C U S T O M E R C O M M U N I C A T I O N R O U N D T A B L E # 9

C O V I D - 1 9 S U P P O R T S E R I E S

M A Y 2 1 , 2 0 2 0

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Agenda

1. Opening Thoughts• Dave Nieuwstraten, CEO

2. Video Strategy• Annie Mordhorst

Account Executive3. Videos on the Digital Landscape

• Jenny Green Digital Marketing Manager

4. Open Forum • Aaryn Slafky, Director of CX

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My Grandfather

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My Dad

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All gave some.

Some gave all.

We join you in remembering

others this Memorial Day.

This complimentary video is available on our COVID-19 Resources page.

Getting better customerengagement through video

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A few stats to consider:

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• Video and live video are among the top two most used social media content types to increase audience engagement.

• 83% of video marketers say video has helped them generate leads.• 93% of brands got a new customer because of a video on social media.

• More than 50% of consumers prefer video content over other forms of content such as emails, social, and blogs.

• 87% of people say they would like to see more video from brands.• This year, over 75% of the world's mobile data traffic will be video.• 90% of customers say videos help them make buying decisions.

Sources: https://www.hubspot.com/marketing-statistics, https://www.wyzowl.com/video-marketing-statistics-2019/, https://www.facebook.com/business/news/insights/shifts-for-2020-multisensory-multipliers

With the Coronavirus, consumers have been even hungrier for video content.

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You've probably seen the headlines:

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“Covid-19 is a short-term boon to streaming services”

- The Economist

“Americans are streaming 8 hours a day during coronavirus lockdown”

- New York Post

“COVID-19 Pushes Up Internet Use 70% And Streaming More Than

12%, First Figures Reveal”- Forbes

“Streaming in the time of Covid-19: YouTube follows Netflix, limits quality to SD for beating bandwidth stress”

- The Economic Times

Let's give the people what they want.

Things to remember:

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1. Start with "Would I want to watch the video I'm about to make?”

2. Analyze what you like about engaging videos you see elsewhere – and borrow it.

3. Remember that your video is there to aid sales, not make the sale.

4 goals for creating engaging video content:

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1. Make it about the customer vs. the company.2. Focus on emotion. 3. Choose a topic you're uniquely positioned or

qualified to deliver in order to add credibility.4.Find the story.

Note: These tips apply to more than just video!

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The Coronavirus shouldn't prevent you from making videos or derail your existing video strategy.

This is an opportunity to get creative.

Examples:

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Make it about the customer vs. the company.

Focus on emotion.

Choose a topic you're uniquely positioned or qualified to deliver in order to add credibility.

Find the story.

Example:

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Make it about your customer vs. the company.

Focus on emotion.

Choose a topic you're uniquely positioned or qualified to deliver in order to add credibility.

Find the story.

Example:

Once our video is made,how do we get it seen?

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YOUTUBE FACEBOOK NETFLIX AMAZON INSTAGRAM HULU SNAPCHAT TWITTER NONE OF THE ABOVE

0%

10%

20%

30%

40%

50%

60%

70%

80%

Where do you currently watch video content online?

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YouTube and Facebook are the top video channels in

the U.S.

Video48%

Social Media23%

News Articles16%

Blog Posts5%

Product Pages3%

What content do/would you share with friends?

Video Social Media News Articles Blog Posts Product Pages

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Video on YouTube

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• 30 million daily visitors.

• 5 billion videos watched daily.

• YouTube is inexpensive with CPVs averaging 7 cents.

• Video formats include:• Skippable in-stream• Non-skippable in-stream• Video discovery• Outstream ads• Bumper ads

Video on Google

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• Reach ~2 million websites.

• Reach up to 90% of people on the internet.

• Videos can target demographic groups, interests and behaviors, events, remarketing, and more.

Video on Social Media

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• Highly targetable.

• Inexpensive: Average cost of ThruPlays is 10 cents.

• Tip: Users watch 85% of Facebook videos without sound, so create with sound-off in mind.

• Used closed captions

• Tip: Fit your video to fit the medium.

Video on Social Media

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• Tip: Build surprise and delight• People look at video

content 5x more than static content.

• Tip: Make it short and sweet• Average view rate for our

client videos are between 5-6 seconds.

• Use teasers that point to longer form videos.

Tips for Using Video in Email Marketing

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• Using “video” in your subject line can increase open rates by 19%.

• Video thumbnails can increase clicks by 50%.

• Enable auto-play but without audio (include captions).

Tips for Using Video in Email Marketing

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• Place your video under a short line or two of copy introducing it.

• Consider animated thumbnails to drive additional visual interest.

Open Forum

Video Examples:

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Next Roundtable:Thursday, May 28 11 am PT/2 pm ETRoundtable #10: Customer Experience

https://info.askpivot.com/en/covid-19-support-series-videos

Free Memorial Day Video:https://askpivot.com/covid-19/social-posts/

What impact has video had on your marketing efforts?

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Thinking back to a company video that really spoke to you or was memorable, what made it memorable?

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How has your use of video changed?

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askpivot.com/COVID-19

https://info.askpivot.com/become-a-pro

A S K P I V O T . C O M