ROBERT E. McDONALDUnited Supermarkets Professor of Marketing

Area of Marketing, MS 42101Rawls College of BusinessTexas Tech UniversityLubbock, TX 79409-2101

806-834-1175 (Office)806-786-7836 (Cell)806-834-2199 (Fax)bob.mcdonald@ttu.edu

EDUCATION

Doctor of Philosophy, Business Administration in Marketing University of Connecticut, 2002

Master of Business AdministrationUniversity of Houston, 1985

Master of Civil EngineeringUniversity of Houston, 1981

Bachelor of Science Civil EngineeringColumbia University, 1976

ACADEMIC APPOINTMENTS

Texas Tech University, Rawls College of Business, Lubbock, TXUnited Supermarkets Professor of Marketing, 2007 – Present Coordinator, Area of Marketing, Spring 2010 – Fall 2013Professor of Marketing, 2015 – Present Associate Professor of Marketing, 2007 – 2015 Assistant Professor of Marketing, 2001 – 2007

University College of Southeast Norway, Hønefoss, NorwayVisiting Professor, Summer 2016

University of New York in Prague, Prague, Czech RepublicVisiting Professor, Summer, 2011, 2012, 2013

University of Queensland, St. Lucia, Brisbane, AustraliaVisiting Professor, January – June 2009

University of Connecticut, School of Business, Storrs, CTInstructor, 1997 – 1999 Research Assistant, 1996, 2000

HONORS AND AWARDS

Teaching

Double T College: Inaugural Series

o Non-credit lecture series offered by Texas Tech

o Featuring eight top Tech professors from across the University

Certificate of Global Leadership for the 21st Century, 2017

Texas Tech University Service Learning Faculty Fellow Mentor 2006/07; 2009/10; 2010/2011; 2014/2015; 2015/2016

Global Vision Award for International Studies, 2011, 2012, 2103

Texas Tech Chancellor’s Council Distinguished Teaching Award, 2007

o Highest award for teaching at Texas Tech

o Sole recipient in 2007

o Received this award in my first year of eligibility

Marketing Management Association Hormel Teaching Excellence Award 2007

Marketing Management Association Hormel Meritorious Teaching Award 2006

Texas Tech President’s Excellence in Teaching Award, 2005

Inducted into the Texas Tech University Teaching Academy, Fall 2004

“Best Faculty Member,” named most often in surveys of graduating students since 2001, from among more than one thousand faculty members. (TTU Institutional Research)

Fellow, Wakonse-South Conference on College Teaching, 2002, 2008, 2012

Fellow, American Association for Higher Education, Summer 2003

Nominated, Outstanding Doctoral Student Teacher, University of Connecticut (University-Wide), Fall 2000

Department of Marketing Doctoral Student Teaching Award, University of Connecticut, 1998

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Research

Sterik Group Best Paper Award, 4th International Consumer Brand Relationships Conference, Porto, Portugal, 2015

Research Grant with John Masselli, Texas Tech University, $10,000, “Mission-Based Metrics to Measure Nonprofit Performance,” 2014

Research Grant with Vishag Badrinarayanan and Sreedhar Madhavaram, Texas State University, $2,000, “Implications of Knowledge Grafting for Marketing Strategy,” 2014

Research Grant, with Abhishek Dwivedi, Lester Johnson and Jay Weerawardena, Charles Sturt University, Melbourne Australia, 2013, Au $18,000

Reviewer of the Year 2013, Journal of Marketing Theory and Practice

Research Grant, with Ronald Mitchell, “Competence Retention,” 2009

Faculty Development Leave, 2009

Rawls College of Business Research Grant, Summer 2008

Rawls College of Business Research Grant, Summer 2007

Teaching, Learning, and Technology Center Faculty Incentive Grant, $10,000 for development of an academic journal. Co-Principal Investigator with Mario Beruvides, Texas Tech, 2007.

Best Paper, Emerging Business and Technology Track, Winter Educators Conference, Orlando, FL 2003

Research Grant, with Debra Laverie, “Volunteer Identity,” Texas Tech, 2002

Dissertation Research Grant, University of Connecticut, 2001

Outstanding Scholar Fellowship, University of Connecticut, 1996-1999

Other

Beta Gamma Sigma Business Honor Society, University of Connecticut, 2000

American Marketing Association-Sheth Foundation Doctoral Consortium Fellow, 2000

Society for Marketing Advances Doctoral Consortium Fellow, 1999

Tau Beta Pi Engineering Honor Society, University of Houston, 1981

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RESEARCH

Refereed Journal Publications

Topaloglu, Omer, Robert E. McDonald, and Shelby D. Hunt (Forthcoming), “The Theoretical Foundations of Nonprofit Competition: A Resource-Advantage Theory Approach.” Accepted by Journal of Nonprofit & Public Sector Marketing.

Dwivedi, Abhishek, Lester W. Johnson, and Robert E. McDonald (2016), “Celebrity Endorsements, Self-Brand Connection and Relationship Quality,” International Journal of Advertising, 35(3), 486-503.

Dwivedi, Abhishek, Lester Johnson, and Robert E. McDonald (2015), “Celebrity Endorsement, Self-Brand Connection and Consumer-Based Brand Equity,” Journal of Product and Brand Management, 24(5), 449-461.

