08/27/18 Customer Insight for Product Management | University of Portsmouth

Customer Insight for Product Management(Session 2018-19)

U23850 | Level 5

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250 items

Core texts (4 items)The recommended texts for this unit will be:

New Products Management - C.M. Crawford, 2014Book | Essential, Key or Purchase | Earlier editions available

Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, 2016Book | Essential, Key or Purchase

Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy,Søren Askegaard, Margaret K. Hogg, 2016

Book | Essential, Key or Purchase

You are expected to purchase the core texts and read the appropriate chapters prior toeach teaching session.

Supplementary reading (6 items)

Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Print book also available, see below | Earlier edition available

Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Earlier edition available

Innovation management and new product development - Paul Trott, 2017Book

Innovation management and new product development - Paul Trott, 2017Book

Product design and development - Karl T. Ulrich, Steven D. Eppinger, 2016Book

Consumer Behaviour - M. Evans, A. Jamal, G.R. Foxall, 2009Book | Earlier edition available

Journals (10 items)

Journal of Marketing

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Journal

Journal of Marketing Research (JMR)Journal

Journal of Product & Brand ManagementJournal

Journal of Product Innovation ManagementJournal

R&D ManagementJournal

Journal of Consumer ResearchJournal

Consumption Markets & CultureJournal

Marketing TheoryJournal

Journal of Marketing ManagementJournal

The lectures will also provide further references to specialised journal articles, whererelevant.

Data sources (2 items)

BBC News - BusinessWebpage | Students are recommended to visit the BBC Business News webpage for

concise summaries of recent business and company-related issues.

Nexis UKWebpage | A database of newspaper reports giving company and industry news.

Industry reports (2 items)Accessible from the university's website online resources. Some allow reports by country,region, industry and company. The main reports include:

GMIDDocument | This is an extensive database of market research reports and industry

reports. These are by country, region, industry and company. GMID can be accessed viathe University Library online resources.

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Mintel - Mintel International GroupDocument

Websites (10 items)

Association of Product Management and Product MarketingWebsite

3MWebsite

Booz, Allen and HamiltonWebsite

Design CouncilWebsite

IDEO | A Design and Innovation Consulting FirmWebpage

New Product Development SolutionsWebsite

Product Development and Management AssociationWebsite

Product Development Institute: The Official website of Scott J. Edgett and Robert G. CooperWebsite

Association for Consumer ResearchWebsite

Consumer Culture TheoryWebsite

Lecture 1 (14 items)

Essential reading (7 items)

New Products Management - C.M. Crawford, 2014Book | Chapter 1

Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, 2016Book | Read chapter 1 [An introduction to consumer behaviour]

Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy,Søren Askegaard, Margaret K. Hogg, 2016

Book | Read chapter 1 [An introduction to consumer behaviour]

Product Strategy and Management - M.J. Baker, S.J. Hart, 2007

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Book | Chapters 1, 2, 4 and 5 (chapters 2, 3, 5 and 6 in earlier edition) | Print book alsoavailable, see below | Earlier edition available

Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapters 1, 2, 4 and 5 (chapters 2, 3, 5 and 6 in earlier edition) | Earlier edition

available

Innovation management and new product development - Paul Trott, 2017Book | Read chapter 13 [Product and brand strategy] (Ch 11 in 5th ed.)

Innovation management and new product development - Paul Trott, 2017Book | Read chapter 13 [Product and brand strategy] (Ch 11 in 5th ed.)

