Culture WarringtonBusiness Plan2013-2016

• Pyramid & Parr Hall • Warrington Museum & Art Gallery •

Contents1) Executive Summary...page 3

2) Background & Context...page 3

3) Our Vision...page 4

4) Our Mission...page 4

5) Our Values...page 4

6)6) Our Aims...page 4

7) Key Organisational Objectives...page 5

8) Culture Warrington Programming Policy...pages 5 & 6

9) Marketing & Audience Development...page 6 & 7

10) Finances...pages 7 & 8

11)11) Performance Information...page 9

12) Business Growth & Improvement Areas...pages 9, 10 & 11

13) Resources - Human & Physical...page 12

14) Fundraising...page 13

15) Equality...page 13

16) Corporate Social Responsibility...page 14

1) Executive SummaryCulture Warrington has successfully completed its Culture Warrington has successfully completed its transitional year moving to an independent cultural charity delivering arts, heritage and events in Warrington and the Cheshire sub region. It has achieved its financial and participation targets and successfully launched itself as a new organisation participating fully in life of the town. This has resulted in;This has resulted in;

• Culture Warrington being seen as a key cultural player in the North West• An increase in people engaging in cultural experiences• Improvements to the health and well-being of the town• A strong sense of community pride• Warrington being recognised as cultural destination• The re-emergence of Warrington’s Cultural Quarter and an increased vibrancy of the town centre.

Culture Warrington has worked with the Board Culture Warrington has worked with the Board and the employees to create a new Vision, Mission and Values for the organisation that will be rolled out during 2013. The key priorities will be to ensure that the organisation is fit for purpose, to grow the cultural offer in Warrington and to build a firm basis for the long term future of the organisation.organisation.

2) Background & ContextCulture Warrington was formed in May 2012 as the lead organisation to deliver Arts, Heritage and Events in Warrington, and encompasses three venues, Pyramid & Parr Hall, and Warrington Museum & Art Gallery. As well as operating these venues Culture Warrington programmes a range of events and festivals such as, the Warrington Contemporary Arts Festival which has just enjoyed Contemporary Arts Festival which has just enjoyed a very successful second year; the Warrington Music Festival, and Christmas activities to name a few. Culture Warrington’s independent status, along with gaining Charitable Status, offers a significant opportunity to develop awareness of and engagement in culture locally; and to drive visitor numbers locally, regionally and nationally visitor numbers locally, regionally and nationally with increased credibility and profile for culture in Warrington.

Situated in the heart of Warrington's CulturalQuarter, Pyramid & Parr Hall are two of the North

West's leading arts and entertainment venues for music, comedy, dance, drama and much more. Pyramid & Parr Hall delivers a wide range of arts and cultural events and community activities, offering a successful programme with something for everyone. As a smaller and more flexible venue, Pyramid forms an integrated cultural offer with Parr Hall, hosting performances, conferences, with Parr Hall, hosting performances, conferences, workshops and meetings, weddings, exhibitions, community events and offers classes in a range of art forms. Parr Hall has been the main cultural venue for the town since it opened in 1895, and it is a much loved and well known venue. Pyramid & Parr Hall remains a strong brand regionally, but it is recognised that even after ten years since it is recognised that even after ten years since Pyramid opened, there remains a lack of public knowledge the building itself and the arts and culture activities offered at the venue.

Warrington Museum & Art Gallery has stood in its current location on Bold Street for over 157 years, but is repeatedly referred to as a ‘hidden gem’ reflecting its low profile. With a £700,000 Heritage Lottery Fund grant secured to develop the Museum as the ‘People’s Museum’ it was envisaged by the Museum’s Victorian founders – there is much opportunity to utilise this there is much opportunity to utilise this redevelopment to significantly raise awareness of the Museum and drive an increase in visitor numbers from local, regional and national audiences. This opportunity is within the wider context of the regional heritage market, where three North West Museums rank in the top three positions of all the free tourist attractions in the positions of all the free tourist attractions in the North West (Visit Britain) - demonstrating the market for heritage audiences and those seeking free family attractions.