McDonald, Robert E., Jay Weerawardena, Sreedhar Madhavaram, and Gillian Sullivan Mort (2015), “From ‘Virtuous’ to ‘Pragmatic’ Pursuit of Social Mission: A Sustainability-Based Typology of Nonprofit Organizations and Corresponding Strategies,” Management Research Review, 38(9), 970-991.

McDonald, Robert E. and Joseph M. Derby (2015), “Active Learning to Improve Presentation Skills: The Use of Pecha Kucha in Undergraduate Sales Management Classes,” Marketing Education Review, 25(1), 21-25.

Dwivedi, Abhishek, Robert E. McDonald, and Lester W. Johnson (2014), “The Impact of Endorser’s Credibility on Consumer Self-Brand Connection and Brand Evaluation,” Journal of Brand Management, 21(6), 559-578.

Levin, Michael A., Robert E. McDonald, and James B. Wilcox (2013), “An Analysis of Managers’ Resource Allocation Dilemma in a Fixed Capacity Situation,” Journal of Marketing Theory and Practice, 21 (3), 331 – 339.

Hansen, Jared, Robert E. McDonald, and Ronald K. Mitchell (2013), “Competence Resource Specialization, Causal Ambiguity, and the Creation and Decay of Competitiveness: The Role of Marketing Strategy in New Product Performance and Shareholder Value,” Journal of the Academy of Marketing Science, 41 (3), 300 – 319.

Madhavaram, Sreedhar and Robert E. McDonald (2010), “Knowledge-based Sales Management Strategy and the Grafting Metaphor: Implications for Theory and Practice,” Industrial Marketing Management, 39 (7), 1078 – 1087.

Weerawardena, Jay, Robert E. McDonald, and Gillian Sullivan-Mort (2010) “Sustainability of Nonprofit Organizations: An Empirical Investigation,” Journal of World Business, 45 (4), 346 – 356.

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Levin, Michael A. and Robert E. McDonald (2009), “The Value of Competition: Competitive Balance as a Predictor of Attendance in Spectator Sports,” International Journal of Sports Marketing and Sponsorship, 11 (1), 7 – 24. (Lead Article)

Laverie, Debra A., Sreedhar Madhavaram and Robert E. McDonald (2009), “Developing a Learning Orientation: The Role of Team-Based Active Learning,” Marketing Education Review, 18 (3), 37 – 51.

Beruvides, Mario G., Robert E. McDonald, Kirk R. St. Amant, Ean-Harn Ng, Cheng-Chu Chiu-Wei and Nicole St. Germaine-Madison (2008), “Trans-Disciplinary Knowledge Sharing of the Scholarship of Teaching and Learning: A Review of the Current State of the Art,” Professional Studies Review, 4 (1), 12 – 26.

McDonald, Robert E., Tillmann Wagner and Michael Minor (2008), “Cheers! A Means-End Chain Study of College Student Choice of Bars,” Annals of Leisure Research, 11 (3-4), 386 – 403.

Moore, Melissa, Robert M. Moore and Robert E. McDonald (2008), “Student Characteristics and Expectations of University Classes: A Free Elicitation Approach,” College Student Journal, 42 (March), 82 – 89.

McDonald, Robert E. (2007), “An Investigation of Innovation in Non-Profit Organizations: The Role of Organizational Mission,” Nonprofit and Voluntary Sector Quarterly, 36 (June), 256 – 281.

McDonald, Robert E. and Sreedhar Madhavaram (2007), “What Firms Learn Depends on What Firms Know: The Implications of Prior Knowledge for Market Orientation,” Marketing Management Journal, 17 (1), 178 – 190.

McDonald, Robert E. and Sreedhar Madhavaram (2007), “Marketing of Professional Project Services: An Exploratory Study of the Role of Operant Resources in the Context of Architectural Firms,” Marketing Management Journal, 17 (1), 95 – 111.

Laverie, Debra A. and Robert E. McDonald (2007), “Volunteer Dedication: Understanding the Role of Identity Importance on Participation Frequency,” Journal of Macromarketing, 27 (3), 274 – 288.

McDonald, Robert E. (2006), “Use of Videotaped Role Play Exercises in Large Sales Classes,” Journal for Advancement of Marketing Education, 8 (Summer), 32 – 37.

Levin, Michael A. and Robert E. McDonald (2006), “R-A Theory as a Post-Chicago Argument for Legal Coopetition,” Marketing Management Journal, 16 (2), 1 – 12. (Lead Article)

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Madhavaram, Sreedhar, Vishag Badrinarayanan and Robert E. McDonald (2005), “IMC and Brand Identity as Critical Components of Brand Equity Strategy: A Conceptual Framework and Research Propositions,” Journal of Advertising, 34 (4), 69 – 80.

Musunuru, Naveen, Eduardo Segarra, W.L. Harman, R. E. McDonald, and S.J. Maas (2005), “Economic Impacts of Seasonal Weather Information in Dryland Grain Sorghum Production,” Southwestern Journal of Economics, VII (1), 78 – 95.

McDonald, Robert E. and Narasimhan Srinivasan (2004), “Technological Innovations in Hospitals: What Kind of Competitive Advantage Does Adoption Lead to?” International Journal of Technology Management, 28 (1), 103 – 117.

Refereed Academic Presentations and Conference Proceedings

McDonald, Robert E. (2017), “Patterns of Competition in Emerging Industries: Lessons Learned from the Early Automobile Industry,” Society for Marketing Advances Annual Conference, Louisville, KY.

