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Curriculum Vitae Professor Robert E. Hinson

Brief Profile Dr. Robert Ebo Hinson is an Associate Professor and immediate past Head of the Department of Marketing & Customer Management (M & CM) at the University of Ghana Business School. He is currently Acting Head of Hilla Limann Hall at the University of Ghana. Dr. Hinson’s research researches enterprise development issues with a quadruple focus on marketing and communications, technology management, service management; as well as social responsibility and sustainability management. Dr. Hinson, has taught a PhD course in Marketing Perspectives on Corporate Social Responsibility; Master of Philosophy courses in Research Design and Qualitative Techniques as well as Internet Business and Electronic Marketing. At the MBA level, he has lectured at the University of Ghana, courses like Marketing Management, Consumer Behaviour and Sales Strategy, Marketing of Services, International Marketing, Integrated Marketing Communications and Marketing Research. He lectures Services Marketing at the University of the Free State Business School as well. He has also taught undergraduate courses like Social Responsibility and Ethics, Elements of Marketing, Marketing Research, and Introduction to Business Administration. Dr. Hinson is published in internationally rated journals like Corporate Governance, International Journal of Bank Marketing, Journal of Financial Services Marketing, International Journal of Public Sector Management, International Journal of Market Research, Journal of Business and Industrial Marketing, Internet Research, and the Thunderbird International Business Review. Dr. Hinson is an Editorial Board Member of the International Journal of Bank Marketing and the African Journal of Economic and Management Studies; and has supervised/is supervising BSc. MBA, MPhil and PhD students. Professor Hinson has been consultant to several service institutions in Ghana and sits on the board of Camelot Company Limited (listed on the Ghana Stock Exchange), Starlife Company Limited, BUSAC Fund; and chairs the board of Telemedia Communications; a marketing communications firm in Ghana. He is also a member of the Board of Trustees of the Corporate Social Responsibility (CSR) Foundation in Ghana; and an Expert Advisory Board Member of the YouthSave Project managed by Save the Children and the New America Foundation based in the United States. General Details Name: Dr. Robert E. Hinson Date of Birth – 6TH February, 1973 Place of Work: Department of Marketing & Customer Management, University of Ghana Business School, P.O. Box LG 78, Legon, Accra, Ghana Email: bsugepchar@ug.edu.gh Cell: +233 244 266988/+233541511515 Rank & Date of Appointment: Lecturer – February 2003 – July 2005 Rank & Date of Appointment: Senior Lecturer – August 2005 – August 2010 Rank & Date of Appointment: Associate Professor – September 2010 – To Date Administrative Positions Held: Head, Dept. of Marketing & Customer Management, UGBS – Aug 1st 2008 – July 2012 Acting Head of Hall, Hilla Limann Hall, Aug 1st 2013 – To Date

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Education 1. Doctor of Philosophy (Marketing) – 2012; University of Ghana Business School

(UGBS) 2. Postgraduate Diploma in Marketing - 2002; Chartered Institute of Marketing (United

Kingdom) 3. Master of Business Administration in Marketing (By Thesis) – 2001; (UGBS) 4. Bachelor of Science in Administration (Marketing Option) - 1998; (UGBS)

Major Research Projects Undertaken

1. E-business and Export management in Ghana (2005 – 2012) - Sole Researcher 2. Bank Management in Ghana (2005-onging) - Team Research 3. Corporate Governance Ethics and CSR in Ghana (2005-2007) - Team Research 4. Marketing Practices in Ghana’s non-traditional export sector (2006-2008) - Team

Research 5. Corporate Social Responsibility in Ghana (2009 – 2012) - Team Research 6. Contemporary Marketing Practices (CMP) in Ghana (2009 – 2010) - Team Research 7. Destination Brand Management in Ghana (2009 – 2010) ) - Team Research 8. Child Advertising and family purchases in Africa (2011 – 2012) - Team Research 9. Outsourcing in Ghana (2009 – ongoing) - Team Research 10. Corporate responsibility of multinational companies in the agri-food sector (2012 – 2013)

- Team Research 11. Impact of Corporate Social Responsibility of Ghanaian Firms on their Attractiveness as

Employers (2012 – 2013) - Team Research Grants

1. (2004) - $2664 DANIDA Research Grant - The Internet and Exporting in Ghana - Sole Researcher

2. (2004) - $2664 DANIDA Research Grant - Market Orientation in Ghana’s Non – Traditional export sector - Collaborating Researcher

3. (2005) - $2700 CAL Bank Grant - Research and publish a book on service marketing - Sole Researcher

4. (2005) - $1800 UGBS Research Grant - E-business and Ghanaian exporting firms - Sole Researcher

5. (2006) - $1800 UGBS Research Grant - E-business in Ghana’s tourism sector - Sole Researcher

6. (2008) - $1800 UGBS Research Grant - Contemporary Marketing Practice in Ghana– Principal Investigator

7. (2008) - $1800 UGBS Research Grant - Political Marketing Communications - Collaborating Researcher

8. (2008) - $1800 UGBS Research Grant - Outsourcing in Ghana - Collaborating Researcher

9. (2009) - $1800 UGBS Research Grant - Destination Branding - Collaborating Researcher

10. (2009) - $1800 UGBS Research Grant - Poverty Alleviation and Mobile Phone Usage - Sole Researcher

11. (2010) - $1800 UGBS Research Grant - Student Quality Perceptions of Bank Brands in Ghana - Sole Researcher

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12. (2011) $2500 UGBS Research Grant - Online Brand Dispositions of Banks - Sole Researcher

13. (2012) $2500 UGBS Research Grant - Shopping Malls in Sub-Saharan Africa; Consumer Attitudes towards this New Retail Format - Sole Researcher

14. (2012) $2500 UGBS Research Grant - Children's attitudinal reactions to TV advertisements: the African experience - Sole Researcher

15. (2012-2013) $25,621.36 DANIDA Research Grant - Corporate responsibility of multinational companies in the agri-food sector - Collaborating Researcher

16. (2012-2013) $24,253.35 DANIDA Research Grant - Impact of Corporate Social Responsibility of Ghanaian Firms on their Attractiveness as Employers - Collaborating Researcher

17. (2014-2015) $183, 616 DANIDA Grant for establishing the University of Ghana (UG)’s Centre for Sustainability and Enterprise Development (CSED) – Lead Coordinator

University Fund Raising (as Acting Head of Hilla Limann Hall) (All sums converted to $)

1. (2013) – $2,500 – Merchant Bank Ghana Limited 2. (2013) – $1,700 – UniBank Ghana Limited 3. (2013) – $1,700 – M & K Industries Limited 4. (2013) – $20,000– Samsung Mobile Ghana Limited 5. (2013) – $20,000– Airtel Ghana Limited

Peer-Reviewed Journal Publications Lecturer – Senior Lecturer (2003- 2005)

1. Hinson, R. (2004) “Export and the Internet in Ghana: A Small & Medium Enterprise Exporter Benefit Model” LBS Management Review, Vol. 9 Issue 1 Pages 46 – 53

2. Ofori, D. and Hinson, R. (2004) “Project Management in Ghana: Expectations, Realities and Barriers to Use” Acta Commercii, Article 8 pp 88 – 102

3. Hinson, R. (2005) “Internet Adoption among Ghana’s SME Non Traditional Exporters: Expectations, Realities and Barriers to use” Africa Insight, Vol. 35, No. 1 pp 20 – 27

4. Hinson, R. (2005) “Perceptions of Internet Usefulness amongst Non-Traditional Exporters in Ghana” The Information Technologist: An International Journal of Information and Communication Technology (ICT) Vol. 2, No. 1, pp 40 – 53

5. Hinson, R. and Otieku, J. (2005) “Service Quality on Ghana’s First Executive MBA Programme: Some Exploratory Insights” Ife Psychologia, Vol. 13 No. 2, pp 114 – 137

6. Adika, G. and Hinson, R. (2005) “Service quality in the Language Centre: A Qualitative

Look at some Lecturer Perspectives” Language Centre Journal, Vol. 1, pp 1 – 20

7. Kastner, A, Woode, A. and Hinson, R. (2005) “Successful Women in Marketing: An Exploratory Ghanaian Study” Gender and Behaviour, Volume 3, pp 348 – 360

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8. Badu, Y. and Hinson, R. (2005) “Creative leadership in advertising: An Exploratory Ghanaian Study” GIMPA Journal of Leadership, Management and Administration, Vol. 2, No. 2, pp 1 – 22