Additional reading (7 items)

The invisible success factors in product innovation - R. G. Cooper, 1999Article

Benchmarking best NPD practices – II - R. G. Cooper, 2004Article

Benchmarking best NPD practices – I - R.G. Cooper, 2004Article

Benchmarking best NPD practices - III - R.G. Cooper, S.J. Edgett, E.J. Kleinschmidt, 2004Article

PDMA research on new product development practices: Updating trends andbenchmarking best practices - A. Griffin, 1997

Article

How to organise for new products - Johnson, Jones, 1997Article

The impact of product innovativeness on performance - E.J. Kleinschmidt, R.G. Cooper,1991

Article

Lecture 2 (12 items)

Essential reading (5 items)

New Products Management - C.M. Crawford, 2014Book | Chapter 2 | Earlier editions available

Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 6 (chapter 7 in older edition) | Print book also available, see below |

Earlier edition available

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Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 6 (chapter 7 in older edition) | Earlier edition available

Innovation management and new product development - Paul Trott, 2017Book | Read chapter 14 [New product development] (Ch 12 in 5th ed. (2012))

Innovation management and new product development - Paul Trott, 2017Book | Read chapter 14 [New product development] (Ch 12 in 5th ed. (2012))

Additional reading (7 items)

Barriers to matching new technologies and market opportunities in established firms - E.U. Bond, M. B. Houston, 2003

Article

New Products Management for the 1980s - Booz, Hamilton, Allen, 1982Book | Not in stock

Product development: Past research, present findings and future directions - S. L. Brown,K. M. Eisenhardt, 1995

Article

Optimising the stage-gate process: What best-practice companies do – I - R. G. Cooper,2002

Article

Optimizing the stage-gate process: What best-practice companies do - II - S.J. Edgett, E.J.Kleinschmidt, 2002

Article

An investigation into the new product process: Steps, deficiencies, and impact - R.G.Cooper, E.J. Kleinschmidt, 1986

Article

Dimensions of success in new product development: An exploratory investigation - S. Hart,1993

Article

Lecture 3 (14 items)

Essential reading (5 items)

New Products Management - C.M. Crawford, 2014Book | Chapter 3 | Earlier editions available

Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapters 1, 5 and 7 (chapters 2, 6 and 8 in earlier edition) | Print book also

available, see below | Earlier edition available

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Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapters 1, 5 and 7 (chapters 2, 6 and 8 in earlier edition) | Earlier edition

available

Innovation management and new product development - Paul Trott, 2017Book | Read chapter 13 [Product and brand strategy] (Ch 11 in 5th ed. (2012))

Innovation management and new product development - Paul Trott, 2017Book | Read chapter 13 [Product and brand strategy] (Ch 11 in 5th ed. (2012))

Additional reading (9 items)

New product portfolio management: Practices and performance - R. G. Cooper, S. J. Edgett,E. J. Kleinschmidt, 1992

Article

New problems, new solutions: Making portfolio management more effective - R. G. Cooper,2000

Article

Diagnosing the product portfolio - G.S. Day, 1977Article

Product Juggernauts: how Companies Mobilize to Generate a Stream of Market Winners -J.P. Deschamps, P.R. Nayak, 1995

Book | Lessons from product juggernaughts

From experience: Linking projects to strategy - R.L. Englund, R.J. Graham, 1999Article

Competing on the eight dimensions of quality - D.A. GarvinArticle

Integrating the fuzzy front end of new product development - A. Khurana, S.R. RosenthalArticle

Planning for product platforms - D. Robertson, K. UlrichArticle

Modular architectures in the marketing process - R. Sanchez, 1999Article

Lecture 4 (14 items)

Essential reading (5 items)

New Products Management - C.M. Crawford, 2014Book | Chapter 4 | Earlier editions available

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Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 8 (chapter 9 in earlier edition) | Print book also available, see below |

Earlier edition available

Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 8 (chapter 9 in earlier edition) | Earlier edition available

Innovation management and new product development - Paul Trott, 2017Book | Read chapter 4 [Managing innovation within firms] (Ch 3 5th ed. (2012))

Innovation management and new product development - Paul Trott, 2017Book | Read chapter 4 [Managing innovation within firms] (Ch 3 5th ed. (2012))

Additional reading (9 items)

Building an innovation factory - R. L. Sutton, A. Hargadon, 2000Article

The Art of Innovation: Lessons in Creativity From IDEO, America's Leading Design Firm - T.Kelley, J. Littman, 2004

Book

Building organisational culture that stimulates creativity and innovation - E.C. Martins, F.Terblanche, 2003