Barnwell, Robert, Michael Levin, Paula Dootson, Robert E. McDonald, Mark J. Pelletier, Kevin Shanahan (2017), “The Ten Commandments – The Thou Shalt Not’s of Marketing,” Society for Marketing Advances Annual Conference, Louisville, KY.

Hansen, Jared and Robert E. McDonald (2017), “The Marketing Concept, Dynamic Capabilities, and Firm Stock Performance,” American Marketing Association Winter Conference, Orlando, FL.

Madhavaram, Sreedhar, Vishag Badrinarayanan and Robert E. McDonald (2017), “Chief Marketing Officers (CMOs): The Key to CMO Impact on Firm Performance?” American Marketing Association Winter Conference, Orlando, FL.

Hansen, Jared, Robert E. McDonald, and Ronald K. Mitchell (2016), “From Competence Creation to Retention: Market Benchmarking, Triangulated Isomorphism, and Firm Strategy,” Academy of Marketing Science, Orlando, FL.

Dwivedi, Abhishek, Lester W. Johnson, and Robert E. McDonald (2015), “Examining the Effects of Celebrity Endorsements on Brand Equity and Self-Brand Connection,” 4th Annual Consumer Brand Relationships Conference, Porto, Portugal. WINNER OF STETIK GROUP BEST PAPER AWARD

An, Jiyoon and Robert E. McDonald (2015), “From Technology Fragmentation to Consumer Segmentation: The Evolutionary Shift from Technology-Driven Goods to Marketing-Driven Service Competition in the High-Tech Industry,” American Marketing Association Summer Educators Conference, Chicago, IL.

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Topaloglu, Omer and Robert E. McDonald (2014), “Understanding the Competitive Environment of Nonprofit Organizations: A Resource-Advantage Theory Approach,” Association of Marketing Theory and Practice, Hilton Head, SC.

Hansen, Jared and Robert E. McDonald (2013), “Corporate Social Responsibility: The Role of Perceived Motivation Legitimacy on Value Creation,” American Marketing Association Summer Educators Conference, Boston, MA

McDonald, Robert E., Jay Weerawardena, Sreedhar Madhavaram, and Gillian Sullivan Mort (2010), “A Sustainability Typology for Nonprofit Organizations: An Inherent Challenges and Normative Strategies,” American Marketing Association Winter Educators Conference, New Orleans, LA.

Madhavaram, Sreedhar, Vishag Badrinarayanan, and Robert E. McDonald (2010), “The Implications of Knowledge Grafting for Marketing Strategy,” Accepted for AMA Winter Educators Conference, New Orleans, LA.

Levin, Michael and Robert E. McDonald (2009), “Price as AN element instead of THE element of antitrust policy: The argument for customer value as the focus of antitrust policy,” American Marketing Association Summer Educators Conference, Chicago, IL.

Bicen, Pelin and Robert E. McDonald (2008), “New Product Creativity and Performance: An Absorptive Capacity Explanation,” Institute for the Study of Business Markets Academic Conference, San Diego, CA.

Madhavaram, Sreedhar, Vishag Badrinarayanan, Robert E. McDonald (2008), “Exploring Product Grafting as an Innovation Option,” Institute for the Study of Business Markets Academic Conference, San Diego, CA.

Madison, Nicole M., Mario G. Beruvides, Robert McDonald, Ean-Harn Ng, Cheng-Chu Chiu Wei (2008), “Academus: Addressing Knowledge Sharing in Higher-Education,” IEEE International Professional Communication Conference, Montreal, Quebec, Canada

McDonald, Robert E. and Tillmann Wagner (2008), “Cheers! A Means-End-Chain Analysis of College Students’ Bar-Choice Motivation,” American Marketing Association Winter Educators Conference, Austin, TX.

Madhavaram, Sreedhar and Robert E. McDonald (2006), “Metaphors and Sales Management: Introducing Knowledge Grafting as a Theoretical Metaphor for Knowledge-Based Sales Management Strategy,” Academy of Marketing Science Annual Conference, San Antonio, TX.

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Levin, Michael and Robert E. McDonald (2006), “R-A Theory as a Post-Chicago Argument for Legal Coopetition: The Role of Imperfect Information in Alliances,” American Marketing Association Winter Educators Conference, St. Petersburg, FL.

McDonald, Robert E. and Morgan Mercer (2005), “Service Learning: An Application in an MBA Business-to-Business Marketing Course,” American Marketing Association, Summer Educators Conference, San Francisco, CA.

Madhavaram, Sreedhar and Robert E. McDonald (2004), “Knowledge Grafting: Acquiring Knowledge Through Hiring; An Application in Sales,” American Marketing Association Winter Educators Conference 2004, Scottsdale, AZ.

McDonald, Robert E., and Narasimhan Srinivasan (2004), “Innovation and Knowledge-Based Strategy: A Knowledge Conversion Model of Organizational Innovativeness,” Texas Marketing Faculty Colloquium, at Texas Christian University, Fort Worth, TX.

Musunuru, Naveen, Eduardo Segarra, S.J. Maas, R.E. McDonald, and W.L. Harmann, (2004), “Potential Economic Benefits of Adjusting Cotton Dryland Practices Based on Seasonal Rainfall Expectations,” Beltwide Cotton Conference, San Antonio TX.

