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CULTURE & SOCIETY Design of Living

CULTURE & SOCIETY Design of Living. LET’S HAVE DANCE! YA&list=RDvK5E_aeBGYA&index=1

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CULTURE & SOCIETYDesign of Living

DIFFERENT OUTFITS

CULTURE & SOCIETYEntire Design of Living

LEARNING OBJECTIVES

• Basic Concepts– Know what culture consists of; other related

concepts

– Sociological use

Development of Culture Around the World

• Unanswered Questions– Understand the debate over the influence of

biological and cultural factors on behavior

– Learn how the Internet and global culture influence local cultures

DEFINITION: CULTURE

Totality of learned, socially transmitted customs, knowledge, material objects, and behavior. It includes the ideas, values, and artifacts of groups of people.

Values the members of a group hold, the norms they follow, the material goods they create, their languages and symbols.. Their collective lives!

SOCIOLOGICAL USE

Sociologists don’t use the term culture as like others

• Culture is made up of– Values

• Abstract ideals about right and wrong– Norms

• Standards of behavior– Material goods

• The objects and goods a society creates– Languages and symbols

TWO IMPORTANT ELEMENTS

NORMS Standard of Behavior,

everyone is expected to observe

Norms, like values, change over time.

Smoking norms in 1964 was totally different

That time it was related to independence, sex appeal, and glamour

VAULES Ideas held by

individuals or groups what is desirable, good and bad.

Some culture values individualism, some culture values shared needs.

CARING ELDERLY PEOPLE

FORMAL NORMS

written and strictly maintained

Ex- Law

INFORMAL NORMS understood, oral,

or pass down from generation to generation –

Ex- Proper dressing

FOLKWAYS

Norms governing everyday behavior

Less formalized

Violation raises little concern

MORES

Norms deemed highly necessary

More Formalized

Violation leads to severe penalties

NOT STRICTLY FORBIDDEN, BUT EXPECTED NOT STRICT NO.!

TWO TYPES OF CULTURE

MATERIAL CULTURE The physical evidence

of a culture in the objects and architecture they make, or have made

A wide range of things like cloths we wear, the homes we live, our computers, etc.

NONMATERIAL CULTURE

Thoughts or ideas that make up a culture are called the non-material culture

Values, norms, etc. ( worshiping style)

MATERIAL CULTURE NONMATERIAL CULTURE

CULTURAL LAG

Culture(values, ideas) takes time to catch up with technological innovations

Maladjustments between above two

Failure of the non-material culture to up with developments in the material culture

Examples(Few Medical Technology or others or Like abortion! )

CULTURAL UNIVERSALS

Common practices and beliefs or common features of human behavior found in all society

Many are made to meet essential human needs

such as the need for food, shelter, and clothing. (or, such as Language)

Example

FROM TEXT – CULTURAL UNIVERSAL

• Cultural universals– Grammatically complex language

– Family systems and marriage

– Incest prohibition

– Art, dancing, and body adornments

– Games, gift giving, and joking

– Rules of hygiene

• Language– 7000 languages are spoken in

the world today.. They are equally important to

those who speak

Language demonstrates both the unity and diversity of human culture….no cultures without language

Linguistic Relativity Hypothesis Edward Sapir(1930s), Benjamin Whorf–

language influences our perceptions of the world

HOW LANGUAGE EVOLVED?

https://www.youtube.com/watch?v=iWDKsHm6gTA

POLITICAL IMPORTANCE

During cold war period, 1950-70, the U.S. government encouraged study of Russian language for diplomatic and military purposes

Societal attitudes/racial stereotypes toward different people are also reflected in language-

Noam Chomsky’s “Manufacturing Consent”

THE SOCIOLOGICAL STUDYOF CULTURE

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• Culture is not the same as society• Society– Group of people living in a given territory

governed by a common political authority and guided by a common culture

• Culture makes society possible

DEVELOPMENT OF CULTURE

Innovation Process of introducing a new idea

Two forms Discovery

making known, sharing the reality Finding of the structure of DNA and

identification of new moon of Saturn

Invention Existing cultural items are combined into a form

that didn’t exist before Such as Automobile, Protestantism, Democracy.

DEVELOPMENT OF CULTURE

Diffusion Diffusion refers to the process

by which a cultural items spreads from society to society Through various mean: Military

conquest, missionary work, mass media, tourism, internet.

Macdonaldization of Society!

WHAT DETERMINES CULTURAL SUPERIORITY?

ETHNOCENTRISM

Graham Sumner used the term

Tendency to assume that one’s own culture and way of life represent the norm or are superior to all others

It’s pervasive. How religious fundamentalists view liberals,

how nonwestern people think about western family, and other way round!.

CULTURAL RELATIVISM

Seeing people’s behavior from the perspective of their own culture.

Priority on understanding others.

Different social contexts give rise to different norms

Ex- Polygamy

Unbiased effort to evaluate norms, values

HOW HOLLYWOOD STEREOTYPED THE NATIVE AMERICANS

https://www.youtube.com/watch?v=_hJFi7SRH7Q

CULTURAL VARIATION

Despite the presence of cultural universals, great diversity exists among the world’s many cultures

Even within a single nation..within a society

SUBCULTURE Segment of a society

that shares distinctive patterns of customs, rules, and traditions that differs from the larger society .

Sometimes they develop an argot( specialized language).

