

0

20

40

60

80

100

120

Of The Respondents

Highly Satisfied

Satisfied

Unsatisfied

Highly satisfied

Total


Table 4.19Table showing rating of BAJAJ vehicles with other brands by

respondents.

Sl no.

vehicles

Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Rank 6 total

No

% No

% No

% No

% No

% No

% No %

1 Hero Honda

11 31 10 45 4 27 2 20 0 0 0 0 27 27

2 LML 3 8 2 10 5 33 1 10 2 20 0 0 13 133 Yamaha 4 12 3 14 1 7 1 10 5 50 4 50 18 184 Kinetic 0 0 1 4 0 0 2 20 2 20 3 37 8 85 Bajaj 14 40 6 27 5 33 3 30 0 0 0 0 28 286 other 3 9 0 0 0 0 1 10 1 10 6 13 6 6Others

35 100

22 100

15 100

10 100

10 100

8 100

100

100

Analysis

From the above table it is seen that most of the respondents i.e., 28% prefers

BAJAJ and 27% of the respondents prefers HERO HONDA and 18% prefers

Yamaha.

1. 40% of the respondents rank BAJAJ at 1st place, 31% of the

respondents rank Hero Honda on 1st place, and 12% ranks Yamaha on

1st.

2. 45% respondents rank Hero Honda on 2nd 27% ranks BAJAJ on 2nd

and 14% rank Yamaha on 2nd.

3. 33% ranks BAJAJ 3rd, 27% ranks Hero Honda 3rd.

4. 30% ranks BAJAJ fourth, 20% ranks both Hero Honda and Kinetic at

fourth respectively, and 10% for both LML and Yamaha respectively.

5. 50% of respondents rank Yamaha both fifth and sixth.

6. 37% of respondents rank Kinetic at sixth.

Inference


Though BAJAJ is a renowned name among two wheeler manufactures it

faces a Stiff competition from Hero Honda.

0

10

20

30

40

50

60

Rank 1

Rank 2

Rank 3

Rank 4

Rank 5

Hero Hondas

LML

Yamaha

Kinetic

Bajaj

other


SUMMARY OF FINDINGS AND

CONCLUSIONS.


Chapter 5

SUMMARY OF FINDINGS

This Chapter consists of findings that are analyzed on the basis of data

Procured From previous chapter.

1. It is observed that 31% of the respondents are interested to purchase

BAJAJ bikes and are in the group of 18-25 and 21% of the respondents

who interested to purchase BAJAJ falls in the age group of 25-30.

2. The data reveals that 63%of the respondents belong to the male

category and 37%belongs to female category.

3. Employed persons are the main consumers of the BAJAJ bikes which

account to 33%, second are the students who account for 27%.

4. 64% of the respondents belong to Rs.2, 00,000 and above income

group.

5. It is seen that all the respondents are aware of BAJAJ bikes.

6. 73% of the respondents are aware of BAJAJ bikes are eco-friendly.

7. Its is observed that among all the BAJAJ bikes, 32%owns Pulsar,

24%owns Discovers, 13%owns Platina.


8. 59% of the respondents think that prices of BAJAJ bikes are

reasonable, 11% says it is expensive, and 30%can’t says about it.

9. It is seen that majority of the respondents buy BAJAJ bikes for need

which accounts to 43%, 23% are influenced by advertisement and

15%goes for style.

10. It is seen that 34%of the respondents expects 60 and above mileage,

37%except 45-60 km\hr.

11. It is observed that 47%of the respondents are satisfied with the bikes,

31%says that BAJAJ bikes are comfortable.

12. Most of the respondents prefer to buy their BAJAJ bikes from

Bridgestone showroom i.e.29%, 16% respondents have bought from

triton BAJAJ.

13. The data reveals that 49%of the respondents often face problem with

their bikes, 15% respondents frequently face problems with their

bikes very rarely

14. It is observed that blue; black are the most preferred colures of BAJAJ

which constitutes 39%and 28%respectively.

15. The data reveals that 25%of respondents prefer BAJAJ for comfort,

safety reasons inspires 17%and mileage inspires 16%.

>25%feel power is excellent, 29%feel comfort and mileage is excellent.

>27%, 20%, 18%of respondents feel comfort, mileage and power are good

respectively.

>30%23%and 17%feel comfort, safety and mileage are moderate

respectively.


>30%and70%of respondents can’t Say about safety and status

respectively.

16. The data reveals that 35%of the respondents feel after sales services

are satisfactory, 29%say good and 12%say excellent. Respondents

who rare not satisfied constitute 24%.

17. A large part of the respondents with a majority of 95% are satisfied

with the availability of spare parts .The remaining 5%says no.

18. The satisfaction level of the respondents for BAJAJ bikes are more

than constitutes 73%, 19% of the respondents are highly satisfied and

8%are dissatisfied.

19. The data reveals that 20%of the respondents prefer BAJAJ and

27%prefers Hero Honda and 18%prefers Yamaha

>40%, 31%and 12% of the respondents ranks BAJAJ, Hero Honda, and

Yamaha in 1st place respectively.