In summary, Culture Warrington will play a leading role in igniting people’s passion for culture, and in positioning Warrington as a thriving centre of cultural excellence; crucially with a varied programme of high quality and enjoyable arts, heritage and events and with a culture, entertainment, and a learning opportunity for all.

3

3) Our VisionPeople’s passion for the arts and culture is ignited and sustained by experiencing our thriving and acknowledged centres of excellence and activities.

4) Our MissionCulture Warrington aims to provide varied, Culture Warrington aims to provide varied, enjoyable, high quality arts, heritage and events enabling the best possible customer experiences.

5) Our ValuesInclusiveWe offer activities that engage with individuals, We offer activities that engage with individuals, groups and communities within our operating constraints. We aim not to create and to proactively remove barriers that limit people’s experience of our activities.

CreativityWe find ingenious solutions that meet the needs of We find ingenious solutions that meet the needs of our customers and promote excellent art, heritage and cultural activities and encourage everyone to develop their potential.

Customer FocusOur customers include our colleagues, suppliers, Our customers include our colleagues, suppliers, partners, visitors, participants, audience and paying customers. We will proactively engage in delivering the Customer Charter and contributetowards the achievement and maintenance of

6) Our Aims 1 To increase participation by providing arts, heritage and events at Culture Warrington venues.

2 To improve well-being by engaging with identified target groups using arts, heritage and culture.

3 To grow local talent, tell the story of the town and improve skills by providing arts, heritage and cultural learning opportunities.

4 To offer talent development in the arts by providing people with showcase and development opportunities to artists, schools and community groups.

5 To raise the profile of the organisation and to increase participation by effectively marketing and promoting the work of Culture Warrington.

6 To run an efficient, effective and resilient organisation by managing • Resources • Finance • Sustainability

customer service excellence accreditation for the organisation.

ProfessionalWe act in an appropriate manner that meets We act in an appropriate manner that meets company standards. We represent the company in a positive way and adhere to company policies; being respectful to all customers. We are the face and voice of Culture Warrington and we conduct ourselves appropriately.

We have the skills and knowledge to perform in We have the skills and knowledge to perform in our roles to the best of our ability. We have a commitment to personal development and a willingness to learn.

QualityWe provide the best possible experience and We provide the best possible experience and product. We seek internal and external verification that we are providing quality through customer feedback and quality standard awards.

- ‘Experience’ – for example, sound, lighting, environment, orientation etc.- ‘Product’ – for example attracting ‘big name’ artists / offering high standards of arts provision and collections etc.

ExcellenceEverything we do is to the best of our ability to Everything we do is to the best of our ability to meet business standards. We strive to continually improve the service to maintain excellence via knowledge, skills, and responsibilities to customers. We endeavour to know what excellence is now.

4

8) Culture Warrington Programming PolicyThe Programming Policy of Culture Warrington delivers against our vision and values, and meets the requirements of our funding bodies and charitable aims.

Our aim is to provide and deliver a quality and Our aim is to provide and deliver a quality and diverse arts, heritage and events programme, so that customers can participate, experience and enjoy a wide range of cultural events and activities enhancing the cultural life of the town and region, and attracting national and international interest.

We are ambitious and inspire customers to We are ambitious and inspire customers to engage in culture, arts, heritage and entertainment, and we encourage hire of the venues to enhance our own cultural programme in the delivery of our aims.

High QualityCulture Warrington aspires to excellence in all we Culture Warrington aspires to excellence in all we do, through diversity and innovation in our programme. We work collaboratively with partners to develop the arts over the long term as we believe there is more we can do together to nurture and celebrate talented artists.

Culture Warrington promotes the work of contemporary artists and craftspeople based in the area or with a national reputation, through one person exhibitions, a regional open exhibition, commissions, residencies and throughout the annual Contemporary Arts Festival.

Socially InclusiveCulture Warrington offers customers a socially Culture Warrington offers customers a socially inclusive programme which is stimulating, informative, challenging and enjoyable. Charging policies are set to ensure maximum participation.