COUNTERCULTURE When a subculture

conspicuously and deliberately opposes certain aspects of the larger culture

Differ substantially from mainstream

Ex- Hippie

Ultraconservative militia groups/ Terrorists

DOC. ON AMERICAN JUGGALOSUB OR COUNTERCULTURE?

Not censored, feel free not to watch http://vimeo.com/29589320

CULTURAL SHOCK

Cultural shock is the personal disorientation or apprehension a person may feel when experiencing an unfamiliar way of life

someone from conservative society might be shocked by seeing the Juggalo culture

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• Hunting and Gathering Societies– Oldest but now close to disappearing – Very small—typically 30 to 40 people– Few material possessions– Tended toward equality and cooperation

HISTORICAL ACCOUNT OF DIFFERENT FORMS OF SOCIETY

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• Pastoral and Agrarian Societies– Second oldest type of society– Pastoral—tending of domesticated animals– Agrarian—cultivation of crops– Some accumulation of material

possessions– More inequality, competition, and

concentration of power

MANY HUNTERS AND GATHERERS EVENTUALLY SETTLED…

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• Traditional Societies– Third oldest type of society– Disappeared in the 1800s– Cities, great inequalities of power and

wealth, and ruled by kings or emperors

SOME AGRARIAN AND PASTORAL SOCIETIES EVENTUALLY BECAME TRADITIONAL SOCIETIES OR WERE CONQUERED BY TRADITIONAL SOCIETIES…

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THE SOCIOLOGICAL STUDYOF CULTURE

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• Industrialized Societies– Industrialization destroyed the forms of

society that dominated prior periods– Machine production based on use of

inanimate power resources(such as steam or electricity rather than animals )

– Mostly urban– More developed political systems

INDUSTRIALIZATION…MACHINE PRODUCTION..

UNDERSTANDING MORE ABOUT THE MODERN WORLD

Colonialism From seventieth–early Twentieth

Century western countries established colonies

It shaped the social map as we know it today North America, Australia, and

in Nz European became the majority population

UNDERSTANDING THE MODERN WORLD

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• Colonialism– Global South• Most nations only independent post-

World War II• Agriculture remains the main economic

activity• Extremely high levels of poverty• Some are emerging economies

*A third of the world poor live only in South Asia

SANCTIONS

Sanctions are penalties and reward for conduct concerning a social norm

Conformity to a norm can lead to positive sanctions and other way round.

BREAKING SOCIAL NORMS

https://www.youtube.com/watch?v=L-HZfwqS9TY

(from 5.12)

https://www.youtube.com/watch?v=0Lau9KhemwI

Even though we don’t realize always importance of norms, did u ever try breaking social norms?

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• Cultural Conformity– Accomplished in two ways• Learn norms beginning in childhood with

parents playing an important role• Social control when a person fails to

conform• informal punishment, such as rebuking friends for minor

breaches of etiquette, gossiping behind• Formal forms of discipline might range from issuing

parking tickets to imprisonment.

RESEARCH TODAY: UNDERSTANDING THE MODERN WORLD

Conformity is high among Chinese

Individualism is high in the U.S.

UNANSWERED QUESTIONS

Does the Internet Promote a Global Culture?

THE SOCIOLOGICAL STUDYOF CULTURE

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UNANSWERED QUESTIONS

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• Does Globalization Weaken or Strengthen Local Cultures?– Role of globalization in cultural

change– Eroding cultural differences ?

The case of Saudi Arabia, China

CONCLUSION/QUESTION

CONCEPT QUIZ

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Culture can be defined as ___ .(a) artistic forms of expression that help cultivate the intellect of members of a society(b) expectations about modes of behavior appropriate to participating in a particular community or society(c) the values, norms, and material objects characteristic of a particular group(d) scientific understandings and the technological advancements that come from them, by which society is built

CONCEPT QUIZ

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Which of the following might be considered a cultural universal?(a) using smart phone and the Internet(b) having conflict with one’s in-laws(c) Music and Dance(d) teaching children how to be self-sufficient

CONCEPT QUIZ

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___ consists of the physical objects that a society creates that influence the ways in which people live.(a) Scientific technology(b) Artistic propaganda(c) Infrastructure(d) Material culture

CONCEPT QUIZ

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What is the main difference between pastoral societies and agrarian societies?(a) Pastoral societies relied mainly on domesticated animals, while agrarian societies relied on agriculture.(b) Agrarian societies predated pastoral societies by at least several thousand years.(c) Agrarian societies were marked by much more divisive inequalities than pastoral societies.(d) Pastoral societies only existed in Africa and the Middle East, while agrarian societies were spread across the entire globe.

CONCEPT QUIZ

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Secret documents revealed by Edward Snowden in 2013 revealed a NSA program collecting vast amounts of information on the communications of Americans. Which of the following are characteristics of industrial societies that sociologists might use to put these revelations in context?(a) rapid technological developments based on advanced scientific knowledge(b) more extensive control over many aspects of citizen’s lives than previous types of human societies(c) advanced modes of military organization(d) the rise of a rational-legal mode of social organization

CONCEPT QUIZ

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Disparaging attitudes towards polygamy (a marriage that includes more than two people) in the United States may be a formof ___ .(a) social control(b) ethnocentrism(c) cultural relativism(d) assimilation

DISCUSSION QUESTION: THINKING SOCIOLOGICALLY

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What does it mean to be ethnocentric? How is ethnocentrism dangerous in conducting social research? How is ethnocentrism problematic among nonresearchers in their everyday lives?