CURRICULUM VITAE

FULL NAME Dr Stephen Dann

Work: Research School of ManagementANU College of Business & EconomicsThe Australian National UniversityCanberra ACT 0200 Australia

Contact @stephendannstephen@stephendann.netstephen.dann@anu.edu.au

Google Scholar Profile http://scholar.google.com.au/citations?user=TnwfYfYAAAAJ&hl=enOrcid ID: 0000-0001-7946-3494Researcher ID: H-2505-2011

Qualifications Cert IV, Training and Assessment (in progress) Senior Fellow, Higher Education Academy (UK) (2014) Graduate Certificate in Higher Education, Australian National University (2008) Ph.D, Griffith University (1998) Bachelor of Commerce with First Class Honours, Griffith University (1995) Bachelor of Arts, University of Queensland (1994) St Joseph’s Nudgee College (1990)

Academic Work History Senior Lecturer, Research School of Management, Australian National University,

(2006-ongoing) Post Doctoral Research Fellow, School of Advertising, Marketing and Public Relations,

Queensland University of Technology, (2005) Griffith University, School of Marketing, Faculty of Commerce (1995-2002)

Industry Experience Senior Consultant, Marketing, Research & Development, Sparten, (2002 – 2005) Social Marketing Advisor, Drinkwise Australia (2006-2009) Marketing Adivsor, Cafiend (2015-ongoing)

Community Engagement Webmaster, Australia and New Zealand Marketing Academy (2010-2013, 2015-

ongoing) Executive Member, Australia and New Zealand Marketing Academy (2010-2013; 2015-

ongoing) Editor, Semper Floreat, University of Queensland Student Union Newspaper (1994)

Research Recognition and Scholarships Senior Social Marketing Expert, World Social Marketing Conference (2008) Post Doctoral Fellowship, AMPR, Queensland University of Technology (2005) University of the Sunshine Coast and AGB Australia, Best Academic Paper Award

(1999) Griffith University Postgraduate Research Scholarship (1996)

Research funding (submitted)2016 "Investigating Social Media Safety for Adults with Communication Disability",

(DP170102394) ARC Discovery Grant with A/Prof Bronwyn Hemsley, Prof Susan Balandin, and A/Prof Stuart Palmer

Research Funding (received)2014 Research School Grant $85002013 Research School Grant $83002009 College of Business and Education Outreach Grant, $60002008 Vice Chancellor’s Travel Grant, $70002007 College Internal Grant, $89002006 Equestrian Queensland, $1875

Productive Ageing Centre, $15002005 PWX Games (Canada), USD$7000 2004 Office of the Premier and Cabinet Grant, $10000

Research Google Scholar Citation

indices All Since 2011

Citations 987 625i-Index 12 10H-Index 14 10G-index 29 -Hg-index 18.65 -

Citations per Year (Google Scholar)

Six best publications1. Dann, S (2010) “Redefining Social Marketing: Adapting and adopting contemporary

commercial marketing thinking into the social marketing discipline”, Journal of Business Research 63 (2) 147-153 doi:10.1016/j.jbusres.2009.02.013 (167 citations)

2. Dann, S (2010) Twitter content classification, First Monday, 15 (12)- 6 December 2010, http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/2745/2681 (93 citations)

3. Dann, S. Harris, P, Mort, G. Fry, M.L. and Binney W (2007) Reigniting the Fire : A contemporary research agenda for social, political and non profit marketing, Journal of Public Affairs, 7 pp291-304 DOI: 10.1002/pa.269 (28 citations)

4. Dann, S (2008) Applying services marketing principles to postgraduate supervision, Quality Assurance in Education 16 (4), 333-346, (27 citations)

5. Hughes, A., & Dann, S. (2009). Political marketing and stakeholder engagement. Marketing Theory, 9(2), 243-256.(20 citations)

6. Dann, S. (2007). Reaffirming the neutrality of the social marketing tool kit: Social marketing as a hammer, and social marketers as hired guns. Social Marketing Quarterly, 13(1), 54-62. (15 citations)

Submitted / In Press Third Round RevisionDann S and Eagar T, Classifying the narrated #selfie: Genre typing human branding activity on Instagram, European Journal of Marketing,

Revise and ResubmitRussell-Bennett, R, Drennan, J and Dann S (submitted) Australian Female Entrepreneurs: Fifteen Years Later Australasian Marketing Journal

SubmittedHughes A and Dann, S (2015, submitted) Changing the Guarded: The Cautious Opportunity of Positive Political Marketing for Generation Y voters, Alternatives: Global, Local, Political

Supervision ExperiencePhD2016- Itrat Batrool (ANU)2015-ongoingMelissa Brunner (University of Newcastle)

PhD (revision)2007-2015 Tony McMullan (ANU)

Graduated2010-2015 Charmaine Chan (ANU)2010-2014 Andrew Hughes (ANU)2009-2012 Toni Eagar (ANU)2006-2009 Siti Hassan (ANU)2006-2008 Gita Gayatri (ANU)