Flexible Response to CustomersCulture Warrington is flexible in its response by Culture Warrington is flexible in its response by listening and engaging with the public and our customers, and ensuring that we reach not only the mainstream audience but also minority audiences, from the borough and beyond.

Responding to Policies and InitiativesCulture Warrington responds to local, regional Culture Warrington responds to local, regional and national policies and initiatives that promote cultural and scientific understanding. This reinforces our position as a major organisation for high quality arts, performance, exhibitions, heritage and special events.

7) Key Organisational Objectives 1 Play an active role in strengthening the arts and heritage offer and cultural sector of the town.

2 Deliver programmes and events linked to local need in order to improve the well-being of the town.

3 Provide an integrated exhibitions programme using all venues.

4 Identify and implement a range of new business opportunities to increase income.

5 Deliver three enhanced cultural events with the town centre business partnership per year.

6 Improve the customers experience by providing an enhanced catering offer.

7 Expand the use of all Culture Warrington venues to increase participation, particularly those groups with low engagement currently and to increase income streams.

8 Increase knowledge and understanding within the organisation to ensure Culture Warrington is commissioning ready.

9 Restructure and skill the workforce to ensure Culture Warrington is fit for purpose to meet its new objectives.

10 Promote the Culture Warrington brand locally and across the region to enhance reputation.

5

Optimise ResourcesCulture Warrington optimises the resources we have and fully exploits the income potential of the programme and any secondary spend opportunities that arise.

Enriching People’s LivesCulture Warrington develops, offers and Culture Warrington develops, offers and advocates high quality arts and cultural experiences that enrich people's lives. This is done by promoting the opportunity to learn skills in the arts, heritage and culture and challenging perceived boundaries between particular disciplines, subjects and periods by adopting multi-disciplinary approaches.multi-disciplinary approaches.

9) Marketing & Audience DevelopmentCulture Warrington commissioned a piece of work to establish a Marketing and Audience Development Strategy. The main findings are summarised below.

Culture Warrington has developed a logo and strap line, and was publically launched in October 2012. Culture Warrington has developed a logo and strap line, and was publically launched in October 2012. There is need to develop the profile and perceptions of Culture Warrington and our relationship with LiveWire Warrington, Warrington Borough Council and the Cultural Quarter, and cultural offering, around Palmyra Square and Queens Gardens.

Culture Warrington was also launched against the wider backdrop of the ‘It’s All Going On In Warrington’ Culture Warrington was also launched against the wider backdrop of the ‘It’s All Going On In Warrington’ destination brand developed in 2011, with the vision of linking together all cultural activities, public town centre events, businesses and sporting activities - to develop a stronger tourism brand and visitor economy, and to change perceptions of Warrington regionally and nationally.

There is great opportunity to develop audiences, for example school audiences, across both Pyramid & Parr Hall and Warrington Museum & Art Gallery – with a joint approach under the Culture Warrington brand.

There are opportunities to further engage with specific partners in order to strengthen the cultural offering, There are opportunities to further engage with specific partners in order to strengthen the cultural offering, and 2013 also offers specific opportunities around the Rugby League World Cup.

Arts • Heritage • Events

Targeted Projects Culture Warrington’s programme is devised to Culture Warrington’s programme is devised to appeal to a wide range of existing and potential customers. Specific projects will be targeted at particular audiences that meet local areas of need. These are identified in local policy documents such as the Joint Strategic Needs Assessment and Neighbourhood Area Plans.

Developing AudiencesDeveloping AudiencesCulture Warrington programmes events both Culture Warrington programmes events both inside and outside of the venues with the aim of delivering cultural and community events that reach participants and audiences who may otherwise not engage or come in to contact with arts and heritage, or those that engage with one arts or heritage experience but have not tried any others.others.