9. Abor, J. and Hinson, R. (2005) “Varying forms of financing non-traditional exporters” Africanus: Journal of Development Studies, Vol. 35 no. 2, pp 18-27

10. Hinson R. Adika G. and Buatsi S. (2005) “Internet Adoption among Lecturers in Ghana’s premier University: Expectations and Realities” The Information Technologist: An International Journal of Information and Communication Technology (ICT) Vol. 2, No. 1, pp 1 – 14

11. Andah B. and Hinson R. (2005) “How are women in the Dangbe West District of Ghana faring under the national poverty reduction programmme (NPRP)?” Ahfad Journal, Vol. 22, No. 2, pp 15-35

12. Hinson, R. and Abor, J. (2005) “Internationalizing SME Non–Traditional Exporters and their Internet Use Idiosyncrasies” Perspectives on Global Development and Technology, Vol. 4, Issue 2, pp 228 – 244

Post Senior Lecturer (2006 – 2009) 13. Hinson, R. and Amidu, M. (2006) “Internet Adoption amongst Final Year Students in

Ghana’s Oldest Business School” Library Review, Vol. 55. No. 5, pp 314-323

14. Hinson, R. and Sorenson, O. (2006) “E-Business and small Ghanaian Exporters: Preliminary micro firm explorations in the light of a digital divide”, Online Information Review Vol. 30, Issue 2, pp 116-138

15. Hinson, R. (2006) “The Internet for Academics: Towards a Holistic Adoption Model” Online Information Review, Vol. 30, Issue 5, pp 542-554

16. Hinson, R., Ofori, D. and Ayitiah, P. (2006) “The Technological Environment of Banks and its usefulness to Consumers: A Case study of Barclays Ghana Ltd” Botswana Journal of Technology Vol. 15, No. 1, pp 60-72

17. Ivang, R., Somasundaram, R. and Hinson, R. (2006) “E-markets - A conceptualization and research agenda” Journal of E-business, Combined Issue: Volume V, No. 2 – Volume VI, No.1, pp 60-68 (Certificate, Outstanding Research Paper)

18. Opoku, R. and Hinson, R. (2006) “Online Brand Personalities: An Exploratory Analysis of Selected African Countries” Place Branding & Public Diplomacy Journal, Vol. 2, No. 2, April 2006, pp. 118-129

19. Hinson, R. (2006) “Do Ghanaian non-traditional exporters understand the importance of Sales management?” Ife Psychologia Vol. 14 No 1 pp 26 – 39

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20. Hinson, R., Amidu, M. and Mensah, R. (2006) “Determinants of Ghanaian Bank Service Quality in a Universal Banking Dispensation’’ Bank and Bank Systems Vol. 1 Issue 2, pp 69-81

21. Hinson, R., Otieku, J. and Amidu, M. (2006) “An exploratory Study of Women in Ghana’s Accountancy Profession” Gender and Behaviour, Vol. 4, No. 1, pp 589 – 609

22. Adda, E. and Hinson, R. (2006) “Exploring the legal framework for business and ethical practices in Ghana” Journal of Legal Ethical and Regulatory Issues, Vol. 9 No. 2, pp 69 – 80

23. Amidu, M. and Hinson, R. (2006) “Credit Risk, Capital Structure and Lending Decisions of Banks in Ghana” Bank and Bank Systems, Vol. 1 Issue 1, pp 93 – 101

24. Bawuah, K., Buame, S. and Hinson, R. (2006) “Reflections on African Entrepreneurship Education” Acta Commercii, pp 1 – 9

25. Ofori, D. and Hinson, R. (2007) “Corporate Social Responsibility (CSR) Perspectives Of Leading Firms In Ghana” Corporate Governance: The International Journal of Business in Society, Vol. 7, Issue 2, pp 178 – 193 (2008 Emerald Literati Highly Commended paper Award, Emerald Publishing Limited, United Kingdom)

26. Hinson, R. and Sorenson, O. (2007) “E-business Triggers: An Exploratory Study of Ghanaian Non-traditional (NTEs) Exporters” Journal of Electronic Ecommerce in Organizations, October-December, Vol. 5 Issue 4 pp 55 – 69

27. Hinson R. Sorenson O. and Buatsi S. (2007) “Internet Use Patterns amongst internationalizing Ghanaian exporters” The Electronic Journal on Information Systems in Developing Countries Vol. 29 No. 3, 1-14

28. Hinson, R., Ofori, D., Atuguba, R. and Fobil, J. (2007) “The Internet and Lawyers in

Ghana: Some Initial Qualitative Perspectives” Library Review, Vol. 56, Issue 4, pp. 311-322

29. Hinson, R. and Boateng, R. (2007) “Perceived Benefits and Management Commitment to E-business Usage in selected Ghanaian Tourism Firms“The Electronic Journal on Information Systems in Developing Countries Vol. 31, 5, 1-18

30. Sorenson, S., Lassen, A. H. and Hinson, R. (2007) “Towards A Conceptualization of Entrepreneurship“ Journal of Research in Marketing and Entrepreneurship Vol. 9, pp.89-101

31. Nkrumah Gordon, A. and Hinson, R. (2007) “Towards a Sustainable Framework for Computer Based Health Information Systems (CHIS) for Least Developed Countries (LDCs)” International Journal of Healthcare Quality Assurance, Vol. 20 Issue 6, pp 532-544

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32. Saffu K. Walker J. and Hinson R. (2007) “An Empirical Study of Perceived Strategic Value and Adoption Constructs: The Ghanaian Case“ Management Decision Vol. 45 Issue 7 pp. 1083-1101

33. Boadi, A., Boateng, R., Hinson, R. and Opoku, R. (2007) “Preliminary Insights into M-Commerce Adoption in Ghana” Information Development 2007 23: 253-265

34. Hinson, R., Ofori, D., Kastner, A. and Mahmoud, M. (2007) “Market Orientation and Export Performance: A Ghanaian Study” African Journal of Business and Economic Research, Vol. 3, No. 2&3; pp. 62-90

35. Woldie, A., Hinson, R., Iddrisu, H. and Boateng, R. (2008) “Internet Banking: An Initial Look at Ghanaian Bank Consumer Perceptions” Bank and Bank Systems Vol. 3 Issue 2, pp 35-46

36. Saffu, K., Walker, J. and Hinson, R. (2008) “Strategic Value and Electronic Commerce Adoption among small and medium sized enterprises in a transitional economy”, Journal of Business and Industrial Marketing Vol. 23 Issue 6 pp 395-404

37. Boateng, R., Hinson, R., Heeks, R. and Molla, A. (2008) “Ecommerce in Least

Developing Countries: Summary Evidence and Implications” Journal of African Business Vol. 9, Issue 2, pp 257-285 (Best Paper Award)

38. Hinson, R., Boateng, R. and Sorenson, O. (2008) “E-business Financing: Preliminary

Insights from a Developing Economy Context” Journal of Information, Communication & Ethics in Society Vol. 6 Issue 3 pp 196-215

39. Boateng, R., Heeks, R., Molla, A. and Hinson, R. (2008) “E-commerce and socio-

economic development: Conceptualizing the link” Internet Research, Vol. 18 Issue 5, pp 562-594

40. Boateng, R. and Hinson, R. (2008) “Information Systems Development: Where does

knowledge lie and how does learning occur?” Development and Learning in Organizations Vol. 22 Issue 3 pp 18 – 20

41. Hinson, R., Dasah, J. and Owusu-Frimpong, N. (2009) “Key Motivations for Bank

Patronage in Ghana” International Journal of Bank Marketing, Vol. 27, Issue 5, pp 381-399

42. Hinson, R. and Adjasi, C. (2009) “The Internet and Export: Some Cross-Country

Evidence from Selected African Countries”, Journal of Internet Commerce, Vol.8 No.3, pp.309 — 324

43. Ivang R. Rask M. and Hinson R. (2009) “B2b inter-organizational digitalization

strategies - towards an interaction based approach” Journal of Research in Interactive Marketing, Vol. 3 Issue 4 pp. 244-261 (2010 Emerald Literati Outstanding paper Award, Emerald Publishing Limited, United Kingdom)

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Post Associate Professor (2010 – To Date) 44 Hinson R. Boateng R. and Madichie N. (2010) “Corporate Social Responsibility activity

reportage on bank websites in Ghana” International Journal of Bank Marketing, Vol. 28 Issue 7, pp 498-518

45 Hinson R. and Tweneboah-Koduah E. Y. (2010) “Political Marketing Strategies in Africa: Expert Opinions on Recent Political elections in Ghana” Journal of African Business, 11:201–218

