Curated Introductions for Industry Leaders

2

Con

fere

nce

& P

rodu

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ey T

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actio

ns

The Beginning!First NOAH ConferenceTakes Place in LondonHilton Park Lane, Nov-09

NOAH Conference Expands to Berlin

Tempodrom, Jun-15

NOAH Conference Announces Expansion to

ZurichApr-19

Changemakers.Global LaunchJun-20

Introducing the New NOAH Concept at STATION-Berlin

Jun-19Collapses and NOAH Arises2008

First NOAH Matchmaking Service

Oct-12

Investor Partner ProgramJan-19

Speakers 35 77 142 236 272 332 460 574 703 872 1,144Attendees 431 862 1,632 2,911 3,794 4,647 6,817 9,327 11,521 14,199 17,262Investors 171 276 475 683 873 1,065 1,435 1,842 2,166 2,620 2,977

NOAH DigitalJun-20

NOAH to Host the Family Office Circle ConferenceEarly 2021

NOAH advises Fotolia on its investment from KKR

NOAH advises Summit Partners and TA Associates on a $350m acquisition

NOAH advises Volocopter on its €50m First Closing of Series C led by GEELY

NOAH advises MagicLab on the acquisition of a 79% stake by Blackstone. $3bn valuation

NOAH advises Fotolia on its $80m majority sale to TA Associates

NOAH advises Softonic on its partial sale to Digital River

(Apr-09)

(Dec-09)

(May-12)

(May-12)

NOAH advises Facile.it / shareholders in its $100m+ sale to Oakley Capital

NOAH advises Trovit and its share-holders in its €80m sale to Next

NOAH advises Yad2 / shareholders in its $228m sales to Axel Springer

(May-14)

(Sep-14)

(Oct-14)

NOAH advises EMK Capital on its acquisition of Luminati

(Aug-17)

NOAH advises Promofarma on its sale to Zur Rose

(Jul-18)

(Nov-19)

(Dec-19)

(Jul-19)

NOAH advises Au10tix shareholders on the $60m investment at a $260m valuation led by TPG

NOAH Connect App v1: Bringing the Famous Networking Online

May-16

NOAH advises Oakley Capital on its partial sale of Parship to Pro7

NOAH advises Käuferportal / shareholders in the sale to ProSiebenSat.1 and General Atlantic

NOAH advises Silver Lake on its investment in Flixbus

(Sep-16)

(Oct-16)

(Dec-16)

2008 2009 2010 2011 2012 2013 2014 2015 2018 2019 20202016 2017

Uni

que

Note: Unique speakers, attendees and investors are cumulative across years.

Eric Schmidt on NOAH StageNOAH 2015

Dara Khosrowshahi & Al Gore on NOAH Stage

NOAH 2018

10 Years Growth Story

Attendees

• 6,100 attendees in ’19• 75%+ senior decision makers• 1,700+ attendees from top investors in ’19• Over 25 countries represented in ’19

44% Internet

Executives

20% Investors

17% Service Providers

14% Corporate Executives

5% Other

431 588 1.085 1.345 1.515 1.555

3.887 4.196 4.549 5.0796.100

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

3

Companies

By

Cat

egor

y

By

Geo

grap

hy

44% Germany

13% UK6% Israel5% USA

4% Switzerland

2% Spain

2% Poland

24% Other

2019

By

Geo

grap

hy 31% Germany

20% Israel

16% UK

6% US

6% Spain

21% Other

• 1,250+ speakers in ’19 (2,500 since started)• 72 or 50% of digital European unicorns on

stage since ‘16 more than any other event• 52% of top 100 M&A deals (EV €51bn) • 670 on startup stage raising >$4bn combined

• 20,000 unique attendees to date• On average, 16 meetings

set up with NOAH Connect(our networking app)

Notes: 2015 - NOAH Berlin added.2019 - new venues for NOAH Tel Aviv and NOAH Berlin.

