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© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Culture of InnovationSergei Rakovsky
Regional Sales Leader; Russia & CIS
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Jeff Bezos
CEO, Amazon.com
Invention comes in many forms
and at many scales. The most
radical and transformative of
inventions are often those that
empower others to unleash their
creativity—to pursue their dreams.
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Our missionwe want to be earth’s most customer centric company
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Our commitmentwe make our customers’ lives easier
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Where innovation startswe start with the customer and work backwards
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Our culture of innovation
Customer obsession“Start every process with the customer
and work backwards.”
Long term thinking“Be stubborn on the vision but flexible on the details.”
If you want to be inventive,
you have to be willing to fail“We are willing to go down on a bunch of dark alleys
and occasionally we find something that really works.”
You have to be willing to be
misunderstood for a long time “We are very comfortable being misunderstood.”
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon’s Growth Flywheel
Value
Selection
Convenience
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Stubborn on the visionbut flexible on the details
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Willingness to be misunderstoodfor a long period of time
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
How Do We Organize for Innovation?
Mechanisms Working backwards process
Andon cord
Correction of error (COE)
ArchitectureMicro-services architectures
Loosely coupled applications
Self service platforms—
No gatekeepers
CultureOur people: we hire builders,
innovators, entrepreneurs
Our beliefs: Amazon
leadership principles
OrganizationExperimentation
Two pizza teams
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Working from the customerbackwards
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Write the press release
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Write the FAQ
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Define the user interaction and write the manual
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Jeff Bezos
CEO, Amazon.com
Most companies write the software,
they get it all working, and then
they throw it over the wall to the
marketing department, saying
‘here is what we built, go write
the press release.’ That process is
the one that’s actually backwards.
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
How Do We Organize for Innovation?
Mechanisms Working backwards process
Andon cord
Correction of error (COE)
ArchitectureMicro-services architectures
Loosely coupled applications
Self service platforms—
No gatekeepers
CultureOur people: we hire builders,
innovators, entrepreneurs
Our beliefs: Amazon
leadership principles
OrganizationExperimentation
Two pizza teams
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Self-service Platforms Without Gatekeepers
We are creating powerful
self-service platforms that allow
thousands of people to boldly
experiment and accomplish
things that would otherwise
be impossible or impractical.
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Integrated Networking
Rules Engine
Device Shadows
Device SDKs
Device Gateway
Registry
Local Compute
Machine Learning
Conversational
Interface
Virtual Desktops
App Streaming
Schema
Conversion
Image RecognitionSharing &
Collaboration
Exabyte-Scale
Data Migration
Text to Speech Corporate EmailApplication
Migration
Database
Migration
Regions
Availability Zones
Points of
Presence
Data Warehousing
Business Intelligence
Elasticsearch
Hadoop/Spark
Data Pipelines
Streaming Data
Collection
ETLStreaming Data
Analysis
Interactive SQL
Queries
Queuing & Notifications
Workflow
Transcoding
Deep Learning
FrameworksServer
MigrationCommunications
Business AppsBusiness
IntelligenceDevOps Tools Security Networking StorageDatabases
API Gateway
Single Integrated
Console
Identity
Sync
Mobile Analytics
Mobile App
Testing
Targeted Push
Notifications
One-click App
Deployment
DevOps Resource
Management
Application Lifecycle
Management
Containers
Triggers
Resource Templates
Build and Test
Analyze and Debug
ComputeVMs, Auto-scaling,
Load Balancing,
Containers, Virtual
Private Servers,
Batch Computing,
Cloud Functions,
Elastic GPUs, Edge
Computing
StorageObject, Blocks, File,
Archivals,
Import/Export,
Exabyte-scale data
transfer
CDN
DatabasesRelational,
NoSQL, Caching,
Migration,
PostgreSQL
compatible
NetworkingVPC, DX, DNS
Identity
Management
Key Management
& Storage
Monitoring
& Logs
Configuration
Compliance
Web Application
Firewall
Assessment
& Reporting
Resource &
Usage Auditing
Access Control
Account
GroupingDDOS Protection
SupportProfessional
Services
Optimization
Guidance
Partner
Ecosystem
Training &
CertificationSolutions Management
Account
ManagementSecurity & Billing Reports
Personalized
Dashboard
TECHNICAL & BUSINESS SUPPORT
MARKETPLACE
Monitoring
Manage
Resources
Data Integration
Integrated Identity &
Access
Integrated Resource &
Deployment Management
Integrated Devices
& Edge Systems
Resource
Templates
Configuration
Tracking
Server
Management
Service
Catalogue
Search
HYBRID ARCHITECTUREANALYTICS MOBILE SERVICESDEV/OPS IoT AI ENTERPRISE APPS MIGRATION
APP SERVICES
INFRASTRUCTURE CORE SERVICES SECURITY & COMPLIANCE MANAGEMENT TOOLS
AWS Capabilities
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
How Do We Organize for Innovation?
Mechanisms Working backwards process
Andon cord
Correction of error (COE)
ArchitectureMicro-services architectures
Loosely coupled applications
Self service platforms—
No gatekeepers
CultureOur people: we hire builders,
innovators, entrepreneurs
Our Beliefs: Amazon
leadership principles
OrganizationExperimentation
Two pizza teams
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Jeff Bezos
CEO, Amazon.com
We will make bold rather than timid
investment decisions where we see a
sufficient probability of gaining market
leadership advantages. Some of these
investments will pay off, others will not,
and we will have learned another
valuable lesson in either case.
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Everyone of us is a leader on our mission
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
How Do We Organize for Innovation?
Mechanisms Working backwards process
Andon cord
Correction of error (COE)
ArchitectureMicro-services architectures
Loosely coupled applications
Self service platforms—
No gatekeepers
CultureOur people: we hire builders,
innovators, entrepreneurs
Our beliefs: Amazon
leadership principles
OrganizationExperimentation
Two pizza teams
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Experiment Frequently
• AWS Services enable experimentation via primitives
• Companies can build on existing services
• Rapid prototyping and iteration are key
• Embrace failure
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The
Institutional
YES!
Learn from failures…
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Achieves Speed and Agility With Two-Pizza Teams
Own/run what
you build
Small, decentralized
teams are nimble
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
How Do We Organize for Innovation?
Mechanisms Working backwards process
Andon cord
Correction of error (COE)
ArchitectureMicro-services architectures
Loosely coupled applications
Self service platforms—
No gatekeepers
CultureOur people: we hire builders,
innovators, entrepreneurs
Our beliefs: Amazon
leadership principles
OrganizationExperimentation
Two pizza teams
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Innovation Manifested Across So Many Domains…
Drone development Kindle readerIn-house
entertainmentVideo streaming
Grocery delivery Cloud computing Home automationAdvanced shopping
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Jeff Bezos
CEO, Amazon.com
We had three big ideas at
Amazon that we have stuck
with for 20+ years, and they
are the reason we are successful:
put the customer first, invent
and be patient.
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Thank you!