Article

The Knowledge-Creating Company: How Japanese Companies Create the Dynamics ofInnovation - I. Nonaka, H. Takeuchi, 1995

Book

The process of technological innovation within the firm - J. M. Utterback, 1971Article

Juggling entrepreneurial style and organizational structure-how to get your act together -D.P. Slevin, 1990

Article

Central problems in the management of innovation - A. H. van de Ven, 1986Article

Organizational innovation: Review, critique and suggested research directions - R.A. Wolfe,1994

Article

From experience dreams to market: Crafting a culture of innovation - K. Zien, 1997Article

Lecture 5 (12 items)

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Essential reading (5 items)

New Products Management - C.M. Crawford, 2014Book | Chapters 5, 6 and 7 | Earlier editions available

Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapters 8 and 10 (chapters 9 and 11 in earlier edition) | Print book also

available, see below | Earlier edition available

Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapters 8 and 10 (chapters 9 and 11 in earlier edition) | Earlier edition

available

Marketing research: an applied approach - Naresh K. Malhotra, Daniel Nunan, David F.Birks, 2017

Book | Ecopy available, earlier print edition available; Read Chapters 6-9 and 22-26

Marketing research: an applied approach - Naresh K. Malhotra, Daniel Nunan, David F.Birks, 2017

Book | Eprint available, earlier print edition available; Read Chapters 6-9 and 22-26;

Additional reading (7 items)

Capturing Employee Ideas for New Products - C. Gorski, E. J. Heinekamp, 2002Chapter

The Art of Innovation: Lessons in Creativity From IDEO, America's Leading Design Firm - T.Kelley, J. Littman, 2004

Book

Spark innovation through empathic design - D. Leonard, J. F. Rayport, 1997Article

Scenarios made easy - D. Mercer, 1995Article

Commercial use of conjoint analysis: A survey - P. Cattin, D. R. Wittink, 1997Article

Hybrid models for conjoint analysis: An expository review - P. E. Green, 1984Article

Knowing a winning business idea when you see one - W.C. Kim, R. Mauborgne, 2000Article

Lecture 6 (12 items)

Essential reading (3 items)

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New Products Management - C.M. Crawford, 2014Book | Chapters 8, 9 and 10 | Earlier editions available

Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapters 10 and 11 (chapters 11 and 12 in earlier edition) | Print book also

available, see below | Earlier edition available

Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapters 10 and 11 (chapters 11 and 12 in earlier edition) | Earlier edition

available

Additional reading (9 items)

The 20 toughest questions for new product proposals - L. A. Constantineau, 1993Article

Selecting winning new product projects: Using the NewProd system - R.G. Cooper, 1985Article

Determinants of timeliness in product development - R.G. Cooper, E.J. Kleinschmidt, 1994Article

From experience: The role of market research in the development of new consumerproducts - R. Davis, 1993

Article | Not in stock

Determinants of new product performance: A review and meta-analysis - M.M.Montoya-Weiss, R. Calantone, 1994

Article

Concept testing - W.L. Moore, 1982Article | Not in stock

A survey of new product evaluation models - M. Ozer, 1999Article

A comparative analysis of R&D project evaluation methods - K.L. Poh, B.W. Ang, F. Bai,2001

Article

Enhancing concept test validity by using expert consumers - R. J. Ortt, C. J. P. M. de Bont, J.P. L. Schoormans, 1995

Article

Lecture 7 (11 items)

Essential reading (3 items)

New Products Management - C.M. Crawford, 2014

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Book | Chapter 11 | Earlier editions available

Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 11 (chapter 12 in earlier edition) | Print book also available, see below |

Earlier edition available

Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 11 (chapter 12 in earlier edition) | Earlier edition available

Additional reading (8 items)

Commercial use of conjoint analysis: A survey - P. Cattin, D. R. Wittink, 1997Article

Developing a process for the relative valuation of R&D programmes - C. Farrukh, R. Phaal,2000

Article

Satisfy customers while speeding R&D and staying profitable - C.C. Curtis, L.W. EllisArticle