McDonald, Robert E. and Narasimhan Srinivasan (2003), “A Classification of Technological Innovations in Hospitals,” American Marketing Association Winter Educators Conference 2003, Orlando, FL. (Best Paper Award, Emerging Business and Technology Track.)

McDonald, Robert E. and Narasimhan Srinivasan (2002), “Technological Innovations in Hospitals,” International Conference on Marketing of Technology Oriented Products and Services in the Global Environment, Bangalore, India.

McDonald, Robert (2001), “The Role of Organizational Mission and Commitment to Excellence in the Innovation Process in a Non-Profit Motivated Organization,” presented at the Academy of Marketing Science Annual Conference, San Diego, CA.

McDonald, Robert and Narasimhan Srinivasan (2000), “Knowledge Entrepreneurship,” presented at the Society for Marketing Advances Annual Conference, Orlando, FL.

McDonald, Robert (2000), "Problem Framing Effects on Market Entry/Exit Decision Making," presented at the American Marketing Association Winter Educators Conference, San Antonio, TX.

McDonald, Robert (1999), "Prior Knowledge: An Antecedent to Market Orientation," presented at the Society for Marketing Advances Annual Conference, Atlanta, GA.

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Special Session Presentations Academic Conferences

McDonald, Robert E., Mary Ann Raymond and Michael Levin (2017), What to Expect as You Begin Your Career, Society for Marketing Advance Doctoral Consortium, Louisville, KY.

McDonald, Robert E., Linda Mullen, Lukas Forbes and Erin Gillespie (2017), Panel Discussion: Strategies to Create a Successful Sales Program, Society for Marketing Advances Annual Conference, Louisville, KY.

McDonald, Robert E., Charles Martin, Rajendran Murthy, Stephanie Nobel, Omar Woodham (2017), Panel Discussion: Demystifying the Tenure and Promotion Process, Society for Marketing Advances Annual Conference, Louisville, KY.

Gillian Sullivan Mort, Shelby D. Hunt, and Robert E. McDonald (2010), The Role of Marketing in Creating Social Value and Enhancing Societal Welfare, American Marketing Association, Boston, MA. (Organized special session.)

Petroshuis, Susan, Robert E. McDonald and Danny Arnold (2010), Valuable Publishing Tips, Marketing Management Association Spring Conference, Chicago, IL.

McDonald, Robert E. and Don Roy (2008), Identifying and Defining Teaching Excellence, Marketing Management Association Spring Conference, Chicago, IL.

McDonald, Robert E (2007), Service Learning, Early Professors’ Consortium, Marketing Management Association Fall Conference, St. Louis, MO.

McDonald, Robert E., Catherine Duran and Morgan Mercer (2007), Service Learning, Marketing Management Association Spring Conference, Chicago, IL.

Other Presentations

McDonald, Robert E. (2007), Marketing Architectural Services, American Institute of Architects, Lubbock Chapter

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TEACHING

Summary 4,300 graduate and undergraduate students taught; weighted evaluation, 4.75 Texas Tech University Teaching Academy, Executive Council 2005-2008 Texas Tech University Service Learning Faculty Fellow Mentor 2006/07; 2009/10;

2010/2011; 2014/2015; 2015/2016 Developed Sales Emphasis at Rawls College of Business Developed Personal Selling Course at Rawls College of Business Developed MBA short courses in Personal Selling and Nonprofit Marketing Faculty-led Study Abroad

o Prague, Czech Republic 2011, 2012, 2013 (MBA)o Hønefoss, Norway 2016

Classes TaughtTexas Tech University

Course Sections Students Evaluations Personal Selling 21 16 – 35 4.58 – 5.00 Sales Management 33 15 – 171 4.46 – 5.00 Introduction to Marketing 2 103 – 130 4.66 – 4.76 Business-to-Business Marketing (MBA) 4 15 – 28 4.48 – 4.86 Marketing Foundations (MBA) 1 13 4.67 Marketing Promotions 3 27-84 4.67 – 4.73 Marketing Concepts & Strategies (MBA) 12 10-45 NA Operations Management (MBA) 2 32-38 NA Marketing of Arts & Entertainment (MBA

Seminar)1 12 NA

International Sales & Marketing for Business Professionals (MBA)

1 10 NA

International Marketing 1 45 NA

University of Connecticut

Course Sections Students Student Introduction to Marketing 5 39 - 41 8.9 – 9.7 Consumer Behavior 1 13 9.1

InternshipsMarketing Internship Supervisor, Texas Tech University

Undergraduate, 2007 – 2013; up to 28 students per summerMBA, 2010 – 2012

Other Teaching

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Rawls College of Business, Texas Tech University School of Banking, “Marketing, Competition, & Banking,” 2010, 2011, 2012, 2013, 2014, 2105, 2016

Guest Lecturer College-wide Doctoral Practicum, “Service Learning,” 2016 Advisor to Rawls Business Leadership team project, Spring 2016 Introduction to Business, 2011 – 2013, 3 – 4 times per semester; 200-250 students

per section College-wide Doctoral Practicum, “Engaging Students,” 2011, 2012 Marketing Doctoral Seminar, Theory Building, Research Presentation, 2011,

2013, 2014, 2015, 2016 (Spring and Fall) Management Doctoral Seminar, Rawls College of Business, “Teaching Tips,”

