Current and Next Generation Data

Challenges

Peter CresseEVP, CloverETL

peter.cresse@cloveretl.com

Tech Forum 2017

By 2017 the CMO will Spend More on IT Than the CIO

Gartner, Feb 2012

THIS IS YOUR BRAIN ON DATA

We keep hearing there’s lots of data

“We’ll take a look at current data trends

Check out what is important

Understand how a good data foundation is the best place to start

Identify best direction in near term

3

DON’T WORRY

“

4

A FEW POINTS ABOUT DATA

Data is measured in Bits and Bytes

Data represents the most valuable asset

Data predicates any application

Data at rest has no value

By 2017 the CMO will Spend More on IT Than the CIO

Gartner, Feb 2012

60 SECONDS OF DATA

Data… our lifeblood

DATA LANDSCAPE

infrastructure analytics applications

big

specialized and open source

Applications DW

ETLData Integration

Optimized for performance

TRADITIONAL STACK

SOURCES FEED TARGETS IT Services

Business Analyst

Data Architect

CDOCMOCEO

TargetsTransformSources

Optimized for value

DATA WORKFLOW

Any source

Complex transformations

Any target

CONNECTING THE DATA TO THE APP

Data at rest has no value

Applications drive revenue

Data Integration Application Integration

Max wind Max gusts

The data

The visualization

DATA VISUALIZATION IS MAJOR CHANGE

“

12

KEY TRENDS IN 2017

Infrastructure• Cloud is high growth• Data Lake is the new Data Warehouse• NoSQL• Containers and Micro-services

Applications• AI and Analytics are cornerstones• IoT is real

CLOUD ARCHITECTURE

Combination of strategies

• Premise

• Cloud

• Hybrid Cloud

Interplay and connectivity

• Storage

• Compute

AWS AND AZURE

AWS

• Content delivery and storage

• Compute (EC2)

• Networking

• Database

Microsoft Azure

• Performance

• Compute (VM)

• Networking

• Data management and database

SPACEBELT CLOUD CONSTELLATION

Petabytes on orbit

Worldwide coverage

Jurisdictional independence

Layered cyber-security

SPACEBELT IN LOW EARTH ORBIT

Comm Satellites (9) Storage Satellite (3)

Laser

Interconnect

DATA LAKE IS MOSTLY A DATA WAREHOUSE

Social

Reports

Customers

Ops

Executives

Marketingand Sales

Finance

Structureof

the data

Accessfrom

the user

DataLake

RISE OF N0SQL

"non SQL“ or "not only SQL"

Database for storage and retrieval of data

Modeled differently than tabular relations used in relational databases

Social App’s drive growth

CONTAINERS AND MICROSERVICES

• Application, including dependencies, libraries, binaries, and config files in a single package.

• Shares OS and data with other containers.

• Microservices built from a number of components, each one being a separate application in itself.

ANALYTICS SPECTRUM

BIpredictiveanalytics

prescriptiveanalytics

AI/ML

whathappened

what willhappen

what shouldhappen

assisted to happen

AI AND MACHINE LEARNING

People and MachinesEliminate routine work; creative work drives more value.

All about the algorithmML continues to rewrite algorithms for more perfect analysis

Unlock value of dataAnalytics run large data sets and updated algorithms, transactional data

Data Algorithms Model

I0T

• Networks drive devices,which drive data, whichdrive consumer value

• It’s not a connectedkitchen, it’s connectedlogistics and cities

“ Drivers in 3 market segments• Media• Telecom• FinTech

Data Perspective• By role• By need• By industry

23

NEAR TERM DIRECTION

MEDIA DATA DRIVERS

Advertising• Strategies beyond Nielsen• Program value to multi-screen

Customer Behaviors• Semantic analysis• Social and mobile

Operations• Next gen MAM/DAM• ASI to IP workflow• Metadata as core

TELECOM DATA VALUE FROM DISRUPTION 2020

1. Integration: Major telco acquired by a content company. Data assets from customers drive value

2. IoT: Trillions of connected data sources globally. High data operations load and tie in to networks.

3. Mobility: Global growth of mobile connectivity. Large mobile data has to be stored and managed

4. Saturation: Market thoroughly saturated for services. Data impact is to offer more data driven services.

5. Security: The network is the threatCustomers demand, more protection. New combo of cyber-security, storage and data protection.

TELEPORTS AND DATA

Perfect combination of transport, storage and access

Transport• Satellite• Backbone

Storage• Data Center• Disaster Recovery

Access• Premise• Cloud• Mobile• Cloud Constellation

FINTECH DATA DRIVERS

Payment Processing• Real time growth• Access to payers/payees/banks

Rise or threat of blockchain• BitCoin• International

Banks services and security• Offer flexibility• Full view of account• GDPR compliance

DATA BY ROLE

Who

• is responsible for yourdata strategy

• has access to yourdata assets

DATA BY NEED

What

• are you doing withyour data

• revenue are yougenerating

DATA BY INDUSTRY

Which

• segment to youbelong to

• strategy is right foryour data

“We’re there for you.

31

DON’T WORRY

CONTACT CLOVER

Headquarters North America UK DACH

Javlin a.s. Javlin, Inc. Javlin Ltd. JavlinVinohradska 174 2101 Wilson Blvd. 8 Devonhurst Place Katharina-Paulus Strasse 8130 00 Prague 3 Suite 320 Heathfield Terr., Chiswick 65824 SchwalbachCzech Republic Arlington, VA 22201 London W4 4JD, UK Germany

+420.277.003.200 +1.703.259.8585 +44 (0)203 789 2070 +49.6196.5869.555

Visit us at www.cloveretl.com