CUPFLICK PTY LTD

Leading marketing technology

platform that enables independent

specialty coffee café owners to solve

their customer acquisition and

retention issue through cashless pre-

ordering technology and measured

marketing activities.

WHAT IS CUPFLICK?

CUPFLICK PTY LTD

The biggest challenge facing

small business owners is

their limited financial and

time resources to market

their business

WHY CUPFLICK?

CUPFLICK PTY LTD

More Coffee shops

PROBLEMS – CAFÉ OWNER

CUPFLICK PTY LTD

MARKET

SATURATION

Customers spending less

ECONOMIC

DOWNTURN

Financial & Skill

LACK OF

RESOURCE

1 2 3

Competing with big

franchises

COMPETITORS

4

High cost to associating with

known brand for increasing

perceived quality

ASSOCIATING Cost

5

$5.3 Billion dollar industry in Australia alone

TARGET MARKET

CUPFLICK PTY LTD

Café & Coffee industry

BIG MARKET

7-8% annual growth

GROWING

INDUSTRY

One of the highest transacted product in the consumer space

TRANSACTED

PRODUCT

CUPFLICK PTY LTD

Independently owned cafés

3 – 5 employees

Turnover between $0.5 – 2 million per annum

No marketing budget

CAFÉS OWNERS

Prefer high-quality coffee

Inner city dwellers to workers

Wants to save time & money

Enjoys convenience

Age group between 23 - 53

CONSUMER

They are providing software as a service to:

• Improve business efficiencies

• Improve customer retention

How are competitors solving it?

CUPFLICK PTY LTD

However, they do not address the fundamental problems:

• Lack of financial or execution resources (to utilize software and increase new users)

• Awareness for individual shops (awareness is done on SaaS level)

• Brand dilution due to association (lunch bar, franchise etc.)

• Capacity is different with every shop (tailor to shop throughput)

• Marketing resources – Planning, creating

executing & funding campaign

• Pre-ordering technology – improve business

efficiency and customer satisfaction.

• Customer acquisition and retention data and

analytics

• Increase brand equity – Handpicked and

awareness.

SOLUTION – CUPFLICK

CUPFLICK PTY LTD

TECHNOLOGY & E-WALLET

CUPFLICK PTY LTD

Pre-ordering functionality built into

the app

Wait-time and expectation

management

E-wallet system with API integration

POS integration for streamline

operation flow.

Marketing

CUPFLICK PTY LTD

Cupflick Funded Activities

ACQUISITION RETENTION & UTILIZATION ENGAGEMENT

Cupflick Campaign Quarterly Charity

Campaign Tailored Shop

campaign

Monthly Top-up Bonus

Upsell Refer a friend

campaign Monthly Specials

Social Media EDM Competition &

Giveaway

Marketing Campaigns

CUPFLICK PTY LTD

TOP-DUP DONUT

Great exposure (20+ bloggers and influencers, magazines, Urbanlist)

Raised $1,000 for Manna charity within 2 days

Marketing Campaigns

CUPFLICK PTY LTD

LOUVE BREAST CANCER

Increased daily app use to 200 per day for 5 days.

Raised $1,400 during the campaign for breast cancer

20% new customers

Marketing Campaigns

CUPFLICK PTY LTD

LITTLE MATCHA GIRL –

1 YEAR ANNIVERSARY

120 per day utilization Attract 25-30% new users during

the campaign period.

CUPFLICK PTY LTD

Sign-up bonus

2

Value – Coffee Drinkers (End user)

Exclusive discount on

coffee

Exclusive promotion

Good Quality coffee

Refer a friend & get free

coffee

Monthly campaign

Monthly Top-up Bonus

Pre-ordering and saving

time

Cashless & convenient

BUSINESS MODEL

CUPFLICK PTY LTD

ONE TIME: Top-up | Corporate| Sponsors Advertising

RECURRING: Monthly Saas | Monthly Marketing Fees

12 MONTHS

REVENUE

INVESTMENT

PARTNER GROWTH

• Qualifying partner

• Acquisition

• On boarding

Variable Operating Expenses

CUSTOMER ACQUISITION

• Quarterly Charity

• Cupflick Campaign

• Individual Shop campaign

• Refer a friend campaign

• Sign-up Bonus

RETENTION ENGAGEMENT

• Social media & influencer

engagement

• First Tuesday of every

month Top-up Bonus

(cashflow)

Fix Operating Cost

Traction Since August

CUPFLICK PTY LTD

48 – 68% conversion rate from sign-up to top-up

Traction Since August

CUPFLICK PTY LTD

> 4,000registered users

Traction Since August

CUPFLICK PTY LTD

Able to achieve 10% penetration with café that adopted pre-ordering

CUPFLICK PTY LTD

E-WALLET

WHERE’S THE BLUE SKY?

White-labling

CUPFLICK PTY LTD

WORKING WITH PRESOTEA TO WHITE LABLE

Technology, preorder, POS integration

Marketing & Social media

CUPFLICK PTY LTD

For the next 6 – 12 months, we need to proof the model further and we will be doing the following:

1. Create a sales team and grow our partner base from 23 to 602. Strengthen brand and marketing3. Point of sales integration4. White-labelling tech and marketing for Presotea and

successfully launch it5. E-Wallet API creation and integrating with 3rd party app6. Ensuring all 3 business unit is ready to scale

nationally/internationally

Future plan

CUPFLICK PTY LTD

Founding partners & Advisors

JONATHAN LIM Founder

SEAN SHWE Business advisor & Early investor

MD of Moonlake Investment

BONNIE LINBusiness advisor and

Mentor

CUPFLICK PTY LTD

Executives Team

JONATHAN LIM Founder

RODNEY FLETCHER CTO who owns a

development/IT business

LAURA DEWCMO Ex-Yelp Director of Marketing Asia Pacific

SACHEE PERERA Partner channel Manager,

UberEats Channel manager for Perth

CUPFLICK PTY LTD

Dream Team

SKYE HARRIS System and App developer

KRISTINA ORAKUI/UX & Graphic Designer

VINNIE NUGENTPartner recruitment and

photographer

JUMPCLIMB Outsourced digital marketing

ANTOINE NGUYENIntern – App improvement

Cameron WongEvent activation

Top 12 Partners

CUPFLICK PTY LTD