Current CVC Audit

Audit Period: October 1, 2007 – September 30, 2008

Denton Publications Inc. 14 Hand Avenue (PO Box 338) Elizabethtown, NY 12932 (518) 873‐6368 EMAIL: [email protected] (518) 873‐6360 FAX www.denpubs.com

1. Publication Information Average Net Circulation: 64,537 (Print Edition) Number of Editions: Seven Format / Average Page Count: Tabloid / 20‐36 Pages Circulation Cycle: Weekly Circulation Day / Time: Friday / By 5 PM Ownership: Denton Publications Inc Year Established: 1948 Publication Type: Community Newspaper Content: 60% Advertising / 40% Editorial Circulation Paid/Unpaid: 98% Unpaid / 2% Paid / 0% Sponsored Primary Delivery Methods: 0% Home Delivery / 88% Mail / 12% Controlled Bulk Insert Zoning Available: Yes ‐ ZIP Code / Zone CVC Member Number: See Paragraphs 5‐5G DMA/MSA: Burlington, VT / Plattsburgh, NY Audit Funded By: Free Community Papers of New York Independent Free Papers of America

2. Rate Card and Mechanical Data Rate Card Effective Date: February 1, 2008 Mechanical Data: Six (6) columns x 15.75‐inch column depth Full page: 10.25" wide X 15.75” depth. Open Rate: Local: $16.50 per column inch National: $19.00 per column inch Insert Open Rate: $65.00 per thousand Classified Rate: $19.00 for up to 20 words

Volume, frequency, contract, color, and other rates may be available from the publisher.

3. Contact Information Publisher: Dan Alexander EMAIL: [email protected] Advertising: Cyndi Tucker EMAIL: [email protected] Circulation: Jennifer Valenze EMAIL: [email protected]

4. Circulation Pricing Denton Publications are controlled circulation weeklies without circulation pricing. Annual mail subscription rate: $35.00

5. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0903 Denton Publications ‐ Consolidated Elizabethtown, NY

Audit Period Summary Average Net Circulation (5‐H) 64,537 Average Gross Distribution (5‐F) 64,914 Average Net Press Run (5‐A) 65,352

Audit Period Detail A. Average Net Press Run 65,352 B. Office / File 438 C. Controlled Distribution 1. Home Delivery 0 2. Controlled Bulk Delivery / Demand Distribution 6,535 3. Mail 56,152 4. Restock & Office Service 1,067 5. Other: 0 TOTAL AVERAGE CONTROLLED DISTRIBUTION 63,754 D. Paid Distribution 1. Home Delivery 0 2. Single Copy 0 3. Mail 1,160 4. Restock & Office Service 0 5. Other: 0 TOTAL AVERAGE PAID DISTRIBUTION 1,160 E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 0 2. Single Copy 0 3. Mail 0 4. Restock & Office Service 0 5. Other: 0 TOTAL AVERAGE SPONSORED DISTRIBUTION 0 F. Average Gross Distribution 64,914 G. Unclaimed / Returns (377)* H. Average Net Circulation 64,537

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5A. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0200 Denton Publications ‐ Adirondack Journal Elizabethtown, NY


Audit Period Detail A. Average Net Press Run 10,560 B. Office / File 90 C. Controlled Distribution 1. Home Delivery 0 2. Controlled Bulk Delivery / Demand Distribution 1,288 3. Mail 8,900 4. Restock & Office Service 134 5. Other: 0 TOTAL AVERAGE CONTROLLED DISTRIBUTION 10,322 D. Paid Distribution 1. Home Delivery 0 2. Single Copy 0 3. Mail 148 4. Restock & Office Service 0 5. Other: 0 TOTAL AVERAGE PAID DISTRIBUTION 148 E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 0 2. Single Copy 0 3. Mail 0 4. Restock & Office Service 0 5. Other: 0 TOTAL AVERAGE SPONSORED DISTRIBUTION 0 F. Average Gross Distribution 10,470 G. Unclaimed / Returns (69)* H. Average Net Circulation 10,401

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5B. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0285 Denton Publications ‐ Free Trader‐Clinton Elizabethtown, NY