How to Assess and Manage Risk in NPD Programs: a Team-based Risk Approach - G. D.Githens, 2002

Chapter

An exploratory investigation of new product forecasting practices - K. Kahn, 2002Article

New product diffusion models in marketing: A review and directions for research - V.Mahajan, E. Muller, 1990

Article

Issues in new product forecasting - R.J. Thomas, 1994Article

The relationship of actual and predicted sales and profit in new product introductions - D.S. Tull, 1967

Article

Lecture 8 (13 items)

Essential reading (5 items)

New Products Management - C.M. Crawford, 2014Book | Chapters 12, 13 and 15 | Earlier editions available

Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 6 (chapter 7 in earlier edition) | Print book also available, see below |

Earlier edition available

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Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 6 (chapter 7 in earlier edition) | Earlier edition available

Innovation management and new product development - Paul Trott, 2017Book | Read chapter 14 [New product development] (Ch 12 in 5th ed. (2012))

Innovation management and new product development - Paul Trott, 2017Book | Read chapter 14 [New product development] (Ch 12 in 5th ed. (2012))

Additional reading (8 items)

Customer-driven product development through quality function deployment in the U.S.and Japan - J. J. Cristiano, J. K. Liker, C. C. White, 2000

Article

Maximizing the utility of customer product testing: Beta test design and management - R.J.Dolan, J.M. Matthews, 1993

Article | Not in stock

The house of quality - J. R. Hauser, D. ClausingArticle

Developing products on internet time - M. Iansiti, A. MacCormack, 1997Article

Harnessing design as a strategic resource - C. Lorenz, 1994Article

Learning is the critical success factor in developing truly new products - J.G. Morone, A.S.Paulson

Article

The new product development game - H. Takeuchi, I Nonaka, 1986Article

The effect of "front-loading" Problem-solving on product development performance - S.Thomke, T. Fujimoto, 2000

Article

Lecture 9 (13 items)

Essential reading (5 items)

New Products Management - C.M. Crawford, 2014Book | Chapter 14 | Earlier editions available

Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 6 (chapter 7 in earlier edition) | Print book also available, see below |

Earlier edition available

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Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 6 (chapter 7 in earlier edition) | Earlier edition available

Innovation management and new product development - Paul Trott, 2017Book | Read chapter 16 [Market research and its influence on new product

development] (Ch 15 in 5th ed. (2012))

Innovation management and new product development - Paul Trott, 2017Book | Read chapter 16 [Market research and its influence on new product

development] (Ch 15 in 5th ed. (2012))

Additional reading (8 items)

Enhancing new product development performance: An organizational learning perspective- M.E. Adams, G.S. Day, D. Dougherty, 1998

Article

Product development: Past research, present findings and future directions - S. L. Brown,K. M. Eisenhardt, 1995

Article

Crossfunctional teams in product development: Accommodating the structure to theprocess - A. Donnellon, 1993

Article

Market orientation, interdepartmental integration, and product development performance- K. B. Kahn, 2001

Article

Organizing for product development projects - E.W. Larson, D.H. Gobeli, 1988Article

Product champions: Truths, myths, and management - S. K. Markham, L. Aiman-Smith,2001

Article

From experience: Securing sponsors and funding for new product development projects -The human side of enterprise - G. Tighe, 1998

Article

Organizing and leading "heavyweight" development teams - K.B. Clark, S.C. WheelwrightArticle

Week 10 (9 items)

Essential reading (3 items)

New Products Management - C.M. Crawford, 2014Book | Chapter 18 | Earlier editions available

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Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 13 (chapter 14 in earlier edition) | Print book also available, see below |

Earlier edition available

Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 13 (chapter 14 in earlier edition) | Earlier edition available

Additional reading (6 items)

Virtual shopping: Breakthrough in marketing research - R. R. Burke, 1996Article

From experience: The role of market research in the development of new consumerproducts - R. Davis, 1993

Article

Learning is the critical success factor in developing truly new products - J.G. Morone, A.S.Paulson