46 Hinson, R. (2010) “The value chain and e-business in exporting: Case studies from Ghana's non-traditional export (NTE) sector” Telematics and Informatics 27 (2010), pp.323 – 340

47 Hinson, R. (2011) “Banking the Poor: The Role of Mobiles” Journal of Financial

Services Marketing 15, 320-333

48 Hinson, R., Owusu-Frimpong, N. and Dasah, J. (2011) “Brands and Service-Quality Perception” Marketing Intelligence and Planning, Vol. 29, Issue 3, pp 264-283

49 Hinson, R. (2011) “Corporate Social Responsibility (CSR) reportage on websites and in

annual reports: The Case of CAL Bank in Ghana” Corporate Ownership and Control, Vol. 8, No. 2 pp 190-202

50 Hinson R. and Ndhlovu T. P. (2011) “Conceptualizing Corporate Social Responsibility

(CSR) and Corporate Social Investment (CSI): The South African Context” Social Responsibility Journal, Vol. 7 Iss: 3, pp.332 – 346

51 Boateng R. Heeks R. Molla A. and Hinson R. (2011) “Advancing

E-commerce Beyond Readiness in a Developing Country: Experiences of Ghanaian Firms” Journal of Electronic Ecommerce in Organizations, Vol. 9, Issue 1, pp 1-16

52 Hinson R. (2011) "Online CSR reportage of award-winning versus non award-winning

banks in Ghana", Journal of Information, Communication and Ethics in Society, Vol. 9 Issue 2, pp.102 - 115

53 Gbadamosi, A. Hinson, R., Eddy, T. K. and Ingunjiri, I. (2012), ‘Children’s attitudinal

reactions to TV advertisements: The African experience’, International Journal of Market Research, Vol. 54, No. 4, pp 101-124

54 Mahmoud M. and Hinson, R. (2012) “Market orientation in a developing economy public

institution: revisiting the Kohli and Jaworski framework” International Journal of Public Sector Management Vol. 25, Issue 2

55 Kuada J. and Hinson, R. (2012) “Corporate Social Responsibility (CSR) practices of

Foreign and Local Companies in Ghana" Thunderbird International Business Review, Volume 54, Issue 4, pages 521–536

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56 Hinson, R. E.; Madichie, Nnamdi O.; Ibrahim, M. (2012) “A dialogic communications

interrogation of the online brand dispositions of banks operating in Ghana” International Journal of Bank Marketing, Vol. 30 Iss: 7, pp.508 – 526

57 Hinson R. and Kodua P. (2012) “Examining the marketing-corporate social responsibility

nexus’ International Journal of Law and Management Vol. 54 Issue 5, pp.332 - 344

58 Mahmoud M. and Hinson, R. (2012) “Market orientation, innovation and corporate social responsibility practices in Ghana’s telecommunication sector” Social Responsibility Journal Vol. 8 Issue 3, pp.327 - 346

59 Blankson C. Spears N. and Hinson R. (2012) “West African Immigrants’ Perceptions of

Advertising in General and Impact on Buying Decisions” Journal of International Consumer Marketing, 24:3, 168-185

60 Madichie N. Hinson R. and Ibrahim M. (2013) “A Reconceptualization of Entrepreneurial Orientation in an Emerging Market Insurance Company” Journal of African Business, Vol. 14, Issue 3, pp. 202-214

Book Chapters

1. Hinson R. (2011) “Entrepreneurship Marketing: An Overview” In Entrepreneurship Marketing: Principles and Practice of SME Marketing; Nwankwo and Gbadamosi (eds); Chapter 2, pp 13-29; (Routledge, Taylor and Francis Group, United Kingdom)

2. Hinson R. and Dadzie K (2011) “Organisational Environment & SME Contemporary Marketing Practices in an Emerging Economy” Entrepreneurship Marketing: Principles and Practice of SME Marketing; Nwankwo and Gbadamosi (eds); Chapter 27, pp 433-449; (Routledge, Taylor and Francis Group, United Kingdom)

Refereed Conference Proceedings Papers Lecturer – Senior Lecturer (2003- 2005)

1. Hinson R. (2004), “The Role of Ministry of Private Sector Development in Entrepreneurship” Refereed conference proceedings, ISBA 27th National Conference. Entrepreneurship & SME Development, Newcastle - Gateshead, UK

2. Lokko K. Banful A. and Hinson R. (2004), “Innovative Behaviour Change Communication: Analyzing the Impact of GSMF’s Commercial Driver’s Program (Drive Protected)” Refereed conference proceedings, National HIV/AIDS Research Conference Accra 11th-13th February 2004

3. Hinson R. (2004), “Creative Advertising as a Behaviour Change Communication Tool

for fighting the HIV/AIDS Pandemic: A Profile of Ghana’s Most Creative Ad Agency” Refereed conference proceedings, National HIV/AIDS Research Conference Accra 11th –13th February 2004 (Extended Abstract Only)

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4. Hinson R. and Abor J. (2004), “The Regulatory Framework and Internet Banking in Ghana: An Exploratory Study; in the refereed proceedings of the First Africa Finance Journal Conference University of Stellenbosch, Western Cape, SA 14-15 July, 2004

5. Abor J. and Hinson R. (2004) “Financing Small and Medium Scale Exporters in Ghana’s

Non-Traditional Exporter Sector”. The Role of a West African Regional Bank” in the refereed proceedings of the First Africa Finance Journal Conference University of Stellenbosch, Western Cape, SA 14-15 July, 2004

6. Hinson R. Ayitiah P. & Ofori D. (2004), “The Technological Environment of Banks and

its usefulness to Consumers: A Case Study of Barclays in Ghana” in the refereed proceedings of the First Africa Finance Journal conference University of Stellenbosch, Western Cape, SA 14-15 July, 2004

7. Hinson R. and Ofori D. (2005), “An Exploratory Study on the Adoption of Debit Cards

in Ghana” in the refereed proceedings of the Second Africa Finance Journal Conference, University of Stellenbosch, Western Cape SA 13th-14th July, 2005

8. Adda E. and Hinson R. (2005) “Investigating the Adequacy of the Current Legal

Framework for Business and Ethical Practices in Ghana” in the refereed proceedings of the Second Africa Finance Journal Conference, University of Stellenbosch, Western Cape SA 13th-14th July, 2005

9. Kastner A. Woode A. and Hinson R. (2005) “Successful Women in Marketing: An

Exploratory Ghanaian Study” in the refereed proceedings of the Gender, Work and Organization, 4th International Interdisciplinary Conference, 22nd – 24th June 2005, University of Keele, UK

10. Hinson R. Adika G. & Buatsi S. (2005), “Internet Adoption among Lecturers in Ghana’s

premier University: Expectations and Realities” in the refereed proceedings of the International Academy of African Business and Development (IAABD) Conference, 6—9 April 2005, University of Dar-es-Salaam, pp 171 – 183

11. Abor J. and Hinson R. (2005), “Varying forms of financing non-traditional exporters in

Ghana” in the refereed proceedings of the International Academy of African Business and Development (IAABD) Conference 6 – 9 April 2005, University of Dar- es-Salaam, pp 281 – 289

12. Banful A. and Hinson R. (2005) “Profiling a social marketing leader in Ghana’ in the refereed proceedings of the International Academy of African Business and Development (IAABD) conference 6 – 9 April 2005, University of Dar-es-Salaam, pp 184 – 191

13. Bawuah K. and Hinson R. (2005) “African Entrepreneurship Education in Tertiary Institutions: In Search of a curriculum” in the refereed proceedings of the International Academy of African Business and Development (IAABD) Conference, 6-9 April 2005,University of Dar-es-Salaam, pp 327 – 331

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14. Buatsi S. and Hinson R. (2005) “Non-Traditional Exporters (NTEs) and the Internet in Ghana: current use and internationalization Issues” in the refereed proceedings of the International Academy of African Business and Development (IAABD) Conference, 6-9 April 2005, University of Dar-es-Salaam, pp 159 – 170

Post Senior Lecturer (2006 – 2010)

15. Sorenson, O. and Hinson R. (2006), “E-business and Small and Medium Enterprise (SME) Exporter Internationalisation Strategy: A Conceptual Overview” in the refereed proceedings of the International Academy of African Business and Development (IAABD) Conference, GIMPA, Accra, Ghana May, 2006, pp 407 – 414

16. Saffu K. Walker J. and Hinson R. (2006) “Strategic Value and E-commerce adoption: An empirical Study of Small and Medium Enterprises (SMEs) in Ghana” in the refereed proceedings of the 51st ICSB World Conference, Melbourne, Australia, 18th – 21st June 2006

