Culture Profile Mini - 2014 Q3

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Corporate Profile


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Brief History

Culture Communications started operations in January 2010 and has since

delivered ground breaking creative marketing communications solutions

for some of Nigerias leading brands.

We are proud to say weve earned a name for ourselves among the best

marketing communications agencies in Nigeria.


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About Us

We are a Marketing Communications Firm totally committed to creatingcontemporary and culturally relevant communication while

leveraging key consumer insights to deliver value to our clients.

Our VisionTo Be the Leading Culturally Oriented Agency In The World.

Our MissionTo Consistently Create Rapid Yet Culturally Relevant and Internationally

Acclaimed Creative Solutions.


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Our Systems

State Of The Art Virtual Systems That Tap into the Best Minds, 24/8

Our EnvironmentOpen, without barriers, urbane, healthily competitive atmosphere with very

cultured, intelligent and happy people.

A place of Freedom, Equity and Creativity.


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Our People


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Graduate of the humanities

PGD in Advertising

MBA qualified

Full Member APCON

Over 18 years rounded experience in advertising, brand management and sales

Commenced Advertising career at OBM as Client Service Executive in 1994

Was at STB-McCann. Left as Group Head Client Service in 2001

Joined BAT as Brand manager on International VFM Brands in 2001

Joined Insight as Senior Account Director, 2004

Promoted Group Account Director Insight Communication in 2005

Managing Director Media Plus International in 2009

Alumnus, LBS

Major Accounts Worked on

Benson & Hedges, London King Size

GSK, Macleans, Ribena, Lucozade Boost, Andrews Liversalt

Heineken, Amstel, Nigerian Breweries Corporate

Visafone, Starcomms

Central Bank, Sterling Bank, Oceanic Bank, Intercontinental Bank, Afribank. UAC, Indomie, Dettol, Nandos

Suzuki, UPS,Vitafoam

Stallion Motors: Hyundai, Audi, Skoda, VW.

YomiBenson

Managing

Director/CEO


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Holds B.Sc. And M.Sc. In Mass Communications from The University Of Lagos.

Was a member of The Liberty Bank Corporate Affairs Department from where

he joined STB McCann

Left STB McCann in 2007 as Client Service Manager having worked on the

following accounts

Coca-Cola,

Accelon Nigeria,

Dabur Range of Products, Western Union,

Oando Plc,

Central Bank of Nigeria,

Ecobank

Joined Media Plus as Senior Manager Client Service and Strategic Process

Development and worked on:

Oceanic Bank, Lanre Shittu, Orange Drugs, Swiss Trade, Wapic Insurance,

Office Depot.

Current Group Head Client Service, Culture Communications.

An alumnus of the prestigious McCann World Group Demand Chain Cascade

workshop. He has attended courses on Winning Strategy , Practical Guide toMarketing Research , Effective Brand Management, and several others

OkuntiluDare

Emmanuel

Head, Client

Service


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Laolu

Adefemi

Head, Strategy Graduate of Psychology (B.Sc)

Has over 7 years experience ranging from Advertising,

Entertainment, Action and Experiential Marketing, with various

organizations.

Headed or was a member of teams that handled various successful

campaigns and activations including:

Intercontinental Bank e-Banking campaign

Diamond Bank Visa Card Launch

Afribank Visa Card Launch

Hi-Malt Lets go Hi-gher Campaign

Turbo King Real Ale 4 Real Men Campaign.

KFC Double Chicken Campaign

Trophy Lager Honorable Campaign

And lots more

Laolu is also a screenwriter and a frequent contributor to various

advertising and entertainment publications and blogs.

Laolu recently kick-started a movement to improve local interest

and professional interest in e-sports.


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Graduate of Sociology

Tony holds an MBA in Marketing

He has over 15 years of experience across board in advertising and marketing

Tony has been privileged to work on some of Nigerias biggest brands including :

Zenith Bank

CFAO

SCOA

Premium Chicken

WAPIC

Royal Exchange

Oceanic Bank

Intercontinental Bank

FinBank

Union Assurance to mention a few

Tony is also an Associate Member of APCON and avid lover of football.

Tony Anokwu

Head, Creative


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Graduate of Lagos State University (B.Sc. Business Administration)

Daniel has over 9 years experience in the field of experiential marketing and

events management having worked in various activation agencies in Nigeria

before joining Culture Communications.

Daniel has successfully led activation teams to successful campaign drives for

the likes of:

Guinness

P&G

BAT MTN

Total Nigeria amongst others

With a strong attention to detail and strong people and project management

skills, he has expertise meeting the desired objectives of any activation for all

our clients.