6

Strategic Marketing and Audience Development Objectives

• Develop a strong brand for Culture Warrington; synonymous with quality of visitor experience and credibility of cultural offering at Pyramid & Parr Hall, Warrington Museum & Art Gallery and the Cultural Quarter• Clearly position Pyramid & Parr Hall, Warrington Museum & Art Gallery, and Festivals, as part of the Culture Warrington offering and experience; while developing each venue’s individual brand and unique cultural experience• Strengthen relationships with existing audiences, and reach new audiences through building receptiveness to culture in Warrington• Position Warrington as a place of culture, heritage and pride; a Town where people want to live and work, and with a strong sense of place and pride for its residents• Position Culture Warrington as a key part of the overall destination marketing strategy for Warrington, and to increase regional audiences

Full Marketing and Audience Development Plan attached, please see Appendix 1.Full Marketing and Audience Development Plan attached, please see Appendix 1.

10) FinancesCurrent SituationCulture Warrington budgeted turnover for the Culture Warrington budgeted turnover for the financial year 2012/13 is £2.23m. The turnover is achieved by an £1.39m management fee from Warrington Borough Council to meet the requirements in the management agreement and a self-generated £840k from the income streams at Pyramid, Parr Hall and Museum.

Culture Warrington contributed £400k savings to Culture Warrington contributed £400k savings to Warrington Borough Council when transferring to a Charity and was transferred without any reserves or overdraft facility. The organisation currently has restricted but successful income streams and strong cost control processes in place to ensure the financial sustainability in the first year of trading.first year of trading.

The cost controls and success of events has resulted in an expected breakeven position and the opportunity to begin to build a small reserve that is required to strengthen the organisations financial position.

The finance function is shared with LiveWire and provides the financial support for sales ledger, purchase ledger, management accounts and cashflow.

Styles & Co were appointed in September 2012 to Styles & Co were appointed in September 2012 to audit the financial statements on a 3 year contract and there is a 2 year contract in place with Warrington Borough Council for the internal audit service.

Future FinancesThe management fee is fixed a fee for the financial year 2013/14. It is expected due to the economic climate the fee will be reduced in 2014/15.

Through the business growth areas described in Through the business growth areas described in section 11 plans are in place to reduce the reliance on the management fee and increase the variation of income streams available to Culture Warrington. As a charitable organisation Culture Warrington is eligible to apply to a wider variety of funds that are not accessible to a local authority service.authority service.

Managers will be involved in the budget setting process to integrate budgets linked to objectives. This will empower the managers with financial responsibility and develop the budgets into challenging but achievable financial target.

During 2012/13 the finance team that supports both LiveWire and Culture Warrington has increased from three to six and this allows more support and development of the financial systems to ensure better controls, higher quality management information and improved forecasting.

7

Income Growth and EfficienciesCulture Warrington are committed to achieving 1% income growth over the next 3 years. During the Financial Year 2015/16 and the expected opening of an additional catering option we are expecting an additional £10k per annum increase in catering sales.

Culture Warrington will work in partnership with Warrington Borough Council with the Management Fee Culture Warrington will work in partnership with Warrington Borough Council with the Management Fee income to ensure value for money for both organisations. The organisation is expected to achieve 1% efficiency savings over the next 3 years by working with suppliers and procurement specialists.

The corporate objective of £250k reserve will begin to be achieved with the surplus generated over the next three years allowing further financial stability and capital investment opportunities.

Key Financial Figures 2013 - 2016

Culture Warrington 2013/14 2014/15 2015/16

Operating Income

Resaleables (£) 6,020 6,080 6,141 Bar/Catering Income (£) 157,518 159,093 170,684

Events (£) 132,511 133,836 135,174

Tickets (£)Tickets (£) 465,100 469,751 474,449

Education (£) 2,600 2,626 2,652

Grants (£) 50,646 51,512 51,664

Commission (£) 82,810 83,638 84,474

Management Fee (£) 1,352,391 1,352, 391 1,352,391

Total Income (£) 2,249,596 2,272,092 2,294,813

Expenditure

Salaries (£)Salaries (£) -1,032,436 -1,022,122 -1,011,891

Training (£) -2,606 -2,580 -2,554

Travel (£) -9,048 -8,958 -8,868

Utilities (£) -103,745 -102,708 -101,680

Printing & Stationery -8,709 -8,622 -8,536

Telephone & Computer Charges -8,699 -8,612 -8,526

Contracts -282,858 -280,029 -277,229 Equipment Hire & Rental -52,565 -52,039 -51,519