17. Hinson R. and Sorenson, O. (2006), “E-Business in Small Ghanaian Exporting Firms: The Role of Financial Institutions” in the refereed proceedings of the 3rd Africa Finance Journal Conference, Ghana 12th – 14th July, 2006

18. Ivang R. Hinson R. and Somasundaram R. (2006) “Towards an E-markets Model” in the refereed proceedings of the International Academy of E-business, 6th Annual Conference, Orlando, Florida, March 23rd – 26th, 2006

19. Hinson R. (2006) “E-business as an organizational enabler in Ghanaian non-traditional export firms” in the refereed proceedings of the 2nd Aalborg University Conference on Internationalisation of Companies and Intercultural Management 25th - 27th October, 2006; Denmark

20. Atuguba R. Hinson R. and Fobil J. (2007) “Flood in Cities, Residents’ Perception of Risks and Management: A Case Study of Alajo-Accra in Ghana” in the refereed proceedings of the 8th International Academy of African Business and Development (IAABD) Conference, London Metropolitan University, London, UK, May 29th – June 2nd 2007, pp 138 – 144

21. Hinson R. Dadzie P. and Tsekpo E. (2007) “Marketing Practices of a Psychology Library in Ghana” in the refereed proceedings of the 8th International Academy of African Business and Development (IAABD) Conference, London Metropolitan University, London, UK, May 29th – June 2nd 2007, pp 195 – 201

22. Boadi R. Shaik A. Hinson R. and Opoku R. (2007) “Mobile Commerce in Ghana: Case Studies of farmers and fishermen” in the refereed proceedings of the 8th International Academy of African Business and Development (IAABD) Conference, London Metropolitan University, London, UK, May 29th – June 2nd 2007, pp 182 – 187

23. Boateng R. and Hinson R. (2007) “Ecommerce in Least Developing Countries (LDCs): Summary Evidence and Implications” in the refereed proceedings of the 8th International

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Academy of African Business and Development (IAABD) Conference, London Metropolitan University, London, UK, May 29th – June 2nd 2007, pp 163 – 173

24. Hinson R. (2007) “E-business and Tourism in Ghana: An initial exploration” in the refereed proceedings of the 8th International Academy of African Business and Development (IAABD) Conference, London Metropolitan University, London, UK, May 29th – June 2nd 2007, pp 208 – 215

25. Boateng R. Isabalija, R. and Hinson R. (2009) “Learning and Transferring Knowledge in and between Organizational Projects”, in the refereed proceedings of the International Academy of African Business and Development (IAABD) 10th Anniversary International Conference, May 19 -23, 2009, Kampala, Uganda

26. Hinson R. Dadzie K. and Winston E. (2009) “The Changing Nature of Contemporary Marketing Practices (CMP) in Ghana: A Test of The Miles And Snow Strategic Typology” in the refereed proceedings of the International Academy of African Business and Development (IAABD) 10th Anniversary International Conference, May 19 -23, 2009, Kampala, Uganda

27. Hinson R. Owusu-Frimpong N., Dasah J. and Braimah M. (2009) “Utilizing information in export firm management in Ghana” in the refereed proceedings of the International Academy of African Business and Development (IAABD) 10th Anniversary International Conference, May 19 -23, 2009, Kampala, Uganda

28. Kuada J. and Hinson R. (2009) “Outsourcing and Supplier Relationship Management in Ghana” in the refereed proceedings of the Academy of International Business 36th annual Conference, 2-4 April 2009, University of Glasgow, Scotland

29. Hinson R. Owusu-Frimpong N. and Dasah J. (2009) “What motivates customers to initiate and maintain bank accounts in Ghana?” in the refereed proceedings of the Academy of Marketing annual Conference, 7-9 July 2009, Leeds Metropolitan University

30. Opoku Appiah K. and Hinson R. (2010) “Corporate Failure Prediction: Some Empirical

Evidence from Ghana” in the refereed proceedings of the World Academy of Science Engineering and Technology Conference, June 28th – 30th, 2010, Paris; France

31. Kuada, J. and Hinson, R. (2010), “Corporate Social Responsibility (CSR) practices of Foreign and Local Companies in Ghana”, in the refereed proceedings of the 11th ISMD International Conference on Beyond Global Markets, 5-8 January 2010, Hanoi, Vietnam, p.136.

32. Hinson, R, Boateng, R. and Botchway, D. (2010), “How are banks Communicating their Online CSR Posture in Ghana?”, in the refereed proceedings of the 11th ISMD International Conference on Beyond Global Markets, 5-8 January 2010, Hanoi, Vietnam, p.134.

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33. Hinson, R. and Adjasi, C. (2010), “The Internet and Export in Africa”, in the refereed proceedings of the 11th ISMD International Conference on Beyond Global Markets, 5-8 January 2010, Hanoi, Vietnam, p.131.

34. Hinson, R, Agyire-Tettey, K., Boateng, R., and Akuoni, S. (2010), “Dialing out of Poverty: What have mobile phones got to do with it?”, in the refereed proceedings of the 11th ISMD International Conference on Beyond Global Markets, 5-8 January 2010, Hanoi, Vietnam, p.130.

35. Boateng, R., Hinson, R. Heeks, R., Molla, A., and Mbarika, V. (2010). A Resource-Based Analysis of E-Commerce in Developing Countries, in the refereed proceedings of the 18th European Conference on Information Systems (ECIS 2010), June 6-8. Pretoria, SA: University of Pretoria

36. Hinson R. Owusu-Frimpong N. Dasah J. and Kodua P. (2010) “Undergraduate first time bank customers' perception of service quality in Ghana” in the refereed proceedings of the 11th International Academy of African Business and Development (IAABD) Conference, May 18 - 22, 2010, University of Lagos (UNILAG), Nigeria

37. Blankson C. Spears N. and Hinson R. (2010) “Consumers’ Attitude towards Advertising-in-general and relating them to Buying Decisions” in the refereed proceedings of the Academy of Marketing Science Cultural Perspectives in Marketing Conference, July 21 – July 24, IESEG School of Management, Catholic University of Lille, France

38. Mahmoud M. Hinson R. and Anning-Dorson T. (2010) “Understanding the Patterns of Distribution Management of a Leading Multinational Company in Ghana” in the refereed proceedings of the 11th International Academy of African Business and Development (IAABD) Conference, May 18 - 22, 2010, University of Lagos (UNILAG), Nigeria

39. Blankson C. Owusu-Frimpong N. and Hinson R. (2010) “An Exploratory Examination of Positioning Strategies in a Liberalized Developing African Economy’ in the refereed proceedings of the Academy of Marketing Annual Conference, 6-8 July, 2010 Coventry University Business School (Best paper Award, International Marketing Track)

40. Hinson R. (2011) “Building Global football brand equity: Lessons from the Ghanaian market” AM SIG 7th Global Brand Conference, Said Business School, Oxford University, UK, 5th – 7th April 2011

41. Hinson R. Kodua P. Arthur S. and Hinson D. (2011) “Incorporating Corporate Social Responsibility into Marketing Strategy: Insight from a Leading Telecom Service Provider in Ghana” Refereed Symposium Proceedings, First International Symposium on Corporate Social Responsibility and Sustainable Development, London Metropolitan University, April 19-20

42. Mahmoud M. A. and Hinson R. (2011) “Market Orientation and Corporate Social Responsibility: the role of innovation” Refereed Symposium Proceedings, First

13

International Symposium on Corporate Social Responsibility and Sustainable Development, London Metropolitan University, April 19-20

43. Hinson R. Aihie E. Okoe F. (2011) “Bank Selection Decisions: A Case Study of Institute of Professional Studies” in the refereed proceedings of the 12th International Academy of African Business and Development (IAABD) Conference, Edmonton, Canada

44. Hinson R. and Aihie E. (2011) “Determinants of Bank Selection: A Study of undergraduate Students in the University of Ghana” in the refereed proceedings of the 12th International Academy of African Business and Development (IAABD) Conference, Edmonton, Canada

45. Hinson R. E., Agbleze S. and Kuada J. (2013), “Perspectives on Corporate Social Responsibility (CSR) and Employer Attractiveness” in the refereed proceedings of the 14th International Academy of African Business and Development (IAABD) Conference, Ghana Institute of Management and Public Administration (GIMPA), Ghana, May 14th – 18th, 2013

