Urban Renewal:Crisis?What crisis?

Rene KooymanColchester 14 March 2013

Creative Urban Renewal:between Creatives

and Urban Area Development

Rene Kooyman

CURE-WEB.EU

Creatives: SMEs

Three criteria:

Staff headcountAnnual turnover

or:Balance sheet turnover

????

Size of Enterprises

EDCCI: Page 64 By sector across CCIs eurokleis 2009

EDCCI: Page 64

Labour Characteristics

• Labour market of the CCIs is complex• Careerwise a high degree of uncertainty • Non-conventional forms of employment; part-time,

temporary contracts, self-employment , free-lancers• Multiple job-holdings; combined other sources• New type of employer; the ‘entrepreneurial individual’ or

‘entrepreneurial cultural worker’• Does not fit into typical patterns of full-time pro’s• Heterogeneity of human resources categories; higher

professional, vernacular, craft industry, any other

CURE-WEB.EU

EDCCI: Page 64

CCIs Market Conditions

• Markets volatile and unpredictable• Promoting business strategies that are embryonic,

provisional, highly responsive• Based on 'intuitive' and 'emotional' knowledge as

much as standard market research• Unpredictable demand conditions; ‘nobody knows’• Entrepreneurs are price takers: accept the prices that

result from supply and demand. None of the players has enough market power to ‘dictate’ prices to the customer (price makers)

CURE-WEB.EU

Cultural and Creative Industries

CURE-WEB.EU

Urbanisation , Knowledge society

EDCCI: Page 64 CURE-WEB.EU

The Urban Dimension

• Territorial consequences: Former Industrial areas in decay: lack of funds, lack of initiatives

• Diversified cultural environments (Jacobs)

• Social integration/identification :belonging and distinction (Bourdieu/Florida)

• Integrated approach:– Physical: bricks and mortar– Social– Infrastructure: networking

The CURE Partners

CURE-WEB.EU

Colchester Borough Council

cre8te, Edinburgh

Grundstücksgesellschaft Kettwig

Stadt Hagen (Lead Partner)

Stad Brugge

Stadt Dinslaken

Lille Métropole

Utrecht School of the Arts

CURE: Creative Urban Renewal

• Creative Zone Innovator: integrated approach to urban, economic, cultural, social and entrepreneurial development

• ABC: Area , Building, Creative entrepreneur• Four Dimensisons:

a. Learning Lab: learning environmentb. Cultural Value Chain: networked alliancesc. Flow of diversity: continuous new impulsesd. Cultural Business Modeling

Creative Zone Innovator

CURE-WEB.EU

How is it done?• Radically re-interpret the area• Define identity and profile• Spread the word; Corporate Communication• Build support networks• Take time• More Dash than Cash

CURE-WEB.EU

Urban Renewal:Crisis?What crisis?

Rene KooymanColchester 14 March 2013