James DanielFriday

Head, Direct

Marketing


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Bayo is a Graduate of The Polytechnic Ibadan and also holds an MBA from Lagos

State University.

A versatile Financial Planner and Accounting Guru with 17 years experience in

the industry.

He is ICAN certified and skilled in the use of modern accounting and fiscal

planning software.

Prior to joining Culture Communications, Bayo held key accounting positions invarious firms in many different sectors of the Nigerian economy, such as:

Admiralty Homes Ltd

Integrated Microfinance Bank

SCOA Nigeria Plc

Beta Computers Ltd to mention a few.

Bayo is a goal-driven and resilient self-starter with strong initiative, personal

integrity and excellent communication skills.Bayo Ajeniyi

Head, Admin

& Finance


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Structure

MD

Group HeadClient Service

Account MGR

AccountExecutive

PR/DirectMarketing Group

Head

DM / Manager

ActivationExecutive

Group HeadCreative

Copy Writer Art Director Copy Writer

Art Directors

Production Unit

Copy Writer

Finance/AdminManager

Admin / HR Exec

Reception

Finance Exec

Media Manager

Media ManagerPR /Events

Manager

StrategyManager

Deputy MD

New BusinessDev.

Manager


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Our Process Chart

JOB EXECUTION PROCESS

BRIEF FROM CLIENT BRIEF ACCOUNT

MANAGEMENT

PLANS BOARD

MEETING

CREATIVE/ACTIVATION

BRIEF (by Account

Management)

CONCEPT

DEVELOPMENT (by

creative dept)

CREATIVE REVIEW

(within creative

dept.)

AGENCY REVIEW (of

creative materials)

DESIGN/ACTIVATION

DATA MANAGEMENT

FINAL CHECK+SIGN

OFF/PRESENTATION

REHEARSAL

CLIENTS APPROVAL

& SIGNED

ESTIMATES/INVOICES

PRODUCTION/ACTIVA

TION

REVIEW

DELIVERY/PAYMENT

PROCESSING


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Our Proposition

Is based on Deep Understanding of The Consumer , their culture and theirenvironment with the aim to create disruptive yet relevant communication

solutions.


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Strategic Approach

We work with Clients to refine their consumer engagement strategy via

DEEP rooted understanding of the market and Consumer.

This sharpens our message and strengthens the target consumer bond

which is vital to strategic business success.


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Why?

Brands must instantly accelerate to critical mass or could die on thevine.

Brand Position is too static a concept for the dynamism of todays

competitive marketplace.

We can no longer just ask what our brand stands for today,

increasingly, we must ask:

What is the brand becoming?

The objective is to establish a positive brand direction or brand

trajectory that will continually elevate and separate our brand

from its competitors.


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We Therefore Offer You:

Visions that represent a distinctive point of view and have the power to

transform markets, i.e.: PlayStation, Absolut Vodka etc


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The more powerful the visionthe more it revitalises ourbrand


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Our Clients


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Some of our work


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Philips


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Royal Air Maroc


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Prime Track


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Prime Track


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Prime Track


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KFC NIGERIA


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KFC

KFC


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KFC

KFC


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KFC

KFC


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KFC

KFC


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KFC


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TOTAL NIGERIA

KFC


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KFC


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Total Nigeria

KFC


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KFC


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Total Nigeria


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Total Nigeria


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BRITISH AMERICA TOBACO


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British American Tobacco


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SABMiller

SAB Mill


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SAB Miller

SAB Miller


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SAB Mill


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SAB Miller

SAB Miller


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SAB Miller


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SAB Miller


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Heinz


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BTL: Activation Images


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Why Culture

We know the Nigerian Market because we have extensive workingexperience with her consumers

Can deliver best practice in Nigeria because we are culturallyfocused on basic segment requirements.

Proven track record of key personnel in the agency

Our financial capability guarantees stability of service andobjectivity

We have detailed and defined teams with specific individuals in allroles

We bring truly innovative skills and practices: Brand acceleratingideas, Brand management, Media Buying and Dialogue Marketing.


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Thank You

Contact Us


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Yomi Benson

[email protected]

[email protected]

Dare Okuntilu

[email protected]

[email protected]

No 6, Ashabi Adewale Close

Lekki Phase 1

Victoria Island Lagos.08028021526,08035381722,

www.cuture-ng.com

Contact Us
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]

Documents

Culture Profile Mini - 2014 Q3