2010 Doctoral Seminar, College of Human Sciences, TTU, Faculty Mentoring,

February 3, 2010 Rawls College of Business Doctoral Practicum, Texas Tech University,

“Reviewing for Top Journals,” FA 2009 Doctoral Seminar, La Trobe University, “How to Review for Top Marketing

Journals,” June 11, 2009 Marketing 6500, Marketing Theory Honors Seminar, University of Queensland,

“Brand Equity Strategy & Integrated Marketing Communication,” April 21, 2009 Marketing 7502, Strategic Marketing Management (MBA), University of

Queensland, “IMC & Brand Equity,” April 20 and 23, 2009 Colloquium in Teaching Psychology, Texas Tech University, May 30, 2008 Family Business MBA Course, Rawls College of Business, Texas Tech

University, March 26, 2008 Rawls College of Business Doctoral Practicum, Texas Tech University “Teaching

Tips: A Primer for First Time Teachers,” FA 2004, 2005, 2006 Landscape Architecture, Urban Design, Texas Tech University. October 19, 2006 Introduction to Business, IS 1300, Texas Tech University, “What is Marketing?”

2 sections each semester, approximately 400 students per section: SP 2002; FA 2002; SP 2003

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Doctoral Dissertation Committees

John Statzer, Marketing 2017, ChairInternal Marketing: Recruiting Volunteer Labor by Nonprofit Organizations

Carmen Alamo, Agricultural Economics, 2011Research on Implications of Agricultural Product Differentiation: Coffee

Ean-Harn NG, Industrial Engineering, 2010In Search or Rate of Return: The Case of External and Internal Interim Investment in Solving Multiple Rate of Return

Cheng-Chu Chiu-Wei, Industrial Engineering, 2010Economics of Cost of Quality for Green Manufacturing-Life-Cycle Assessment Approach

Faith Fugate, Area of Accounting, 2009Do US University Students have an Over-developed Sense of Current Self-Worth?

Ravi Jillapalli, Area of Marketing, 2008Professional Brand Advocacy

Michael Levin, Area of Marketing, 2008Strategic Orientation, Organizational Structure, and the Management of Market Knowledge

Bo Xu, Area of ISQS, 2006 Volunteers’ Participative Behaviors in Open Source Software Development

David Cavazos, Area of Management, 2005Organizations and the State: An Interactive View

Sreedhar Madhavaram, Area of Marketing, 2005The Customization of Complex Market Offerings in Marketing Research Firms

Naveen Musunuru, Agricultural Economics, 2003Potential Economic Benefit of Adjusting Dryland Cropping Practices Based on Seasonal Rainfall Expectations

Master’s Thesis Committees

Tyler Banken, Master of Landscape Architecture, 2013

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Multi-Disciplinary Master’s Committees

Andrew Durham, Spring 2006, Chair, Portfolio Committee Luis Moreno, Spring 2006, Portfolio Committee Tony Song, Spring 2003, Chair, Comprehensive Examination Committee Zane Bradshaw, Spring 2002, Chair, Comprehensive Examination Committee Jason Creppon, Spring 2002, Comprehensive Examination Committee

Independent Studies Supervised

Undergraduate student: International Marketing, Summer 2017 Doctoral student: Research MBA student: Mission-Based Metrics in Nonprofit Hospitals, Summer 2014 Undergraduate student: promotions, Summer 2014 Nine undergraduate students: Even Planning, Spring 2013 (Service Learning) Doctoral student: alliances, Fall 2010 Doctoral student: social alliances, Summer 2010 Undergraduate student: promotional plan for academic program in Natural

History and Humanities, Spring 2008 (Service Learning) Doctoral student: marketing alliances, Fall 2007 Undergraduate student: business plan development, Fall 2007 Doctoral student: social alliances, Summer 2007 Five undergraduate students: brand identity strategy for Technical

Communication (English), Spring 2007 (Service Learning) Doctoral student: agency theory and corporate philanthropy, Summer 2006 Undergraduate student: college student entertainment choices, Summer 2006 Doctoral student: word of mouth effects in business to business marketing in

Taiwan. Spring 2006 Three MBA students: entrepreneurship, Spring 2006. Undergraduate student: international marketing, Spring 2005 Doctoral student: sports marketing, Summer 2004 MBA student: role of face and favor on word of mouth in Taiwanese business

purchasing, Summer 2004 Doctoral student: branding. Summer 2003 Two MBA students: branding and corporate image/brand image interaction.

Summer 2003 Doctoral student: business-to-business marketing, Summer 2002 Three MBA students, sponsorship, Summer 2002 MBA student: marketing internship, Lubbock Symphony Orchestra, Spring 2002 Undergraduate student: nonprofit fundraising, Fall 2001

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SERVICE

Editorial Positions

Co-Editor, Journal for the Advancement of Marketing Education, 2010 – 2011

Assistant Editor, e-Journal of Social & Behavioural Research in Business, 2009 to Present

Assistant Editor, Journal of New Business Ideas & Trends, 2009 to Present

Editorial Review Boardo Journal of Marketing Theory and Practice, 2010 to Present

Service to the Marketing Discipline

Chair, Society for Marketing Advances, Dissertation Proposal Competition 2012, 2013, 2014, 2015, 2016, 2017

Vice President for Publications, Marketing Management Association 2007 – 2010

Publication Council, Marketing Management Association 2005 – 2010

o Chair 2007 – 2010

o Council oversees publication of Marketing Management Journal, Journal for Advancement of Marketing Education, and MMA Conference Proceedings