Honours2016-2017 Ben Treffers (in progress, part-time)2011 Ben Hamer (1st class Honours, ANU)2009 Ryan McAndrew (QUT)2006 Nadia Bashnin (ANU)

Patrick Jarzynshi (ANU)2001-2002 Lyndel Bates (1st Class Hons, Griffith)2000-2002 Rachel Lee (Griffith)

Sharon Chambers (Griffith)1999 Ursula Brown (1st Class Hons, Griffith)

Anita Love (1st Class Hons, Griffith)

Education Awards ANU Vice Chancellor’s Citation for Outstanding Contribution to Student Learning

(2010) Pearson ANZMAC Emerging Educator of the Year (2010) ANU College of Business and Economics Award for Teaching Excellence (2010)

Education Award Nominations ANU Achievement award: Candidate for Citation for Outstanding Contribution to

Learning (2010) ANU Commendation for Outstanding Contribution to Student Learning (2010) Nominated for the 2014 ANU College of Business and Economics Award for Excellence

in Supervision Nominated for the ANU Last Lecture award (2010-2011, 2014) Nominated for Vice Chancellor’s Award for Teaching Excellence (2008-2010) Nominated for Best Tertiary (Adaptation) Single Title for "Consumer Behaviour –

Buying, Having, Being" in the Australian Awards for Excellence in Educational Publishing 2007 Shortlist

Nominated for Best Teaching and Learning Package for “Introduction to Marketing; Study Guide to Accompany Introduction to Marketing; Introduction to Marketing CD” in the Australian Awards for Excellence in Educational Publishing 2004 Shortlist

Teaching and Learning Publications Dann & Dann (2011), E-marketing Theory and Application, Palgrave (60 citations) Solomon, Dann, Dann, & Bennett (2007), Consumer Behaviour, Pearson Education (88

citations) Dann & Dann, Competitive Marketing Strategy, Pearson Education (2007) (11

citations) Dann, S and Dann, S (2005) Insight and Overview of Social Marketing, Department of

Premier and Cabinet, Queensland Government. (6 citations) Dann, S. and Dann, S (2004), Strategic Internet Marketing 2nd edition, Brisbane: Wiley

(90 citations) Dann, S. & Dann, S (2004), Introduction to Marketing, Brisbane: Wiley (16 citations) Lawrence, E, Newton, S., Corbitt, B., Lawrence, J., Dann, S. & Thanasankit, T (2001)

Internet Commerce: Digital Models for Business (3rd Edition), John Wiley Publishers, Brisbane (209 citations)

Teaching Experience (ANU)2016 eMarketing (UG)2015 Introduction to Marketing (UG), Services Marketing (UG, PG)2014 Social Marketing (UG), Introduction to Marketing (UG, PG), Services Marketing (PG)2013 Social Marketing (UG), Introduction to Marketing (PG)2012 Marketing Research (UG), Social Marketing (UG)2011 Marketing Strategy (PG), Social Marketing (UG, PG), Introduction to Marketing (UG, PG)2010 Social Marketing (UG), Marketing Strategy (UG, PG), Business Decision Making (UG, PG)2009 Consumer Behaviour (UG), Social Marketing (UG),2008 Consumer Behaviour (UG, PG), eMarketing (UG, PG),2007 Introduction to Marketing (UG), eMarketing (UG, PG), Marketing Management (UG), Services Marketing (PG)2006 Marketing Management (UG), eMarketing (UG), Non Profit and Government Marketing (UG) Services Marketing (PG)

Teaching ExperienceQUT (2004-2005): Strategic Use of IT; E-business

Griffith University (1997-2002) eMarketing; Social Marketing; Marketing Communications; Services Marketing; Consumer Behaviour; Marketing in the 21st Century.

COLLABORATIONProfessional Associations

2010-2013, 2015-ongoing ANZMAC Executive 2010 International Non Profit and Social Marketing Conference Organisational

Committee 2010 Global Social Marketing Association, ICT Development Group 2010 Australian Association of Social Marketing (foundation executive) 2010 Webmaster, Australian Association of Social Marketing (foundation

executive) 2015-ongoing Australian Association of Social Marketing (foundation executive)

5. PROFESSIONAL DEVELOPMENT AND TRAINING (ANU)Flexible Delivery / Blended LearningRe-usable learning objectsWhat will Web 2.0-aware students bring with them?The new LMSUsing learning design visual sequences

PhD Research Supervision (College of Business and Economic Research Supervision Certificate)

Introduction to Research Supervision at the ANUOverview of Research Supervision - CBESupervisor/Candidate retreat at Kioloa

Research Management TrainingSettling In: The Researcher's Guide to ANUResearch Strategy and PlanningCommencement and CollaborationBuilding a Responsible Research Culture at ANUEffective Research Grant ExecutionManaging and Leading People in a Research ContextProject Closeout