46. Mahmoud M. Hinson, R. and Blankson C. (2013) “Market Orientation, corporate social responsibility and customer satisfaction in the banking sector in Ghana” in the refereed proceedings of the 14th International Academy of African Business and Development (IAABD) Conference, Ghana Institute of Management and Public Administration (GIMPA), Ghana, May 14th – 18th, 2013

47. Anning-Dorson T. Hinson R. E. and Amidu M. (2013), “Conceptualizing a Four-Dimensional Model for Innovation in Service Firms” in the refereed proceedings of the 14th International Academy of African Business and Development (IAABD) Conference, Ghana Institute of Management and Public Administration (GIMPA), Ghana, May 14th – 18th, 2013,

STUDENT SUPERVISION Doctor of Philosophy in Marketing Theses Supervision

1. Acheampong G. (2012-2015) “Organizational Innovation among rural SMEs 2. Odoom R. (2012-2015) “Adoption of Competitive Strategies for Development-A study of

Agricultural SMEs in Ghana” 3. Anning-Dorson T. (2012-2015) “Service Innovation, Competition and Firm performance

in the Financial Services Sector” 4. Mahmoud M. (2011-2014) “Market Orientation and corporate social responsibility in the

service sector” 5. Kodua P. (2011-2014) “Corporate Social Responsibility and Consumer Based Brand

Equity: Towards an operationalisation of a Framework in the Ghanaian Services Industry”

6. Braimah M. (2011-2014) “Service Quality in the Small Hotel Sector in Ghana: A Comprehensive Framework”

7. Andoh Quainoo L. (2011-2014) “Cross-Cultural Dimensions in Mobile Phones consumption: a study of acquisition and mutual shaping of users and technology” (AIT)

14

Doctor of Philosophy in Hospitality Management Thesis Supervision 1. Bondzi-Simpson A. (2011-2014) “Knowledge and Attitudes towards indigenous dishes

in Ghana” University of Cape Coast; Department of Hospitality & Tourism Management Master of Philosophy in Marketing Theses Supervision (2003-2012) 15 Students MBA (Marketing) Long Essay Supervision (2003-2012) 23 Students Executive MBA (Marketing) Long Essay Supervision (2003-2012) 60 Students Executive MBA (Entrepreneurial Management) Long Essay Supervision (2003-2012) 5 Students Executive MBA (Project Management) Long Essay Supervision (2003-2012) 1 Student BSc. Administration (Marketing) Long Essay Supervision (2003-2012) 22 Students University Level Teaching (2003-2013) 2003-2004 CLASS SIZE 1st Semester BSc ADMINISTRATION Marketing Research Marketing Management

ADMN 460 ADMN 455

39 105

MBA/MPHIL Marketing Research

ADMN 698

10

2nd Semester BSc ADMINISTRATION Marketing Management Introduction to Business Admin.

ADMN 456 ADMN 112

63 309

MASTER OF BUSINESS ADMINISTRATION Marketing of Services

ADMN 671

28

2004 – 2005 1st Semester BSc ADMINISTRATION Marketing Research Elements of Marketing

ADMN 460 ADMN 319

28 406

15

MBA/MPHIL Marketing Research

ADMN 698

9

EMBA Services Marketing International Marketing

EMBA 647 EMBA 641

11 2

2nd Semester BSc ADMINISTRATION Marketing Management Introduction to Business Admin.

ADMN 456 ADMN 112

63 2

MBA/MPHIL Marketing of Services

ADMN 671

28

2005 – 2006

2nd Semester BSc ADMINISTRATION Marketing Research Introduction to Business Admin.

ADMN 460 ADMN 112

31 303

MBA/MPHIL Marketing of Services Marketing Research

ADMN 671 ADMN 698

19 13

EMBA Services Marketing

EMBA 647

22

2007 – 2008 MASTER OF BUSINESS ADMINISTRATION

1st Semester EMBA Marketing Research Services Marketing

EMBA 643 EMBA 647

19 22

2nd Semester MBA/MPHIL Marketing of Services Marketing Research

ADMN 671 ADMN 698

26 19

2008 – 2009 MBA/MPHIL 1st Semester Integrated Marketing Communication (IMC) I

ADMN 665

24

EMBA Services Marketing Marketing Research

EMBA 647 EMBA 643

44 26

2nd Semester MBA/MPHIL IMC II

ADMN 702

12

16

Programme / Course Development PhD in Marketing During my tenure as Head of the Department of Marketing and Customer Management, I spearheaded the initial draft of a PhD in Marketing programme, with a 1st year coursework component. MBA in Marketing During my tenure as Head of the Department of Marketing and Customer Management, I spearheaded the revision of the MBA in Marketing Programme. New course introductions included Relationship Marketing, Internet Business and Electronic Marketing, Social Marketing, and Tourism Marketing. MPhil in Marketing During my tenure as Head of the Department of Marketing and Customer Management, 1 spearheaded the revision of the MPhil in Marketing Programme. New course introductions

Marketing of Services ADMN 671 17 EMBA Services Marketing IMC

EMBA 647 EMBA 647

24 9

2009 – 2010 1st Semester MBA/MPHIL IMC I Marketing Management Consumer Behaviour and Sales Strategy

ADMN 665 EMBA 603 EMBA 623

45 90 45

2nd Semester MBA/MPHIL IMC II Marketing of Services

ADMN 702 ADMN 671

20 37

EMBA Marketing Management Marketing of Services

EMBA 603 EMBA 647

90 32

2010- 2011 1st Semester MPHIL Research Design and Qualitative Methods Internet Business and Electronic Marketing

UGBS 653 MKTG 617

51 18

EMBA Services Marketing Consumer Behaviour and Sales Strategy

EMBA 647 EMBA 623

45 45

17

included Internet Business and Electronic Marketing, Brand Management, Advanced Marketing Management, Research Design and Qualitative Techniques; and Multivariate Data Analysis MA in Marketing During my tenure as Head of the Department of Marketing and Customer Management, I spearheaded the introduction of a new sandwich MA in Marketing Programme. Courses to be run on the programme included Marketing Financial Services, Internet Business and Electronic Marketing, Social Marketing, Tourism Marketing, Brand Management and Sports Marketing. MA in E-business and Marketing Strategy During my tenure as Head of the Department of Marketing and Customer Management, I spearheaded the introduction of a new sandwich MA in E-business and Marketing Strategy and received academic board approval for the running of same in the 2010/2011 academic year. BSc. in Marketing Programme During my tenure as Head of the Department of Marketing and Customer Management, I spearheaded the revision of the BSc. in Marketing. New course introductions included Introduction to E-commerce, E-business Management, Tourism Marketing and Service Marketing. BSc. in E-commerce and Customer Management Programme During my tenure as Head of the Department of Marketing and Customer Management, I spearheaded the introduction of a new BSc in E-commerce and Customer management and received academic board approval for the running of same in the 2010/2011 academic year. Academic/Professional Awards 2005: Best Presenter Award 6th International Academy of African Business and Development (IAABD) Conference, 6th – 9th April 2005, University of Dar-as-Salaam

• (2005) with Abor, J., “Varying forms of financing non-traditional exporters in Ghana”

2005: Best Presenter Award 6th International Academy of African Business and Development (IAABD) Conference, 6th – 9th April 2005, University of Dar-as-Salaam

• (2005) with Banful, A., “Profiling a social marketing leader in Ghana’ 2006: Best Presenter Award 7th International Academy of African Business and Development (IAABD) Conference, 23rd – 27th May 2006, GIMPA, Accra, Ghana

• (2006): “Promising Service Marketing Research Issues in Africa” 2006: Best Presenter Award 7th International Academy of African Business and Development (IAABD) Conference, 23rd – 27th May 2006, GIMPA, Accra, Ghana

• (2006) with Sorenson, O., “E-business and Small and Medium Enterprise (SME) Exporter Internationalisation Strategy: A Conceptual Overview”