Audit Period Detail A. Average Net Press Run 12,189 B. Office / File 50 C. Controlled Distribution 1. Home Delivery 0 2. Controlled Bulk Delivery / Demand Distribution 1,840 3. Mail 9,851 4. Restock & Office Service 219 5. Other: 0 TOTAL AVERAGE CONTROLLED DISTRIBUTION 11,910 D. Paid Distribution 1. Home Delivery 0 2. Single Copy 0 3. Mail 229 4. Restock & Office Service 0 5. Other: 0 TOTAL AVERAGE PAID DISTRIBUTION 229 E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 0 2. Single Copy 0 3. Mail 0 4. Restock & Office Service 0 5. Other: 0 TOTAL AVERAGE SPONSORED DISTRIBUTION 0 F. Average Gross Distribution 12,139 G. Unclaimed / Returns (24)* H. Average Net Circulation 12,115

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5C. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0287 Denton Publications ‐ Free Trader‐Tri Lakes Elizabethtown, NY


Audit Period Detail A. Average Net Press Run 10,353 B. Office / File 50 C. Controlled Distribution 1. Home Delivery 0 2. Controlled Bulk Delivery / Demand Distribution 515 3. Mail 9,674 4. Restock & Office Service 106 5. Other: 0 TOTAL AVERAGE CONTROLLED DISTRIBUTION 10,295 D. Paid Distribution 1. Home Delivery 0 2. Single Copy 0 3. Mail 8 4. Restock & Office Service 0 5. Other: 0 TOTAL AVERAGE PAID DISTRIBUTION 8 E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 0 2. Single Copy 0 3. Mail 0 4. Restock & Office Service 0 5. Other: 0 TOTAL AVERAGE SPONSORED DISTRIBUTION 0 F. Average Gross Distribution 10,303 G. Unclaimed / Returns (66)* H. Average Net Circulation 10,237

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5D. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0538 Denton Publications ‐ News Enterprise Elizabethtown, NY



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5E. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0284 Denton Publications ‐ North Countryman Elizabethtown, NY



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5F. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0283 Denton Publications ‐ Times Of Ti Elizabethtown, NY



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5G. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0286 Denton Publications ‐ Valley News Elizabethtown, NY



6A. Audited Average Website Reporting

Audit Period Average Unique Visitors 3,534 Page Views 21,067

Hits 292,546

6B. Audited Online Edition Reporting

Audit Period Average Total Online Edition Circulation Not Applicable Unique Online Edition Circulation Not Applicable

7. Explanatory PARAGRAPH FIVE AUDIT PERIOD SUMMARY AVERAGE NET CIRCULATION: See audit period detail (H). AVERAGE GROSS DISTRIBUTION: See audit period detail (F). NET PRESS RUN: See audit period detail (A). AUDIT PERIOD DETAIL A. 1. NET PRESS RUN: Average net press run during the audit period indicated. The net press run average does not include

press waste, or start‐up copies. B. 1. OFFICE / FILE: Undistributed editions maintained by the publisher for office purposes. Office / File editions do not

qualify as controlled, paid, or sponsored distribution. C. CONTROLLED DISTRIBUTION (NON‐PAID): Editions distributed by the publisher free of charge. 1. HOME DELIVERY: Editions delivered by private carrier to single family residences, and/or multi‐ family residences,

and/or businesses. 2. CONTROLLED BULK / DEMAND DISTRIBUTION: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to single family residences, and/or multi‐family residences,

and/or businesses. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. D. PAID DISTRIBUTION: Editions distributed by the publisher through paid subscription or other monetary exchange with individual readers. 1. HOME DELIVERY: Editions distributed by private carrier to paid subscribers in single family residences, and/or multi‐

family residences, and/or businesses. 2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to paid subscribers in single family residences, and/or

multi‐family residences, and/or businesses. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. E. SPONSORED / VOLUNTARY PAID DISTRIBUTION: Editions distributed by the publisher that are sponsored by a third party

monetary exchange. 1. HOME DELIVERY: Editions delivered by private carrier to sponsored subscribers in single family residences, and/or multi‐

family residences, and/or businesses. 2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers on a voluntary pay basis. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to sponsored subscribers in single family residences,

and/or multi‐family residences, and/or businesses. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of voluntary or sponsored newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. 5. OTHER: F. 1. AVERAGE GROSS DISTRIBUTION: Average gross distribution for the audit period indicated. (Total of controlled distribution (A), paid distribution (B), and sponsored distribution (C)). G. 1. UNCLAIMED / RETURNS: Distributed editions returned to the publisher unsold and/or unclaimed during the edition

cycle *(See paragraph 12 for CVC return/unclaimed confirmation.) H. 1. AVERAGE NET CIRCULATION: Average net circulation for the audit period indicated. (Total of controlled distribution