Maintenance -15,253 -15,100 -14,949

Bank Charges & Interest -48,963 -48,473 -47,989

Events/Artists -490,296 -485,393 -480,539

Catering -57,310 -56,737 -56,170

General Expenses -137,108 -135,737 -134,380

Total ExpenditureTotal Expenditure -2,249,596 -2,227,100 -2,204,829

Surplus/(Deficit) 0 44,992 89,9848

11) Performance InformationCulture Warrington will develop and implement robust monitoring and evaluation tools through which performance against the aims and objectives set out in this business plan can be measured. Performance information will include:

•• Customer Profiles• Usage versus Capacity• Financial Indicators• Customer Insight• Service Improvements

This performance information will form the basis of This performance information will form the basis of any business decisions and will allow for comparison between activities and between business units alongside the identification of emergent trends.

In addition to this a corporate health dashboard In addition to this a corporate health dashboard will be created with the purpose of monitoring the overall health of the organisation, this dashboard will include information relating to:

• Staff Profile• Staff Turnover• Sickness & Absence•• Staff Morale• Staff Development• Environment

Culture Warrington is committed to assisting Culture Warrington is committed to assisting Warrington Borough Council and other commissioners to fulfil their statutory performance reporting requirements and will continue to provide partner organisations with Key Performance Information in a timely manner.

12) Business Growth & 12) Business Growth & Improvement AreasVenue DevelopmentWork with Warrington Borough Council and Work with Warrington Borough Council and LiveWire Warrington to make best use of all Culture Warrington venues. Identify potential venues across the town centre to provide new and unique cultural experiences.

Promote Culture Warrington venues for hire more proactively and look specifically at;

•• Weddings• School proms• Networking events

• Specific interest groups• Photo shoot & filming locations

Volunteering & Friends GroupPromote volunteering in the arts and cultural Promote volunteering in the arts and cultural sector to strengthen grass roots community organisations, to develop skills and confidence of local people and to enhance the cultural offer we can provide.

Bar & CateringIncrease the frequency of bar and catered Increase the frequency of bar and catered cultural events. Implement an ‘Invest to Save’ initiative to maximise return on bar sales. To maintain current income levels with a view to growing the business as part of the catering review.

Cleaning ImprovementIntroduce a new more effective cleaning and Introduce a new more effective cleaning and facilities management regime to improve customer experience, cleanliness, thesmooth running of events and ensuringvalue for money. 9

Education & Schools Improvement Develop an integrated education programme across Cultural Warrington for children and adults. Review the charging policy for educational visits.

Increase the number of performances at Culture Increase the number of performances at Culture Warrington venues aimed specifically at school groups and linked to the national curriculum. Develop a bespoke engagement and marketing programme to schools to sell the cultural offer.

Strategic Alliances with PartnersCulture Warrington to establish its ‘added value’ Culture Warrington to establish its ‘added value’ and identify where a mutually beneficial partnership can be set up with formalised arrangements in place. This will enable Culture Warrington to be commissioning ready.

Skills ExchangeDevelop a training and development programme Develop a training and development programme to be offered to cultural and community organisations covering the following;

• Sound and Lighting for Performance• Cultural Event Planning• Event Management• Marketing•• Press and Public Relations• Digital and Social Media• Cultural Fundraising and Bid Writing

PhilanthropyExplore opportunities for philanthropic giving using both traditional and new technology approaches.

Teenage EventsIncreasing participation for young people aged Increasing participation for young people aged 13 – 16 years is a priority for Culture Warrington. Culture Warrington will undertake a comprehensive research project with this age group linked to the Borough’s Children and Young People’s Plan. Deliver targeted programme of events including those delivered in partnership.

MerchandiseMerchandiseInvest to grow the merchandising offer for Culture Warrington. Carry out a review to explore potential items for customers to purchase. Identify points of sale and promote items accordingly.