Chair, Marketing Management Association Fiscal Task Force, 2007

External Promotion and Tenure Reviewer

o Washington and Lee University, 2016

o Clemson University, 2016

o University of Richmond, 2013

o Mississippi State, 2010

o University of Queensland, 2010

o Utah State University, 2009

Service to Texas Tech University

Tenure Appeal Hearing Committee 2016

Study Abroad Scholarship Committee Spring 2016, Fall and Spring 2017

Ad Hoc Service Learning Committee 2016

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Departmental Excellence in Teaching Award Committee, 2014-2016

Service Learning Designation Committee, 2015, 2016

Graduate School Dean’s Representative, Dissertation Defense, Qianwen Bi, Personal Financial Planning 2015

Graduate School Dean’s Representative, Dissertation Defense, Richard Driver, History 2014

Graduate School Dean Search Committee 2013

Red Raider Orientation, 2013

o Students, “You are not in high school anymore”

o Parents, “How college is different than high school for your child”

Red Raider Recruiting Mock Lecture, “Consumer Behavior,” 2013

o Three mock college lectures for high school students being recruited to Texas Tech

o Up to 400 students in each class

Red Raider Recruiting, 2012 – 2013

o Attend 3 – 5 recruiting lunches per semester

o Meet with prospective honors students and their families

TEACH Fellowship Program, Mentor 2011 – 2012

Chancellor’s Council Distinguished Teaching Award Selection Committee, Fall 2010

Teaching Academy Member Selection Committee, 2009 – 2011

Presentation, “Service Learning,” TLTC, Fall 2010

Graduate School Dean’s Representative, Dissertation Defense, Dawn Fischer, Summer 2010

Commencement Committee, 2010 – 2013

Presentation, “How Do I Get More Students to Participate in Class?” TLTC, April 7, 2010

Commencement, Faculty Banner Bearer, May 2010

Presentation, “Service Learning: Sharing Faculty Experiences,” TLTC, October 22, 2009

Chancellor’s Council Distinguished Teaching Award Selection Committee, 2006, 2008

Graduate School Dean’s Representative, Dissertation Defense, De’Arno De’Armond, Family Financial Planning, November 2008

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Graduate School Dean’s Representative, Dissertation Defense, Andrea Jackman, Industrial Engineering, October 2008

Credit By Exam Committee, 2008 – 2010

Presentation, “It’s Not About You: Student-Centered Learning,” TLTC Jump Start, August 13, 2008

Facilitator, Wakonse South Conference on Teaching, Spring 2008

Dean’s Representative Dissertation, Michaele Morrow, Accounting, 2008

Presentation, “Incorporating Student Presentations into the Classroom,” TLTC, January 30, 2008

Presentation, “Academus, the Journal of The Teaching Academy,” TLTC Spotlight on the Scholarship of Teaching and Learning, September 19, 2007

TEACH Fellowship Program, Mentor 2007 – 2008

Presentation, “Setting the Tone: What to Do on the First Day and Beyond,” TLTC Jumpstart, August 15, 2007

Ad Hoc Committee to review candidates for the Young Regents Professorship in Human Sciences, Spring 2007

Teaching Academy, Executive Council 2005-2008

o Co-chair Committee to develop SOTL journal to be published by the Texas Tech University Teaching Academy

Presentation, “Learning in Community: A Faculty Perspective,” Third Annual Advancing Teaching & Learning Conference at Texas Tech University, Spring 2007

Dean’s Representative Dissertation, Nittan Agarwal, Management Information Systems, 2007

Dean’s Representative Dissertation, Mark Reilly, Accounting, 2007

Presentation, “Service Learning in an MBA Course,” Service Learning Faculty Fellow Fall Training, August 25, 2006

Presentation, “Brand Equity: The Role of Brand Identity Based IMC,” Texas Tech University/TTU Health Sciences Center Campus Communicators (Marketing Communications Staff), August 24, 2006

Presentation, “Research, Teaching, and Service: An Honest Look at the Balancing Act,” TLTC Jumpstart, August 16, 2006

South Asian Students Association, Judge, Mr. Perfect Pageant, a fundraising event associated with Poverty Week, April 2006

Presentation, “What the Best Teachers Do,” panel presentation by former winners of the President’s Award for Excellence in Teaching, TLTC Spring 2006

Presentation, “Service Learning,” Second Annual Advancing Teaching and Learning Conference at Texas Tech, Spring 2006

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Dean’s Representative Dissertation, Sonja Pippin, Area of Accounting, 2006

Ad Hoc Committee to review candidates for Chairs in Mass Communication in both Convergent Communication and Hispanic Media, Spring 2006

Ad Hoc Committee to review candidates for Wright Chair in Mechanical Engineering, Fall 2005/Spring 2006

Presentation, “Service Learning in an MBA Course,” Texas Tech University Service Learning Advisory Council, Fall 2005

Dean’s Representative Dissertation, Andy Garcia, Area of Accounting, 2005

Presentation, “Keeping Your Head Above Water: Time Management Strategies,” TLTC, September 14, 2005

TEACH Program, judged TEACH Fellows portfolios, 2005

Commencement Mace Bearer, Spring 2005

Presentation, “Community as the Classroom,” National Alumni Education Summit II, Lubbock, TX, 2005