(C), paid distribution (D), and sponsored distribution (E) minus unclaimed / return (G)). PARAGRAPH SIX (A) UNIQUE VISITORS: A unique visitor to a website where the user registers or where the user is identified or marked by a cookie, IP address, or other ID that is attached to the browser within the defined cycle. Limitations apply to the measurement of unique visitors. Please see CVC Rules & Regulations for further information. PAGE VIEWS: The transmittal of a full page contained within the website to the user’s browser. HITS: The successful transmission of a file contained within a web‐page. A single web‐page can consist of multiple files which are counted as a hit as the page is downloaded. PARAGRAPH SIX (B) TOTAL ONLINE EDITION READERS: Registered and/or non‐registered users who open and read one or more pages of the online edition during the edition cycle. UNIQUE ONLINE EDITION READERS: Registered users who have supplied CVC verification information to validate the online edition reader is not a duplicated print edition reader.

8A. Average Print Circulation History ‐ Adirondack Journal

YEAR AUDIT SOURCE Q1 Q2 Q3 Q4 01/01/08‐12/31/08 CVC 10,190 10,254 10,667 ‐01/01/07‐12/31/07 CVC 10,308 9,814 10,876 10,49201/01/06‐12/31/06 CVC 11,821 10,978 10,560 10,33901/01/05‐12/31/05 CVC 12,252 11,617 11,950 11,92201/01/04‐12/31/04 CVC 11,656 11,921 11,164 12,42401/01/03‐12/31/03 CVC 11,474 11,676 12,023 11,86801/01/02‐12/31/02 CVC 11,236 11,649 12,232 11,89401/01/01‐12/31/01 CVC ‐ ‐ ‐ 11,68110/01/00‐12/31/00 CVC ‐ ‐ ‐ ‐

8B. Average Print Circulation History ‐ Free Trader‐Clinton


8C. Average Print Circulation History ‐ Free Trader‐Tri Lakes


8D. Average Print Circulation History ‐ News Enterprise

YEAR AUDIT SOURCE Q1 Q2 Q3 Q4 01/01/08‐12/31/08 CVC 4,970 4,987 5,023 ‐01/01/07‐12/31/07 CVC 4,685 4,740 4,942 4,97004/01/06‐12/31/06 CVC ‐ 5,386 5,447 5,272

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8E. Average Print Circulation History ‐ North Countryman


8F. Average Print Circulation History ‐ Times Of Ti


8G. Average Print Circulation History ‐ Valley News


9A. Distribution by Zip Code (9/20/2008 Edition) Adirondack Journal ZIP

CODE CITY / AREA COUNTY HOME

DELIVERYCONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL

12808 Adirondack Warren 0 0 255 0 25512810 Athol Warren 0 0 321 0 32112814 Bolton Landing Warren 0 0 1,240 0 1,24012815 Brant Lake Warren 0 0 660 0 66012817 Chestertown Warren 0 0 1,255 0 1,25512824 Diamond Point Warren 0 0 461 0 46112845 Lake George Warren 0 0 2,521 0 2,52112860 Pottersville Warren 0 0 355 0 35512878 Stony Creek Warren 0 0 347 0 34712885 Warrensburg Warren 0 0 1,946 0 1,946Misc. Assorted Assorted 0 1,165 143 187 1,495TOTAL 0 1,165 9,504 187 10,856

9B. Distribution by Zip Code (9/20/2008 Edition) Free Trader‐Clinton ZIP


DELIVERYCONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL

12918 Cadyville Clinton 0 0 1,005 0 1,00512929 Dannemora Clinton 0 0 639 0 63912962 Morrisonville Clinton 0 0 2,441 0 2,44112972 Peru Clinton 0 0 2,653 0 2,65312981 Saranac Clinton 0 0 979 0 97912985 Schuyler Falls Clinton 0 0 488 0 488Misc. Assorted Assorted 0 1,840 273 278 2,391TOTAL 0 1,840 8,478 278 10,596