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2006: Certificate, Outstanding Research Paper Ivang, R., Somasundaram, R. and Hinson, R. (2006) “E-markets - A conceptualization and research agenda” Journal of E-business, Combined Issue: Volume V, No. 2 – Volume VI, No.1, pp. 60-68 2007: Emerati Highly Commended paper Award, Emerald Publishing Limited, United Kingdom Ofori D. and Hinson R. (2007) “Corporate Social Responsibility (CSR) Perspectives of Leading Firms In Ghana” Corporate Governance: The International Journal of Business in Society, Vol. 7, Issue 2, pp 178 – 193 2008: Journal of African Business 2008 Best Paper Award, Routledge, United Kingdom Boateng, R., Hinson, R., Heeks, R. and Molla, A. (2008) “Ecommerce in Least Developing Countries: Summary Evidence and Implications” Journal of African Business Vol. 9, Issue 2, pp 257-285 2010: Emerati Outstanding Paper Award, Emerald Publishing Limited, United Kingdom Ivang R. Rask M. and Hinson R. “B2b inter-organizational digitalization strategies - towards an interaction based approach” Journal of Research in Interactive Marketing, Vol. 3 Issue 4 pp. 244-261 (Emerald Group Publishing Limited, United Kingdom) 2010: Best paper Award, International Marketing Track, Academy of Marketing Annual Conference, 6-8 July, 2010 Coventry University Business School Blankson C. Owusu-Frimpong N. and Hinson R. (2010) “An Exploratory Examination of Positioning Strategies in a Liberalized Developing African Economy’ University of Ghana Governance Acting Head, Hilla Limann Hall August 203 – To Date Head-Department of Marketing and Customer Management August 2008 – July 2012 Course Advisor August 2004 – July2005 - Course Advisor Level 300 (Marketing) August 2008 – July 2009 - Course Advisor MBA I and MBA II (Marketing) August 2010 – Date - Course Advisor MPhil (Marketing) Departmental Examination Officer August 2008 – July 2011 University Invigilation 2007/2008 - Chief Invigilator 2009/2010 - Chief Invigilator Membership of Academic University Boards, Committees and Panels October 2004 – July 2006 - Member, Research and Conferences Committee, UGBS

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October 2004 – July 2006 - Member, Joint Faculty/Student Consultative Committee, UGBS October 2004 – To date - Member, Executive MBA Management Committee, UGBS August 2006 – December 2006 - UGBS Inauguration Committee August 2006 – July 2009 - Member, Editorial Board, Journal of Management Studies (renamed Management and Organization) July 2007 – December 2007 - Member, UGBS Website Development Committee August 2007 – June 2008 - Member, University of Ghana Website Management Committee (WMC) August 2008 – July 2012 - Chairman, MBA Marketing Selection Committee August 2008 – July 2012 - Chairman, MPhil Marketing Selection Committee August 2008 – July 2012 - Chairman, EMBA Marketing Selection Committee August 2008 – to date - Member, ICT Committee UGBS August 2008 – to date - Member, Academic Affairs Committee, UGBS August 2008 – to date - Member, Board of Business Studies, UGBS August 2008 – to date - Member Faculty Appointments Review Committee, UGBS August 2008 – July 2012 - Member, Inter-Faculty Committee, University of Ghana August 2008 – July 2010 - Member, Faculty Board, Engineering Sciences; University of Ghana August 2008 – to date - Member, Academic Board, University of Ghana August 1st 2008 – to date - Tutorial Board Member, Legon Hall, University of Ghana January 2010 – April 2010 - Chairman, Management Day Planning Committee, UGBS August 2010 – July 2014 - Member, Research and Conferences Committee, UGBS August 2010 – July 2014 - Member, Board of Graduate Studies, University of Ghana August 2010 – July 2012 - Member, Municipal Services Committee, University of

Ghana August 2010 – July 2012 - Chairman, Marketing and Communications Committee,

UGBS October 2010 – July 2011 - Member, Legon International Seminar Series Committee,

University of Ghana August 2010 – July 2012 - Chairman, Departmental Graduate Studies Committee,

Dept of M&CM, UGBS August 2010 – July 2012 - Member, Faculty Graduate Studies Committee, UGBS August 2011 – July 2013 - Member, Faculty Board, Faculty of Arts; University of

Ghana August 2012 - date - Member, Finance Committee; University of Ghana January 2012 - December 2013 - Chairman, Growth and Employment Platform, Building

Stronger Universities Project, University of Ghana

Extension Activities (Academic) External Examiner 2010 – To date External Examiner - Pentecost Univ. College,

Dept. of Marketing & Supply Chain Management 2011 – To date External Examiner- Islamic University College 2011 – To date External Examiner – University of Professional

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Studies 2011 – 2013 External Examiner – Univ. of Education

Winneba, Dept. of Communication & Media Studies

2011 - 2013 External Examiner – Univ. of Education, College of Technology Education, MBA Marketing

2012 – 2013 External Examiner – University of Development Studies

Visiting Scholar 2007 – Visiting Scholar –Groupe Institute Superieur de Gestion de Ouahigouya School of

Management, Burkina Fasso - Taught an undergraduate Principles of Marketing Class 2011 – Visiting Scholar – University of North Texas College of Business - Taught courses at

the Bachelors & MBA Level – Global Marketing, Entrepreneurship, Applied Marketing Problems,

Information Systems Visiting Professor 2012 – 2015 - Visiting Associate Professor - University of the Free State Business School, Bloemfontein, South Africa, Lecture Service Marketing (MMB735) Foundation/Journal /Conference Service Adhoc Research Foundation Reviewer for: National Research Foundation (South Africa) Adhoc Journal Reviewer for: International Small Business Journal, Thunderbird International Business Review, Clinical Governance: An International Journal, Marketing Intelligence and Planning, African Journal of Economic and Management Studies, Journal of Fashion Marketing and Management, Management. Research News, Journal of Information Communications and Ethics in Society, Journal of Financial Services Marketing, International journal of Bank Marketing, Journal of African Business, International Journal of Knowledge and Learning, Gender Work and Organization Journal, Information Development, Gender in Management Journal Conference Reviewer for: 41st Hawaiian International Conference on System Sciences, January 7th – 10th 2008, 7th International Academy of African Business and Development (IAABD) Conference, GIMPA, Accra, Ghana, 8th International Academy of African Business and Development (IAABD) Conference, London Metropolitan University, London, UK, 9th International Academy of African Business and Development (IAABD) Conference, Florida; University of Florida, Gainesville May 20-24, 2008, 11th International Academy of African Business and Development (IAABD) Conference, May 18 - 22, 2010, University of Lagos (UNILAG), 2011 EuroMed Annual Conference, 2011 International Business Conference, South Africa Academic Journal Board Service: International Journal of Bank Marketing-Editorial Review Board (January – December, 2013)

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Information Development-Editorial Advisory Board (2010 – date) Journal of Information, Communication and Ethics in Society - Manuscript Review Board (2009 – date) African Journal of Economic and Management Studies – Editorial Board (2009 – date) Journal of African Business –Manuscript Review Board (2006 – 2010) Conference Track Chair: 2005 – Entrepreneurship, Small Business and Development Track - International Academy of African Business and Development (IAABD) Conference 6 – 9 April 2005, University of Dar- es-Salaam 2007 – ICT and E-business Track - 8th International Academy of African Business and Development (IAABD) Conference, London Metropolitan University, London, UK, May 29th – June 2nd 2007 2008 - ICT and E-business Track - 9th International Academy of African Business and Development (IAABD) Conference, Gainesville, Florida, May 20th – 24th, 2008 2009 - ICT and E-business Track - 10th International Academy of African Business and Development (IAABD) Conference, May 19 -23, 2009, Kampala, Uganda 2010 - ICT and E-business Track - 11th International Academy of African Business and Development (IAABD) Conference, May 18 - 22, 2010, University of Lagos (UNILAG), Nigeria National Accreditation Board January 2009 -Member - Panel for Accreditation of Master of Business Administration (Marketing Option) Programme – Institute of Professional Studies March 2009 - Head – Panel for Accreditation of C.I.M. UK Postgraduate

Diploma in Marketing – Simon Page Business School March 2009- Course Reviewer – Postgraduate Marketing and Business Courses

– London Centre of Marketing June 2009 - Member - Panel for Accreditation of Master of Business Administration Programme – Cambridge International College October 2009 - Head - Panel for Accreditation of BSc. Administration Programme – Radford University College October 2009 - Member - Panel for Re-Accreditation of Master of Business

Administration (Marketing Option) Programme – Central University College

November 2009 - Member - Panel for Accreditation of Master of Business Administration (Marketing Option) Programme – Kings University College

February 2010 - Member - Panel for Re-Accreditation of Bachelor of

Business Administration Programme – Ashesi University College December 2010 - Reviewer – Accreditation document proposal of London Centre of Marketing February 2011 - University of Cape Coast Business School

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Member - Panel for Re-Accreditation of Masters of Business Administration

Member - Panel for Re-Accreditation of Bachelor of Commerce, Member - Panel for Re-Accreditation of Bachelor of Management Studies, Member - Panel for Re-Accreditation of Bachelor of Marketing (Sandwich)