The #1 Platform the European Growth Capital Ecosystem

Examples

The convenient tool to explore, initiate and benefit from your growth capital network

With the mission to support European entrepreneurs in all sectors from Series A onwards

5

A B2B Platform From and For an Industry

Companies 550+

Investors 200+

Corporates 50+

Solution Providers 60+

• Growth Capital Networking Powered by Data and SaaS • No More Wasted Meetings• Tool for the Top 5% Professionals of 10 Growing Sectors

Company Presentations

Data Room for Presentations and Zoom Integrations

Industry PeeringWith 50 Unique Tags

Connectivity:Reliable, Trusted Way

to Reach Out and Keep in Touch

6

One Click Access to Market Leaders

Your Digital Footprint in the Growth Capital Industry

Peer-to-Peer Networking

7

Strategic NetworkBuilding

forFounders

Leading Angel Investors & Experts Solution Providers

Fam

ily O

ffice

sSo

vere

ign

Wea

lth F

unds

EU

& U

S StrategicA

sian Strategic

Flick Family Office

VC Investors Growth Investors Buyout Investors

Germany 15

UK 13Israel 14

Netherlands 12 Russia 8

France 6

Italy 5Poland 4

Spain 4

Switzerland 5

Sweden 4

Turkey 2

Greece 2

Our Business Networking SaaS Solution Reaches Far: Launch Partners

TargetedEngagement

8

Deep / Proprietary Content

CurationPre-Selection

• Trusted platform

• Selection of the relevant market leaders by NOAH

• Peer grouping

• Logic with 50 NOAH tags

• 10 sustainability tags

• 1,000 proprietary company and investor PDF presentations (user uploaded)

• Easy to access and up to date

• Videos

• Data room (to come Q4)

• Access to presentations of public companies

• NOAH tagged market research aggregation

• Market sizing

• Valuation data

• Focus on results and meeting request acceptance

• Response and response time KPIs we most care about

• Click to zoom (to come Q4)

• Messaging (to come Q4)

• Comfortable low tech SaaS platform

• Always-on tracking tool

• 600 companies arranged by NOAH segment tagging logic

• NOAH to add on average 10 new companies per week to the database

• Investment professionals are grouped by segment coverage allowing a targeted approach to the right person of a top investor brand

• Account admin support to manage all details of your organisations, representation on NOAH Digital

High Value to an Exclusive High Quality User Group

B2B Software & Services (141)

9

• Sustainability• Entrepreneurship• Female Empowerment• Focus on Europe• SMB Support• Believe in data and science

Mission

• Digital footprint• PDF Database• Grow your business network• Dashboard SaaS convenience• Peer to peer approach (credibility)• Responses (Certainty)• Document management• Connectivity• Community

Customer Segments

Key Product

A Platform for the Growth Capital Industry

Companies

Corporates

Solution Providers

• Start-up• Scale up

• Institutional• Family Offices• Corporate VC• Debt • Sovereign wealth• Sustainability

Investors

Sustainability (63)Consumer Software & Services (42)

Industrial Digitisation (39)

FinTech & InsurTech (115)

EduTech (18)

Revolutionary Consumer Products (17)

Mobility & Travel of the Future (63)

Digital Health (42)

Ecommerce, Marketplaces& Classifieds (59)