Article

A survey of new product evaluation models - M. Ozer, 1999Article

Pretest market models: A critical evaluation - A.D. Shocker, W.G. Hall, 1986Article | Not in stock

Pre-test-market models: Validation and managerial implications - G. Urban, G.M. Katz,1983

Article

Lecture 11 (9 items)

Essential reading (3 items)

New Products Management - C.M. Crawford, 2014Book | Chapter 16, 17 and 19 | Earlier editions available

Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 13 (chapter 14 in earlier edition) | Print book also available, see below |

Earlier edition available

Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 13 (chapter 14 in earlier edition) | Earlier edition available

Additional reading (6 items)

Launch strategy, launch tactics, and demand outcomes - J.P. Guiltinan, 1999Article

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Launch decisions and new product success: an empirical comparison of consumer andindustrial products - E. Hultink, 2000

Article

Creating effective brand names: a study of the naming process - C. Kohli, D. W. LaBahnArticle

The impact of market orientation, product advantage, and launch proficiency on newproduct performance and organizational performance - Fred Langerak, E. J. Hultink, H.S.J.Robben, 2004

Article

Launch strategy, launch tactics, and demand outcomes - J.P. Guiltinan, 1999Article

Post-launch Evaluation for Consumer Goods - D.W. Olson, 1996Chapter

Lecture 12 (3 items)

Essential reading (2 items)

Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, 2016Book | Within chapter 14, read the section on "The diffusion of innovations"

Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy,Søren Askegaard, Margaret K. Hogg, 2016

Book | Within chapter 14, read the section on "The diffusion of innovations"

Additional reading (1 items)

Additional reading will be recommended closer to the lecture date via Moodle.

Lecture 13 (11 items)

Essential reading (3 items)

New Products Management - C.M. Crawford, 2014Book | Chapter 19 | Earlier editions available

Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 14 (chapter 15 in earlier edition) | Print book also available, see below |

Earlier edition available

Product Strategy and Management - M.J. Baker, S.J. Hart, 2007Book | Chapter 14 (chapter 15 in earlier edition) | Earlier edition available

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Additional reading (8 items)

The market evolution and sales takeoff of product innovations - R. Agarwal, B. L. Bayus,2002

Article

Technology diffusion: An empirical test of competitive effects - H. Gatignon, T. Robertson,1989

Article

Will it ever fly? Modeling the Takeoff of Really new Consumer Durables - P. N. Golder, G. J.Tellis, 1997

Article

When Is It Worthwhile Targeting the Majority Instead of the Innovators in a New ProductLaunch? - V., E. Muller

Article

Entry strategy for radical product innovations: A conceptual model and propositionalinventory - E. Montaguti, S. Kuester, T.S Robertson, 2002

Article

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers -G.A. Moore, 2014

Book

How to reduce market penetration cycle times - 1993Article

An evolutionary approach to product growth theory - G.J. Tellis, C.C. Merle, 1981Article

Lecture 14 (3 items)

Essential reading (2 items)

Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, 2016Book | Read chapter 9 [Individual decision-making]

Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy,Søren Askegaard, Margaret K. Hogg, 2016

Book | Read chapter 9 [Individual decision-making]

Additional reading (1 items)

Additional reading will be recommended closer to the lecture date via Moodle.

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Lecture 15 (3 items)

Essential reading (2 items)

Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, 2016Book | Within chapter 9, read the section on "Information search" concentrating on

"Perceived risk". Read chapter 6 [Motivation, values and lifestyles], concentrating on "themotivation process" and "consumer involvement"

Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy,Søren Askegaard, Margaret K. Hogg, 2016

Book | Within chapter 9, read the section on "Information search" concentrating on"Perceived risk". Read chapter 6 [Motivation, values and lifestyles], concentrating on "themotivation process" and "consumer involvement"

Additional reading (1 items)

Additional reading will be recommended closer to the lecture date via Moodle.