9C. Distribution by Zip Code (9/20/2008 Edition) Free Trader‐Tri Lakes ZIP


DELIVERYCONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL

12913 Bloomingdale Essex 0 0 510 0 51012939 Gabriels Franklin 0 0 128 0 12812945 Lake Clear Franklin 0 0 370 0 37012946 Lake Placid Essex 0 0 2,134 0 2,13412970 Paul Smiths Franklin 0 0 217 0 21712973 Piercefield Saint Lawrence 0 0 126 0 12612976 Rainbow Lake Franklin 0 0 90 0 9012977 Ray Brook Essex 0 0 203 0 20312983 Saranac Lake Franklin 0 0 2,600 0 2,60012986 Tupper Lake Franklin 0 0 2,789 0 2,78912989 Vermontville Franklin 0 0 430 0 430Misc. Assorted Assorted 0 415 10 153 578TOTAL 0 415 9,607 153 10,175

9D. Distribution by Zip Code (9/20/2008 Edition) News Enterprise ZIP


DELIVERYCONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL

12811 Bakers Mills Warren 0 0 116 0 11612812 Blue Mountain Lake Hamilton 0 0 136 0 13612842 Indian Lake Hamilton 0 0 783 0 78312843 Johnsburg Warren 0 0 266 0 26612847 Long Lake Hamilton 0 0 582 0 58212851 Minerva Essex 0 0 188 0 18812852 Newcomb Essex 0 0 316 0 31612853 North Creek Warren 0 0 775 0 77512856 North River Warren 0 0 192 0 19212857 Olmstedville Essex 0 0 312 0 31212862 Riparius Warren 0 0 60 0 6012864 Sabael Hamilton 0 0 84 0 8412886 Wevertown Warren 0 0 125 0 125Misc. Assorted Assorted 0 780 219 167 1,166TOTAL 0 780 4,154 167 5,101

9E. Distribution by Zip Code (9/20/2008 Edition) North Countryman ZIP


DELIVERYCONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL

12910 Altona Clinton 0 0 841 0 84112919 Champlain Clinton 0 0 1,063 0 1,06312921 Chazy Clinton 0 0 1,155 0 1,15512958 Mooers Clinton 0 0 993 0 99312959 Mooers Forks Clinton 0 0 599 0 59912979 Rouses Point Clinton 0 0 1,191 0 1,19112992 West Chazy Clinton 0 0 2,045 0 2,045Misc. Assorted Assorted 0 390 23 150 563TOTAL 0 390 7,910 150 8,450

9F. Distribution by Zip Code (9/20/2008 Edition) Times Of Ti ZIP


DELIVERYCONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL

12836 Hague Warren 0 0 461 0 46112841 Huletts Landing Washington 0 0 100 0 10012855 North Hudson Essex 0 0 148 0 14812858 Paradox Essex 0 0 30 0 3012861 Putnam Station Washington 0 0 460 0 46012870 Schroon Lake Essex 0 0 1,020 0 1,02012872 Severance Essex 0 0 104 0 10412874 Silver Bay Warren 0 0 211 0 21112883 Ticonderoga Essex 0 0 2,268 0 2,26812928 Crown Point Essex 0 0 947 0 94712956 Mineville Essex 0 0 1,000 0 1,00012960 Moriah Essex 0 0 228 0 22812961 Moriah Center Essex 0 0 132 0 13212974 Port Henry Essex 0 0 774 0 774Misc. Assorted Assorted 0 855 262 176 1,293TOTAL 0 855 8,145 176 9,176

9G. Distribution by Zip Code (9/20/2008 Edition) Valley News ZIP


DELIVERYCONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL

12912 Au Sable Forks Clinton 0 0 1,031 0 1,031 12932 Elizabethtown Essex 0 0 740 0 740 12936 Essex Essex 0 0 420 0 420 12941 Jay Essex 0 0 632 0 632 12942 Keene Essex 0 0 337 0 337 12943 Keene Valley Essex 0 0 304 0 304 12944 Keeseville Clinton 0 0 1,610 0 1,610 12950 Lewis Essex 0 0 365 0 365 12964 New Russia Essex 0 0 66 0 66 12975 Port Kent Essex 0 0 197 0 197 12987 Upper Jay Essex 0 0 151 0 151 12993 Westport Essex 0 0 912 0 912 12996 Willsboro Essex 0 0 1,140 0 1,140 12997 Wilmington Essex 0 0 585 0 585 Misc. Assorted Assorted 0 930 200 138 1,268 TOTAL 0 930 8,690 138 9,758