Alternative Energy

Climate Change & Carbon Neutrality

Advertising

Cloud & Hosting Services Analytics

Fitness & Wellness HealthcareEducation

Direct-to-Consumer

Autonomous & Electric Driving

Mobility Navigation & Parking

Public Transport Shipping & Logistics

Travel

Communications & Collaboration

Cybersecurity & Privacy

Developer Tools

Enterprise Software

Printing

Loyalty Programs

Market Research

PropTech & Real Estate

Accounting Banking

Blockchain & Cryptocurrencies

Insurance

Investing & Trading

Lending - Commercial Payments

Lending - Personal

AgTech

Construction

Energy

FoodTech

Industrial Hardware

Robotics & Drones

Telecommunications

Recruitment & HR Tech

Sales Automation

Classifieds

Ecommerce - Fashion & Home

Ecommerce - Horizontal

Ecommerce - Vertical

Food Delivery Lead Generation

Marketplaces Online Groceries

Apps Consumer Software

Gaming

Home Automation Music

Online Content

Social Media / Networking

TV & Video

VR / AR

Eco-Friendly Cities & Transportation

Ethical Consumption & Production

Fair Finance

Healthcare Innovations

Politics and Public Sector Innovations

Sustainable Food & Water

Coverage of 10 Sectors Divided Into 66 Tags

10

How Does It Work?

InvestorsResearch private

companies

Your Dashboard

ofConnections

DocumentsProfile

CompaniesResearch investors

Corporates Solution Providers

11

For Companies

Select your company’s capital needs to be connected to the most relevant investors

Complete your profile and share additional information such as your company presentation to secure funding from investors

We help you unlock the potential of powerful connections to build your relevant investor network

12

Define your investment criteria to discover promising companies matching your needs

Access to relevant startups and exclusive information about private company and team details

Continuously track companies of interest and connect with talented entrepreneurs

For Investors

13

Management tool to organise meeting requests generated by NOAH Digital

Supported by WhatsApp messages directly from NOAH to remind users of unanswered requests

Links to mail, chat and Zoom

Your Dashboard

14

Our Offering

• Premium launch partners receive special prominence such as:

• Company logos

• “Brought to you by XY”

• Banners

• Special company/investor highlighting on site

• Early and Exclusive access to newly listed companies

• Premium partners can be investors, corporates & solution providers

Premium PartnersInvestors

• Firm wide annual contract

• Ability to send unlimited reach outs

• Prime access to new NOAH Digital company editions (3 weeks later for other)

• No user limit by company

• Automatic routing of meeting requests to suitable professional through NOAH vertical tagging

• Back-office admin access

• Present Partner opportunity

Companies

• Companies curated by NOAH

• Vetted and approved companies must provide up-to-date company presentations (PDF, Videos, etc.)

• Free participation for companies

Hot Growth Companies at NOAH

15

Fintech & Insurtech

Key Company Activities (NOAH Tags)

• Challenger Bank• Card Payments• Payments

• Investment Platform• Insurance• Crypto/Blockchain

• Personal Loans• Business Loans• Money Transfer

Ecommerce, Marketplaces &

Classifieds

• Deliveries• Vertical Ecommerce• Online Groceries

• Fashion Ecommerce• Food Delivery• PropTech

• Food Waste & Processing

Mobility & Travel

• Autonomous Vehicles• Mobility• Travel

• Scooters• Vacation Rentals• Clean Energy

• Vertical Ecommerce• Horizontal SaaS• Insurance

B2B Software & Services

• SaaS (Vertical/Horizontal)• Marketing Agency• Recruitment

• Social• Marketplace• Decision Support Data

• Market Research• Content

Consumer Software

& Services

• Social Networking & Dating

• Music & TV

• Gaming• Sports• Online Content

• Content

Revolutionary Consumer Products

• Direct-to-consumer products

• Fashion & Accessories

• Home Decor• Sporting Goods• Baby Products

• Food & Beverage

Industrial Digitisation

• IoT• PropTech• Clean energy

• SpaceTech• Sustainable Food &

Water

• Recycling & Waste Management

Digital Health• Medical cannabis• Fitness apps• Telehealth

• Patient-doctor marketplaces

• Self-care technology

• AI & robotics in healthcare

EduTech• Learning Apps• VR & AR in Education

• Teacher-Student Marketplaces

• Digital Classroom Tools

Segment Past Speakers

197

210

147

345

157

30

56

48

26

1,250 Companies in the NOAH EcosystemNOAH is a horizontal growth platform with vertical depth for Europe’s leading executives

