Custom Auto Dealer Newsletters

It costs much less to retain your existing customers than it does to attract new ones.

We show you how to build trust and earn repeat business with a printed communications and sales vehicle that is ultimately morevaluable and moreeffective than mostof the direct mailyou have donebefore.

Huge 17” x 22” FormatNo automotive direct mail company mails

out pieces this big…for this cheap!

This is a gigantic newsletter…with custom tailored articles that would fill 8 normal

8½” x 11” pages.

And its designed just for your dealership!

Outstanding GraphicsYou’ll never see a piece this impressive from

a typical mail house.

Because we are not a typical mail house!

We are not going to try to tell you “We have a proprietary formula that uses 8 sources to come up with a targeted list!” We don’t! We use a list 10-times more valuable…that of

your own current and past customers!

We give you customized content that informs, entertains and engages your

customers, and helps you keep them as…

CUSTOMERS FOR LIFE

Features Our Newsletters Can ContainA Personal Message from the GM or dealership owner.

A Full Feature Story on select new vehicle models.

A Full Line Up of New Vehicles, with current pricing & manufacturer incentives.

Customer Spotlight Features that your customer database can relate to from geographic and demographic association.

A “What’s Happening Around Town” calendar of upcoming sporting events and concerts in your area.

A Humor Section, with jokes, comics and word puzzles that make your newsletter interactive and keep it in their hands.

Features Our Newsletters Can ContainA Feature Article on the Dealership / Dealer Group.

Stories of General Interest to your customers.

A Full Page Dedicated to Service, including a custom article from your service manager, a Service Department Feature Story and redeemable Service Coupons.

A Contest, with prizes awarded at the dealership for the first 50 people to come in for service work or a test drive.

AND ANY OTHER ARTICLE OR FEATURE YOU WOULD LIKE TO SEE!i.e. Employee Spotlight, buying tips, etc.

How Much Work is Required of You?Almost None.

We suggest stories and topics for your newsletter.We contact you, your sales managers and your service manager to get any details or bullet points necessary to write stories about you and your dealership.All we ask is that you snap a few digital pictures of some of your satisfied customers each month with the digital camera we send you!THAT’S IT! WE WRITE IT. WE DESIGN IT. YOU APPROVE IT. WE PRINT IT AND MAIL IT OUT!Plus we ship a few hundred extra issues directly to you that you can hand out on your showroom floor. It can’t get any easier than this!

What is it Worth to Get aCustomer Back Again?

How Much do you normally spend in advertising to attract a new customer?$200 a copy? $350 a copy? $500 a copy?

You spend hundreds to attract a new buyer in mediums that are more and more fragmented. This in One-On-One with your customer!

Get smarter and focus part of your ad budget on someone who already: Knows your vehicles… Your manufacturer… Where your dealership is located…

Has been to your dealership before and is familiar with your sales process… Has been through your service lane before and knows your service process.

And has bought from you before!

THINKIf you spent $1 per customer for every month they

owned a vehicle of yours, it would amount to:2 Years = $24 3 Years = $36 4 Years = $48

A small amount in terms of building brand and customer loyalty!

Touch Every Customer… Every Month.Each month you will give them something of value that they can use in their daily

lives… That can save them money… That will educate them about your models and your incentives.

That will keep your name in front of them… And each month they will become more familiar and at ease with your dealership and your personnel…

That will generate revenue for your dealership!

YOU CHOOSESpend thousands on newspaper space and air time…

Or touch all of your customers every month withinformation that tells them

everything you want to convey

and be

much more successful!

PRINTING SPECSStock and Color

They are printed in full, glorious color on 70#, glossy, enamel, coated stock. This choice of stock sets it

apart totally from newspapers, thin 40# web-press magazine stock, and typical, over-hyped direct mail

pieces that they are accustomed to getting (and ignoring) from every other dealer in town.

When your customer picks up your custom newsletter, the very feel of it automatically conveys a

feeling of substance and a quality image to each and every prospect.

IMPRESSIVE SIZEEach issue opens up to an impressive, full 17” tall x 22” wide format. It’s big! That means the photos are impressive, the graphics are eye catching, and the type is big enough so that your prospect doesn’t have to squint to read a story.

All of these factors were taken into consideration to determine a formula that would be welcomed into the home and read on a monthly basis… not discarded like junk mail.

MAILINGEach 17” x 22” printed newsletter is folded in half, then in half again, so that even when it folds down, it is in an 8½” x 11” mailing size… and NOT IN AN ENVELOPE! Although the mailing cost is a little more, the fact is, it stands out from everything else in the mailbox. The attractive art and enticing stories greet them when they get the mail, and the newsletters stick out from the rest of the mail. The format is inviting and the newsletter is one of the first things they will browse.

Each piece is mailed with Standard U.S. Postage and drop-shipped directly to the nearest USPS Sectional Center in your area, so that they usually get distributed almost immediately upon arrival, without having to pay anything extra for first class postage.

COST EFFICIENTCUSTOMER RETENTION

Can you put a price on customer retention? Certainly. Consider if you built just over a dollar per month x 36 months into every deal, so that you could ensure you were staying in close contact and communication with every buyer for the life of their lease or ownership. Don’t you think if you hit someone with a TV or radio spot 36 times they might get the message? How much better would that message be retained if it conveyed all the information you want them to have, while simultaneously building loyalty, brand awareness, and a huge comfort zonebetween you and your best customers!

QUANITIES AND FLEX PRICINGUnlike a newspaper ad or typical direct mail piece, creating a custom newsletter of this type is labor intensive. But the fixed costs are the same no matter the quantity, so our program reflects discounts based on printing quantities and length of relationship term.

QUANTITY(PIECES)

COST PER PIECE12 ISSUES PER YEAR

COST PER PIECE6 ISSUES PER YEAR

COST PER PIECE4 ISSUES PER YEAR

COST PER PIECE1 ISSUE

5,000 $1.19 $1.24 $1.29 $1.39

10,000 $0.99 $1.04 $1.09 $1.19

12,500 $0.94 $0.99 $1.04 $1.14

15,000 $0.84 $0.89 $0.94 $1.04

17,500 $0.79 $0.84 $0.89 $0.99

20,000 $0.74 $0.79 $0.84 $0.94

WHAT ARE YOU WAITING FOR?CONTACT:

Clayton R. Perry, Sr.

Tel: (704) 231-4809email: clayton@321consultants.com

3.2.1 Automotive Mailing Services6804 Summerhill Ridge Dr.Charlotte, NC 28226