10A. Distribution by County (9/20/2008 Edition) Adirondack Journal COUNTY CITY / AREA HOME DELIVERY CONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL

Warren AdirondackAthol

Bolton Landing Brant Lake Chestertown Diamond Point Lake George Pottersville Stony Creek Warrensburg

0 0 9,361 0 9,361

Misc. Assorted 0 1,165 143 187 1,495TOTAL 0 1,165 9,504 187 10,856

10B. Distribution by County (9/20/2008 Edition) Free Trader‐Clinton COUNTY CITY / AREA HOME DELIVERY CONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL

Clinton CadyvilleDannemora Morrisonville

Peru Saranac

Schuyler Falls

0 0 8,205 0 8,205

Misc. Assorted 0 1,840 273 278 2,391TOTAL 0 1,840 8,478 278 10,596

10C. Distribution by County (9/20/2008 Edition) Free Trader‐Tri Lakes COUNTY CITY / AREA HOME DELIVERY CONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL

Essex BloomingdaleLake Placid Ray Brook

0 0 2,847 0 2,847

Franklin GabrielsLake Clear Paul Smiths Rainbow Lake Saranac Lake Tupper Lake Vermontville

0 0 6,624 0 6,624

Saint Lawrence Piercefield 0 0 126 0 126Misc. Assorted 0 415 10 153 578TOTAL 0 415 9,607 153 10,175

10D. Distribution by County (9/20/2008 Edition) News Enterprise COUNTY CITY / AREA HOME DELIVERY CONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL

Essex MinervaNewcomb Olmstedville

0 0 816 0 816

Hamilton Blue Mountain LakeIndian Lake Long Lake Sabael

0 0 1,585 0 1,585

Warren Bakers MillsJohnsburg North Creek North River Riparius

Wevertown

0 0 1,534 0 1,534

Misc. Assorted 0 780 219 167 1,166TOTAL 0 780 4,154 167 5,101

10E. Distribution by County (9/20/2008 Edition) North Countryman COUNTY CITY / AREA HOME DELIVERY CONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL

Clinton Altona Champlain Chazy Mooers

Mooers Forks Rouses Point West Chazy

0 0 7,887 0 7,887

Misc. Assorted 0 390 23 150 563TOTAL 0 390 7,910 150 8,450

10F. Distribution by County (9/20/2008 Edition) Times Of Ti COUNTY CITY / AREA HOME DELIVERY CONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL

Essex Crown PointMineville Moriah

Moriah Center North Hudson

Paradox Port Henry

Schroon Lake Severance Ticonderoga

0 0 6,651 0 6,651

Warren Hague Silver Bay

0 0 672 0 672

Washington Huletts LandingPutnam Station

0 0 560 0 560


10G. Distribution by County (9/20/2008 Edition) Valley News COUNTY CITY / AREA HOME DELIVERY CONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL

Clinton Au Sable ForksKeeseville

0 0 2,641 0 2,641

Essex ElizabethtownEssex Jay

Keene Keene Valley

Lewis New Russia Port Kent Upper Jay Westport Willsboro Wilmington

0 0 5,849 0 5,849


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11. Verification of Receivership & Readership

Controlled Home Delivery and Mail Distribution The Circulation Verification Council interviewed 919 residents in the primary market areas indicated in paragraph nine. The purpose was to identify the number of residents who indicate they receive the publication on a regular basis, and further identify the number of residents who read or look through the publication. The interviews took place throughout the audit period between the hours of 5:30 PM‐8:30 PM and 10:00 AM‐2:00 PM. All respondents identified themselves as 18 or older. 1. The (appropriate Denton Publication) is distributed regularly in your area. Do you receive the (appropriate Denton Publication) on a regular basis? 2. (If response to #1 was YES) Do you or someone in your household regularly read or look through the (appropriate Denton Publication)? CVC interviews indicate that 910 of 919 households or 99.0% indicated they receive the (appropriate Denton Publication) on a regular basis. CVC interviews indicate that 738 of 910 or 81.1% indicate they regularly read or look through the (appropriate Denton Publication).