Green SolutionsCulture Warrington will undertake an assessment Culture Warrington will undertake an assessment of potential energy saving solutions in terms of buildings, resources and contracts. Implement an energy saving campaign with staff and customers.10

Business Growth Area Timeframe Resources Lead (Financial Year)

Venue Development 2013/14 Marketing and Promotion Venue & Events Budget/Time Manager Venue Team Time

Volunteering & Friends 2013/14 HLF Project Team Time Principle MuseumGroupGroup Marketing Team Budget/Time Manager Venue Team Time Arts Development Budget/Time

Bar & Catering 2013/14 - Bar and Catering Supervisor Time Business Development 2014/15 Significant investment may be Manager required

Cleaning 2013/14 Management Budget / Time Cultural Director

Education & SchoolsEducation & Schools 2013/14 Education Team Time Senior ArtsImprovement Arts Development Team Development Exhibitions Team Time Manager Small investment in research and pump priming funds

Skills Exchange 2013/14 - All Teams Time Cultural Director 2014/15 Marketing Budget

PhilanthropyPhilanthropy 2014/15 Business Manager Time Cultural Director Marketing Team Time

Teenage Events 2014/15 Arts Development Team Senior Arts Budget/Time Engagement Exhibitions Team Budget / Manager Time Marketing Team Time

MerchandiseMerchandise 2014/15 Museum Team Time Operations and Marketing Team Time Development Upfront investment needed Manager here

Green Solutions 2015/16 Museum Team Time Operations and Venue Team Time Development Significant investment would Manager be needed here

11

13) Resources - Human & PhysicalCulture Warrington has a core of 28 employees Culture Warrington has a core of 28 employees supplemented by a flexible workforce that is engaged according to need in the delivery of programmes and events. The workforce has a diverse range of expertise in Heritage, Arts Engagement, Event Management, Exhibitions, Marketing, Customer Service and Management. The present structures do not reflect the new The present structures do not reflect the new organisational objectives, and the need has been identified to integrate the component parts of the organisation into a shape that address the implications of the services moving away from the Council and provides the best opportunity for sustained growth. A restructure will take place following the endorsement of the business plan by following the endorsement of the business plan by the Board.

Culture Warrington is committed to the training and development of all staff and an organisational training plan is being developed in line with the Charities aims and values. A new performance review and development scheme will be in place to support the delivery of the business plan and the personal development of all staff. Each member of staff will also have all staff. Each member of staff will also have responsibility for their own personal development.

Culture Warrington will support the Modern Apprentice programme and at will aim to take on at least one apprentice per year.

One of the first decisions made by the Culture Warrington Board was to recognise those trade unions that are appropriate to the nature and needs of the organisation. Consequently the GMB and Unison have approached Culture Warrington for recognition and this has been granted. These are trade unions, which will in the first instance act as representatives of the workforce, and work with as representatives of the workforce, and work with management through a framework of consultation and engagement to take the organisation forward in the development of a relevant new staffing structure, looking at revised working practices and the revision of workforce terms and conditions of employment as appropriate to business need. To ensure that the appropriate to business need. To ensure that the organisation is fit for purpose a comprehensive review of human resources policies will be undertaken during 2013 /2014 and these will also be the subject of consultation with the unions, see Appendix 2.

Culture Warrington is committed to establishing a climate of healthy industrial relations and remains open to approaches for recognition from other appropriate trade unions.

The buildings that Culture Warrington occupies are owned by Warrington Borough Council and are leased for a period of 30 years.

•• Museum• Pyramid• Parr Hall• Tanning Court• The Wharf

The collections for the Museum & Art Gallery are The collections for the Museum & Art Gallery are also owned by Warrington Borough Council and an agreement is in place that details the management of the collections.

Physical items such as computers that have been Physical items such as computers that have been purchased since the charity was set up are owned by Culture Warrington. Items that transferred over to the Trust remain the property of Warrington Borough Council.

A number of items that Culture Warrington A number of items that Culture Warrington manages such as camera equipment are available to hire and policies are in place to guide customers.