HR/Management TrainingToo Much to Do and Not Enough of YouRespecting ANU StaffSupporting Your StaffManaging UnderperformanceTaking Charge

Recent Media (2016)

Quoted in the Phnom Penh Post on social media and elections http://www.phnompenhpost.com/national/theres-app-premier

Quoted on the ABC for expert comment on Instagram, in “Miles Gray: Insta-famous Australians paid to show us the world on social media” http://www.abc.net.au/news/2016-01-17/insta-famous-tasmanian-is-paid-to-travel-the-world/7093854

Publication List

Research Book Chapter Publications (B1)1. Dann S. (2015) Benchmarking microblog performance: Twitter Content

Classification Framework in Burkhalter, Janée N. and Natalie T. Wood (Eds.). Maximizing commerce and marketing strategies through micro blogging. Hershey, PA: IGI Global. (1 citation)

2. Dann S. (2015) Twitter Data Acquisition and Analysis in Burkhalter, Janée N. and Natalie T. Wood (Eds.). Maximizing commerce and marketing strategies through micro blogging. Hershey, PA: IGI Global. In press.

3. Dann, S. E-Novation Deployment - Creating New “Spaces” and Distribution Using E-Novation, in Pattinson, H and Low, D (2011)) E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies, IGI Global

4. Hughes, A and Dann, S. “Australian political marketing: substance backed by style ” in Lees-Marshment, J, (2009) Global Political Marketing, Taylor-Francis Routledge. (7 citations)

5. Hassan, S, Dann, S Kamal, K and de Run, E (2009) Influence of the Halal Certification Mark in Food Product Advertisements in Malayasia in Lindgreen, A and Hingley, M Opportunities from Ethnic Diversity: Food Marketing in the Age of Fusion and Fragmentation, Gower, UK. (4 citation)

6. Hassan, Dann, Kamal and Nicholls (2009), “Market Opportunities from Cultural Value Convergence and Functional Food: The Experiences of the Malaysian Marketplace” in Lindgreen, A and Hingley, M Opportunities from Ethnic Diversity: Food Marketing in the Age of Fusion and Fragmentation, Gower, UK. (5 citations)

7. Hughes, A and Dann, S, “Using Celebrity Candidates in Political Marketing Campaigns:” in Gopalakrishnan, P (2008) Celebrity Endorsements in Socio-Politic Campaigns, Icfai University Press, Punjagutta

8. Dann, S and Dann, S “Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity not loss” in Gopalakrishnan, P (2008) Celebrity Endorsements in Socio-Politic Campaigns, Icfai University Press, Punjagutta

9. Dann, S. & Dann, S (2004) “Innovation from the ground up: street level marketing for entrepreneurs’, in Innovation and Imagination at Work, 2nd edition, Australian Institute of Management – Management Today Series (invited chapter – revised and updated from 2001) (1 citation)

10. Dann, S. & Dann, S (2000) "The appropriateness and value of using Princess Diana's image in road safety seat belt campaigns", in Gregory Payne (ed), An Era of Celebrity and Spectacle: The Global Rhetorical Phenomenon of the Death of Diana, Princess of Wales, Boston: Centre for Ethics in Political and Health Communication, pp.298-315

Journal Publications (C1)

Recent Publications 1. Dann S and Dann S, Catholic Social Teaching and Contemporary Approaches to

Social Marketing: Interactions between CST and Social Marketing Practice, Journal of Macromarketing - http://jmk.sagepub.com/content/early/2016/04/08/0276146716641988.abstract

2. Brunner, M., Hemsley, B., Palmer, S., Dann, S., & Togher, L. (2015). Review of the literature on the use of social media by people with traumatic brain injury (TBI). Disability and rehabilitation, 37(17), 1511-1521.

3. Hemsley, B., Dann, S., Palmer, S., Allan, M., & Balandin, S. (2015). "“We definitely need an audience”: Experiences of Twitter, Twitter Networks, and tweet content in adults with severe communication disabilities who use augmentative and alternative communication (AAC). Invited manuscript, Disability & Rehabilitation Special Issue ‘Social Media and Communication Disability

4. Hemsley, B., & Dann, S. (2014). Social media and social marketing in relation to Facilitated Communication: Harnessing the affordances of social media for knowledge translation. Evidence-Based Communication Assessment and Intervention, Vol. 8, Iss. 4, 2014 (2 citations)

Post-Industry/ANU1. Dann, S (2010) “Redefining social marketing with contemporary commercial

marketing definitions”, Journal of Business Research 63 (2) 147-153 doi:10.1016/j.jbusres.2009.02.013 (132 citations)

2. Dann, S (2010) Twitter content classification, First Monday, 15 (12)- 6 December 2010, http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/2745/2681 (71 citations)

3. Dann, S and Fry, M-L (2009) "Benchmarking road safety success: Issues to consider", Australasian Marketing Journal 17 (4) 226-231 (3 citations)