*Households reporting stop delivery requests were excluded from the survey. The Circulation Verification Council estimates that all the information in this text box has a minimum accuracy level of +/‐2.5%.

12. Verification of Distribution Controlled Bulk / Demand Distribution

The Circulation Verification Council interviewed and/or visited controlled bulk/demand distribution locations chosen randomly from the publication’s delivery list. The purpose was to identify the number of locations who indicate they receive the publication on a regular basis, and further verify the number of publications distributed at the beginning of the edition cycle, and the number of editions left unclaimed by readers at the end of the edition cycle. CVC interviews indicate that 100% of reported controlled bulk drop locations indicated they received the (appropriate Denton Publication) on a regular basis. CVC interviews indicate that less than 6% of the (appropriate Denton Publication)’s controlled bulk distributed editions are returned to the publisher unclaimed after the edition cycle.

13. Paid Reporting Analysis HOME DELIVERY Basic Rates: N/A

AVERAGE NUMBER OF SUBSCRIPTIONS Full Basic Rate 0

Over 75% of basic rate 0Over 50% of basic rate 0Under 50% of basic rate 0

MAIL Basic Rates: $35.00 / 1‐Year AVERAGE NUMBER OF SUBSCRIPTIONS

Full Basic Rate 1,160Over 75% of basic rate 0Over 50% of basic rate 0Under 50% of basic rate 0

SINGLE COPY COVER PRICE: N/A AVERAGE WHOLESALE RATE: N/A

OTHER:

14. Council Audit Statement Circulation Verification Council (CVC) reviewed the printing, distribution, circulation, and general business records of this publication for the purpose of compiling this information. The review was completed using Council audit procedures considered necessary under the circumstances of the audit in compliance with CVC Rules and Requirements. In our opinion, this report fairly and accurately represents the publication's printing, distribution, and circulation for the period indicated.

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The current status of this report expires December 31, 2009. If this report is presented after December 31, 2009 please call the toll‐free number listed below.

Denton Publications – Elizabethtown, NY – 16‐0903 ‐ Supplemental Readership Study

The Circulation Verification Council interviewed 919 residents in the primary market areas indicated in publication’s CVC audit report. The purpose was to identify the number of residents who indicate they receive the publication on a regular basis, identify the number of residents who read or look through the publication, and gather readership study information useful for advertising purchase decisions. Market statistics estimates appearing in CVC reports are obtained from EASI Software. The population studied consisted of adults age 18 and over, living in households within the survey area. Within this area, each household and each adult within the household had a known (or “non‐zero”) probability of being selected for the sample. Interviews were conducted solely with pre‐designated respondents and no substitutions were permitted. The verification and readership study took place throughout the audit cycle between the hours of 5:30 PM and 8:30 PM and 10:00 AM and 2:00 PM. Initial interview attempts were spread evenly across all survey days (i.e., Tuesday through Saturday). A minimum of 250 completed interviews is required with no more than one interview per household. Interview Procedures: To ensure the highest degree of comparability and to facilitate the auditing process, a standard, consistent, specified list of interview questions was asked. Interviews were conducted by CVC with supervision, interview training, and monitoring capabilities. Interviews were conducted over a minimum period of four weeks to minimize the impact of weather and/or special events. Every effort was made to ensure that interviews were assigned randomly by day and that an approximately equal number of interviews were completed on each interviewing day. Where appropriate, data was balanced and/or weighted by ZIP code using up‐to‐date known demographics: gender, age, number of adults in household and ethnicity in those cases where one minority comprised no less than ten percent of the total population. Non‐responses to any single question were eliminated from the survey. In all cases, at least six attempts were made to contact all pre‐designated respondents. The telephone rang a minimum of six times each time a number was dialed before the attempt was classified as a “no answer.” Each number was dialed at different times and, as necessary, on different days. Every effort was made to surmount language, cultural, behavioral and other barriers to a successful interview; and to the extent feasible, callbacks were scheduled on a random basis. At least one callback attempt per respondent was made on a weekend. During the interview process, no questions were asked prior to the publication readership question, with the exception of a qualifying question designed to determine the ZIP code of recipient residence; and a general warm‐up call explanation designed to put the respondent at ease. Warm‐up questions did not include any reference to the publication itself or the nature of the study. This study followed recommended guidelines developed in part from the Advertising Research Foundation (ARF) readership guidelines. Survey totals may not equal 100% due to rounding. The Circulation Verification Council estimates that all the information in this survey has a maximum error margin of +/‐2.5 at the 95% confidence level. *738 Survey respondents were interviewed during the verification of home delivery and mail distribution. 0 Survey respondents reported reading a minimum of two of the last four issues through single copy, controlled bulk, or pass along distribution.