>45%27%and 145 respondents rank Hero Honda, BAJAJ and Yamaha in

second place respectively.

>33% ranks both BAJAJ and LML and third place, 27%ranks Hero Honda

an third place.

>30% ranks BAJAJ fourth, 20%ranks both Hero Honda and kinetics at

fourth and 10%for both LML and Yamaha.

>37% of respondents rank kinetic at sixth.


Recommendations

&

Suggestion


CHAPTER 6

RECOMMENDATIONS

1. The bikes can be more stylish with attractive features so that it

can attract more youths.

2. Different models BAJAJ bikes can be introduced, with better

comfort, speed and power, so that it can cater to the changing

tastes of women.

3. Most of the consumers who BAJAJ bikes are youths and

employed persons. Company can come up with some new

models of bikes with some added features which can attract

other sections such as engineers and doctors.

4. It is seen that awareness among the people about BAJAJ is

high. Company can further come out with some diverse

advertisement in order to reach the right people at right time.


5. Prices of BAJAJ vehicles should be made cheaper without

compromising with the quality, so that it can attract more

customers.

6. The comfort and safety level of bajaj bike should be improved;

quality should further be improved more so that maintenance

remains low.

7. Though most of the customers are satisfied with the mileage,

it is advisable that BAJAJ company can make effort should

effort to increase the mileage capacity .Mileage is one of the

main factors which affect purchase decisions.

8. It is seen that BAJAJ bikes are limited to few colors some of

more attractive colors should be introduced .E.g. some

metallic color and light colors.

9. More services stations should be established in every part of

the city, so those customers have an easy accessibility.

10. The prices of the spare parts should be more reasonable and

the services fees should be cheap.

11. More bikes should be introduced having more mileage

capacity like other brands of bike such as TVS, Hero Honda

etc.


CONCLUSION

Even though the “BAJAJ bikes” has got a good market it requires

publicity And it needs to spread out .Already it has gained goodwill and

popular Among people, still it needs to reach out all the

consumers’ .BAJAJ bikes Should also start producing other models and

should add a different style and Variety to their product line .This will

help surely attract more customers’ .Its Existing goodwill will help it to

enhance its position in the market .At the Same time it should try to

maintain its quality and standard.


BIBLOGRAPHY


BIBLOGRAPHY

Books:

1. Company Records

2. Principle of marketing Philip Kotler, prentice hall, Editon2001

3. Consumer Behavior -Suja R.Nair,5th Edition,2003

4. Consumer Behavior -Leon G.Shiffner

5. Commentary on consumer Behavior –S.A.Chunawalla (millennium Ed;2001)

6. Annual Reports of the company

Websites:

1. www.BAJAJmotors.co.in/group.asp2

2. www.india-invest.com/news/bajaj_seeks.html

3. www.ask.com

4. www.google.com

Magazines:

1. Auto car


ANNEXURE


ANNEXURE

1. Name …………………….. :

2. Specify your age group :

Less than 25 ( )

25 -35 ( )

35 -45 ( )

Above 45 ( )

3. Marital status Single ( ) Married ( )

4’Your Income group

Below 10,000 ( )

Between 10,000-20,000 ( )

Above 20,000 ( )

5. Your Occupation

Student ( )

Professional ( ) Employed ( )

Executive ( )

Business ( )


6. How did you know about BAJAJ bikes?

News paper ( )

Magazines ( )

Colleagues ( ) Friends & relatives ( )

7. Rank four most important reasons that make you for Purchase BAJAJ bikes.

Mileage ( ) Price ( )

Colors ( )

Style ( ) Top Speed ( )

Reputation ( )

8. What Mileage is your bike giving? 60 Km /Litr and above ( ) 50-60 km/Litr ( )

40-50 km/Litr ( )

Below 40Km/Ltr ( )

9. Are you satisfied with bike’s mileage?

Extremely satisfied ( )

Satisfied ( )

Some what satisfied ( )

Not satisfied ( )


10. How often have you experienced break down of your BAJAJ bike? Often ( ) Rarely ( ) Not at all ( )

Very often ( ) 11.Are you satisfied with your bike’s power & pick up?


Satisfied ( )

Some what satisfied ( )

Not at all satisfied ( )

12.How do you feel about the riding comfort & safety?


Not at all satisfied ( )

: Satisfied ( )

13. Do you promptly get response from your dealer?

Yes : ( ) No ( )

14. Are you satisfied with the after sales service from dealer?

Yes : ( ) No ( )

15. Are the spare parts available at the service centre where you deal with?

Yes : ( ) No ( )


16.Do you like to recommend your friends or relatives to purchase BAJAJ Bikes?

Very likely ( )

Some what likely ( )

Unlikely ( ) Not at all ( )

17. Your suggestions and feedback to improve the quality of Bajaj’s products and services.

……………………………………………………………………

……………………………………………………………………


Documents

Customer Perception towards Bajaj's Vehicles