4. Hughes, A and Dann, S (2009) Political Marketing and Stakeholder Engagement, Marketing Theory 9(2) 243-256 (10 citations)

5. Dann, S (2008) Applying Services Marketing Principles to Postgraduate Supervision, Quality Assurance in Education, 16 (4) 333-346, DOI:10.1108/09684880810906481 (25 citations)

6. Dann, S. (2008) Adaptation and Adoption of the American Marketing Association (2007) Definition for Social Marketing, Social Marketing Quarterly, 14(2) 1-9, DOI: 10.1080/15245000802034739 (10 citations)

7. Dann S, and Hughes A, (2008) Australian Political Marketing after Kevin07: Lessons from the 2007 Federal Election, Monash Business Review, 4 (1) April 2008, DOI: 10.2104/mbr08010 (8 citations)

8. Dann, S (2007) "Lifestyle sponsorships and player lifestyle breaches: Opportunity, not loss" Monash Business Review, Volume 3, No. 2, July 2007, DOI: 10.2104/mbr07023

9. Dann, S (2007) “Reaffirming the Neutrality of the Social Marketing Tool Kit: Social Marketing as a Hammer, and Social Marketers as Hired Guns” Social Marketing Quarterly 13(1) 54-62, DOI: 10.1080/15245000601158390 (13 citations)

10. Dann, S. Harris, P, Mort, G. Fry, M.L. and Binney W (2007) Reigniting the Fire : A contemporary research agenda for social, political and non profit marketing, Journal of Public Affairs, 7 pp291-304 DOI: 10.1002/pa.269 (19 citations)

RHD Period (1995 to 2001)1. Dann, S. & Dann, S (2001) “Ethics of Using Princess Diana’s Image in Seatbelt

Campaigns”, Media Ethics, 2(2), 25-262. Dann, S. and Dann, S (1998) “Cybercommuning: Global Village Halls,” Advances in

Consumer Research, Vol. 25:379-385 (6 citations)3. Graham P, and Dann S (1997) "Banning Tobacco Advertising: The Australian

Example" Journal of Contemporary Issues in Business and Government 3(2): 11–174. Dann, S. and Graham, P. (1996) "The Internet: A Potential Promotional Medium for

Smoking" Accountability and Performance, 2(1). 5. Graham, P. & Dann, S (1995) "Banning tobacco advertising: Effective control or

mere puff?" Accountability and Performance, 1(3).

Refereed Conference Papers (E1)1. Dann, S (2015) Brand on the Run: Political affiliations and Twitter social media

presence, Australian Political Studies Association Annual Conference 2015

2. Dann, S and Hughes, A (2015) Fear and Lathering in Las Vegas: Why selling politics like soap would clean up the undecided voter, ECREA Political Communication Conference 2015

3. Dann, S (2015) Bricks, Clicks and Order: Contrasting the Branded Experience of Legoland from social media and social proximity. Place and Space Conference

4. Hughes A and Dann, S (2015) Time for a (generation) change? The rise of GenY and the (possible) end of attack politics, Global Political Marketing and Management Conference, Wellington, June 2015

5. Brunner M, Hemsley B, Togher L, Palmer S, Dann S (2014). TwitterMind: Twitter use by people with communication disabilities after traumatic brain injury (TBI). Oral presentation at the University of Newcastle Speech Pathology Research Symposium, 28th Nov 2014: Newcastle NSW, Australia.

6. Brunner M, Hemsley B, Togher L, Palmer S, Dann S (2014). TwitterMind: Twitter use by people with communication disabilities after Traumatic Brain Injury (TBI). Poster presentation at the University of Newcastle Global eHealth Research and Innovation Showcase 2014, 11 Dec 2014: Newcastle NSW, Australia. *Best PhD poster winner

7. Dann, S and Hughes, A (2012) Political Marketing Redefined: exploring the consequences of stakeholders on the marketing mix and political consumption, Advances in Consumer Research,

8. Dann, S 2011, “28 Boxes: A Content Classification Framework for Twitter” Australian and New Zealand Marketing Academy Conference, Perth, 28-30 November, 2011

9. Dann, S 2011, “The Marketing Mix Matrix” , Australian and New Zealand Marketing Academy Conference, Perth, 28-30 November, 2011

10. Dann, S and Dann, S 2011, “Service Dominant Logic and Social Marketing: Exploring the Opportunity to Enhance Social Marketing with Service Dominant Logic” Australian and New Zealand Marketing Academy Conference, Perth, 28-30 November, 2011

11. Dann, S 2011, 'The Marketing Mix Matrix: Value for Entrepreunship', Academy of Marketing Conference 2011, University of Liverpool, UK.

12. Hughes, A & Dann, S 2011, 'Influences and impacts of personal brand and political brand bi-directional', Academy of Marketing Conference 2011, University of Liverpool, UK.