1,3 2,4 5,0 4,610,7 8,7

11,8

9,011,4

17,9 17,0

21,3

24,3

32,4

-

10

20

30

40

50

2013 2014 2015 2016 2017 2018 2019

16

NOAH Supports the Digital European Ecosystem Total Capital Raised by NOAH Vertical

Capital Raised by NOAH Speakers

Total Capital Raised in Europe

Capital Raised (€bn)

33%

25%

14%

14%

6%4% 2%1% 1%

FinTech & InsurTech

Ecommerce, Marketplaces & Classifieds

B2B Software & Services

Mobility & Travel of the Future

Consumer Software & Services

Industrial Digitalisation

Digital Health

EduTech

Revolutionary Consumer Products

33%

25%

14%

14%

6%

4%

2%

1%

1%

272 873

332 1,065

460 1,435

574 1,842

703 2,166

872 2,620

1,144 2,977

Unique accumulated speakers / investment funds at NOAH

67

Number of Speaker (Main & Startup Stage)

#

85246 321

388466

763

NOAH is the Breeding Ground for Unicorns

17

Capital Raised (€bn)

24,8

10,2

18,5

10,6

4,7 1,6 3,4 0,3 0,6

35,9

27,2 25,4

18,8

11,3

5,3 3,6

1,5 1,5

Fintech &Insurtech

B2B Software &Services

Ecommerce,Marketplaces &

Classifieds

Mobility &Travel of the

Future

ConsumerSoftware &Services

IndustrialDigitisation

Digital Health RevolutionaryConsumerProducts

EduTech

Capital Raised by 1,200 NOAH Speakers

Total Market Capital Raised

69%

37%

73%

57%

42%30%

92%20% 40%

57% Average NOAH Vertical Market Share of Raised Capital in Sector

NOAH is Covering all Growth Verticals

NOAH Supports the whole Ecosystem

18

Company NOAH Tag First on

Stage# on

StageTotal

Capital Raised

Key Investors

Consumer Services 2018 3 491 General Atlantic, ProSiebenSat.1

Insurance 2018 2 429 SoftBank, Aleph, Sequoia, General Catalyst

Streaming 2015 2 428 Access Industries, IdinvestPartners

Mobility 2015 7 400 Accel, Index, Insight

Payments 2013 4 379 Bain Capital, Goldman Sachs

Lending Platform 2017 2 376 Index, Accel, Union Square Ventures

Challenger Bank 2018 1 352 Y Combinator, Orange Digital Ventures

Food Delivery 2015 2 333 Rocket Internet, Insight Venture Partners

Food Delivery 2018 1 309 Lakestar, Rakuten, Eurazeo

Healthcare 2013 1 287 HSBC

Healthcare 2016 2 235 General Atlantic, Eurazeo

Challenger Bank 2017 3 252 Merian Global

FinTech 2011 6 197 CommerzVentures, Spark Capital, Cubit

FinTech 2017 3 200 Goldman Sachs, PayPal Ventures, Index

Travel 2012 1 171 Sequoia Capital, SEP

SaaS 2019 1 205 Apax Digital, Summit Partners

Company Builder 2016 4 154 IONIQ

IoT 2016 2 277 Khazanah Nasional

Insurance 2018 5 275 Mubadala, Horizons, Target Global

SaaS 2018 1 202 Insight Venture Partners, Vmware

NOAH is the Breeding Ground for Unicorns

