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Online customer discovery pathThe example of Four Seasons online
strategyArtigny Géraldine - Poirier Benoit - Medeiros Miguel - Filippi Cecilia
Positioning
• «A brand for luxury, diversified offer and customer satisfaction.»• Cohesive brand image online
empowered by visual impact and complemented by collaborators contribution for improvement.
Positioning
• «Perfecting the travel experience»• Family culture• «Authentic and elegant»• «Admired but not easily replicated »• First ranked digital IQ hospitality
group worldwide.
Customer engagement points
Site
You can browse either by location, dates.. « in a classical way » or by INTEREST
Social medias
Social medias linked on Four Seasons own site
Digital marketing
A magazine dealing with travel news and marketing the brand at the same time
Mobile
• Dedicated website for smartphones
• Apps are present for both Iphones and Ipads
We suggest you…
Four Seasons Wedding pagehttp://magazine.fourseasons.com/
weddings
THANK YOU