13. Dann, S 2011, 'Measuring Social Media: Benchmarking an individual twitter timeline', Australian Market & Social Research Society (AMSRS) National Conference 2011 Curiouser & Curiouser, Australian Market & Social Research Society (AMSRS), Sydney.

14. Dann, S. (2008), Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline, World Social Marketing Conference, Brighton and Hove City, England, 29-30 September 2008

15. Dann, S. (2008) A Leximancer analysis of social marketing definitions versus social marketing literature, Australian and New Zealand Marketing Academy Conference, Sydney, 1-3 December 2008

16. Dann, S. (2008) Sponsorship Asset Development: A conceptual model of B2B factors in sponsorship, Australian and New Zealand Marketing Academy Conference, Sydney, 1-3 December 2008

17. Hughes, A Dann, S and Neale, L (2008) “Exploring the application of Personal Brands and Opinion Leadership in Political Marketing”, Australian and New Zealand Marketing Academy Conference, Sydney, 1-3 December 2008

18. Hughes, A and Dann, S (2008) “Customers, consumers, partners, society and the political party: Stakeholders in Australian Political Marketing”, Australian and New Zealand Marketing Academy Conference, Sydney, 1-3 December 2008

19. Dann, S. (2008) Political marketing and voter relationship marketing, Australasian Political Science Association 2008 Conference, School of Political Science and International Studies, University of Queensland, 6 – 9 July 2008

20. Dann, S, (2008) Lifestyle Sponsorships: Social Change through sports sponsorship, Sixth Sports Marketing Association Conference, University of Southern Queensland, 16-19 July, Gold Coast

21. Dann, S (2007) The Life and Death of Marketing, Australian and New Zealand Marketing Academy Conference, University of Otago, Dec 3-5

22. Fry, M L and Dann S (2007) "(Near) Enough is (Good) Enough: When to rethink the zero tolerance level in road safety campaigning?" International Nonprofit and Social Marketing Conference 27 – 28 September Brisbane

23. Johns, R, Hughes, A and Dann, S (2007) The Application of Innovation Adoption Frameworks in Marketing Education, Australian and New Zealand Marketing Academy Conference, University of Otago, Dec 3-5

24. Dann, S and Jensen, B (2007) Brand Personalities with Real Personality: Strategies for Individual Brands and Branded Individuals in the Entertainment Industry, Australian and New Zealand Marketing Academy Conference, University of Otago, Dec 3-5

25. Dann, S and Buchanan, L, (2006) (Pro)Active Ageing: Policy Implications of the difference between Motivational Reasons of Pre-50 and Post 50 Participant-Volunteers, Social Change in the 21st Century, QUT Carseldine 27 October 2006

26. Dann, S and Buchanan, L, (2006) “Motivations for Volunteering: Exploring the drivers of volunteer in the case of Equestrian SportMotives, Barriers and Profiles” Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.

27. Dann, S and Buchanan, L, (2006) “Participation in Equestrian Sport: Motives, Barriers and Profiles” Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.

28. Dann, S. (2006) “Best Journals versus Best Fit Journals: A Strategic Orientation to Research Tiers”, Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.

29. Dann, S. and Dann, S. (2006) “Street Level Marketing 2006”, Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.

30. Dann, S and Hughes, A. (2006) “Political Marketing 2006: Direct Benefit, Value and Managing the Voter Relationship” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.

31. Hughes, A. and Dann, S. (2006) “Political Marketing and Stakeholders” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.

32. Dann, S. and Fry, M. L. (2006) “When is good enough, near enough? Examinations of “success” in social marketing intervention in road safety” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.

33. Dann, S, Bennett, R. Brennan, J. and Dann, S. (2006) “Female Entrepreneurship in Australia: revisited” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.

34. Dann, S. (2006) “Social Marketing in the Age of Direct Benefit and Upstream Marketing” Third Australasian Non-profit and Social Marketing Conference, 10-11 August, 2006

35. Dann, S. (2006) “Reaffirming the Neutrality of the Social Marketing Tool Kit: Social marketing as a hammer, and social marketers as hired guns” Third Australasian Non-profit and Social Marketing Conference, 10-11 August, 2006

36. Dann, S (2005) " Social change marketing in the age of direct benefit marketing –

where to from here?" Social Change in the 21st Century, QUT Carseldine 28 October 2005.

