Curriculum development for entrepreneurship and associated

pedagogy

Dr Christine FerrisSheffield Hallam University

Ruby SlippersCompany set up by two female graduates who have MSc Marketing Management. They offer marketing event management work with national and international organisations launching music events and exhibitions.

Endless PromotionsStarted by a graduate with BSc Hospitality Business Management. Company supplies music and entertainment industry with event management and artists.

"I hear, I forget; I see, I understand; I do, I remember" Homer

Visionaries

Resources

LTA strategies

Long lead in time

Multi disciplinary visionaries

Long lead in time

• Course leader• Administrator• Employer• Academic quality• Professional body• Senior student• Educationalist• Subject specialist

Long lead in time

• Librarian specialist• IT specialist• Technical specialist

Learning Outcomes

Tea production• Explain how tea is produced• Compare the tea

production methods between two names tea plantations

• Critically evaluate the tea production methods employed at a named tea plantation.

The hidden curriculum

• values• standards• organisation• expectations

Resources

• academics• placement supervisors• administrators• librarian, IT and technical

support

LTA strategies

LTA strategies

"I hear, I forget; I see, I understand; I do, I remember"

Homer

• gaming• drama• problem based learning• discussion• question and answer• answer and question• observation• practice• demonstration

Learning Outcomes

Tea production• Explain how tea is produced• Compare the tea

production methods between two names tea plantations

• Critically evaluate the tea production methods employed at a named tea plantation.

LTA strategies

• essay• poster• oral presentation• case study• workbook• annotated bibliography• research• exam

Creativity - something different