Company NOAH Tag First on

Stage

# on Stage

Total Capital Raised

Key Investors

Food Delivery 2016 5 2,270 Rocket Internet, Holtzbrinck, Point Nine

Company Builder 2013 6 1,838 Kinnevik, Access Industries

Lending Platform 2015 6 1,815 Partech, Index, Union Square Ventures

Streaming 2009 1 1,770 Tencent, Baillie Gifford, TPG, Northzone

Food Delivery 2015 2 1,365 Amazon, Bridgepoint, DST Global

Marketplace 2014 1 1,219 Kinnevik, Naspers, Accel, Northzone

Challenger Bank 2020 2 1,131 Lakestar, DST Global, Index Ventures

Lending Platform 2018 1 1,126 Index Ventures

Marketplace 2015 7 1,100 SoftBank, G Squared, Target Global

Payments 2012 4 920 BlackRock, HMI Capital

Payments 2019 1 900 Brockhaus Private Equity

Food Delivery 2017 1 766 Delivery Hero

Mobility 2016 6 727 Kreos Capital, Access Industries, Vostok Venture

Challenger Bank 2014 2 685 Vitruvian Partners, JP Morgan

Mobility 2017 1 683 Rakuten, Didi Chuxing

Lending Platform 2017 2 677 HSBC, Atomico

Ecommerce 2017 2 626 JD.com, Index Ventures

Challenger Bank 2015 8 610 Insight Partners, Allianz X, Tencent, Horizons

Travel 2016 5 585 Battery Ventures, KKR, Softbank, Highland

Ecommerce 2015 1 512 Kinnevik, Rocket Internet

Buyout Historic Attendees

Hellman & Friedman (2009) 86

EQT Partners (2009) 84

KKR (2009) 80

Macquarie Capital (2009) 67

Permira (2009) 63

TA Associates (2009) 47

Oakley Capital (2012) 37

TPG Capital (2009) 34

MCI Capital (2010) 33

Advent International (2010) 29

Providence Equity (2009) 24

HgCapital (2009) 23

Apax (2009) 23

Blackstone (2011) 22

Hedosophia (2014) 17

Cinven (2009) 14

Bain Capital (2012) 13

Triton (2014) 12

Capvis (2016) 10

GENUI (2016) 7

Baillie Gifford (2015) 5

Investcorp (2009) 5

FSN Capital Partners (2009) 3

Horizon Capital (2016) 3

Ardian (2017) 2

Venture Capital Historic Attendees

Lakestar (2009) 109Holtzbrinck Ventures (2009) 95Index Ventures (2009) 79Accel Partners (2009) 65Rocket Internet (2010) 56Acton Capital (2009) 52Partech Ventures (2012) 48Atlantic Labs (2010) 44btov Partners (2011) 43Eight Roads (2009) 40e.ventures (2009) 38RTP Global (2012) 33Project A Ventures (2009) 32iLab Ventures (2011) 32FinLeap (2011) 31Earlybird (2010) 30SpeedInvest (2012) 30Northzone (2011) 30Catalonia Trade & Inv. (2016) 28Piton Capital (2009) 26Atomico (2009) 26Rheingau Founders (2011) 2610x.Group (2009) 25DN Capital (2009) 23Frog Capital (2009) 21Cherry Ventures (2011) 18Creathor Ventures (2012) 15Mangrove Capital (2011) 14Felix Capital (2015) 11Mubadala (2018) 7

19Note: First time at NOAH and total attendees over the last 10 years.

