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Profile of Yamaha in Nepal Yamaha is the oldest manufacturer of the world and has launched various products like bikes, musical instruments, auto parts, audio & video products, computer/network- related products and electronic devices, sporting equipment and accessories. In Nepal, Yamaha Motor Corporation bikes registered a 60 percent growth in 2008 and 52 percent growth between January and November in 2009. Yamaha also has a 20 percent market share in Nepal (according to Morang Auto Works).

CUSTOMER ANALYSIS OF YAMAHA IN NEPAL

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Page 1: CUSTOMER ANALYSIS OF YAMAHA IN NEPAL

Profile of Yamaha in Nepal

• Yamaha is the oldest manufacturer of the world and has launched various products like bikes, musicalinstruments, auto parts, audio & video products, computer/network-related products and electronic devices, sporting equipment and accessories.

• In Nepal, Yamaha Motor Corporation bikes registered a 60 percent growth in 2008 and 52 percent growth between January and November in 2009. Yamaha also has a 20 percent market share in Nepal (according to Morang Auto Works).

Page 2: CUSTOMER ANALYSIS OF YAMAHA IN NEPAL

Profile of Yamaha in Nepal

• The business of Yamaha started in Nepal with the formation of Morang Auto Works (MAW) in 1964-65.

• Yamaha Lunched RX 100 Bike in 1987 which became the largest selling bike in Nepal in a short period of time.

• The names of the bikes belonging to this category are, Yamaha Escort, YBX, Crux, Alba, Libero, Gladiator, Fazor, and FZ.

Page 3: CUSTOMER ANALYSIS OF YAMAHA IN NEPAL

MANAGEMENT PHILOSOPHY

• Customer-Oriented and Quality-Conscious Management

• Shop floor safety measures

• Transparent and Sound Management

• Valuing People

• Harmony with Society

• Environment

Page 4: CUSTOMER ANALYSIS OF YAMAHA IN NEPAL

Branches and outlets of Yamaha in Nepal

Page 5: CUSTOMER ANALYSIS OF YAMAHA IN NEPAL

THE 4Ps FOR YAMAHA IN NEPAL

• Product• Price• Place• Promotion

Page 6: CUSTOMER ANALYSIS OF YAMAHA IN NEPAL

DATA ANALYSIS AND PRESENTATION

• Influencing Factors for purchasing Yamaha Bike

Page 7: CUSTOMER ANALYSIS OF YAMAHA IN NEPAL

Contd..

• Customers’ preference on non Yamaha Bike

Page 8: CUSTOMER ANALYSIS OF YAMAHA IN NEPAL

Contd...

• Customers’ Preference factors on Yamaha Bike

Page 9: CUSTOMER ANALYSIS OF YAMAHA IN NEPAL

Contd...

• Models Preference of Yamaha Bike

Page 10: CUSTOMER ANALYSIS OF YAMAHA IN NEPAL

Contd...• Customers’ Non Preference Factors on Yamaha Bike

Page 11: CUSTOMER ANALYSIS OF YAMAHA IN NEPAL

Contd...• Respondents’ Perception on core competitors of

Yamaha

Page 12: CUSTOMER ANALYSIS OF YAMAHA IN NEPAL

• Is Yamaha doing well in the market?

Page 13: CUSTOMER ANALYSIS OF YAMAHA IN NEPAL

Contd...

• Unmet needs of Customer

Page 14: CUSTOMER ANALYSIS OF YAMAHA IN NEPAL

Contd...• Customer requirements from Yamaha

Page 15: CUSTOMER ANALYSIS OF YAMAHA IN NEPAL

FINANCIAL ANALYSIS

• Liquid and Solvency ratio

Year Current assets (Rs.crores)

Current liabilities

Current Ratio

2008 1780.67 2019.29 0.88 times

2009 2401.45 2602.35 0.92 times

Page 16: CUSTOMER ANALYSIS OF YAMAHA IN NEPAL

Contd...

• Acid-test ratio

Year Quick Assets

(Rs. Crores)

Quick liabilities Quick Ratio

2008 331.38 2019.23 0.16 times

2009 495.52 2602.35 0.19 times

Page 17: CUSTOMER ANALYSIS OF YAMAHA IN NEPAL

Contd...

• Debt Equity Ratio

Year Debt( Crore) Equity Debt. Equity Ratio

2008 1334.34 1587.59 0.84 times

2009 1570.00 1869.69 0.84 times

Page 18: CUSTOMER ANALYSIS OF YAMAHA IN NEPAL

Contd...• Inventory turnover ratio

Year Sales turnover Inventory Inventory turnover ratio

2008 9856.66 349.61 28.19

2009 9310.24 338.84 27.47

Page 19: CUSTOMER ANALYSIS OF YAMAHA IN NEPAL

Contd...

• Fixed assets turnover

Year Sales ( Rs. Crores)

Fixed Assets Fixed assets turnover

2008 8827.15 4906.42 1.79%

2009 8700.17 5752.26 1.51%