Presented, “Had I Known Then What I Know Now…” Texas Tech University TLTC TEACH Fellow Program, Fall 2004

Facilitator, “Classroom Management: Real Problems and Practical Solutions,” Texas Tech University TLTC Roundtable, Spring 2004

Faculty Advisor, Men’s Rugby Club, Fall 2002 - Spring 2006

Tech Advertising Federation, Women in Communication Industry, Public Relations Student Society of America, Resume Workshop, Fall 2002

Hosted visiting scholars from Tunisia (2005), Australia (2009), Turkey (2012), China (2013)

Service to Texas Tech University, Rawls College of Business

Research Advisory Committee, 2016; faculty summer research grants

Chair, Building Expansion Committee, 2014 – 2016

Faculty mentor, Rawls Business Leadership Program, 2013 – 2016

o Mentored four students

Faculty advisor, Rawls Business Leadership Program Project, Spring 2016, 2017

Graduate Student Grade Appeal Committee, 2014

Development Committee, Rawls Business Leadership Program, 2012 – 2013

o Helped to develop program to recruit top students

Faculty Advisor, Protect the Rawls, 2012 – 2013

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o Successful campaign to build awareness among students to be respectful of our new facility and to keep building it clean

Health Organization Management, Graduate Program Grade Appeal Committee, December 2010

Commencement Reader

o Summer 2006, 2007, 2008, 2010, 2012

o Fall 2007, 2008, 2011, 2012

o Spring 2011, 2014

Speaker, Campaign for Annual Giving Kick Off Meeting, Fall 2010, 2011, 2012

Search Committee, Jerry S. Rawls Professorship in Accounting, 2009

Promotion and Tenure Committee for Health Organization Management, 2008

Peer Evaluation Group: observe teaching of faculty members in Marketing and Health Organization Management, 2008

Employer Relations Committee, 2007 – 2008

MBA Task Force, 2007

MBA Committee, 2005/2006

Speaker, Campaign for Annual Giving Kick Off Meeting, Spring 2005

Undergraduate Programs Committee, FA 2002 – SP 2004; FA 2006 – SU 2007

o Subcommittee to Integrate Core Curriculum SP – SU 2007

Committee on Teaching in the Faculty Merit Review, FA 2003

New Building Committee, Auxiliary/Support Space Subcommittee, SU 2002

Information Technology Committee, FA 2001 – SP 2002, SP - FA 2005

Research Advisory Committee, FA 2001- SP 2002, FA 2003

Service to Texas Tech University, Rawls College of Business, Area of Marketing

Area Coordinator SP 2010 – FA 2013

National Collegiate Sales Competition, Team Coach, 2012, 2014

Teaching evaluation faculty and doctoral students 2011, 2012, 2013

Faculty Chaperone, Tech Marketing Association, Dallas Trip, 2011

Instituted Brown Bag Research Series, 2009

Faculty Advisor, Tech Marketing Association SP 2007 – FA 2008

Faculty Co-Advisor, Tech Marketing Association FA 2005 – FA 2006

BBA Faculty Advisor for Marketing FA 2005 – FA 2008

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Scholarship Awards Committee, SP 2002 – SP 2014

Outstanding Senior Award Committee, SP 2002 – SP 2014

o Chair, FA 2007 – SP 2008

Faculty Chaperone, International Business Society, Trip to New York City, Spring 2005

Tech Marketing Association, Resume Workshops, SP 2004, SP and FA 2003, SP and FA 2002

SCHOLARLY SERVICE

Ad Hoc Journal Reviews

Australiasian Marketing Journal

European Journal of Management

Industrial Marketing Management

International Journal of Cross Cultural Management

International Journal of Nonprofit and Voluntary Sector Marketing

Journal of the Academy of Marketing Science

Journal for Advancement of Marketing Education

Journal of Business Research

Journal of Management Inquiry

Journal of Marketing

Journal of Marketing Theory & Practice

Journal of Nonprofit and Public Sector Marketing

Journal of Product and Brand Management

Journal of Sports Sciences

Journal of World Business

Marketing Education Review

Nonprofit and Voluntary Sector Quarterly

Public Administrative Review

Public Performance and Management Review

Voluntas

Other Review

National Science Foundation 2009

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Conference ReviewsMarketing Strategy Track, European Marketing Academy Conference 2016, Paris, FR, 3 manuscripts.

Public Sector and Nonprofit Track, European Marketing Academy Conference 2016, Paris, FR, 2 manuscripts.

Marketing Strategy Track, Society for Marketing Advances 2015, San Antonio, TX.

Marketing Research Track, Society for Marketing Advances 2015, San Antonio, TX.

Marketing Education Track, Society for Marketing Advances 2013, Hilton Head, SC.

Sales Track, Academy of Marketing Science World Conference 2012, Melbourne, AU

Best Paper Selection Committee, American Marketing Association Summer Educators’ Conference 2012, Chicago, IL

The Value Chain: Supply Chain, Channels, & Retail Track, Academy of Marketing Science 2010, Portland, OR.