• Average readers per edition during the audit period: 1.85* *Readership estimates compiled from 2008 CVC circulation & readership study data.

1. The (appropriate Denton Publication) is distributed regularly in your area. Does your household regularly receive the (appropriate Denton Publication)? YES 910 99.0% NO 9 01.0%

2. Do you or someone in your household regularly read or look through the (appropriate Denton Publication)? YES 738 81.1% NO 172 18.9%

3. Do you frequently purchase products or services from ads seen in the (appropriate Denton Publication)? YES 604 81.8% NO 134 18.2%

4. How often do you read the classified advertisements in the (appropriate Denton Publication)? 25% Always 33% Often 26% Seldom 16% Never

5. How often do you shop using coupons? 18% Always 32% Often 30% Seldom 20% Never

6. Do you have a paid daily newspaper delivered to your home five, or more days a week? 32% YES 68% NO

7. What category best describes your combined annual household income for last year? Reader Market Demographics Demographics

13% 26% Under $25,000 34% 29% $25,001 ‐ $49,999 22% 20% $50,000 ‐ $74,999 16% 13% $75,000 ‐ $99,999 12% 09% $100,000 –$149,999 03% 03% Over $150,000

8. Please select the category that best describes your age. Reader Market Demographics Demographics 01% 04% 18 ‐ 20 04% 07% 21 ‐ 24 17% 15% 25 ‐ 34 24% 19% 35 ‐ 44 25% 20% 45 ‐ 54 20% 16% 55 ‐ 64 08% 10% 65 ‐ 74 02% 09% 75 years or older

9. Which of the following products or services do you plan to purchase during the next twelve months? 10% New Automobile (% = Positive respondents) 11% Used Automobile 16% Antiques / Auctions 48% Furniture / Home Furnishings 23% Major Home Appliance 12% Home Computers 42% Home Improvements / Supplies 30% Television / Electronics 17% Carpet / Flooring 65% Automobile Accessories (tires, brakes & service) 63% Lawn & Garden 28% Florist / Gift Shops 42% Home Heating / Air Conditioning (service, new equipment) 47% Vacations / Travel 04% Real Estate 78% Men’s Apparel 84% Women’s Apparel 46% Children’s Apparel 01% Boats / Personal Watercraft 43% Art & Crafts Supplies 24% Childcare 35% Education / Classes 11% Attorney 23% Veterinarian 16% Chiropractor 19% Financial Planner (Retirement, Investing) 54% Tax Advisor / Services 25% Health Club / Exercise Class 55% Cleaning Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning) 09% Weight Loss 32% Lawn Care Service (Maintenance & Landscaping) 53% Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo) 64% Pharmacist / Prescription Service 21% Cellular Phone New/Update Service 75% Dining & Entertainment 18% Jewelry 16% Wedding Supplies 45% Athletic & Sports Equipment

!

Elizabethtown

Essex

Franklin

Hamilton

Clinton

Warren

Washington

New York12847

12986

12852

12843

12989

12857

12842

12855

12983

12946

12870

12981

12944

12812

12912

12943

12972

12883

12993

12836

12878

12992

12928

12985

12814

12913

12910

12942

12932

12845

12997

12817

12815

1299612941

12962

12959

12921

12950

1291912958

12964

12861

12824

12987

12885

12918

12970

12853

12810

1296012961

12936

12860

12956

12945

12974

12851

12973

12979

12886

1285812872

Key to Features

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