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curve L O S A N G E L E S
FEBRUARY 23-24, 2020
WESTDRIFT| MANHATTAN BEACH
eurovet americas I confidential
about us
Inspired by the exquisite details of luxury lingerie,
nothing is overlooked at curve. The show is
unwaveringly dedicated to providing top of the line
services and experiences for exhibiting brands and
buyers alike to inspire, educate, and drive the
intimate wear world forward.
Produced by Eurovet, the world-leading tradeshow
organizer for the intimate apparel industry, curve is a
one-stop shopping experience for brands and retailers.
eurovet americas I confidential
why los angeles ?
Ipek Kirmaer
W o r l d c a p i t a l o f c o o l
T h e f u t u r e o f f a s h i o n ?
“The Fashion sector accounted for the second
largest share of creative industry jobs in L.A.
County, contributing nearly 1 in 5 jobs of the
creative industries’ total employment in the
County. While New York City is also considered
a global fashion hub, the Fashion sector in
Los Angeles County employs around 24% more
workers than its East Coast counterpart.”
“The talent is here” said Elyse Walker, the longtime
L.A. retailer with luxury multilabel boutiques in the
Pacific Palisades and Newport Beach, and the
fashion director of online site Fwrd by Elyse Walker.
“And everyone wants to be in L.A. or come to L.A., if
you build it they will come.”
Source: “L.A. is the future of the American runway” Access to the WWD
March 2019 article here.
Casual intimates and sport bras are two main growing categories, with approximately 40 percent
of Millennials indicating that the majority of their closet consists of what they call “comfort wear”,
as seen in NPD’s Trend Tracker report (2019). Not to mention that L.A. is the World’s epicenter for
healthy, eco-conscious lifestyle, two values that are shared by Millenials as well.
LA Fashion Week 2019
Source: 2019 Otis Report on the Creative Economy.
Else Lingerie boutique opened 2019
eurovet americas I confidential
C o n c e p t
February 23, 24 2020. Ideally spread over two days with a Sunday start, to it super-easy for buyers to leave their business and make the trip. This timing still allows for orders to be made before AW20-21 production deadlines, and will allow the reps to see clients and new accounts in one place.
D a t e s
eurovet americas I confidential
curve los angeles will take place at the Westdrift Manhattan Beach, Autograph Collection Hotels, ideally located South of Los Angeles and just a 10 min ride to the beach, Manhattan Beach pier and LAX airport. Some preferential hotel rates are available for all curve participants.
the show what is to expect ?
curve los angeles will bring the best of Curve to West Coast buyers right at their doorstep. This 2-day intimate apparel event will bring together up to 50 exhibitors and 200 buyers in one place to network and place orders for new AW20-21 intimate apparel collections as well as last minute SS20 items for immediate delivery.
L o c a t i o n
N e w f o r m a t
curve los angeles will focus on experience making the show an easy, modern and destination event for everyone, with open booth format, fresh free activations and all day food and beverages for everyone to enjoy.
meet the buyers
Store type
Ready To Wear/Concept stores 49%
Distributors 19%
Online pure players 16%
Lingerie boutiques 14%
Department stores
2%
Geography | Western states
“Awesome CURVE show!
Love all the new upgrades”
-Christina’s, Boulder, CO (Attending Buyer) eu
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California 41%
Nevada 11%
Arizona 10%
Colorado 7%
Others
31%
A La Folie
A Perfect Fit
Alla Prima
Amoureuse
Aphrodites
Aquelarre
Beauty And Attitude
Behind Closed Doors Inc.
Bow Danglers
Bra Garden
Calla Lily
Camouflage
Chadwicks Of London
Cinderella's Closet
Creative Woman
Dentelle Fine Lingerie
Fanny Wrappers
Footsie
French Theft
Glamour House
Honey Whiskey
Intima European Lingerie
Jenette Bras
Knickers & Pearls
La Belle Fifi
L'atelier Lingerie
Lingerie Republique
Lingerie Shoppe
Lucy’s Boudoir
Lulu’s Nouvelle
Misa Enterprises Inc.
Pinned Up
Purrmission Lingerie
Revelation In Fit
Romantiques
Sara’s Fine Lingerie
Sheer Pleasure
South Bay Boobology
The Bra Shoppe
Theadora Fine Lingerie
Toujours
Tres Jolie
Tres Sur
Trystology
Uni Hosiery
Yves Fine Lingerie
sneak peek of potential attendees
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We build our shows to maximize the chances for brands to connect with buyers in many ways.
our expertise
“Thank you all for your incredible support! I am grateful to each and all of
you for the fantastic tools and opportunities you provided to maximize my
exposure at Curve . You are together a power team!“
Monique Morin – NEW exhibitor 2019
M a t c h m a k i n g
E d u c a t i o n a l t a l k s
U n i q u e a c t i v a t i o n s
N e t w o r k i n g e v e n t s
S o u v e n i r s
1 - s t o p w h o l e s a l e d e s t i n a t i o n
booth details
Turnkey booth • Your own space
• 1 table , 4 chairs +3 fixtures
(shelving units or rolling racks)
• Electrical
We offer turn-key packages for exhibitors, creating a seamless experience which allows them to focus on their products and on the show.
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Non contractual picture
Rainbow Room • Shared space with other designers
• Showroom feel
• Common table and chairs
…. as an added bonus All our booth options offer a variety of services to ensure a smooth and enriching experience. We offer our brands a broad range of complimentary easy to use promotion tools: editorial newsletter, social media push, dedicated brand page on our website, homepage news, features in in-house magazines…
may 10-11, 2020
contact us
+1 212.993.8585
curve L O S A N G E L E S
FEBRUARY 23-24, 2020 WESTDRIFT| MANHATTAN BEACH