37. Dann, S. (2005) "Prior Product Preference: Influence of Previous Star Wars Films on Star Wars Fan Attitudes" Australian and New Zealand Academy of Management Conference, Canberra, 7-9 December 2005

38. Dann, S., Dann, S., & Brown, J, (2005) "Australian Corporate Hospitality: Benchmarks and Oddities in the Sports Market" Australian and New Zealand Academy of Management Conference, Canberra, 7 – 9 December 2005

39. Dann, S. (2005) "TruFan: Role of Fandom as an influence on attitude" Australian and New Zealand Marketing Academy Conference, University of Western Australia, 5th to 7th December 2005

40. Dann, S. (2005)"Reconceptualizing Temporal Innovativeness as the attitudinal measure of temporal preference" Australian and New Zealand Marketing Academy Conference , University of Western Australia, 5th to 7th December 2005

41. Hughes A, and Dann S (2005) "Using Celebrity Candidates in Political Marketing Campaigns" Australian and New Zealand Marketing Academy Conference, University of Western Australia, 5th to 7th December 2005 , University of Western Australia, 5th to 7th December 2005

42. Hughes A, and Dann S, (2005) "Qualitative Case Analysis of the TeamBeattie.com website" Australian and New Zealand Marketing Academy Conference, University of Western Australia, 5th to 7th December 2005 ,

43. Dann, S & Dann, S (2005) "Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity, Not Loss?" Second Australasian Nonprofit and Social Marketing Conference, Melbourne, 25 September 2005.

44. Dann, S., Dann, S., & Brown, J. (2005) "Australian Sports Corporate Hospitality in Review" Second Australasian Nonprofit and Social Marketing Conference, Melbourne, 25 Sept 2005.

45. Dann, S & Dann, S (2002) "Macromarketing and Street Level Marketing: Moving beyond the bottom line in serving niche needs" Macromarketing Conference, University of New South Wales, June 11-14

46. Dann, S & Dann, S (2002) “High–Speed Car Advertising and Road Safety” Australia New Zealand Marketing Academy Conference, December 2 - December 4

47. Dann, S & Dann, S (2000) “Street Level Marketing 2000” Australia New Zealand Marketing Academy Conference, November 29- December 1

48. Dann, S. (2000) “Green Eggs and Market Plans: Learning Marketing from Dr Seuss” Australia New Zealand Marketing Academy Conference, Griffith University, Gold Coast, November 28- December 1

49. Dann, S (1999) “Normative Outcomes: Psychographic teaching tool”, Marketing Academy of Queensland Conference, University of the Sunshine Coast, December

15-16, 1999

50. Dann, S & Dann, S (1999) “Street Level Marketing” Marketing Academy of Queensland Conference, University of the Sunshine Coast, December 15-16, 1999

51. Dann, S & Dann, S (1998) "Celebrity Endorsement in Social Campaigns: Attitudes Towards the Use of Diana, Princess of Wales in Road Safety Campaigns", Australia New Zealand Marketing Academy Conference, November 29 - December 2, 1998

52. Dann, S & Dann, S (1998) "Failure of Political Marketing to Counteract the Rise of One Nation in Australia", Political Marketing Conference, University College of Cork, Ireland, 17-19 September,

53. Dann, S & Dann, S (1998) "Marketing in the New Media in the Not for Profit Sector", British Academy of Management Conference, Nottingham, 13-16 September

54. Dann, S and Forrest, E (1997) "Webnography", Australia New Zealand Marketing Educators Conference 97, Melbourne (with Ed Forrest)

55. Dann, S (1997) "WebTV - Waiting for the Great Click Forwards: A study of New Convergent Media Product Adoption, Australia New Zealand Marketing Educators Conference Doctoral Colloquium, 1997, Melbourne.

56. Dann, S (1996) "Media Consumer Benefit I-Valuation: Enhancing the Internet Values and Lifestyles Models with Mass Media Segmentation Theory" STEP96, University of Queensland.

57. Dann, S, Previte, J. & Dann, S (1996) "Social marketing in cyberspace: One step forward or two steps back?", Marketing Educators Group Conference, Academy of Marketing, 1996, Glascow University of Strathclyde (with Susan Dann and Josephine Previte)

Teaching Evaluations Summary

Student Experience of Learning

Year CourseLearnin

g 1 2 3 4 5 62015 MKTG2023 Services

Marketing 3.8 3.6 3.5 4.4 3.9 3.7 3.6Average for MKTG subjects 3.5 3.3 3.4 3.7 3.6 3.4 3.3