February 2011 - University of Education, Winneba – Kumasi Campus Head - Panel for Re-Accreditation of Master of Business Administration (MBA) in Marketing, Head - Panel for Re-Accreditation of Master of Business Administration (MBA) in Human Resources Management Head - Panel for Re-Accreditation of Bachelor of Business Administration (BBA) with options in General Office Administration, Executive Office Administration & Management

May 2012 - University of Cape Coast

Member - Panel for Re-Accreditation of Bachelor of Science (Hospitality Management) Member - Panel for Re-Accreditation of Bachelor of Science (Tourism Management)

May 2012 - Reviewer – Accreditation Document Proposal of Association of Business Managers and Administrators (Certificate, Diploma and Advanced Diploma in Human Resources Mgt.) Reviewer – Accreditation Document Proposal of Association of Business Managers and Administrators (Certificate, Diploma and Advanced Diploma in Marketing) Reviewer – Accreditation Document Proposal of Association of Business Managers and Administrators (Certificate, Diploma and Advanced Diploma in Business Management)

May 2012 - Marshalls University College Member - Panel for Accreditation of Bachelor of Business Administration (Banking and Finance) Member - Panel for Accreditation of Bachelor of Business Administration (Human Resources Management) Member - Panel for Accreditation of Bachelor of Business Administration (Accounting) Member - Panel for Accreditation of Bachelor of Business Administration (Marketing)

Extension Activities (Consultancy) Invited Speaker 2004- Discussant: Africa Report Discussion on “The ECO”, Africa TV, Cape Town, South Africa, Sept, 2004

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2004-Discussant: Good Evening Ghana Discussion on “The 2004 Budget”, Metro TV, Ghana, Feb, 2004 2004-Discussant: Good Evening Ghana Discussion on “Marketing Ghana”, Metro TV, Ghana, Feb, 2004 2005- Presenter: Paper on “Emerging Challenges in Marketing Communications?” Citi FM Corporate Seminar Series, June, 2005 2005-Resource Person on Service Management; Citi FM Management Development Month, June, 2005 2005- Resource Person on Integrated Marketing Communications; Citi FM Management Development Month, June, 2005 2005-Discussant: Good Evening Ghana Discussion on “Advertising in Ghana”, Metro TV, Ghana, Jan, 2005 2005- Discussant: Good Evening Ghana Discussion on “Outdoor Advertising in Ghana”, Metro TV, Ghana, Jan, 2005 2006- Discussant: Good Evening Ghana Discussion on “2006 National Marketing Awards and Marketing Practice in Ghana”, Metro TV, Ghana, July, 2006 2006-Presenter: Paper on “Service Management and national Development”; Chartered Institute of marketing, UK (Ghana Branch); British Council Hall, Ghana, 21st June, 2006 2006-Presenter: Paper on “Service and Relational Strategies for Improving Corporate Productivity” Association of Representatives of Ethical Pharmaceutical Industries, June 2006 2006-Discussant: Good Evening Ghana Discussion on “A Look at Ghana’s Banking Sector”, Metro TV, Ghana, May 2006 2006-Discussant: Good Evening Ghana Discussion on “Service Marketing Management”, Metro TV, Ghana March, 2006 2006-Presenter: Paper on “Comparative Advertising, Where are the Limits?” Citi FM Corporate Seminar Series March, 2006 2006- Presenter: Paper on “Developing Marketing Communications Strategy” African Institute of Journalism and Communication, March, 2006 2007- Presenter: “Services Marketing”, Institute of Professional Studies, Legon, September 2007 2007- Discussant: “Starting the Year Right”, Joy FM (A Walk with Jesus Programme), Ghana, January 2007 2009- Contributor: World Bank/ISSER Roundtable Discussion on the Role of Private Actors in the Changing Aid Landscape in Africa: A Case Study from Ghana 2010- Discussant: “Branding”, Joy FM (Super Morning Show), Ghana, March 2010 2010 - Keynote Speaker, U.K. Launch of Global Marketer Programme, BPP Business School, UK, 31st March, 2010 2011 - Discussant: Good Evening Ghana Discussion on “2011 Business Projections”, Metro TV, Ghana, Jan, 2011 2012 - Resource Person: Achieving Customer Service Excellence; Citi FM Management Development Month, June, 2012 2012 - Resource Person: Building Service Brands; Citi FM Management Development Month, June, 2012 Training Seminars and Workshops Facilitated (1998-2012)

1. Corporate Relations, Ghana Commercial Bank, 1998 2. Customer Care Essentials, Oman Fofor, 2003 3. Winning with Customer Service, Ecobank GH Ltd, 2004

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4. A Service Oriented Cal Bank: A Change Analysis, CAL Bank, 2004 5. Presentation Skills, Enterprise Insurance Company Ltd, 2004 6. Attitude Training, GCNET, December, 2004 7. Corporate Branding, Merchant Bank, April, 2005 8. Services Marketing, Ghana Post, April, 2005 9. Internal Marketing Matrix, NIB Bank Limited, May, 2005 10. The 7 Point Customer is King Plan, Combert Impressions, January, 2006 11. Investment Opportunities in Ghana, Ghana Ports and Harbours Authority, June-July,

2006 12. Achieving a Service marketing orientation, Provident Insurance Company Limited,

June, 2006 13. Achieving a Service marketing orientation, Metro-life Company Limited, June, 2006 14. Service Excellence, Amalgamated Bank, August, 2006 15. Salesmanship Techniques & Time Management, Star Life Company Limited, January

2007 16. Account Management, Writing Advertising Proposals, High Powered Presentations,

Managing Client Meetings, Ads Leo Burnett, May 2007 17. Walking Talk with a strong personal brand, Selling retail bank products with attitude,

Client Relationship Skills: what was and what now is, Merchant Bank Retail Banking Conference, May 2007

18. Training Programme in Service Excellence, Unilever Ghana Limited, July 2007 19. Developing Killer Sales Instincts, HFC Bank, July, 2007 20. Improving Sales in Book Marketing, Sedco-Longman, July, 2007 21. Service Excellence in the Painting Profession, Coral Paints July, 2007, 22. Service marketing, Star Life Company Limited, August 2007 23. Organizational Structuring and Effectiveness, Kimo Limited, August, 2007 24. Understanding the changing face of marketing concepts, Fairlop Company Limited

(Jaguar Representatives in Ghana) 2007 25. Service Quality, Africa-On-Line (a member of Telkom South Africa) 2007 26. Marketing Sales and Service Excellence, Provident Life Company Limited 2009 27. Contemporary Issues in Retail Banking: What to do when the Going gets tough

Understanding. Ecobank GH Ltd 2009 28. Research Methods, Bank of Ghana, 2009 29. Making Great Service Active, Standard Chartered Bank, Ghana, May-August 2009 30. Marketing and Selling at the Zenith, Zenith Bank, Ghana, September – November,

2010 31. Customer Relations/Sales & Marketing, EXP Agency, Ghana, January 2011 32. Selling Real Estate, Ghana Home Loans, January 2011 33. Insurance Sales Strategies and Techniques. Star Assurance Company Limited,

January 2011 34. Winning and Retaining Customers & Sales Techniques, Challenge Enterprises, May

2011 35. Selling Real Estate, Ghana Home Loans, July 2011 36. Service & Relational Strategies for Enhancing Capital Market Activities: Ghana Stock

Exchange Training Workshop for Authorised Dealing Officers; March 24th, 2012 37. Business Presentation Skills, Barclays Bank, March 2012

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38. Efficient and Effective Delivery of Life Insurance Services: Challenges and the Way Forward: Ghana Insurers Association, 7th May, 2012

39. Excelling at Service Incredibly, Bank of Africa, February- July 2012 (20 sessions on different days)

40. 1st Rate Service for a 1st Rate Bank, First Atlantic Bank, October 8th 9th 10th 11th 12th 14th; 2012 (6 sessions)

41. Making Superior Service Active, Agricultural Development Bank, October 19th 20th 27th and November 3rd (4 sessions)

42. Excelling at Service Incredibly, Bank of Africa, October 23rd and 24th 2012 (2 sessions)

MISCELLANEOUS CONSULTANCIES UNDERTAKEN Some of my major consultancies over the last 9 years are captured next: Bank Management October 2004 – January 2005 Cal Bank Brand Re-launch, Communications Advisor, Cal Bank IPO Robert worked as Marketing Communications Advisor to Cal Bank, a bank that eventually got listed on the Ghana Stock Exchange. There was an over subscription of shares by over 250% making it the most successful IPO in Ghana to date. Communication assignment was peculiar however because the Cal Bank brand had to be re-launched prior to share offer. Re-launched tools included a change of name from Cal Merchant Bank to Cal Bank, a multi-media advertising campaign; a press launch to announce name change, a PR campaign and a direct marketing campaign to key CAL stakeholders. July- August 2005 Brand Consultant, Merchant Bank Brand Re-launch Robert worked as Brand Consultant to Merchant Bank and his key tasks included

• Development of a 2 year brand plan for the Merban corporate brand • Development of an Internal Marketing Communication Strategy for the revamped

Merchant Bank April 2006 – August 2006 HFC Bank Held a service management seminar on service marketing and relational strategies for improving corporate productivity as part of a new service revolution in HFC Bank. Advised on the change of the corporate pay-off line of HFC Bank and on new elements of a proposed master brand communications campaign for HFC Bank. Advised on the crafting of a corporate identity manual/brand book for HFC Bank to serve as a guide to all brand communications for HFC Bank. Held a brand management Seminar for senior management of HFC Bank.