12

14) FundraisingA fundraising plan for the organisation will be developed, to align the business growth areas described in section 11 and the strategic priorities outlined in this business plan.

As a charitable organisation Culture Warrington is As a charitable organisation Culture Warrington is eligible to apply to a wide variety of grant making bodies and undertake a range of funding raising activities that are not accessible to a local authority service. Managers with budget responsibilities will be encouraged and supported to pursue a variety of fundraising options, some of which are listed below:which are listed below:

GrantsCulture Warrington is able to apply for a wide variety of grants from a range of funding organisations. Best use will be made of resources during this process and funding opportunities with organisations with similar aims to Culture Warrington will be identified within the above mentioned plan. These grants will be used to contribute towards the achievement of the contribute towards the achievement of the business growth areas and strategic priorities of the organisation.

SponsorshipA variety of sponsorship packages will be developed and will form part of the funding raising strategy. These will vary from sponsorship of a venue or items of equipment to sponsorship of individual events, exhibitions or workshops. Links with local business with an interest in Culture, Arts and Heritage will also form part of the fundraising strategy and can be facilitated fundraising strategy and can be facilitated through existing links with the Arts Council.

Charitable GivingCulture Warrington will develop a process for charitable giving, through which individual benefactors and organisations will be able to make charitable donations to the Charitable Trust.

Contra DealsCulture Warrington will look to build strategic Culture Warrington will look to build strategic alliances with partner organisations working towards similar outcomes. Within this partnership development contra deals will be considered and proposed, these could include sharing resources and equipment, exchange of goods and services of a similar value, sharing of expertise.

All of the above activities will undoubtedly raise All of the above activities will undoubtedly raise

the profile of Culture Warrington, an outcome that adds further value to the fundraising plan.

15) EqualityCulture Warrington has a commitment to equality and diversity, the organisations current policy was adopted by the Board in April 2012 and will be reviewed during 2013.

The organisation places a strong emphasis on The organisation places a strong emphasis on Inclusivity, Accessibility and Customer Focus as reflected in the Values of Culture Warrington. As such an Equity and Diversity work strand will appear within all of the work plans that underpin the Business Plan, examples include, Programming Plan, Marketing Plan and Exhibitions Plan.

Culture Warrington inherited its current Equality Culture Warrington inherited its current Equality Impact Assessment Plan from Warrington Borough Council and the approach used within this plan very much reflects a large public sector organisation with considerably more resource available than Culture Warrington has at present.

A review of the existing plan will take place, A review of the existing plan will take place, taking into consideration:

• An appropriate assessment method• The type of data the organisation is required to collect and report on• The type of data the organisation can utilise for business decision purposes•• The data collection methods currently in place and any new ones that may be needed• Resource implications of any changes.

A new plan will be produced to reflect the requirements of the management agreement, the new organisation structure and the new business plan for the organisation.

13

16) Corporate Social ResponsibilityCulture Warrington recognises its corporate social responsibility within Warrington and will endeavour to reinvest in the local community within which it operates.

Culture Warrington is able to support the arts, heritage and culture in Warrington through embarking upon a program of employer supported volunteering. This would enable employees to be paid to support other local organisations by offering their experience, skills and knowledge for an agreed length of time.

In addition to the above Culture Warrington is able to support a variety of smaller Third Sector In addition to the above Culture Warrington is able to support a variety of smaller Third Sector organisations by offering free or reduced price places on training courses being delivered by the organisation and on which there is spare capacity.

As a charitable trust Culture Warrington is also able to benefit from other organisations Corporate Social Responsibility activity; this may be through charitable giving, sponsorship or embarking upon a skills exchange with an organisation in a position to support some of the identified growth areas of the business.

Culture Warrington actively considers how it can deliver Environmental Corporate Social Responsibility Culture Warrington actively considers how it can deliver Environmental Corporate Social Responsibility within its operational processes and procedures.

14

Notes

15

• Pyramid & Parr Hall • Warrington Museum & Art Gallery •