Growth Capital Historic Attendees

Target Global (2009) 70

Vitruvian Partners (2009) 68

General Atlantic (2009) 57

NGP Capital (2012) 42

Summit Partners (2009) 36

Insight Venture Partners (2011) 35

TCV (2010) 35

LetterOne Technology (2010) 27

HPE Growth Capital (2012) 26

Spectrum Equity (2010) 25

GR Capital (2009) 25

Verdane (2017) 24

Scottish Equity Partners (2012) 23

EMK Capital (2010) 18

Great Hill Partners (2009) 17

DST Global (2009) 16

Endeit (2010) 15

Temasek Holdings (2011) 13

Vulcan Capital (2009) 12

Stripes Group (2012) 10

SoftBank Capital (2018) 9

BlackFin Capital (2014) 9

CapitalD (2017) 8

Vostok New Ventures (2014) 3

Top Tier Capital Partners (2018) 2

Family Offices Historic Attendees

Maryland (2010) 33

H14 (2009) 22

Valerian C Partners (2015) 13

Armada Investment (2013) 11

ICONIQ Capital (2012) 11

Reimann Investors (2017) 10

Bregal (2010) 7

DebtSilicon Valley Bank (2010) 25

Davidson Growth Debt (2013) 16

Harbert Management (2014) 14

Kreos Capital (2013) 14

Columbia Lake Partners (2014) 13

Global Growth Capital (2017) 13

Deutsche Handelsbank (2017) 10

Corporate VCsBCG Digital Ventures (2014) 70

Schibsted Growth (2011) 57

SevenVentures (2012) 54

Axel Spr. Digital Vent. (2010) 37

Deutsche Börse V Netw (2016) 30

Tengelmann Ventures (2010) 26

Lufthansa Inno. Hub (2015) 20

NOAH’s Unique Investor NetworkNOAH provides access to the most powerful investors in the world

20

Alternative Energy

Healthcare Innovation

Climate Change and Carbon Neutral

Sustainable Food and Water

Eco-friendly Transportation

Education

ChangemakersSelected sustainable companies on NOAH Digital – investments which will change the World

21

August 2017

Financial Advisor toEMK Capital

by

Acquisition of a Majority Stake in

at a valuation of $200m

December 2016

Financial Advisor to Silver Lake

by

Investment in

October 2016

Exclusive Financial Advisor to KäuferPortal and its Shareholders

by

Acquisition of a Majority Stake in

84% Ownership

September 2016

Financial Advisor to Oakley Capital

by

Acquisition of a Majority Stake in

at a valuation of €300m

September 2015

Exclusive Financial Advisor to Drushim and its Shareholders

by

Sale of 70% stake in

December 2014

Exclusive Financial Advisor to Fotolia and the Selling Shareholders

for $800m to

Sale of 100% of

October 2014

Exclusive Financial Advisor to Trovit and its Shareholders

for €80m to

Sale of 100% of

September 2014

Exclusive Financial Advisor to facile.it and its Shareholders

to

Sale of controlling stake in

August 2014

Advisor to the Selling Shareholders

to

Sale of

May 2014

Exclusive Financial Advisor to Yad2 and its Shareholders

sold 100% of

for $228m to JV between

from

July 2018Sale of 100% in

September 2018Sale of 100% in

10Bis

for €135m to

Financial Advisor to 10bis and its shareholders

to

Exclusive Financial Advisor to PromoFarma and its shareholders

July 2019September 2019

at a valuation of $260m by

$60m Investment in

Financial Advisor to AU10TIX and its shareholders

$55m First Closing of Series C

led by

Financial Advisor to Volocopter

Acquisition of a 79% stake in

by

at a valuation of $3bn

Financial Advisor to Magic Lab

May 2020

NOAH Provides Corporate Finance Services to the Digital Sector in Europe

22

NOAH Banking Team: Market Check is Our Most Popular Product

• 3-page company profile

• 25-page presentation

• Best industry pages

• Excel business model

• Data room support

• Top 10 answers to key issues

NOAH prepares Materials

• Deep knowledge about investment criteria

• Deal / sector preferences

• Senior partner access

• NOAH gets real feedback

• We work with the key contactslong term

• Investors know that NOAH works on quality deals only

• Proprietary deal situations command higher valuations

• Communicate expected deal terms

• Decide on max 4 weeks DD phase (exclusivity)

• Only start process with minimum 3 parties

• Data room opens

• Fast track best bidder

• Strict timeline

22 Years Digital SectorInvestment Banking

Strong Relationships based on trust

400 Investors200 Corporates

Bulge BracketIBD Know How

Maximise Price(also supported by creative structure)

Success Fee(1-3% only)

NOAH Investor Relationships Negotiating Non-Binding Offers Due Diligence and Closing

1 2 3 4

NOAH finds the ones who fitWe know most Partners for years

Trust

Ensuring a smooth transaction with one fundraising product on great terms: “Keep Privacy, Get Transparency”