Lecture 16 (3 items)

Essential reading (2 items)

Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, 2016Book | Within chapter 5 read section on "Products that shape the self: you are what you

consume" (5th ed. (2013) "consumption and self-concept). Within chapter 6 read sectionson "Lifestyles, consumer identity and consumption choices" and " Lifestyle marketing"

Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy,Søren Askegaard, Margaret K. Hogg, 2016

Book | Within chapter 5 read section on "Products that shape the self: you are what youconsume" (5th ed. (2013) "consumption and self-concept). Within chapter 6 read sectionson "Lifestyles, consumer identity and consumption choices" and " Lifestyle marketing"

Additional reading (1 items)

Additional reading will be recommended closer to the lecture date via Moodle.

Lecture 17 (3 items)

Essential reading (2 items)

Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, 2016Book | Read chapter 8 [Attitudes]

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Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy,Søren Askegaard, Margaret K. Hogg, 2016

Book | Read chapter 8 [Attitudes]

Additional reading (1 items)

Additional reading will be recommended closer to the lecture date via Moodle.

Lecture 18 (12 items)

Essential reading (2 items)

Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, 2016Book | Read chapter 2 [A consumer society] and chapter 5 [The self]

Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy,Søren Askegaard, Margaret K. Hogg, 2016

Book | Read chapter 2 [A consumer society] and chapter 5 [The self]

Additional reading (10 items)

Consumer culture theory (CCT): Twenty years of research - E.J. Arnould, 2005Article

The experiential aspects of consumption: Consumer fantasies, feelings, and fun - M.B.Holbrook, E.C. Hirschman, 1982

Article

Liberatory postmodernism and the reenchantment of consumption - A.F. Firat, A.Venkatesh, 1995

Article

Consumer Culture and Postmodernism - M. Featherstone, 2007Book | Print book also available, see below | Earlier edition available

Consumer Culture and Postmodernism - M. Featherstone, 2007Book | Earlier edition available

The politics of consumption: A re-inquiry on Thompson and Haytko's (1997) "Speaking ofFashion" - J.B. Murray, 2002

Article

Developmental recognition of consumption symbolism - R.W. Belk, K.D. Bahn, R.N. Mayer,1982

Article

Extended self in a digital world - R.W. Belk, 2013Article

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Demythologizing consumption practices: How consumers protect their field-dependentidentity investments from devaluing marketplace myths - Z. Arsel, 2011

Article

Distinction: A Social Critique of the Judgement of Taste - P. Bourdieu, 2010Book | Earlier edition available

Lecture 19 (10 items)

Essential reading (3 items)

Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, 2016Book | Within chapter 6 read sections on "Lifestyles, consumer identity and

consumption choices" and "Sustainability: a new core value?"

Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy,Søren Askegaard, Margaret K. Hogg, 2016

Book | Within chapter 6 read sections on "Lifestyles, consumer identity andconsumption choices" and "Sustainability: a new core value?"

Social marketing: A pathway to consumption reduction? - K. Peattie, S. Peattie, 2009Article

Additional Reading (7 items)

Sustainable Marketing - D. Martin, 2012Book | Chapter 1 | Not in stock

The answer is sustainable marketing, when the question is: What can we do? - D. M.Martin, J. W. Schouten, 2014

Article

Narratives of 'green' consumers -- the antihero, the environmental hero and the anarchist.- E. Heiskanen, V. Heinonen, 2009

Article

Reinventing Marketing to Manage the Environmental Imperative - Philip Kotler, 2011-07Article

Business sustainability: It is about time - P. Bansal, M. R. DesJardine, 2014Article

Sustainable consumption: green consumer behaviour when purchasing products - W.Young, K. Hwang, S. McDonald, C.J. Oates, 2009

Article

Green companies or green con-panies: Are companies really green, or are they pretendingto be? - M. Saha, G. Darnton, 2005

Article

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Lecture 20 (9 items)

Essential reading (1 items)

When customers get clever: Managerial approaches to dealing with creative consumers -P.R. Berthon, L. Pitt, I.P. McCarthy, S.M. Kates, 2007

Article

Additional reading (8 items)

Evolving to a new dominant logic for marketing - S.L. Vargo, R.F. Lusch, 2004Article