2015 MKTG2004 Marketing* 3.8 3.6 3.5 4.1 4.1 3.9 3.62015 MKTG7023 Services

Marketing4.5 4.7 4.2 4.6 4.6 4.5 4.4

Average for MKTG subjects

3.7 3.7 3.6 4 3.8 3.5 3.6

2014 MKTG7023 Services Marketing

4 4 3.9 4.2 3.9 3.8 3.9

2014 MKTG3024 Social Marketing

4 3.9 3.9 4 4.4 4 3.9

Average for MKTG subjects

3.8 3.8 3.8 4 3.9 3.8 3.7

2014 MKTG2004 Marketing* 4.1 4 3.9 4.1 4.2 4.2 4.12014

MKTG7001 Marketing

4.6 4.7 4.6 4.7 4.5 4.5 4.6

Average for MKTG subjects

3.9 3.8 3.9 4.1 3.9 3.7 3.8

2013 MKTG2004 Marketing* 4 3.9 4.2 4.3 4.1 3.7 42013 MKTG7001 Marketing 4 3.9 4.1 4 4 3.9 3.9

Average for MKTG subjects

3.6 3.5 3.6 3.9 3.5 3.4 3.5

2012 MKTG3024 Social Marketing

4.6 4.6 4.5 4.7 4.5 4.7 4.7

2012 MKTG2001 Market Research*

4.0 3.7 3.9 4.1 4.1 4.2 3.9

Average for MKTG subjects

3.9 3.8 3.9 4 4 3.7 3.8

2011 MKTG2004*Introduction to Marketing

4.1 4.2 3.9 4.5 4.3 3.9 4.1

2011 MKTG3024Social Marketing

4.3 4.3 4.3 4.6 4.5 4 4.2

2011 MKTG7001 Marketing (PG)

3.8 3.8 3.7 4.1 3.7 3.8 3.8

2011 MKTG7024Social Marketing (PG)

4.3 4.4 4.1 4.3 4.4 4.5 4

2011 MKTG7027Strategic Marketing (PG)

4.0 3.8 3.8 4.4 4.2 3.9 3.9

Average for MKTG subjects

3.8 3.7 3.8 4.1 3.8 3.6 3.7

2010 MKTG3024Social Marketing

4.5 4.3 4.3 4.8 4.6 4.2 4.4

2010 MKTG3023*Marketing Strategy

3.9 3.9 3.8 4.1 4.2 3.6 3.8

2010 MKTG7027Strategic Marketing (PG)

3.7 3.6 3.4 3.9 3.9 3.6 3.6

Average for MKTG subjects

3.7 3.6 3.7 3.9 3.7 3.5 3.6

2010 MGMT2003Business Decision Making

4.2 4.1 4.3 4.6 4.2 3.9 4.1

2010 MGMT7006Business Decision Making (PG)

3.7 3.9 3.7 4.1 3.6 3.6 3.6

Average for MGMT subjects

4 4 4 4 4 3.8 3.9

Rolling Average 4.11 4.07 4.00 4.31 4.20 4.02 4.03Subject Averages 3.8 3.7 3.8 4.0 3.8 3.6 3.7

*Compulsory component of the major

Experience of Learning Questions1. I had a clear idea of what was expected of me in this course2. The teaching and learning activities (eg. lectures, tutorials, field trips) supported my learning3. I had ready access to the learning opportunities provided in this course (eg. course notes, online materials, library resources, field trips)4. The assessment seemed appropriate given the goals of the course5. The feedback I received during the course supported my learning6. Overall, I was satisfied with my learning experience in this course

Student Experience of LecturingYear Course Experien

ce of Lecturin

g

1 2 3 4 5 6 quality of

teaching

2015 MKTG2023 Services

4.3 4 3.8 4.6 4.6 4.4 4.7 4

2015 MKTG2004* Marketing

3.7 3.7 3.9 3.5 3.5 3.7 3.8 3.6

2015 MKTG7023 Services Marketing

4.1 3.9 4.3 3.7 4.1 3.6 4.5 4.3

2014 MKTG7023 Services Marketing

3.9 3.8 3.9 4 4 3.7 3.7 3.9

2014 MKTG3024 Social Marketing

4.2 4.2 4.3 4.3 4.2 4.4 4.5 4.2

2014 MKTG2004* Marketing

4 3.8 4 4.1 3.9 3.8 4.1 4.2

2014 MKTG7001 Marketing

4.5 4.5 4.6 4.5 4.3 4.5 4.6 4.6

2013 MKTG2004 Marketing 4 4 4.2 4.1 4.1 3.6 4.3 42013 MKTG7001 Marketing 4 4 4 4 3.8 3.7 4.4 4

2012 MKTG3024 Social Marketing

4.4 4.3 4.4 4.4 4.2 4.5 4.4 4.5

2012 MKTG2001* Marketing Research

4.0 3.9 3.9 4 3.8 4.1 4.4 3.9

2011 MKTG2004* Intro to Marketing

4.0 3.9 4 4.2 4 3.8 4.1 3.9

2011 MKTG3024 Social Marketing

4.2 4.2 4.1 4.3 4.3 4 4 4.3

2011 MKTG7001 Marketing 3.8 3.8 4 3.7 3.7 3.6 3.7 3.92011 MKTG7024 Social

Marketing4.2 4.1 4.3 4.1 4.1 4.1 4.4 4

2011 MKTG7027 Marketing Strategy

4.1 3.9 3.9 4.4 4.1 4.2 4 4.1

2010 MGMT2003 Business Decision Marketing

4.2 4.3 4.1 4.6 4.5 3.6 4.2 4.2

2010 MKTG3023 Marketing Strategy

3.9 3.8 4 4.1 4 3.5 3.9 3.9

2010 MKTG3024 Social Marketing

4.5 4.6 4.7 4.4 4.4 4.1 4.6 4.6

2010 MGMT7006 Business Decision Making

3.7 3.7 3.8 3.8 3.7 3.8 3.7 3.8

2010 MKTG7027 Marketing Strategy

3.6 3.5 3.3 3.6 3.6 3.9 3.8 3.8

Average 4.1 4.0 4.1 4.1 4.0 3.9 4.2 4.1

*Compulsory component of the major

Experience of Lecturing Questions1. The lecturer taught in a way that supported my learning2. The lecturer stimulated my interest in the subject