Consumer Behavior Track, Academy of Marketing Science 2010, Portland, OR. (2)

Corporate Affairs, Social Responsibility, and Sustainability Track, American Marketing Association, Winter Educators Conference 2009, New Orleans, LA

Brand and Product Management Track, Society for Marketing Advances, 2009, New Orleans, LA

Australian & New Zealand Marketing Academy (ANZMAC) 2009 Conference, Melbourne, Australia, Three papers

Australia and New Zealand International Business Academy (ANZIBA) 2009 Conference, Brisbane Australia

Marketing Management, Strategy and Channels Track, American Marketing Association, Winter Educators Conference 2008, Austin, TX

Marketing Research, Technology, and Innovation Track, American Marketing Association, Winter Educators Conference 2008, Austin, TX

Marketing and Society Track, American Marketing Association, Winter Educators Conference 2008, Austin, TX

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Marketing Strategy Track, American Marketing Association, Summer Educators Conference 2007, Washington, DC

New Product Innovation / Entrepreneurship Track, American Marketing Association, Summer Educators Conference 2007, Washington, DC Marketing Strategy Track, American Marketing Association, Summer Educators Conference 2006, Chicago, IL

Strategy and Marketing Management Track, Marketing Management Association, Annual Conference 2006, Chicago, IL

Marketing Strategy Track, American Marketing Association, Summer Educators Conference 2005, San Francisco, CA

Marketing Strategy Track, American Marketing Association, Winter Educators Conference 2004, Scottsdale, AZ

Marketing Strategy Track, American Marketing Association, Summer Educators Conference 2004, Boston, MA

Marketing Strategy Track, American Marketing Association, Summer Educators Conference 2003, Chicago, IL

Classroom and Teaching Innovations Track, Marketing Management Association 2003 Conference, Chicago, IL

Marketing Strategy Track, Society for Marketing Advances 2000 Conference, Orlando, FL

Conference Service

Chair, Doctoral Dissertation Competition, Society for Marketing Advances Conference 2016, Atlanta, GA

Chair, Doctoral Dissertation Competition, Society for Marketing Advances Conference 2015, San Antonio, TX

Chair, Doctoral Dissertation Competition, Society for Marketing Advances Conference 2014, New Orleans, LA

Chair, Doctoral Dissertation Competition, Society for Marketing Advances Conference 2013, Hilton Head, SC

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Chair, Doctoral Dissertation Competition, Society for Marketing Advances Conference 2012, Orlando, FL

Chair, Doctoral Dissertation Competition, Society for Marketing Advances Conference 2012, Orlando, FL

Track Chair, Sales and Sales Management, Marketing Management Association Spring Conference 2012, Chicago, IL

Session Chair, Special Session, American Marketing Association Summer Educator’s Conference 2010, Boston, MA

Session Chair, Marketing Strategy Track, American Marketing Association Winter Educators’ Conference 2010, New Orleans, LA

Session Chair, Brand Marketing and Communication Track, American Marketing Association, Winter Educators’ Conference 2010, New Orleans, LA

Session Chair, Consumer Psychology and Behavior Track, American Marketing Association, Winter Educators’ Conference 2008, Austin, TX

Track Chair, Marketing Management and Strategy Track, Marketing Management Association, Annual Conference 2006, Chicago IL

Session Chair, Marketing Management and Strategy Track, Marketing Management Association, Annual Conference 2006, Chicago IL

Discussant, Marketing Management and Strategy Track, Marketing Management Association, Annual Conference 2006, Chicago IL

Discussant, Marketing Strategy Track, American Marketing Association, Summer Educators Conference 2005, San Francisco, CA

Discussant, Marketing Strategy Track, Society for Marketing Advances 2000 Conference, Orlando, FL

PROFESSIONAL AFFILIATIONS Academy of Marketing Science

American Marketing Association

Society for Marketing Advances

Academy of Management

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Upcoming Service Commitments

Doctoral Consortium Faculty – Society for Marketing Advances, Louisville, KY, November, 2017.

Texas Tech University Teaching Academy – Executive Council Fall 2017 – Spring 2020

Texas Tech University Teaching Academy Representative – Commencement, August 2017

Texas Tech University Double T College – Faculty Fall 2017

Texas Tech University College of Human Sciences Promotion and Tenure Committee 2017

Rawls College of Business Strategic Planning Committee 2017

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INDUSTRY EXPERIENCE

Accessibility Consultants, Inc. March 1991 – August 1996 Houston, Texas, Founder and President

Advised businesses on the accessibility of their facilities to people with disabilities Assisted employers in the accommodation of employees with disabilities Clients included Fortune 500 companies, universities, hospitals, and a professional

sports team

Mischer Development Corporation April 1982 – March 1991Houston, Texas, Vice President, Project Manager, Director of Property Management

Construction, leasing, finance, and project and property management Created property management division: Responsible for the operation of the income

property division of a large, publicly traded company, with more than 1,000,000 square feet of office and medical office space, valued at over $100,000,000

Development and construction of high rise office buildings containing more than 400,000 square feet, high rise medical office buildings containing more than 300,000 sq feet and a 36,000 square foot university classroom/administration building

Fox & Jacobs January 1978 – April 1982Houston, Texas, Land Development Manager, Land Design Manager

Responsible for the acquisition and development of raw land for delivery to homebuilding department in Houston office of nation’s largest homebuilder

McLean and Associates March 1977 – December 1977Houston, Texas, Civil Engineering Designer

Designed road, public utility, and drainage projects

General Homes May 1976 – February 1977Houston, Texas, Construction Superintendent, Construction Clerk

Responsible for hiring and supervising subcontractors for up to three dozen simultaneous home construction projects

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