Working consumers: The next step in marketing theory? - B. Cova, D. Dalli, 2009Article

The wisdom of consumer crowds: Collective innovation in the age of networked marketing- R.V. Kozinets, A. Hemetsberger, H. J. Schau, 2008

Article

We are what we post? Self‐presentation in personal web space - H. Jensen Schau, M.C.Gilly, 2003

Article

Brand community members as a source of innovation - J. Füller, K. Matzler, M. Hoppe, 2008Article

Critical perspectives on consumers' role as 'producers': Broadening the debate on valueco-creation in marketing processes - B. Cova, D. Dalli, D. Zwick, 2011

Article

Production, Consumption, Prosumption: The nature of capitalism in the age of the digital'prosumer' - G. Ritzer, N. Jurgenson, 2010

Article

Innovativeness, novelty seeking, and consumer creativity - E.C. Hirschman, 1980Article

Lecture 21 (11 items)

Essential reading (2 items)

Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, 2016Book | Read chapter 15 [Consumption and European consumers]

Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy,Søren Askegaard, Margaret K. Hogg, 2016

Book | Read chapter 15 [Consumption and European consumers]

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Additional reading (9 items)

The one-billion-plus marginalization: Toward a scholarly understanding of Islamicconsumers - N. El-Bassiouny, 2014

Article

Hofstede's dimensions of culture in international marketing studies - A.M. Soares, M.Farhangmehr, A. Shoham, 2007

Article

Consumer acculturation theory: (crossing) conceptual boundaries - M.K. Luedicke, 2011Article

Convergence and divergence in consumer behavior: implications for international retailing- M. de Mooij, G. Hofstede, 2002

Article

Word of mouth, brand loyalty, acculturation and the American Jewish consumer - J.S.Podoshen, 2006

Article

Consumer responses to sexual advertising: The intersection of modernization, evolution,and international marketing - W.W.N. Wan, C.L. Luk, C.W.C. Chow, 2014

Article

Consumer religious commitment's influence on ecocentric attitudes and behavior - W.C.Martin, C.R. Bateman, 2014

Article

Postassimilationist ethnic consumer research: Qualifications and extensions - S. Askegaard, 2005

Article

“Glocalization” of business activities: a “glocal strategy” approach - G. Svensson, 2001Article

Lecture 22 (11 items)

Essential reading (3 items)

New Products Management - C.M. Crawford, 2014Book | Chapter 2 | Earlier editions available

Innovation management and new product development - Paul Trott, 2017Book | Read chapter 15 [New service innovation] (Ch 14 in 5th ed. (2012))

Innovation management and new product development - Paul Trott, 2017Book | Read chapter 15 [New service innovation] (Ch 14 in 5th ed. (2012))

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08/27/18 Customer Insight for Product Management | University of Portsmouth

Additional reading (8 items)

Disruptive technologies: Catching the wave - J.L. Bower, C.M. Christensen, 1995Article

Market learning and radical innovation: A cross case comparison of eight radicalinnovation projects - G.C. O'Connor, 1998

Article

The nature of market visioning for technology-based radical innovation - G.C. O'Connor,R.W. Veryzer, 2001

Article

Corporate imagination and expeditionary marketing - G. Hamel, C.K. Prahalad, 1991Article

From market driven to market driving - N. Kumar, Lisa Scheer, Philip Kotler, 2000Article

Marketing and discontinuous innovation: The probe and learn process - G. Lynn, J. Morone,A. Paulson

Article

Consumer research in the development process of a major innovation - R.J. Ortt, J.P.Schoormans, 1993

Article | Not in stock

Creating breakthroughs at 3M - E. von Hippel, S. Thomke, M. SonnackArticle

Lectures 23 and 24 (4 items)

Essential reading (3 items)

New Products Management - C.M. Crawford, 2014Book | Earlier editions available

Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, 2016Book

Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy,Søren Askegaard, Margaret K. Hogg, 2016

Book

Additional reading (1 items)

See individual lecture sessions.

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