3. The lecturer effectively used illustrations and examples4. The presentation of lectures was at a suitable pace to assist my learning5. I had sufficient feedback during the course to be able to assess my progress6. The lecturer actively encouraged student questions and participation7. Overall, I was satisfied with the quality of teaching

Student Experience of Tutoring

Year Course Average

1 2 3 4 5 6 7

2013 MKTG2004 Marketing 4 3.8 4.2 4 4.6 3.8 3.6 3.82012 MKTG2001 Marketing

Research4.6 4.3 4.7 4.4 4.9 4.3 4.8 4.8

1. There was a clear relationship between lectures and tutorials2. The tutor ensured I was able to participate in discussions3. The tutor facilitated discussions that were relevant to the course4. The tutor had sound knowledge in the subject area5. The tutor was well prepared for sessions 6. The tutor was interested in my learning Strongly Disagree Strongly Agree n=87. Overall, I was satisfied with the quality of the teaching

Student Experience of Online Learning

Year Course Average

1 2 3 4 5 6 7

2015 MKTG2023 Services Marketing

3.9 4 3.9 4.2 3.8 3.8 4 3.9

1. The facilitator/lecturer taught in a way that supported my learning2. The facilitator/lecturer taught in a way that challenged me intellectually3. The facilitator/lecturer incorporated an appropriate level of flexibility in the course4. The facilitator/lecturer used educational technologies in a way that supported my learning5. I had sufficient feedback to be able to assess my progress during the course6. The facilitator/lecturer actively encouraged student participation (such as questions and discussions)7. Overall, I was satisfied with the quality of the teaching

Teaching Evaluations 2006-2009: Not all subjects taught were evaluated during this period.

Year

Subject

Workload**

Organization

T&L

methods

Support

Availability

Intellectual

Assessment

Feedback

Impact

2009 MKTG3024 Social marketing 4.

8 5.2 5.2 6 5.

4 5.34 5.4 5.3 5.

62009

MKTG2031 Consumer Behaviour*

4.5 5.2 5 4.

95.3 5.2 5 4.5

4 5

2008 MKTG2032 e-Marketing 4.

8 4.4 5.3

5.7

5.9 5.5 5.

8 6.1 5.2

2008

MKTG2031 Consumer Behaviour* 4 5.4

15.4

5.2

5.7 5.4 5.

2 5.1 5.2

2008

MKTG7050 Consumer Behaviour (PG)

5.1 5.3 5.

35.8

5.9 5.8 5.

6 5.6 62008 MKTG7037 eMarketing (PG) 5.

1 5.7 6.1

6.3

6.5 6.3 6.

3 6.3 6.7

2007

MKTG3022 Marketing Management*

4.4 4.2 4.

14.7

4.6 4.8 5 4 4.

5

2006 BUSN3022 Non Profit Marketing 5 5.5 5.

25.5

6.7 5.54 5.

3 5 5.2

2006

BUSN8023 Services Marketing (PG)

5.1 5.8 5 5.

86.7 5.6 5.

5 5.7 5.6

2006

BUSN2032/BUSN8037eMarketing (UG/PG)

4.6 5.3 5.

55.6

5.9 5.3 5.

4 5.5 5.4

* Compulsory component of the major

ANUSET Questions. (1) Very Poor (2) Unsatisfactory (3) Borderline (4) Satisfactory (5) Good (6) Very Good (7) Excellent1. Workload - Overall, how heavy did you find the workload of this course? (1 = too light, 7 = too heavy)2. Organisation and structure - The course was structured appropriately and was well organised.3. Teaching and learning methods - Teaching and learning methods and activities (e.g. lectures, tutorials, field classes etc.) were appropriate and effective, given the goals of the course.4. Quality of reference and support materials - (Reading /print/web pages; software; etc)5. Availability of contact - If you did not seek contact then please enter "NA".Teaching staff were contactable to assist with student problems and needs.6. Intellectual challenge - The course challenged students intellectually and facilitated understanding (through content and materials; activities and tasks; integration and relating of content; etc.).7. Assessment for grading - Assessment tasks, requirements and criteria seemed appropriate, given the goals of the course.8. Feedback to assist learning - Adequate and appropriate feedback was provided to assist learning and keep students informed of their progress.

9 Overall impact on learning / development - All things considered, how would you rate the overall impact of this course on your learning and development (gain in knowledge, skills, motivation, development of personal attributes, etc).