Features, Benefits and Advantages

Custom signs are visual graphics created according to the specific requirements of businesses in

order to display particular information. It usually consists of the name of the company, the logo,

or information regarding the products or services offered. Although custom signs come in

different allowable sizes, there are three general categories for these items: free standing, wall

mounted, and interior signs.

In this age of information technology where the society relies highly on graphic intensive media,

having properly designed signage can profoundly impact your business. The signage acts as a

marketing tool for quickly communicating with potential customers especially in a business

environment that is highly competitive. This type of marketing strategy gains worldwide

acceptance because of the effective results it can provide to businesses. Below are some of the

advantages that can be offered by custom signs:

Versatility. Clients who use the service of graphic design companies usually can have their

signage customized according to their needs and preference. They have the freedom to choose

the shape, size, material, and structure of the signage. Designers usually translate the clients

input or request into a customized signage that follows effective design principles. Signs

specially designed per request of a company have a unique look because they are made from

scratch and there a plenty of design combinations that can be achieved.

Branding. A well thought design concept in a custom sign is important in promoting a good

image of the brand as well as the company behind it. Just take into consideration the design

behind international companies like Coca-Cola, Shell, and BMW. These companies have well-

defined brands that customers can easily identify at a glance. Aside from that, custom signs

allow businesses to have control on which elements they can highlight or underplay to make

themselves distinctive from other competitors in an area. These signs can be made to emphasize

unconsciously to the minds of the customers either the words or symbols associated with the

products or services offered by a company. As a result, a sign can play an indirect part in

influencing the purchasing decisions of customers.

Information awareness. Custom signs are a common media for disseminating information

among people. Motorists for instance are made aware of their location with the help of signs that

bears the name of the place. In restaurants and hotels, you will find indoor signs that indicate

directions for the lobby, restrooms, as well as fire exits. The operating hours of a business and

upcoming sales are also communicated to everyone by means of custom signs.

Cheaper way of advertising. Not all businesses can afford to have their own advertisements

aired on television for their marketing campaign. As an alternative, signs have the capacity to

reach out to more people than imagined. With a proper location that is visible to nearly everyone,

businesses can advertise their products at cheaper costs. The good thing about signage is they are

permanently located in one area 24/7 so they can be seen even by a passerby.