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August – September 2006 Amalgamated Bank Ltd Advised on a brand communications campaign and corporate repositioning strategy for the bank. Also trained 100 AMALBank employees on a new service orientation as a synchronization strategy with new AMALBank brand values. May-August 2009 Standard Chartered Bank Assisted in the conceptualization and execution of a service behaviour change campaign for Standard Chartered Bank, Ghana. Trained every member of staff on new service behaviours for the bank. July-September 2010 GOIL Assisted in the conceptualization of a brand agency evaluation model and led a team to choose an agency for GOIL’s rebranding program. Other Consultancy Assignments April 2004 to December, 2004 Technical Advisor, Ministry for Private Sector Development Supervisor of the Grow the Young Entrepreneur Competition The Grow the Young Entrepreneur was a public sector initiative whose objective is to encourage and support Ghanaian youths to become more entrepreneurial. 10 eventual winners were chosen in Quarter 4 of 2004 by a panel of industrialists. Winning teams were awarded a prize of $6,000, and were provided with training to kick-start their business. Captains of Industry Outreach programme to universities where successful entrepreneurs hold seminars to encourage students to develop an entrepreneurial mindset. A parallel communication approach is also adopted where there are television screenings of successful entrepreneurs telling their stories of how they build their business. August 2004 – January 2005 Communications Expert, DANIDA Sponsored Development of Business Practice Codes Robert worked as an associate consultant to PriceWaterhouseCoopers on the development of codes of good business practice for private and public sector enterprises in Ghana. Robert consulted as the project’s communications expert and assisted in drafting the communications strategy once an appropriate framework for the introduction, dissemination and enforcement of the codes had been designed. Stakeholder audiences for the communications included the association of Ghanaian Industries, the public sector (ministries, departments and agencies), locally owned enterprises, MNCs, civil society organizations and pressure groups January – February 2006 International Consultant, UNOPS/UNDP The Special Unit for South-South Cooperation hired consultant (Robert) to conduct an assessment of qualified and interested organizations in Ghana for a special South-South cooperation project organized under

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the auspices of UNDP/UNOPS. The consultant developed a short list of organizations and submitted it to the Special Unit for South-South Cooperation. Brand Management & Marketing Communications Consultancy Experience: Devised marketing & training interventions for the following brands from 1999-2012 in my capacity as Account Director at Origin8 Saatchi & Saatchi (1999-2003) and Marketing Academic (2003-2012) Marketing interventions International Products, Brand and Services APC, Acer, AUWA, SG-SSB, Canon, Daewoo, Dark and Lovely, Carsons, Golden Tulip, LG , Lone Star Airways (Liberia), Lufthansa, Microsoft, Mercedes Benz, Peugeot, Rexton, Symantec, Steers, Standard Chartered Bank, Trump Visa Cards, Stanbic Ghana Ltd Local Private Products, Brands, Services Aganzi Condoms, Anglican Church, Ghana, Ashfoam, BBH, Clydestone, Cal Bank, Champion Condoms, Chartered Institute of Marketing Ghana Awards, Corporate Finance Advisory Services (Merchant Bank), Drive Protected (HIV/AIDS Transport Hub Outreach Programme), Databank Limited, Donewell Road Safety Campaign (a public-private sector initiative), Epack (Mutual Fund Product for Databank), ELAC Universal Life Policy, Enterprise Insurance Company Limited, ELAC Funeral Finance Policy, Enterprise Life Assurance Limited, First Atlantic Merchant Bank, Fidelity Group, First Atlantic Money Transfer, Golden Beach Hotels, HFC Bank, HOP (Roaming Service from Spacefon), KBA Financial Services, Merchant Bank, Merban Finance and Leasing, NIB Bank Limited, NTHC Asset Management, NTHC Horizon Mutual Fund, NTHC Properties, Oman Fofor, Protech, Poly Tank, Remittance Processing Limited, Silver Star Travel and Tours, Spacefon, SNAP, Somovision, Silver Star, SOFTRIBE, StarLife Limited, The Trust Bank, Third Rail, uniBank Limited, Zytec Telecom, Ridge Church School Government Institutions & NGO Brands Ghana Telecom (now Vodafone Ghana), Distance Learning Centre (GIMPA), GSMF International, Lifeshield (An HIV Workplace Program), Mineshield (HIV Program for the Mines), Lebanese Women’s Association, National Investment Bank, ToolGuard (HIV/AIDS Program for Garage Owners, Mechanics and Hairdressers, Hawkers Empowerment Programme (HIV/AIDS Program targeted at Hawkers), Young and Wise (HIV/AIDS Programme targeted at Ghanaian Youth about sexual choices), University of Ghana INDUSTRY RELATED BOARDS/COMMITTEES/PANELS February 2004 – September 2004 - Member, Chartered Institute of Marketing

Ghana Award Selection Committee April 2004 – December 2004 - Technical Advisor, Innovation and Entrepreneurship; Ministry for Private Sector

Development; Government of Ghana July 2004 – November 2004 - Marketing and Communications Advisor, CAL Bank

Initial Public Offering Team

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January 2005 - Head, Interview Panel; Marketing Manager, Kasapa Telecom

August 2005 - Head, Interview Panel; Sales and Marketing Officer; The Eagle Group

November 2005 - Head, Interview Panel; Assistant Manager –Market Research, Manager- Market Research, Manager – Market Research, Vodafone Ghana March 2006 - Head, Interview Panel; Senior Public Affairs Officer, Public Procurement Board April 2006 - Head, Interview Panel; Chief Manager – Marketing Communications; Vodafone Ghana January 2007 - Member, Interview Panel; Branch Managers; Starlife Assurance Company Limited March 2007 - Member, Interview Panel; Marketing Manager; Zoomlion Company Limited April 2007 - Head; Interview Panel; Marketing Manager, Yas Company Limited May 2007 - Member; Interview Panel, Chief Commercial Officer; Kasapa Telecom May 2007 - Head, Interview Panel; Sales Manager, Atlantis Radio July 2007 – August 2008 - Member, Radiant Way School Board; Ghana July 2007 - Head, Interview Panel, Head of Sales; Discovery Tel

Ghana Limited July 2007 – To Date - Member, Starlife Assurance Company Limited Board July 2007 - Member, Interview Panel; Head of Premium

Administration; Starlife Assurance Co. Ltd. August 2007 - Member, Interview Panel; Customer Service

Manager; Gateway Television Services Limited August 2007 - Head, Interview Panel; After-Sales Manager;

Prestige Motors January 2009 - Member, Interview Panel, Sales Manager; Oman Fofor Limited April 2009 - Member, Interview Panel, Marketing, Corporate Affairs and Branding Manager; uniBank Ghana

Limited April 2009 – to date - Chair, Board of Telemedia Company Limited May 2010 – September 2010 - Member, Ghana Oil Company Limited (GOIL) Re-

branding Project Evaluation Committee & Chair, Technical Sub-Committee for evaluating Ghana Oil Company Limited (GOIL) Re-branding Project Bids

July 2010 - Member, Panel for evaluating ad agency bids for Merchant Bank August 2010 – to date - Member, Steering Committee, BUSAC Fund August 2010 – to date - Chair, Communications Sub-Committee, BUSAC Fund July 2011 – 2015 - Member, Expert Advisory Board, Youth Save Initiative

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(U.S.A.) May 2012 - Member, Interview Panel; Project Manager; Youth Save

Ghana September 2012 - Member, Jury; 1st National Youth Achievement Awards,

Ghana (under the patronage of His Excellency, John Dramani Mahama, President of Ghana)

July 2011 – 2015 - Member, Country Advisory Board, Youth Save Ghana References available on request